Digiday
JANUARY 16, 2023
Every downturn is good for someone. Take TikTok, for instance. Even as marketers continue to scrape dollars back wherever they can, whether that be from TV or Facebook, they can’t stop pouring money into the short-form video app. And that’s despite some big question marks over whether those ad dollars could be funding growing tensions between the U.S. and China. .
Adweek
JANUARY 18, 2023
There are many ways to enjoy the humble potato, whether you opt for a classic chip or, for the more daring among us, potato milk. Frito-Lay's latest campaign is using the spud in a different way--as a source of electricity to power dance music. As a way to celebrate the power of potatoes, Lay's launched.
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The Ad Tech Blog
JANUARY 18, 2023
I’ve recently heard a phrase that changed my perspective on time management: “ if you don’t have time, how can you manage it? “ When I ask hyperproductive developers how they keep up with everything, they usually reply: “ I don’t think about it; I just focus on getting things done. “ There is something off about those two statements.
AdExchanger
JANUARY 19, 2023
You are not experiencing déjà vu. The CNIL, France’s data protection authority, did indeed issue three separate fines – all to do with consent or the lack thereof – over the The post The CNIL Is Fining Tech Companies Left And Right Over Consent Issues appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
JANUARY 19, 2023
AI is changing our world even if we can’t see it. It’s helping us navigate to places faster, get products into our hands and even diagnose diseases. In this article, though, I want to explore the role AI can have in marketing. It may not be as grandiose as helping cure cancer but marketing needs to reckon with the role of AI in its world. This is a timely article, especially since ChatGPT went viral.
Adweek
JANUARY 20, 2023
Twitter introduced a new pinned Lists feature and extended its Community Notes crowdsourced fact-checking initiative to more countries. Owner Elon Musk said in a tweet Friday that users can tap Lists on their profile page, create Lists of accounts to follow and tap the pin icon, which will enable them to swipe left and right.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
JANUARY 18, 2023
Pivots to ad-supported streaming, alternative measurement currencies and new social platforms all face challenges as consumers simplify their choices.
AdExchanger
JANUARY 17, 2023
The media landscape is changing thanks to the looming phaseout of third-party cookies and changes being made by smartphone manufacturers. The largest demand-side platforms, meanwhile, are each tackling addressability differently. The post How Amazon Ads Is Reshaping Contextual Advertising appeared first on AdExchanger.
Adweek
JANUARY 18, 2023
The pandemic forced b-to-b businesses to completely digitize their marketing efforts virtually overnight--and that digitization coincided with the industry's transition to a more personalized, human-centered approach to marketing. Human-centered marketing is the strategy for here and now. But marketers are facing new challenges: how to balance making a human connection with prospects and customers through.
Martech
JANUARY 18, 2023
Digital experience analytics platform Glassbox has announced that it will integrate ChatGTP with its digital experience analytics platform. This will allow users to gain insights by asking questions in their native language and having ChatGTP respond. ChatGTP is an advanced conversational chatbot engine from OpenAI. Dig deeper: 2023 Predictions: Experience, ecommerce and transformation.
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Marketing Dive
JANUARY 17, 2023
Joanna Milliken reveals what marketers must know in order to master a successful year.
AdExchanger
JANUARY 18, 2023
When faced with a recession, brands should focus on fundamental changes that save money and drive efficiency while seeking ways to get more out of their data, technology and ad The post Clear Out Your Ad Tech For A Better 2023 Strategy appeared first on AdExchanger.
Adweek
JANUARY 17, 2023
Global creative platform Shutterstock expanded its partnership with Meta to combine its extensive library of images, music and video with Meta's continued investment in artificial intelligence. Shutterstock said the expanded partnership will allow the two companies to bring new creative offerings to market, build on Shutterstock's ecosystem to compensate and connect contributors to creators and.
Martech
JANUARY 17, 2023
Did you know that most creative and marketing organizations still rely on organizational strategies, structures and management philosophies that date back to 1911? During the Second Industrial Revolution, Fredrick Winslow Taylor published The Principles of Scientific Management. His work was groundbreaking back then, providing new efficiency-driven practices for mass production.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Mediavine
JANUARY 17, 2023
On behalf of all of us at Mediavine, Happy New Year! What better way to ring in 2023 than with our first installment of Behind the Numbers with Brad (BTNWB)? As always, I work with Mediavine’s data experts to gain a few insights from several trillion data points. (With nearly 10,000 publishers now under the Mediavine umbrella, that’s barely an exaggeration!).
AdExchanger
JANUARY 17, 2023
Clean rooms are all the rage – everybody’s talking about them. But even the most sophisticated brands are early in the test-and-learn phase, and mega-platforms with their own data clean rooms, The post Why 2023 Is A Pivotal Year For Indie Data Clean Rooms appeared first on AdExchanger.
Adweek
JANUARY 20, 2023
It's amazing what human beings can accomplish in the face of adversity, and sometimes when the going gets tough, it just ignites a greater desire to succeed. World-famous climber Kirstie Ennis knows a thing or two about tapping into that "die-hard" spirit to push through. With Ennis's resilience at the forefront, Advance Auto Parts has.
Martech
JANUARY 19, 2023
Customers want you to know who they are – regardless of the channel they’re on. And they expect you to deliver highly-personalized experiences while respecting their privacy. A delicate balance to strike — made trickier by the death of third-party cookies, complex user behaviors that vary by channel, and myriad other challenges. The right technology is critical , from data management solutions to automated execution, all aided by AI.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Marketing Dive
JANUARY 18, 2023
During a press briefing during NRF’s Big Show, experts indicated that earlier cash reserves are dwindling, while consumer savviness remains on the rise.
AdExchanger
JANUARY 18, 2023
In 2020, UK-based advertising trade org ISBA and PwC found that publishers receive just 51% of ad spend and that 15% of ad spend can’t be attributed at all. The. The post Ad Tech Is Actually Doing Better On Programmatic Transparency, Per ISBA Report appeared first on AdExchanger.
Adweek
JANUARY 17, 2023
Instagram can often feel like a carefully curated carousel of stylish, staged candids, travel reels set to high-octane music and memes. Millennials or Gen Zers, which account for two-thirds of the app's 1.2 billion users, are usually the culprits. With influencer spend set to reach $32.5 billion according to Statista, and the majority of these.
Martech
JANUARY 20, 2023
I’ve heard many a story about people who have decided to spend a day saying “yes” to everything and anything. There are very real dangers in saying “no” in the marketing technology and operations space. However, let me clearly state that there are certainly times and good reasons for saying “no.” Nevertheless, there are real consequences of earning a reputation as a dream killer or wall of no.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech Series
JANUARY 17, 2023
The infinite monkey theorem posits that if a monkey sits at a typewriter for an infinite amount of time, it’ll supposedly end up writing all the great works of literature. While it’s an interesting thought experiment, it has no practical application: for one thing, nobody has an infinite amount of time on their hands, and for another, who would trust a monkey with something as unwieldy as a typewriter?
AdExchanger
JANUARY 17, 2023
If CNAME access and third-party cookies go away, identity companies – and most of their clients and partners – are going to get hurt, and badly, writes Kevin Mullen, chief. The post CNAME Will Face The Same Fate As Third-Party Cookies. Then What? appeared first on AdExchanger.
Adweek
JANUARY 14, 2023
No, the other Paris. Fresh off broadcasting two Olympic Games within six months, NBCUniversal is already gearing up for the 2024 Summer Olympics in Paris, France. And who better to promote Paris than another Paris? During Saturday's broadcast of the NFL Wild Card game between the Los Angeles Chargers and the Jacksonville Jaguars, NBCU kicked.
Martech
JANUARY 20, 2023
When it comes time to purchase or upgrade a customer data platform (CDP) for your organization, the demo can be the best way to really understand what a particular vendor offers. Which CDP vendors should I consider? First, you have to find the right vendors. Here’s how to do that: Inventory all your databases and martech applications and be sure all stakeholders weigh in on which data and system integrations are priorities.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Marketing Dive
JANUARY 19, 2023
A custom yellow-green color features in a new big game decor collection, while the marketer is also investing in its sonic branding.
AdExchanger
JANUARY 18, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Listening Ears Hear that? It’s the sound of TikTok doing the podcasting thing. Insider reports that TikTok is testing The post TikTok Quietly Gets Into Podcasts; Are Consumers Searching For A New Search Engine? appeared first on AdExchanger.
Adweek
JANUARY 19, 2023
Uber, the technology-led transportation business, has been supporting communities around the world in various ways, from anti-domestic violence initiatives to vaccine drives. But with its recent campaign highlighting the work of its drivers in Ukraine, it has begun to showcase these efforts. In December, Uber released three ads featuring the stories of Ukrainian drivers still.
Martech
JANUARY 18, 2023
Gartner has cut its forecast for growth in worldwide IT spending by more than 50% from just a few months ago. However, enterprise spending on software and services is expected to remain strong. Why we care. It’s good to see businesses remain committed to long-term goals even as the economic picture worsens. Companies clearly know that increased productivity and efficiency requires continuing IT investments.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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