Fuel Lines
AUGUST 24, 2021
How ad agencies acquire new business has changed dramatically and that effects the knowledge and skills new business directors need to make it happen. People who have done this job in the past are struggling. The tenure of a new business director is now two years or less. In a recent survey conducted by RSW/US, only 26% of new business directors were considered successful.
Martech
AUGUST 25, 2021
“I was just being selfish. I wanted a way to talk to people who understood what I was doing — which is the entire ethos of community.” “A lot of people feel isolated and wonder why they can’t find someone that gets them — and you can find that online in the right places.” The first comment came from Mike Rizzo, telling me how the MO Pros community of marketing operations professionals started out as a Slack channel.
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AdPulp
AUGUST 22, 2021
Di you know that approximately 78 percent of the U.S. population lives within five miles of a Walgreens? The company operates approximately 9,021 drugstores with a presence in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands. Walgreens interacts with approximately 8 million customers in its stores and online each […].
More About Advertising
AUGUST 26, 2021
Only a month after MDC completed its deal with Stagwell Group, one of the merged entity’s star agencies, 72andSunny Amsterdam, has brought in Simon Usifo from Ogilvy Germany to take up the role of president, which has remained vacant since Nic Owen, a Brit, quit the agency to become a full time father at the. The post 72andSunny Amsterdam hires Ogilvy's Usifo as president first appeared on More About Advertising.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
EGC Group
AUGUST 27, 2021
The hopes for a turnaround after the outbreak of the COVID-19 coronavirus last year have been stalled for many on account of the Delta variant. Most businesses figured the comeback would be gradual. Now, the comeback will be more gradual for some and delayed for others. More concern and questions abound.
Martech
AUGUST 23, 2021
Dr. Carmen Simon is a neuroscientist and the Chief Science Officer at Corporate Visions, a company that provides science-backed marketing and sales training programs to enterprise clients. B2B DecisionLabs, the research arm for Corporate Visions, conducts studies focused on observing people’s behavior as they make choices and decisions. “We conduct neuroscience studies, which is what I am mainly involved in,” said Dr.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
AUGUST 25, 2021
Google is doing its bit for LGBTQ+ people with a new attribute on business profiles allowing shops and others to mark themselves as ‘LGBTQ-friendly’ safe spaces. House of Greenland has produced the introductory film, featuring Orphan Tailoring in London’s East End. At Orphan they won’t try to sell wedding dresses to gay female couples. Google.
EGC Group
AUGUST 27, 2021
AppleTV+’s Ted Lasso entered our homes and our hearts at a time when we all really needed a feel-good escape from reality. If you haven’t watched yet, here’s a little recap. (And then we’ll get to how it applies to what we do!).
Martech
AUGUST 24, 2021
Tiktok and Shopify have announced TikTok Shopping, making Shopify the first commerce platform to link with the rapidly growing social video network. This partnership boosts the social commerce landscape, a market projected to bring in up to $36 billion in revenue this year in the U.S. alone. The new in-app shopping experience will let Shopify merchants connect with their TikTok profiles to create a mini-storefront for consumers.
AdPulp
AUGUST 21, 2021
Are we, the people, adrift in a sea of digital flotsam? Joseph Bernstein, a 2021 Nieman Fellow, has written a thought-provoking piece for Harper’s. He believes we are profoundly misinformed about social media’s role in keeping us misinformed. Bernstein points to a 2019 Pew survey, showing that half of Americans think that made-up news/info is […].
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More About Advertising
AUGUST 25, 2021
Social media publisher Jungle Creations has sold a majority stake to private equity firm, Livingbridge for an undisclosed sum, following record revenue and profits. Jungle’s brands include Twisted, VT, Four Nine, Craft Factory, Level Fitness, Lovimals and Blue Crate. In 2020 the company generated revenues of £19.3M and EBITDA of £2.5M and is forecasting £30M.
All About Advertising Law
AUGUST 27, 2021
Yes, I know, Shakespeare was English (which is about all I remember about him from the CliffsNotes I relied upon in high school), and Louisiana has French origins. But it’s Friday afternoon and I’m tired. This is about as creative as it gets right now. Today, the Louisiana Public Service Commission (PSC) declared a state of emergency and announced , pursuant to its Do Not Call Program General Order , in no unclear terms, that “ NO telephonic solicitor shall engage in ANY form of telephonic solic
Martech
AUGUST 24, 2021
Dubai, UAE – June 21-24, 2021: Scene at Arab Health 2021 – the largest healthcare trade exhibition in the Middle East – held at Dubai World Trade Centre during the global Covid-19 pandemic. A new wave of caution for in-person gatherings is sweeping over marketers as the COVID-19 Delta variant is causing cases to spike, especially in areas with lower vaccination rates.
Lemonads
AUGUST 26, 2021
The widespread adoption of internet-capable devices has fueled the development of a huge range of digital ad formats. With that said, the most effective ad formats focus on sharing quality content and engaging the target audience through captivating creatives. This is because content development and distribution is still one of the most effective ways to build a brand’s reputation in the short and long run.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
More About Advertising
AUGUST 27, 2021
Unusual to feature a first time ad viewing in this spot but Vayner Media’s hymn to couch potatoes featuring ‘Billions’ actor David Costabile is more than noteworthy: an unhinged football freak telling his (somewhat overweight) family not to go back out into a world tiptoeing out of pandemic restrictions if it means missing the opportunity.
Single Grain
AUGUST 26, 2021
Lost in a jungle of marketing tools? As your website scales, it becomes more and more difficult to keep track of your SEO strategy. You’re creating new content and looking for ways to grow your traffic, but in the background, your old content could be suffering, which could undo all your hard work. There are lots of different areas to focus on with SEO, and there comes a point where you need help to see the big picture.
Martech
AUGUST 26, 2021
Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven everything” practices like personalization and programmatic advertising — both now turbo-charged by artificial intelligence and machine learning. The increasing pace of privacy legislation, privacy-protecting tools and advocacy, and the market-shaking actions by Apple and Google to limit cross-device and cross-site track
Lemonads
AUGUST 25, 2021
Last year, the paid advertising industry generated almost 140 billion dollars in the US alone. There’s no denying the fact that affiliate marketing campaigns now make up a huge portion of the entire marketing industry ad spend. But, this doesn’t mean that all stakeholders are getting the most out of their investments. This is especially true for new and inexperienced stakeholders that are trying to make a name for themselves and get the most bang for their buck.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
AUGUST 26, 2021
MSQ has been appointed by national tourist agency VisitBritain to handle its global digital brand activity. The agency was selected following a competitive pitch. MSQ will work under the newly-refreshed GREAT campaign guidelines to develop all digital activity, including film and integrated brand campaigns, to position Britain internationally as a visitor destination of choice for.
InMobi
AUGUST 24, 2021
We are excited to announce that InMobi is now utilizing HUMAN’s MediaGuard solution to help fight fraud and ensure a clean, transparent and trustworthy mobile in-app advertising ecosystem. HUMAN, formerly known as White Ops, has long been a leader in this space, and we are thrilled to be partnering with them to improve in-app advertising. In addition, InMobi will be joining the Human Collective, which is HUMAN’s consortium of industry leaders working collaboratively together to impro
Martech
AUGUST 24, 2021
As customers demand increasingly personalized digital experiences , the data that fuels those experiences is fast becoming a marketer’s best friend. The good news: You’ve never had access to this much customer data in your life! (And recent Salesforce study suggests more is on the way: Marketers expect a 40% rise in the number of data sources they use between 2021 and 2022.).
Single Grain
AUGUST 24, 2021
Enterprise SEO is challenging. It is not easy to manage a site consisting of several thousand pages or to track the performance of hundreds of keywords. If you are auditing a massive site or building links for a large enterprise, every SEO task comes with its own set of challenges. Thankfully, Enterprise SEO software assists marketers and SEO professionals in analyzing and tracking the performance of enterprise websites quickly and accurately.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
AUGUST 26, 2021
London agency VCCP has bagged yet another new account: Cinch, an online used car retailer owned by Webuyanycar. Cinch delivers cars to your door, 50,000 or so so far. The British car market has been turned on its head as used cars are the game now as, post-Brexit, we can’t get the supplies to make. The post VCCP continues new business run with Cinch first appeared on More About Advertising.
InMobi
AUGUST 23, 2021
Apple rolled out iOS 14.5 on April 26. This OS version included a major update for user privacy: AppTrackingTransparency (ATT), where apps were required to display a prompt for users to opt in or out to sharing their information in the form of an IDFA (Apple’s device-level identifier for advertisers). Since then, Apple has pushed live iOS 14.6 and 14.7 in the last few months, resulting in more people updating their OS and choosing to opt-in/out of IDFA collection.
Martech
AUGUST 24, 2021
Wearable technology company Fitbit was using Jira for project management, and was looking to increase efficiency for future product cycles. After implementing the Wrike for Marketers solution, the marketing team reported slashing 400 hours of meeting time per year, and over 50% less time spent on project management because of the way it was intelligently automated.
Spoton Digital Media
AUGUST 23, 2021
If you want to improve your marketing, don’t jump right into launching more tactics. Don’t simply create more content, send more emails, or spend more on ads. Instead, take a step back and focus on your strategy. Create an updated marketing strategy to guide your next steps. A recent survey shared by Marketing Charts showed that many brands are doing just that.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
AUGUST 25, 2021
Pets At Home Group has awarded its digital business to Wunderman Thompson, which teams the WPP agency with Pets’ consumer advertising agency The&Partnership, in which WPP has a stake. The appointment follows a competitive pitch. Pets At Home has become a substantial UK company, profiting from the rush to pet ownership in the pandemic. Pets.
Lemonads
AUGUST 22, 2021
In this Social Media Affiliate Marketing Guide, you will also learn How to Create a Successful Affiliate Program. It’s no secret that social media networks are helping businesses of all sizes connect with their target audience and transform these individuals into valuable leads. The reason for this is that social networks have evolved from a simple tool to a part of our identity as human beings.
Martech
AUGUST 27, 2021
This year, American guitar company Gibson celebrated its 127-year history in music by opening a new interactive flagship store at their headquarters in Nashville. The 8,000-square-foot space was designed in close consultation with three sister agencies, GPJ, G7 Entertainment Marketing and Shoptology. The brand is also leveraging digital channels, including a new video content series called Gibson TV.
Paleo AdTech
AUGUST 24, 2021
David Moore is the CEO of Britepool , an advertising identity management and resolution company developing an alternative ID for publishers. An affable Midwestern dealmaker, he moved east to join a TV ad sales rep company and then CNN at the dawn of the cable TV revolution. He recalls going on sales calls with an exuberant Ted Turner, who sometimes helped and “sometimes … hurt.” Dave worked at Petry Media and Lifetime Television before founding 24/7 Media somewhere between 1995
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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