Smarty Ads
FEBRUARY 23, 2023
Over 40% of businesses fell short of their sales targets last year (2022). And it's happening not because they lack sales skills; it's a result of the increasingly complex nature of sales. B2B businesses often need more qualified leads, which appears to be a struggle for B2B marketers.
Adweek
FEBRUARY 24, 2023
To mark the one-year anniversary of the war in Ukraine, the Disasters Emergency Committee (DEC) has released a film featuring Ukrainians still living in their country reciting the lyrics to the song of hope "You'll Never Walk Alone." The DEC brings together 15 aid charities from the U.K. to raise funds in times of crisis.
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Fuel Lines
FEBRUARY 22, 2023
Artificial intelligence (AI) can make business development easier and efficient. Artificial intelligence (AI) offers a wide range of benefits across a variety of industries and applications. Overall, AI has the potential to transform the way that businesses and agencies operate, leading to increased efficiency, accuracy, personalization, and innovation.
The Ad Tech Blog
FEBRUARY 22, 2023
I’ve worked with enough founders to have a significant sample of the worst mistakes I’ve seen them make. I’m not going to share with you the textbook ones: not having a process, the right tools, training materials, etc. On my list, I will focus on those mistakes that are 100% on the founders, especially those who are non-technical and need to hire a developer to build a product.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Ad Rants
FEBRUARY 22, 2023
It can be frustrating when you're looking up some information or a product, and your browser brings up a broken link message instead of taking you directly to the desired destination. Nobody likes dealing with broken links on their website, especially if they affect the user experience negatively. As a business owner, you need to keep in mind that users hate them, too.
Adweek
FEBRUARY 22, 2023
For more than two years, Instagram has been rebranding itself as a video platform, pushing short-form video format Reels in an effort to expand beyond its roots as a photo-sharing app and compete with TikTok. Creators, brands and publishers duly changed their tactics, adopting video strategies to stay relevant as their typical content no longer.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
FEBRUARY 24, 2023
Creating goals based on any property and a beta for including marketing email analytics in the custom report builder highlight HubSpot’s January releases. Here’s a list of the latest HubSpot updates: Create custom goals based on any property Build custom reports using marketing email analytics (beta) Use HubSpot Subscriptions with free trial offers Add a terms of service link to HubSpot Payments Schedule meetings faster using calendar view Get a more complete view of customer inter
Ad Rants
FEBRUARY 22, 2023
Are you tired of seeing your website buried on the second or third page of search engine result pages (SERPs)? Are you frustrated by the fact that your website doesn't seem to bring in new patients? Your website is the online hub of your dental practice , and it's crucial to have a website optimized for SERPs. In this blog, you'll learn how SEO for dentists can help increase your website's ranking and reach, attract more website traffic and patients, and grow your practice.
Adweek
FEBRUARY 22, 2023
MikMak is going global. The U.S.-based ecommerce platform, which revolutionized retail and recently secured a patented technology enabling the use of multi-retail selection and checkout within online video marketing campaigns, announced the acquisition of Swaven, a Paris-based ecommerce enablement and analytics software company that operates across EMEA, APAC and LATAM.
VideoWeek
FEBRUARY 23, 2023
Today we’re delighted to be launching the Sustainability in Advertising Guide 2023. You can download your free copy here. Sustainability has risen up the ad industry’s agenda in the last few years, as it’s become increasingly unavoidable how urgently media and advertising – like every other industry – needs to work towards true sustainability.
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Martech
FEBRUARY 22, 2023
The rise of TikTok has been nothing short of revolutionary. Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report.
Marketing Dive
FEBRUARY 23, 2023
The marketer is the first to take advantage of a new alliance between Bain & Company and ChatGPT developer OpenAI.
Adweek
FEBRUARY 24, 2023
Santa Monica, Calif. is a predominantly white city, but it was once home to the thriving Black community of Belmar, which was established during the Great Migration but destroyed in the 1950s to build the Santa Monica Freeway and Santa Monica Civic Center. Indie agency RPA, which has been based in Santa Monica for more.
AdExchanger
FEBRUARY 23, 2023
The supply-path optimization trend is catching on with video publishers. The post Why This Streaming Platform Decided To Work With Fewer Tech Partners appeared first on AdExchanger.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
FEBRUARY 24, 2023
Only 25% of marketers say they have all the data they need to execute on their personalization strategy , according to a new report from marketing researchers Ascend2. Further, only 19% strongly agreed that their technology is up to the job. The data on data isn’t all bad. Some 49% of marketers agreed “somewhat” they had enough data for personalization efforts.
Marketing Dive
FEBRUARY 23, 2023
Children of David Beckham, John Travolta, Christie Brinkley and Shaquille O'Neal give "Got milk?" and its iconic mustaches a plant-based spin.
Adweek
FEBRUARY 24, 2023
A man dressed in a period-perfect Benjamin Franklin costume--identified as an "affordable impersonator"--tastes a new product and declares it "actually not that bad.
Martech Series
FEBRUARY 22, 2023
Marketers and martech: at a time when martech is considered to be the basis of everything that’s connected to marketing, it is crucial for marketing leaders to look for certain skills in their marketing teams (or boost existing skills) to adapt to an ecosystem that is widely digital-first and inspired by the use of various tech and martech. With martech at the core of marketing in the modern-day ecosystem, what matters most is not the use or adaption of ‘’too many’’ marketing technologies, but,
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
FEBRUARY 21, 2023
B2B marketers use account-based marketing (ABM) strategies to engage the right decision makers within prospective organizations. These strategies can help marketers gain a competitive edge when they’re run with the right data. Leading with awareness The first thing to consider in their ABM strategy is the brand presence of their own organization. “I think this is really crucial because you really need to have a baseline level of awareness in the marketplace,” said Megan Creighton, head of digita
Marketing Dive
FEBRUARY 23, 2023
Though the ByteDance platform drew the highest engagement rate per post, the app had the lowest weekly post frequency, according to Rival IQ.
Adweek
FEBRUARY 24, 2023
We are living in an era of permanent change. What's relevant to your customer today may be in their rearview mirror tomorrow. Sweeping shifts brought on by emerging technology, geopolitics, economic headwinds and a global pandemic have created both constant turmoil and opportunity for marketers. Indeed, not since the dot-com era have the stakes of.
AdExchanger
FEBRUARY 23, 2023
The TV term du jour is supply-path optimization. And SSPs in particular are under intense pressure to carve out competitive edges. The post Supply-Path Optimization Is Guiding Video SSP Strategy appeared first on AdExchanger.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech
FEBRUARY 21, 2023
Artificial intelligence promises a bold new future but seems to be flailing in the present. Right now, Microsoft’s AI-powered Bing and Google’s Bard are more famous for their mistakes than their milestones. But AI is a lot more than those two. Its successes are all around us, we just haven’t been aware of them. Do you use Grammerly? That’s AI. When Gmail finishes sentences for you, that’s AI.
Rob Campbell
FEBRUARY 22, 2023
Recently a mate sent me a photo and – quite frankly – I’m all kinds of obsessed with it. Look at it. LOOK AT IT!!! How amazing is that?! I have no idea how they could capture so much in one frame, but they did. Everywhere I look there’s an image that makes me go, “WTF?” … from the travel agents, that seems the most misplaced shop in the history of misplaced shops, through to that guy in the top window seemingly relieving himself on the people below.
Adweek
FEBRUARY 23, 2023
As brands experiment with recent advances in generative machine learning, one of the nation's biggest cable companies is offering small and medium-sized businesses the means to generate and place television commercials with artificial intelligence. Spectrum Reach, the ad sales arm of cable giant Charter, is rolling out a new tool that will pull information and.
AdExchanger
FEBRUARY 23, 2023
Section 230 protects tech platforms, but the Supreme Court is hearing a challenge to the statute. Plus, the latest in the courtroom battle between Kochava and the FTC. The post The Big Story: The Supreme Court Takes On YouTube Algorithms appeared first on AdExchanger.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech
FEBRUARY 23, 2023
Research has shown time and time again that existing customers are 50% more likely to try new products of yours and spend 31% more with you when compared to new customers. So how are you fostering these relationships and delivering repeatable and measurable revenue? In this session, marketing experts will share how you can build customer relationships that not only scale but drive revenue for 2023 and beyond.
Marketing Dive
FEBRUARY 23, 2023
To promote its premium Heinz 57 brand, the ketchup maker has partnered with upscale hospitality firm Ennismore for in-person and digital experiences.
Adweek
FEBRUARY 22, 2023
In the pantheon of tried and true attention-grabbing content, the "in and out" list has stood the test of time. Who among us can resist these curated compendiums of where we have been and where we are going? Sure, sometimes the balance between pithy and pragmatic, aspirational and actionable is a bit off, but occasionally.
Smart Insights
FEBRUARY 22, 2023
Our recommendations of the best global online marketing consumer adoption and marketing benchmark statistics Online marketers love statistics about digital marketing. We do too since they enable us to use a more data-driven approach to inform our future investments. They … The post Top 10 free 2023 digital marketing statistics sources to inform your marketing strategy appeared first on Smart Insights.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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