Martech
OCTOBER 8, 2021
If marketers don’t take control of how customers perceive their brands, customers will. “One of the things we’ve got to remember about customers is that they always like to attribute personalities to the characters they interact with,” said Terry Flynn, president of multichannel marketing company Market Chord, in his recent MarTech presentation.
AdPulp
OCTOBER 5, 2021
Facebook is under fire from all directions. Former employees are venting. The press is screaming. The federal government seeks to break the company’s monopolistic hold. And we the people just want to scroll—something that was denied to billions of addicted users of Facebook, Instagram, and WhatsApp for more than seven hours on Monday. In the […].
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More About Advertising
OCTOBER 5, 2021
Most new IKEA ads are an event and Mother has delivered again with ‘Every home should be a haven,” featuring some muscly teddy bears ensuring a dad and daughter can get some quality time away from the cares of the world – temporarily anyway. Marketing communications manager Kemi Anthony says: “As the foundation of our. The post IKEA's new muscly bears from Mother could be winning trend first appeared on More About Advertising.
All About Advertising Law
OCTOBER 4, 2021
Federal Trade Commission (FTC) Chairwoman Lina Kahn, who took over the reins of the FTC in June, is making it clear that she is no fan of the direction some private equity-owned businesses have taken in recent years. She takes particular issue with, “extractive business models” that “centralize control and profits while outsourcing risk, liability, and costs.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
OCTOBER 4, 2021
Having a website search function is critical to any business’s success. However, many have a difficult time providing customers with relevant search results and gaining actionable insights from the data. “Site search is a misunderstood capability on our websites,” said Stephen Zakur, CEO at SoloSegment, in his talk at our recent MarTech conference. “As marketers, we often think about listening very closely to our customers, but we do that in kind of obtuse ways.
AdPulp
OCTOBER 2, 2021
Some brands are searching for a purpose. Other brands focus on purpose from day one because it’s an expression of the company’s core values and because it’s good for business. Emotion moves people to pay attention, care, and buy. The following short film from Hyundai is packed with raw emotion. Paul Imhoff has been successful […].
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
InMobi
OCTOBER 8, 2021
This article first appeared on The Drum Home to over 250 million mobile gamers, Southeast Asia is a force to reckon with in the global gaming landscape. The mobile-first region has taken to gaming with great gusto, as most consumers hold an incredibly powerful gaming device in the palm of their own hands every single day, their smartphones. The mobile revolution has helped gamers jump previous barriers of entry and has unleashed a whole new generation of users.
Martech
OCTOBER 7, 2021
Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. Functions may include task assignments, time tracking, budgeting, team communication and file sharing, among others.
Lemonads
OCTOBER 8, 2021
Affiliate success stories are extremely common for both marketers and advertisers, but there’s a lot of work that goes into creating a successful website. You need to understand the affiliate ecosystem, find a vertical you’re knowledgeable about that’s also profitable, and choose the best platform to build your site. There are dozens of different options to build your website, but WordPress (WP) is by far the most popular and arguably the most dynamic alternative out there.
More About Advertising
OCTOBER 8, 2021
Wonderhood Studios is now up and running and its new campaign for challenger bank Starling is a refreshing turn of foot. Starling has the advantage of not being a legacy bank, so doesn’t have the unfortunate baggage many of them carry about. All the UK biggies have been hit with scandal at some time or. The post MAA Ad of the Week: Wonderhood for Starling Bank first appeared on More About Advertising.
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InMobi
OCTOBER 8, 2021
This article first appeared on The Drum OTT video streaming consumption has skyrocketed over the past year globally due to the pandemic, which has presented many new opportunities. In fact, Southeast Asians streamed over 650+ billion minutes of streaming content on their mobile devices in a single quarter as per a recent report from Media Partners Asia.
Martech
OCTOBER 8, 2021
What were you doing when Facebook went down on Monday? If you were like many of your fellow marketers, you were tearing your hair out because you couldn’t access any Facebook-owned sites like Facebook, Instagram and WhatsApp. No social posting. No campaign research, launches or analysis. Gaahhhhh! But some resourceful email marketers seized the opportunity to launch quick campaigns that capitalized gleefully on the global outage.
Aronson Ads
OCTOBER 8, 2021
It’s no secret that working from home involves lots of quality time with other members of the household, including pets. These furry or scaly “co-workers” can brighten up your day, keep you motivated during particularly challenging projects, and just look adorable “sleeping on the job.” And they inspire us to become amateur pet photographers in an effort to capture their every move.
More About Advertising
OCTOBER 7, 2021
Currys is rolling its multifarious brands – Currys, PC World, Carphone Warehouse and Team Knowhow – into one, er, superbrand: Currys. Some of the above, notably Carphone Warehouse, might be well past their sell-by date. But can Currys, once an electrical store, do all these things in a smaller retail estate? According to the relaunch. The post Currys swallows Carphone Warehouse and others in one brand relaunch first appeared on More About Advertising.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
InMobi
OCTOBER 8, 2021
Want to learn how to harness the growing power of retail media in less than 30 minutes? In a recent Retail Dive webinar , Inder Singh, SVP of Commerce at InMobi; Surabhi Pokhriyal, Global Head of Digital Commerce at Colgate Palmolive and Melissa Burdick, President & Co-Founder of Pacvue, discussed how the retail media ecosystem is evolving and what retailers need to do to see real ROI from their media networks.
Martech
OCTOBER 8, 2021
This week, video technology company Brightcove introduced a new tool, Brightcove CorpTV, that aims at providing a platform to B2B marketers looking to launch Netflix-style streaming content. By building out a streaming channel with CorpTV, businesses will be able to release content that can be seen on smart TVs, mobile and other connected devices. The CorpTV platform also allows the streamer to monetize premium content, gain sponsorships and even sell ad time.
EGC Group
OCTOBER 8, 2021
The world stopped for many earlier in the week. As Facebook and a number of other social media platforms went into the dark, light was shone on questions about everything from corporate intrigue to social responsibility.
More About Advertising
OCTOBER 6, 2021
Is 30 seconds enough? Many classic ads have been just this of course but, even so, it’s not much time when there’s a pretty detailed message to get over. Works best, maybe, when it’s a comedy vignette with the brand in there somewhere and a packshot at the end. Like CDP’s classic ads for Cinzano. The post Now turns to animation for TopCashback debut first appeared on More About Advertising.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdPulp
OCTOBER 8, 2021
Ads present the product or service in the right light to motivate consideration and purchase. Content marketing is something different. Content-fueled campaigns are designed to please people and that’s pretty much it. In other words, content is a gift from the brand, not a clever request to purchase. Content also rewards customers and provides a […].
Martech
OCTOBER 7, 2021
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and B2B is becoming more experiential. I was talking to a Chief Customer Officer at a marketing/sales tech company and we were reflecting on how much the new B2B selling environment has learned from B2C.
All About Advertising Law
OCTOBER 8, 2021
In the latest example of its creative use of different enforcement tools to obtain monetary relief in the wake of the Supreme Court’s AMG opinion, the FTC has resurrected a dormant authority to hold companies accountable, via significant financial penalties, for unfair and deceptive business practices. This week the FTC announced that it has put 70 for-profit higher education institutions—including some of the largest for-profit colleges and vocational schools across the country—on notice that t
More About Advertising
OCTOBER 6, 2021
The COP26 United Nations Climate Change conference in Glasgow is almost upon us (the UK government is helping out by running out of petrol) and one of the shebang’s principal partners Hitachi is doing its bit with what it claims is the world’s first carbon zero commercial ‘Racing to Zero.’ Powered by cyclists and a. The post Hitachi heralds COP26 climate conference with first carbon zero commercial first appeared on More About Advertising.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
InMobi
OCTOBER 7, 2021
This article first appeared on The Drum Southeast Asia (SEA) saw a surge in Internet users during 2020, a year with most of the world in lockdown. The region raked up a 9.9% growth in internet users, pushing the total number in SEA to over the 400 million mark. Since the lockdown, consumers have spent more time online for personal use with time spent online during the initial lockdown being 30% higher than the pre-lockdown period.
Martech
OCTOBER 6, 2021
Fishburne’s take: As “ Shipageddon ” roils the best laid marketing plans, marketers will have to work even closer with their supply chain colleagues so they can communicate the right messages about the right items at the right time. Holiday messaging will start earlier than in year’s past and consumers will expect higher degrees of transparency.
Bannerwise
OCTOBER 7, 2021
The Facebook dynamic ad format has the potential to improve performance and solve challenges marketers often face, like ad fatigue and high CPAs.
More About Advertising
OCTOBER 6, 2021
Are people who obsess about computers total idiots? This is the overriding impression from Intel’s new “social experiment,” corralling a dozen Mac users who go: “Gosh, wow, that’s awesome” when they’re told PCs can do everything a Mac can and more. ‘Breaking the spell’ from VMLY&R HQ is part of Intel’s kickback against Apple which.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Adtelligent
OCTOBER 6, 2021
If the recent pandemic has shown us anything, it is the crucial role of the Internet in our daily lives, work, and business ventures. Numerous research shows that the time people spend online has increased significantly. Combining this with the need for brands and online entrepreneurs to adjust to the changing digital landscape, we can comprehend why the programmatic advertising market has grown by 24.9% to reach $14.2 billion in 2020.
Martech
OCTOBER 7, 2021
In order to manage a successful digital transformation, marketing leaders have to assemble the team and technologies that will deliver the end goal, according to Michael McCune, Senior Director at Gartner, who spoke at our recent MarTech conference about the key components to the always-on marketing machine. Read more about making the case for always-on marketing technology here.
PrograMetrix
OCTOBER 6, 2021
B2B Programmatic Advertising Campaign Measurement Best Practices. As a forward-thinking B2B marketer, you’ve done your research. Account-based marketing is a foundational component of your broader marketing plan. Your marketing team is leveraging intent data to target high value and in-market accounts for your products and services. You’ve also implemented the top B2B programmatic advertising tactics that so few of your competitors are utilizing.
More About Advertising
OCTOBER 5, 2021
“You have to be in it to win it” they used to say. Maybe you have to be a knowledgeable gamer to make sense of adam&eveDDB’s launch film for EA Sports’ FIFA 22. Now with “hypermotion” which seems to mean you can dissolve players and replace them with, what? Avatars? Then, again, that’s who they’re.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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