Adweek
JUNE 17, 2022
Since debuting in 1969, Nerf has never had a mascot. That tradition ends now. Today, the toy brand unveiled Murph, an anthropomorphic character made entirely out of Nerf darts. "We wanted to introduce a mascot that represents this ageless, unbridled fun that lives in all of us and creates a physical embodiment of that feeling.
Smart Insights
JUNE 14, 2022
Discover your top customer experience (CX) issues quickly How do your customers, both current and prospective, really feel about the experience they’re having with your brand? How can you best measure this? In this post, I share three cost-effective analysis … The post Plug revenue leaks with these 3 CX analysis techniques appeared first on Smart Insights.
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Marketing Dive
JUNE 15, 2022
Nearly half of consumers haven’t felt true happiness in two years, and many are looking to brands to deliver joy through ads and experiences, Oracle found.
Martech
JUNE 15, 2022
During my MarTech Master Class workshop, “ The Right Way to Buy Marketing Technology ,” I received a very interesting question from a participant. What five things do you think will remain unchanged about marketing technology in the next ten years? The question made me pause because usually I receive queries about what will change, as martech leaders try to “ skate to where the puck is going.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JUNE 13, 2022
With its mission to "inspire and develop the builders of tomorrow through the power of play," Lego has released a campaign to celebrate its 90th anniversary--and how it resonates culturally around the world and helps people as they build their own lives. With the anniversary taking place on August 10, the minute-long 'We Are All.
Smart Insights
JUNE 17, 2022
How to create a product launch marketing plan using the RACE Framework You are working during one of the most entrepreneurial eras in history. Thanks to digital media, launching a product to a global audience has never been so manageable. … The post Product launch marketing plan example appeared first on Smart Insights.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JUNE 17, 2022
Earlier this month, Scott Brinker revealed the 2022 Stackie Award Winners. The Stackies are a contest for organizations to submit a visual illustration of their martech stack. This year, five different winners were selected. My favorite part of the Stackies is observing all the different ways organizations choose to organize and catalog their martech stacks.
Adweek
JUNE 17, 2022
Last October, entertainment icon Queen Latifah teamed up with pharmaceutical brand Novo Nordisk for "It's Bigger Than Me," a campaign aiming to change the conversation surrounding obesity. Through the lens of her extensive acting career, Latifah examined how obesity is often regarded as an easily preventable state worthy of shame instead of a valid medical.
Chief Martech
JUNE 13, 2022
Half of martech and marketing ops professionals received a promotion in the past year. More accurately, half of the 426 respondents to our 2022 Martech Career Survey , run in collaboration with the team at MarTech.org, reported receiving a promotion within the past 12 months. But still, that’s impressive, and speaks to the incredible growth and demand for talent in this field.
Exchange Wire
JUNE 17, 2022
In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Google suspends an employee who claims a chatbot developed by the company has become sentient; YouTube is criticised [.]. The post Google Engineer Claims Chatbot is Sentient; YouTube Lambasted Over Bitcoin Scams appeared first on ExchangeWire.com.
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Marketing Dive
JUNE 13, 2022
How to strategically maximize your event channel and take advantage of events in your marketing mix.
Adweek
JUNE 16, 2022
Respondents to a new study conducted by Magna Media Trials in partnership with Twitter had a strong message for brands: It is no longer satisfactory when they "talk the talk," and they must also "walk the walk." The study found that brands clearly benefit from cultural involvement and, while there are many actions they can.
Martech
JUNE 17, 2022
An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who their customers are and how to comply with the increasing patchwork of consumer privacy regulations. But how do you decide which platform is the right one for your organization? For starters, once you have determined that enterprise identity resolution software makes sense for your business, spend time researching individual vendors and their capabilities by doing the following: Create a
Martech Series
JUNE 13, 2022
Prestigious accolades and honors demonstrate Cvent’s continued commitment to innovation. Cvent , a market-leading meetings, events and hospitality technology provider announced several recent industry awards that highlight the strength of the Company’s event marketing and management solutions and overall excellence as a technology leader. The product-focused accolades celebrate Cvent’s unwavering commitment to developing best-in-class technology that powers more engaging and impactful in-person,
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Marketing Dive
JUNE 13, 2022
Media agency GroupM is helping scale a solution from SeenThis that requires less data transferred to effectively run campaigns.
Adweek
JUNE 13, 2022
Twitter shared a study of the results of more than 200,000 prompts that encouraged people to reconsider whether they wanted to send a reply that could be harmful or offensive. The social network began experimenting with those prompts in May 2020. Data scientists Lauren Fratamico and Kathy Yang wrote in a blog post, "We found.
Martech
JUNE 14, 2022
E-commerce activity has grown substantially over the past two years. While online shopping was already primed for healthy growth over the next decade, the COVID-19 pandemic accelerated any past projections. Globally, e-commerce sales saw a 27.6% growth rate throughout 2021. With these growth numbers, Insider Intelligence expects that the worldwide e-commerce market will reach $5 trillion in 2022, and $6 trillion will be hit only two years later in 2024.
Martech Series
JUNE 17, 2022
Learn about the tools some of the best affiliate marketers use to build their empires… Affiliate marketing is becoming more and more popular these days as people trade in their 9-5 work-life for an opportunity to be their own boss. As everything comes with its pros and cons, affiliate marketing is no different. One problem with becoming an affiliate marketer is that it is no easy feat.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
JUNE 17, 2022
The platforms taketh away – but sometimes regulators can giveth back. Google is seriously flirting with the idea of reopening YouTube inventory to third-party ad tech platforms in a bid to appease European regulators and avoid a potential $18 billion fine. And, on Thursday, Criteo won its case, filed in 2019, against Meta over being booted. Continue reading » The post Sensing A Theme: Google Might Reopen YouTube, Meta Concedes To Criteo Over Competition Concerns appeared first on AdExchange
Adweek
JUNE 13, 2022
It's been a big year for virtual try-on technology as social platforms, CPG brands and retailers alike get in on the action. Now, it's Amazon's turn. The ecommerce giant recently rolled out a mobile shoe try-on experience that uses augmented reality to "help customers visualize how a pair of shoes will look on themselves from.
Martech
JUNE 13, 2022
Is marketing attribution a mythical unicorn? Or is it possible to measure the performance of your marketing, including the parts you can’t see? The fog of marketing. Marketing attribution is the “fog of marketing” that all marketers wrestle with in attempt to square the circle and make sense of the customer’s decision journey. It’s essential for understanding how your marketing is performing and how much each channel is contributing.
TechCrunch Ads
JUNE 17, 2022
Most of us have a variety of fermented food products in our kitchen: you can’t make tofu, chocolate, vinegar or bread without agreeable microorganisms that can be produced at scale. Today, precision fermentation is innovating the alternative protein industry as food tech startups find the best methods for brewing eggs, dairy, meat and seafood in bioreactors that taste like “the real thing” — and are priced similarly.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
JUNE 17, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hashing Out HIPAA Facebook marketing pixels are ubiquitous. And hospitals are marketers. But are hospitals sending protected data in Meta site tags? The Markup tested the sites of 100 top hospitals in America and found 33 of them sent health data (including the reason. Continue reading » The post Must Hospitals Rethink The Meta Pixel?
Adweek
JUNE 14, 2022
Creative duo Quynh Tran and Toan Mai tested the metal of the organizers of Cannes Lions last year when they created an alternative website, which would host all the award-winning campaign work from the festival--but allow access to the creative community for free. Now, in an Inception moment for the advertising community, they have entered.
Martech
JUNE 13, 2022
Ultimately, what all companies sell is trust and tumultuous times make earning and keeping that trust the most important thing a business can do. This can be seen in a recent Salesforce report which found: 88% of customers say trust is more important in times of change. 74% of customers say communicating honestly and transparently is more important now than before the pandemic.
Ad Monsters
JUNE 17, 2022
It was a highly inspiring evening at this year’s Top Women In Media & Ad Tech awards, where we honored 127 amazing women along with our sister brand AdExchanger. Many honorees received their flowers, from those in the earlier stages of their careers to industry OG’s. While every honoree was top-notch, there were a few that we encourage you to keep an eye out for as they are doing incredible things within media and ad tech.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
TechCrunch Ads
JUNE 15, 2022
Last year, Pinterest began its pivot from being an online image board to being more of a creator platform with the launch of Idea Pins. The new feature allows Pinterest users to tell their stories using a combination of video, images, music and other editing tools, resulting in something that’s a cross between TikTok’s short videos and a Stories product with multiple pages of content.
Adweek
JUNE 13, 2022
The last time the Cannes Lions International Festival of Creativity took place in person, nobody had heard of Covid-19 nor read a brief for a "We're in This Together" spot. The United Nations was gearing up to deliver a three-part report detailing how burning fossil fuels was responsible for global warming that will devastate communities.
Martech
JUNE 14, 2022
The Interactive Advertising Bureau has released proposed Intrinsic In-Game Measurement guidelines for public discussion. The proposed metrics address issues like viewability, measurement and fraud for ads that appear in the gameplay environment. “As more companies enter the gaming ecosystem, it’s critical that IAB and IAB Tech Lab gather the industry to help establish uniform standards needed to create consistency across the in-game advertising marketplace,” said the IAB in a r
Marketing Dive
JUNE 17, 2022
The retailer is the exclusive partner on a new feature that allows people to purchase products with a few taps of their remote.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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