Adweek
JUNE 7, 2022
[Sensitive content: This article includes description of an alleged physical assault.] A former contract employee of U.K.-based company One Minute Briefs says the organization's founder and creative director, Nick Entwistle, physically assaulted her during a trip to Portugal in 2021. The woman said she worked with Entwistle for approximately nine months and managed the company's.
Smart Insights
JUNE 7, 2022
To make sure your campaign is as successful as possible, you need to plan and strategize the campaign in advance. Wondering how to plan a social media marketing campaign? If you have a new feature coming out, a holiday that … The post How to plan a social media marketing campaign, step by step appeared first on Smart Insights.
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Martech
JUNE 8, 2022
While many big brands test virtual storefronts , NFT drops and other metaverse activations , what does this mean for B2B marketers? The B2B playbook will evolve to include some version of the same strategies. After all, B2B marketers have been adapting all kinds of consumer marketing channels, from video to social, even using B2B influencers. Here are some metaverse entry points where B2B organizations can become early adopters.
AdExchanger
JUNE 8, 2022
Cookie deprecation is hanging over the media and advertising industry like a storm cloud. New identity solutions built on first-party data are clearly one solution, but publishers and advertisers differ on whether they’re building their own proprietary solution or a shared shelter that will scale – and explained why at AdMonsters' Ops conference in New York City.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JUNE 4, 2022
Los Angeles-based agency The Many has confirmed to Adweek that it has undergone multiple rounds of job cuts. The indie shop declined to comment on how many employees it laid off, but multiple sources with knowledge of the layoffs indicated to Adweek that nearly half of the 130-person agency was let go. The first round.
Marketing Dive
JUNE 9, 2022
The tie-up also makes the brand the official beer of the digital horse racing platform, another sign of parent AB InBev’s growing metaverse investments.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JUNE 5, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TikTok TV Last week, TikTok announced a new comedy docuseries you’ll have to pay to watch. Wait, what? It was only a matter of time before TikTok launched its subscription show. TikTok, which prefers not to be called a social media platform, thank you. Continue reading » The post TikTok Intros Subscription Comedy Show; And TikTok Is The New Music Chart-Topper appeared first on AdExchanger.
Adweek
JUNE 6, 2022
In business, and in marketing and advertising, the word "strategy" is held aloft. It's as if it is the most prized of all skill sets: It speaks of intellect and cleverness, of brilliant logistical planning and goal fulfillment. Occasionally, it even has a militaristic whiff about it, conjuring up images of attack formations and plans.
Marketing Dive
JUNE 7, 2022
A video short calls attention to how safe spaces form bonds in the community, while the brand is issuing financial grants to struggling venues.
Smart Insights
JUNE 8, 2022
9 key differences between strategy vs tactics ‘What is the difference between strategy vs tactics?’ is one of the most common questions that 'crops up' when I’m running training workshops or discussing creating marketing plans with businesses. It’s no surprise … The post Marketing strategy vs tactics – why the difference matters appeared first on Smart Insights.
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VideoWeek
JUNE 8, 2022
Smart Adserver, a publisher-focused ad server and supply-side platform (SSP), has today announced it is rebranding to Equativ. The move comes as Smart Adserver fully combines with LiquidM and DynAdmic, two ad tech companies it acquired in 2019 and 2021 respectively. The new name reflects a shift in positioning for the company, away from being primarily a sell-side business, toward being an end-to-end ad tech business. “The Equativ name reinforces the equal way in which the company treats c
Adweek
JUNE 5, 2022
On May 22, 2010, a date now known as Bitcoin Pizza Day, a Florida man made the first-ever bitcoin-based purchase for--you guessed it--pizza. He reportedly exchanged 10,000 bitcoins for two large Papa John's pizzas. Had he instead held on to his stash, it would have been worth roughly $650 million in October 2021 when a.
Marketing Dive
JUNE 10, 2022
The custom space features a virtual iteration of its real-world design lab and varied biomes for visitors to explore wearing experimental “Metaboots.
Martech
JUNE 9, 2022
B2B firms saw their revenue from digital channels skyrocket in the past two years. These companies say 40% of their revenue now comes from digital channels compared to 28% two years ago, according to Salesforce’s State of Commerce report. That’s a reflection of increased digital order growth as B2B global same-site sales grew 95% over that period. .
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Ad Espresso
JUNE 6, 2022
As you build a social media marketing strategy for your brand, you need to know the kind of people you want to reach. It is nearly impossible to achieve your marketing goals if you don’t publish the right content on the right platforms (a.k.a. where your ideal audience hangs out). Each social media platform has Read More.
Adweek
JUNE 5, 2022
Historically, client requests for diversity and inclusion have been a retrofit, tacked on right before the campaign goes live to avoid potential consumer backlash. But over the last two years, we've started to see a shift in the marketplace--and the workplace. Traditionally, marketing goals have been hyper-focused on business results and commercial success.
Marketing Dive
JUNE 9, 2022
Changes to the iPhone’s lock screen, new services for Apple Pay, more privacy restrictions and tweaks to ad breaks in SharePlay are scheduled for the fall.
Martech
JUNE 7, 2022
I run a MarTech company and everyone on our team clearly understands the importance and value of MarTech and yet, when I or someone else makes a pitch for a new addition to our stack, the first question my co-founder asks is “what’s the return on investment (ROI) if we buy that product?” It seems we’ve been discussing ROI a lot lately and because we’re a relatively small team a discussion usually suffices.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
JUNE 9, 2022
The first-party data craze is driving advertisers and publishers alike to corral as much audience data as possible without relying on third-party identifiers. The challenge is twofold: Data must be shared with partners in a privacy-safe manner and must be made available for targeted advertising across channels. On Thursday, the TV ad tech and identity.
Adweek
JUNE 10, 2022
As the All England Lawn Tennis Club (AELTC) celebrates one-hundred years at Centre Court, there's no time like the present to reflect on some of the iconic moments the organization has seen on the field. For the AELTC, the best way to acknowledge the past is to keep your feet planted firmly in the future.
Marketing Dive
JUNE 6, 2022
Ready to prove social’s ROI? Here’s how you can measure your value and fine-tune your strategy.
Martech
JUNE 7, 2022
Today, Samsung US launched its server on digital gaming community platform Discord. The server is a connected group of Discord users who will be able to join up and chat about all things Samsung. This is by no means Samsung’s first foray into the metaverse. The electronics maker established an experience, called 837X, on 3D virtual platform Decentraland.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
JUNE 10, 2022
Connected TV may be the media industry’s shiniest new toy, but it’s not squeaky clean. And CTV is certainly not immune to ad fraud. Because there is such limited streaming TV inventory and the supply is harder to break into than mobile and desktop media – fraudsters can slip malicious mobile apps onto phones more. Continue reading » The post CTV Is Not Immune To Ad Fraud – And The Industry Needs To Tighten Its Standards appeared first on AdExchanger.
Adweek
JUNE 7, 2022
Juliana Stock has been named not only A+E Networks first-ever chief brand officer, but the company's first CMO in four years. Stock has been promoted to A+E's chief marketing and brand officer. In the role, she will oversee A+E's strategic, creative and corporate brand marketing teams, and report to A+E Networks Group president and chairman.
Marketing Dive
JUNE 6, 2022
A campaign features custom packaging exclusive to Walmart in the U.S. and lines up with a new Disney+ series centered on the cutesy, tree-like character.
Martech
JUNE 7, 2022
Wix, the website design, creation and management platform, has announced the relaunch of its solution for the hotel sector, Wix Hotels. For this new iteration, it has partnered with HotelRunner, an online sales and management platform for hotels. Wix Hotels by HotelRunner will launch first in English and then in other languages. What it does. Combining the Wix platform with HotelRunner’s technology will enable hotels to design and manage websites, as well as their properties, guests, booki
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
JUNE 8, 2022
As clients look for alternatives to third-party cookies, ad agency Dentsu can steer them to its in-house Contextual Intelligence tool, which launched today. Although contextual targeting is often considered inferior to demographic or behavioral targeting, it can drive performance. Jewelry retailer Pandora piloted the tool during the 2022 Valentine’s Day season.
Adweek
JUNE 8, 2022
As the Boston Celtics hope to capture their 18th championship in franchise history in this year's NBA Finals, small businesses will be at the heart of the team's story thanks to a multi-year partnership with jersey patch sponsor Vistaprint. The marketing connection between the Celtics and Vista--the parent brand of Vistaprint, rebranded after the acquisition.
Ad Espresso
JUNE 10, 2022
If you’re a social media manager, you know just how stressful it is to manage several social media accounts at the same time. You can ease this stress by using social media management tools. The right social media dashboard will help you save time and effort, without sacrificing the quality of your content. In this Read More.
Martech
JUNE 6, 2022
Apple’s app privacy rules have resulted in 59% of mobile advertisers moving ad spend from them to Google Play and alternative Android platforms, according to a new study released today. One result: In the third quarter of 2021 Android got more marketing dollars than iOS for the first time, a 10% swing from three years earlier. . The report, by mobile game measurement service Tenjin and Growth FullStack , a mobile advertising intelligence provider, shows how much has changed since Apple introduce
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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