Martech
JANUARY 20, 2022
Virtual events weren’t born of COVID-19, but their development and evolution were dramatically accelerated by the pandemic. It’s indisputable that virtual events are as varied in format as their physical world counterparts. In purpose, composition, duration, presentation technology, virtual events are as wide-ranging as the organizations who are pioneering this medium.
AdPulp
JANUARY 17, 2022
Misinformation and disinformation are both proliferating today and consequently polluting minds. While both misinformation and disinformation can deceive audiences and thus both pose a real danger, the distinction is that disinformation is intentionally, maliciously deceptive. According to a recent study from NewsGuard, $2.6 billion per year is spent by big brands advertising on websites that […].
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
More About Advertising
JANUARY 20, 2022
Seems like Dentsu is finally establishing a creative presence in London after years of false starts, and the agency has now hired veteran producer Susie Innes as its first head of production, reporting directly to chief creative officer Simon Lloyd and CEO Gareth Collins. Innes has been in the business for 30 years and worked. The post DentsuMB hires Innes as first chief production officer first appeared on More About Advertising.
InMobi
JANUARY 21, 2022
As an Indian-owned company, InMobi is strongly committed to Diversity, Equity and Inclusion (DEI). DEI is part of our core values, and as a truly global company, we want to help the mobile advertising ecosystem to be more inclusive. In June 2021 we launched a survey asking our publishers to self-identify if their business is owned by a member of a diverse community.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
JANUARY 21, 2022
“Marketers are expected to deliver campaigns that cultivate rich customer experience and drive brand awareness, all within a quick turnaround time,” said Megan Sangha, Senior Product Marketing Manager at Wrike, in her presentation at our MarTech conference. “Things could be different if science and data were combined within a single source of truth platform to help drive better outcomes.”.
Smarty Ads
JANUARY 21, 2022
The programmatic advertising landscape in 2021 is oversaturated - it is crammed with a large number of media buying and digital inventory monetization technologies. Naturally, developers of these market solutions are trying to come first in this big race for customer attention. Some programmatic ad solutions compete by delivering.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
InMobi
JANUARY 21, 2022
The ongoing pandemic has accelerated retail e-commerce sales and with that, retail media. Since 2019, e-commerce sales have experienced double-digit growth. According to eMarketer’s latest projections, e-commerce sales will surpass $1 trillion in 2022 and make up over 20% of total retail sales by 2024. Alongside e-commerce, retail media advertising is expected to reach $41.37 billion in 2022 , and account for nearly one in five digital ad dollars.
Martech
JANUARY 20, 2022
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and the Superbowl reminds us large audiences are still valuable. I was struck by reports that NBC had sold most of its Super Bowl ad inventory by mid-summer and at a higher price than last year even though the audience was
YieldBird
JANUARY 20, 2022
In the original scenario proposed by Google, Publishers and Online Advertisers were already in the starting blocks prior to the global change planned for March 2022, involving the discontinuation of 3rd party cookies by the Chrome browser. Table of contents. OK Google – how a global giant reorganized our work in one move. After Cookies – Preparation status.
More About Advertising
JANUARY 20, 2022
OOH Capital, the global Out of Home advisory company and consultancy, has extended its global reach with the arrival of three new partners, covering Asia, the United States and Benelux. The new partners are Jim Liu, formerly Zenith Media Head of OOH in China and later instrumental in setting up Group M’s Kinetic China, Sheldon. The post OOH Capital extends global reach with three new partners first appeared on More About Advertising.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Flashtalking by Mediaocean
JANUARY 20, 2022
El monumental crecimiento de la TV Conectada (CTV), impulsado por la pandemia, ha cambiado para siempre el enfoque de las marcas en su estrategia omnicanal. Y según el informe del SSP Magnite, CTV es para todos: 2021, en Europa, el 78% de las audiencias ya consumen TV Conectada. Este rápido crecimiento en el mencionado canal, que además cuenta con un alto margen, hace que se haya convertido en un punto de atracción para el fraude digital.
Martech
JANUARY 18, 2022
Happy New Year! Somebody asked me what my predictions for 2022 would be, and I answered, “I don’t know what you can predict because there’s something crazy happening all the time.” Take 2021, the year we thought everything would start getting back to normal. I even suggested dusting off your 2020 marketing plan and updating it.
AdvertiseMint
JANUARY 20, 2022
What is Snap Advanced Conversions? Snap’s Advanced Conversions is a data collection, analysis, and reporting process that provides quality advertising services and conversions reports while respecting user privacy and the increasing restrictions around data tracking. Its strategy and how it works make it especially promising compared to other solutions (or the lack thereof) currently offered up by platforms that previously relied on third-party data for advertising.
More About Advertising
JANUARY 20, 2022
We all know how banks operate don’t we? Their “secret” is to charge you more (they’re always moaning about free current accounts and the cost of ATMs) and pay you as little as possible, even when interest rates rise. So finding something to promote which isn’t an obvious con is tricky. And you can see. The post Thin pickings all round from TSB and David Schwimmer first appeared on More About Advertising.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
InMobi
JANUARY 19, 2022
From Words with Friends and Scrabble to Sunday paper crossword puzzles, everyone loves a word game. This was proved yet again with Wordle , an ad-free browser-only game created by Josh Wardle that’s going viral on social media. The untrademarked game saw a lot of copycats hit the App and Google Play Stores, and featured an automated way to post your wins, spoiler-free.
Martech
JANUARY 19, 2022
Ericsson’s mobile ad technology business, Emodo, today announced a partnership with web-based augmented reality (WebAR) company 8th Wall to establish an end-to-end WebAR advertising solution. This solution aims at providing agencies and brands the ability to create and distribute WebAR ad campaigns. This end-to-end solution introduces new embeddable AR ad types, as well as giving advertisers the capability to place WebAR content inside ad units directly alongside publisher content.
Digital Remedy
JANUARY 19, 2022
With its precise targeting and direct attribution capabilities, OTT/CTV advertising has become a powerful new performance-based opportunity for marketers. As more and more brands have discovered the potential to effectively reach high-value audiences and measure return on ad spend (ROAS),? spending on OTT/CTV ?advertising has skyrocketed and is expected to surge 40% this year to over $14.4b—more than doubling by 2024 to nearly $30b.
More About Advertising
JANUARY 20, 2022
Gaming giant Activision might be worth $75bn to Microsoft (US regulators might still put a spanner in the works of the agreed deal) but how did Activision rise to these dizzy Heights (despite its much-publicised issues.) Back in the day it owned Atari, one of the earliest purveyors of hand-held, sort of computer games. And, The post MAA blast from the past: $75bn Activision in its Atari days first appeared on More About Advertising.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Clearcode
JANUARY 18, 2022
Marketers use various systems to collect valuable information about their customers, including email systems, customer relationship management (CRM) software, analytics tools etc. But usually, these are siloed systems that don’t exchange information with one another. Instead of making your marketing efforts easier, all these decentralized data silos make it harder.
Martech
JANUARY 20, 2022
A new scorecard and report from analyst firm AIContentGen analysed 20 AI-powered copywriting software solutions. The firm says there are now more than 50 vendors in the AI content space. Although the vendors have large social and community followings, AIContentGen cannot yet estimate the number of locked-in customers. AIContentGen Senior Analyst John Cass told us, “The industry has grown rapidly, with over 53 companies, as our market map shows, and while the number of companies doesn’t ind
InMobi
JANUARY 18, 2022
InMobi Commerce’s goal is to provide retailers and advertisers with all the tools they need to thrive in today’s retail media ecosystem. That includes talking with industry experts about emerging trends in retail media, tips on how brands and retailers can work together more successfully, and more. In this edition of “Take Five,” Sarah Hughes, Head of Marketing at InMobi Commerce, sat down with Melissa Burdick , the Co-Founder and President at Pacvue , to discuss the rise
More About Advertising
JANUARY 20, 2022
The UK’s adspend recovery stuttered in Q4 2021 as the Omicron Covid variant sent the country (the medical establishment anyway) into a panic, according to the IPA agency trade body’s latest Bellwether Report. A net balance of +6.1% of companies upwardly revised their total marketing budgets at the end of last year as recovery from. The post IPA Bellwether: UK companies up marketing budgets but Omicron slows Q4 growth first appeared on More About Advertising.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Clearcode
JANUARY 19, 2022
2021 was another big year for the AdTech, MarTech and programmatic advertising industries. We saw Apple roll out more privacy changes, progress made (and lost) with Google Chrome’s privacy sandbox, and numerous mergers and acquisitions. But what does 2022 have in store? We asked a few industry insiders about what they thought the main trends, challenges, and opportunities will be this year.
Martech
JANUARY 20, 2022
“Lots of marketers have adopted agile practices and tried to transform how they go to market in terms of customer journeys,” said Tom Hannigan, Global Practice Lead for precision marketing platform HCL Unica, at our MarTech conference. “Their biggest challenge is not necessarily envisioning what they want that journey to look like or what they want that customer experience to be, but more about translating what’s on the whiteboard into the market.”.
IAB Tech Lab
JANUARY 18, 2022
Or “How I Learned to Stop Worrying and Sign My Requests” By Rob Hazan, Senior Director of Product, Index Exchange In the decade I’ve worked in ad tech, I’ve witnessed a pattern: where the money goes, fraud follows. Right now, CTV is where the money’s going. It’s a programmatic environment […].
More About Advertising
JANUARY 20, 2022
Another freelancer has been lured into full time employment this week as Mikey Farr, who was global creative director at Dyson and ECD at Widen + Kennedy Tokyo, joins 72andSunny Amsterdam as ECD. Farr sounds like an interesting character: he was a medical student in Edinburgh and then got a degree in biochemistry before becoming. The post 72andSunny Amsterdam expands creative leadership with new hire first appeared on More About Advertising.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Oko
JANUARY 18, 2022
The proportion of users accessing websites through mobile devices has been climbing steadily since WAP was (thankfully) abandoned and web-enabled phones became the norm. The tipping point of mobile traffic outweighing desktop has been reached in most regions, and more publishers now find themselves running mobile-first websites and facing the challenges this brings.
Martech
JANUARY 19, 2022
Personalization platform Movable Ink and email creation platform Stensul have announced a strategic partnership and new integrations. Movable Ink personalized content will now be available to be included in emails being created, previewed and approved within Stensul without the need for coding. Movable Ink code will automatically be included in Stensul-produced HTML.
Flashtalking by Mediaocean
JANUARY 18, 2022
Has the novelty of remote working worn off? The answer to that depends on who you ask. But, if you ask John Nardone , he’ll say a lot of brands are now struggling to cope with the twin pressures of the “great resignation” and the wish to enact boundary-pushing change. In this video interview with Beet.TV, Nardone says his company is trying to help. The remote barrier Nardone is president of Mediaocean , an ad-tech company providing omnichannel advertising solutions to agency holding companies, i
More About Advertising
JANUARY 20, 2022
The flip phone is back, but this time it’s by Samsung and it’s a massive improvement on the original noughties version. Working with O2, VCCP has recruited pop group Steps, who were big in those days and still have a retro appeal for millennials, to invade a flash mob at the O2 arena in the. The post Noughties pop group Steps gatecrash a flash mob for Samsung and O2 first appeared on More About Advertising.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Expert insights. Personalized for you.
141 
Let's personalize your content