Fuel Lines
JULY 16, 2021
. If your agency’s social media participation isn’t developing new business leads, it’s important to know WHY. . From my experience, most agencies finally got on board with social media in 2010. They created their agency’s blog, Twitter, LinkedIn, Facebook and Instagram accounts and jumped in. 70% of marketers report that social media marketing delivers poor or average return on investment.
Martech
JULY 15, 2021
Qubit, the personalization engine for e-commerce, has launched Qubit CommerceAI, a new offering which supports 1:1 personalization in-the-moment. The tool uses deep learning rather than standard machine learning — a technique which employs non-linear layering of algorithms to discover pattern recognition across large data sets. It brings together customer data and product data, sifting through possibly thousands of SKUs, to make real-time 1:1 product recommendations, and to recommend next best p
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Single Grain
JULY 16, 2021
Few e-commerce marketers can deny the power of Facebook Ads for delivering traffic and sales. Simultaneously, not many can deny that its traffic has become painfully expensive over the last two years. In this context, e-commerce marketers have no choice but to find new acquisition channels. For some, TikTok has been the answer to their prayers. In a year and a half, TikTok went from simply being one of the hottest new apps to becoming one of the most interesting advertising channels with new ad
AdPulp
JULY 15, 2021
Phyllis Kenner Robinson was born in New York City on Oct. 22, 1921. At age seven she declared her desire to become a poet. A few years later, she updated her ambitions. Unlike her peers, she knew she wanted to write advertisements from an early age. “I can remember that as a kid I was […]. The post Phyllis Robinson, Ad Legend appeared first on Adpulp.
More About Advertising
JULY 12, 2021
The post-summer back to school moment will have particular significance this year, as all those kids arrive in the playground full of hope that they can have an uninterrupted stretch of time with their classmates. This ad by Impero shows a bunch of kids with attitude, making the most of the moment and arriving “like. The post Impero tells kids 'arrive like you mean it' for George at Asda's back to school campaign first appeared on More About Advertising.
Martech
JULY 16, 2021
Pre-pandemic life is starting to return. Travel is up. Masks are coming off. And indoor dining is an option once more. The relaxation in pandemic restrictions is also rippling through the business world as conferences and trade shows schedule in-person events for this summer and fall. We’re not surprised, since the last edition of our Events Participation Index showed that many marketers were ready to hit the conference hall floor as early as the third quarter of 2021.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
InMobi
JULY 15, 2021
After speaking with 30+ leading brands and retailers over the past six months, we realized that retailers are limited in their ability to maximize revenue from retail media. Through this effort, we found insights that have become the foundation for building an end-to-end platform that accelerates success for retailers. The last decade saw the rise of Shopify, Adobe, Magento and Salesforce Commerce Cloud to empower rebels against market leaders like Amazon and Alibaba, enabling platforms worldwid
More About Advertising
JULY 14, 2021
Channel 4 has taken the Paralympians down from their pedestal to place them firmly in the realm of the sweat, grunts, tears, and triumphs that all athletes face in pursuit of Olympic glory. And they’ve done it with a sense of humour: the payoff line reads, “To be a Paralympian there’s got to be something. The post Channel 4 puts the emphasis on ‘human’ over ‘super’ for dazzling Tokyo 2020 Paralympic Games spot first appeared on More About Advertising.
Martech
JULY 13, 2021
As part of the launch of MarTech’s Email Marketing Periodic Table, we are highlighting key chapters of the report. If you would like to check your own email strategy against the elements of good email optimization and deliverability, download the full periodic table today. The content provided within the email is just as important as the infrastructure and strategy behind it.
AdPulp
JULY 16, 2021
ShoutLA conducted an interview with Bre Fernandez, senior copywriter at BBDO NY and co-founder of BreakingAD—an Instagram account that helps introduce creative people to the ad agency business. During the interview, she opens up about her childhood and how it shaped who she is today: Can you open up a bit about your work and […]. The post Dear Highly Acclaimed Copywriter, Bre Fern Is Going To Outwork You appeared first on Adpulp.
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InMobi
JULY 15, 2021
More people are browsing and buying online than ever before, creating an influx of demand and data for retailers. This shift in consumer behavior has created a unique opportunity for retailers to deepen their relationships with brand partners, grow new revenue streams and improve shopper experiences by developing a retail media business. Benefits of Retail Media for Retailers and Brands As e-commerce continues to grow in double digits, fuelled in part by the pandemic, brands are allocating more
More About Advertising
JULY 14, 2021
Kevin Mar-Molinero is experience technology director of Kin + Carta. Desert Island Ads Inclusivity is hitting the mainstream. For as long as I can recall, inclusive products and design have been considered niche – a segment that’s not large enough to be worth the investment. Yet the spending power of households with a disability, known. The post Kin + Carta's Kevin Mar-Molinero picks his (inclusive) Desert Island Ads first appeared on More About Advertising.
Martech
JULY 16, 2021
We hear a lot about how dramatically the pandemic has affected consumer purchasing behavior, but the business-to-business side of buying is less frequently discussed. That doesn’t mean the pace of developments is any slower, however. While researching the all-new updated MarTech intelligence Report on account-based marketing (ABM) solutions , which just launched, we learned about how B2B buyers are engaging with companies in the current environment, and how marketing technology providers a
Lemonads
JULY 15, 2021
Let us guess: You work in the credit repair industry and you’re interested in understanding how affiliate marketing can help you generate more revenue, don’t you? Or maybe, you already use affiliate marketing as a customer acquisition strategy for your services, but wonder if you are getting the most out of it? If so, this article is made especially for you.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Smarty Ads
JULY 15, 2021
Two leading full-stack programmatic advertising companies, Adform and SmartyAds, announced a mutually beneficial partnership. Within the framework of this collaboration, Adform DSP will access high-quality inventory from the publishers of SmartyAds, who, in turn, will have the chance to serve the top-notch direct advertising demand of Adform. What makes.
More About Advertising
JULY 16, 2021
A new feature and what better way to kick things off than 4Creative’s “trailer” for Channel 4’s coverage of the Paralympics – ‘Super. Human.’ From creative team Scott Taylor and Andy Shrubsole, directed by Bradford Young. Not everyone gets the opportunity to work for a year of so on such trailers but this is still.
Martech
JULY 13, 2021
Marketing to physicians was notoriously difficult even before the pandemic made face-to-face meetings and conferences vanish almost overnight. Until recently, the best way for pharma companies to reach physicians was through “detailing,” a process that involves face-to-face sales and promotional activities. Pew notes that of the $27 billion spent on drug promotion in 2012, 56% — or 15 billion — was allocated to detailing programs.
Single Grain
JULY 15, 2021
If you're a content writer or work in SEO, you're probably familiar with these four words: “Just write great content.”. Forged by Google, it's now a go-to phrase for anyone who’s trying to improve SERP rankings and create content that converts. At face value, this sounds like good advice: Write great content, rank better, get more traffic and make more money.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Marketing Tech News
JULY 14, 2021
Omnichannel advertising specialist Mediaocean has confirmed it has acquired ad management platform Flashtalking. The combined entity will infuse Flashtalking’s best-in-class solutions for primary ad serving, creative personalisation, identity management, and verification with Mediaocean’s modern system of record used by the world’s leading brands and agencies.
More About Advertising
JULY 16, 2021
Marcoms group MSQ has raided Deloitte Digital for two leaders for its North America division. The London-based group has hired Aaron Lang as the first president of MSQ North America. Lang joins the business from Deloitte Digital, where he was a managing director in its Advertising, Marketing and Commerce group. He will report directly to. The post MSQ raids Deloitte for senior leadership to boost growing North America operation first appeared on More About Advertising.
Martech
JULY 15, 2021
In 2019 when IBM suddenly let go of nearly all its martech portfolio, I joked that it reversed an ancient adage: while perhaps “no one ever got fired for recommending Big Blue,” it turns out IBM can fire you. Yet, IBM was not alone. Big martech vendors — even successful ones — routinely jettison or replace longstanding tools. Yet, when it comes to perceived viability and stability, enterprise customers often fear smaller martech players.
Smarty Ads
JULY 14, 2021
Today it seems impossible to run ad campaigns working alone as publisher-advertiser relationships are more complicated than they used to be 10 years ago. However, fast-paced online advertising technologies are here to help us drive efficient ad campaigns. Today we are going to dwell upon concepts of ad publisher and.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Single Grain
JULY 14, 2021
Consumers lost $56 billion in combined fraud losses in 2020, as per the Identity Fraud Study from Javelin Strategy & Research, and most of these incidents could have been prevented with identity theft protection. However, choosing an identity theft protection solution can be challenging. For example, which features should you look for? What kind of credit monitoring should be included?
More About Advertising
JULY 16, 2021
As large parts of northern Europe (Belgium, Holland, Germany) disappear under flood tides (we had them in London earlier in the week) saving the dear old planet from the (supposed) effects of climate change is on more people’s minds. Less high profile is the relentless volume of plastic that threatens to kill the oceans but. The post Co-op takes recycling lead- even if it's part of the problem first appeared on More About Advertising.
Martech
JULY 12, 2021
Almost one week ago, Sangram Vajre, co-founder of Terminus and host of the #FlipMyFunnel podcast, posed a very simple question : “What’s the one most important metric in marketing?”. He received over 160 responses and counting, and there was a big consensus behind revenue. Other answers included “connection to your brand and business” (Karen Steele, CMO, Near), but most respondents were heavily focused on what would once have looked like sales goals.
Lemonads
JULY 13, 2021
Powermeals came into the Swiss market in 2020 as a fresh and healthy option of ready-to-eat delivery services. At lemonads®, we are very proud to have the exclusivity of the Powermeals affiliate program. In this review, we will tell you about their products, how the affiliate program works, and why if you affiliate with it you will make money for sure.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
SODP
JULY 13, 2021
Google has extended its deadline for removing third-party cookies in Chrome by two years and will look to deploy its most developed Privacy Sandbox proposal, Federated Learning of Cohorts (FLoC), by late 2022. But, advertisers don’t need to wait for FLoC; a scalable and privacy-safe solution already exists — Publisher Cohorts. Google’s Privacy Sandbox is one part of an entire movement towards protecting privacy in digital advertising.
More About Advertising
JULY 15, 2021
An Emmy nomination has got to be a big thrill for an ad agency, and this year Lucky Generals — the only UK agency in the running — can proudly boast that it stands alongside actors like Hugh Grant, Ewan McGregor, Kate Winslet and Olivia Colman in making the grade. The ad in question is. The post Lucky Generals gets UK's only Emmy nomination, for Amazon Alexa 'Body' super bowl spot first appeared on More About Advertising.
Martech
JULY 14, 2021
This week’s Marketoon reminds us to maintain a balanced approach when evaluating the effects marketing has on consumers. Fishburne’s take: All of this corporate research — shopper decision trees, category management decks, and the like — can be valuable. But followed too closely, they can lead to marketing myopia. Consumers don’t think about brands nearly as much as the marketers of those brands think about the brands.
Paleo AdTech
JULY 13, 2021
Chris O’Hara is V.P. of Global Product Marketing at Salesforce, focusing on the data and identity suite of products including Audience Studio (a DMP) and the Salesforce CDP. A well-known speaker, pundit and author, Chris has written eight titles including six on culinary pursuits (listen to the episode for more on this fascinating jaunt in his personal journey), “ Data Driven ” with Krux co-founders Tom Chavez and Vivek Vaidya and “ Customer Data Platforms: Use People Dat
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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