Martech
DECEMBER 22, 2021
I know how you feel right now. It’s the end of 2021 — at last! If you work in retail, you probably want to be anywhere but here and are reading this while you’re on a lunch break, stuck in traffic or zoning out on yet another video call. So I might be asking a lot from you now, but take a minute to think about where you’ll be this time next year.
More About Advertising
DECEMBER 20, 2021
Ads of the year. Burberry “Open Spaces” by Megaforce For the second year Burrberry created the best work. Both brave and surreal, it’s inspiring from top to bottom – direction, dop, choreography, music, stylists – everything. At a time when formula is everywhere, it stands out as both a stark warning (no agency was involved).
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
InMobi
DECEMBER 24, 2021
As the world awaits another new year, it is ready to bid off the old one with a bunch of festive celebrations. With Christmas coming soon, brands are paving new ways on mobile to reach and engage consumers more than ever. With digital becoming mainstream and mobile becoming its center stage, here are a look back to the top (festive) brands from APAC from 2021 that have created closer connections with the consumers, drove demand for their products, and made a mark with mobile. 1.
AdvertiseMint
DECEMBER 24, 2021
Does it matter what time you post on TikTok? The numbers show when you upload makes a difference. When you post on TikTok isn’t as important as when you post on Instagram or other social media platforms, but finding the best time to post on TikTok can still be an advantage that helps boost your engagement rates. So what time should I post on TikTok, then?
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
DECEMBER 21, 2021
2021 was the breakout year for marketing operations. The marketing function that was once behind the scenes is now stepping onto center stage, largely driven by the need to manage digital and data, not to mention the heavy migration to a remote-first work environment. Companies were forced to make hard pivots in their marketing strategy, and they needed strong marketing operations muscle to do it.
More About Advertising
DECEMBER 19, 2021
Ads of the year. What. A. Year. We don’t need reminding of the cacophony of Covid chaos and confusion that has prevailed, a truly an extraordinary time on Planet Earth. But amongst all this, there have been some incredible creative diamonds that have shone in the dark. Historically,The World Wars changed society in dramatic ways. The post DentsuMB joint ECD Sue Higgs: Ads of the Year 2021 first appeared on More About Advertising.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Frequence
DECEMBER 22, 2021
When it comes to multi-channel marketing, understanding campaign performance is everything. Having a diversified marketing mix enables advertisers to reach a wider audience with an integrated message across multiple channels. This approach combined with the ability to aggregate all performance data into a single platform leads to measurably greater campaign success and increased ROI.
Martech
DECEMBER 22, 2021
“2021 versus 2020, email was up 94% in volume. I would anticipate it to be up again in 2022.” Kate Adams, SVP Marketing at data and email solutions provider Validity, sees a bright future for the email channel. “If we could count the number of articles that had the headline ’email is dead,’ we’d all have a good laught, right?
More About Advertising
DECEMBER 23, 2021
I’ve no doubt the denizens of Les Magasins Généraux in Paris are just as data-driven and digitally smart as agencies are supposed to be these days but they’re also still capable of advertising that makes you smile and generally feel a little better about a (sometimes) grim old world. At Cannes BETC Paris won a. The post MAA Ad of the Week: BETC's Emily in Paris first appeared on More About Advertising.
Kritter
DECEMBER 22, 2021
The last two years saw an unprecedented growth (over 50% both years) in retail media […]. The post Retail Media Networks - Trends to watch out for in 2022 appeared first on Kritter.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Paleo AdTech
DECEMBER 22, 2021
Bill Wise is co-founder and CEO of Mediaocean — and a man who was at ground zero for pretty much the entire arc of ad tech. His picaresque journey begins in the mid-90’s in NYC when he left accounting to work for three days as an executive recruiter for accountants, succeeding only in placing himself in a job as a financial analyst at a start-up named DoubleClick.
Martech
DECEMBER 23, 2021
Brands have long understood the importance of customer-centric approaches to marketing. But the notion of “responsible marketing” is gaining steam, filling the gaps those other approaches failed to address. “It’s marketing with a conscience,” said Frank Brooks, head of EMEA marketing at dotdigital. “It’s ensuring you’re not just doing things for the sake of doing it by the book — you’re going above and beyond to put your customers first, to think about the wider impact your marketing
More About Advertising
DECEMBER 23, 2021
Wishing you a wonderful Christmas and a healthy and happy new year. We would also like to take this opportunity to thank you for your generous support of MAA and hope we can count on this going forward too. Your support has helped us to continue sharing insightful and informative stories as the alternative voice. The post Happy Christmas and holidays from MAA first appeared on More About Advertising.
illumin
DECEMBER 22, 2021
Let’s take a look at the Most Viewed Video Ads for the 2021 Holiday Season! While this is a time to come together with loved ones and reflect on the past year, it is also a time that is inextricably linked to shopping. Last year, retail sales for the holiday season were up by 8.3%, […]. The post Most Viewed Video Ads: Holiday Season 2021 appeared first on AcuityAds Inc.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
All About Advertising Law
DECEMBER 22, 2021
As we wind down the year and before I set my out of office for a much needed respite, I thought that I’d give the telemarketing litigation community a bit of a holiday gift—some of the legislative history for the Florida Telephone Solicitation Act (“FTSA”), Fla. Stat. § 501.059, and, specifically, the Florida Legislature’s own views of the statute’s applicability to inter state versus intra state communications.
Martech
DECEMBER 20, 2021
“I want to introduce you to the DAM playbook that looks at digital asset management,” said Mark Davey, founder of IQ Equity, in his presentation at our MarTech conference. “The reason so many DAM systems and strategies fail is that their complexities aren’t understood fully.”. Davey and his team put together this resource to help marketers organize their digital assets.
More About Advertising
DECEMBER 23, 2021
What a difference a year makes. This time 12 months ago it was all lockdowns and bubbles and social distancing and now it’s…oh. So what was the best work from Adland in 2021? Is it just me, or was it another ‘not a vintage year’? In these stressful times, with businesses going bust and our. The post Graham Fink: creativity in 2021 - don't make ads, make TikToks first appeared on More About Advertising.
Lemonads
DECEMBER 21, 2021
As a publisher, your main goals are always to deliver great content and monetize your traffic without sacrificing your page’s user experience. But, even though banners and other traditional formats have been around for a while, these types of ads don’t always enhance the content on your site or encourage users to explore more pages. Fortunately, content commerce has allowed publishers to weave their affiliate monetization strategies right into their existing content production process.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
InMobi
DECEMBER 20, 2021
With Christmas, Kwanzaa and New Year’s fast approaching and with Hanukkah already over, how are Americans currently thinking about and approaching their holiday shopping at this point in the year? To find out, we turned to InMobi Pulse, InMobi’s mobile market research solution. Between November 30 and December 13, we surveyed over 750 adults in the U.S. of different genders and ages to see how the holiday shopping season was going for them.
Martech
DECEMBER 22, 2021
The sheer amount of customer data available to brands almost makes fragmentation inevitable. Even when using a CDP or DMP , marketers need robust solutions and strategies to overcome these issues. “Each touchpoint is storing data about your customer about that customer journey,” said Ganesh Subramanian, Director of Product Marketing at Snowflake, at our MarTech conference.
More About Advertising
DECEMBER 23, 2021
Starcom has capped a stellar 2021 for Publicis Media in the US by winning McDonald’s from Omnicom’s OMD. OMD has lost McDonald’s $1.6bn national media planning and buying to Starcom after nearly 20 years although it keeps some business including local. The move follows the appointment of Tariq Hassan as McDonald’s CMO in August. Hassan. The post Publicis ends 2021 on high note as Starcom scoops McDonald's US media from Omnicom first appeared on More About Advertising.
Oko
DECEMBER 20, 2021
The harm caused by misinformation on the web has become a hot topic in recent years. Much of the recent attention has been focused on social media, but the web undoubtedly plays a significant part in its spread. It’s no surprise then that online ads are coming under increasing scrutiny, both in terms of the […]. The post Understanding the Google Unreliable and Harmful Claims Policy appeared first on OKO Digital.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdPulp
DECEMBER 20, 2021
It’s been six years since the Truth & Reconciliation Commission in Canada issued call-to-action #19 which called upon the federal government to address inequities in health outcomes, including access to basic health needs like clean water. Since then the federal government has done… f*ck all. Almost 70 Indigenous communities in Canada still have to boil […].
Martech
DECEMBER 21, 2021
“Marketing operations is the central nervous system of marketing,” said James Delande, BrandMaker’s Director of Product Marketing, at our MarTech conference. “What that means is that the integration with other applications in your stack, and the visibility and control you gain, will provide you with the ability to make decisions on the fly.”. Many brands know marketing ops is an important piece of any campaign, but not all know how to orchestrate them effectively with high-level strategies.
More About Advertising
DECEMBER 22, 2021
After 21 years at Mother, Gabriela Scardaccione – billed as the agency’s “global voice” as well as a global creative director – is leaving to “explore the world of communications.” Scardaccione started at Mother as a creative placement in 2000, having begged founder Robert Saville to take her on despite the fact that she was. The post Mother’s ‘global voice’ Gaby Scardaccione leaves the agency first appeared on More About Advertising.
All About Advertising Law
DECEMBER 21, 2021
Senator Joe Manchin’s decision to torpedo the Build Back Better Act has wide-ranging consequences, including one that hits close to home, so to speak. Tucked in the bill was a provision to provide the FTC with authority to seek civil penalties for all violations of Section 5 of the FTC Act (something the FTC Act currently does not allow). This provision, which was vehemently opposed by a broad range of business groups, essentially has died on the vine.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech
DECEMBER 22, 2021
There’s a sense of tectonic shift in the marketing technology space right now. Of course, it’s a space which has been growing and evolving at a staggering pace for some ten years. I’m talking about more fundamental change. Think of marketing automation, CRM and customer data as three of the tectonic plates which make up marketing technology’s crust.
Martech
DECEMBER 21, 2021
AT&T has agreed to the sale of its programmatic ad marketplace Xandr to Microsoft. The acquisition will combine Microsofts’ global customer base, audience intelligence and technology with Xandr’s platform, which offers scaled programmatic environments, as well as media spending optimization for both the buy and sell sides. Marketers in search of intelligent, targeted cross-screen campaigns in the post-cookie world will benefit from the kind of expanded open web marketplaces established by Mi
Martech
DECEMBER 23, 2021
A number of top financial companies, led by JPMorgan Chase and Invesco, are investing ad dollars in educating consumers about cryptocurrencies, according to new data from advertising intelligence platform MediaRadia. Advertising spend for digital currencies reached over $119 million in 2021, a 159% increase from 2020. The top five digital currency advertisers for 2021 were: JP Morgan Chase & Co.
Martech
DECEMBER 23, 2021
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and here we are again. Does it seem like just yesterday we were preparing to say goodbye and good riddance to 2020?
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Expert insights. Personalized for you.
143 
Let's personalize your content