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Drew Neisser, the founder of B2B brand strategy boutique Renegade, discussed the findings from the company’s 2021 State of Account-Based Marketing (ABM) Report in a recent webinar on MarTech. The survey brought together salespeople and marketers to understand how ABM could address some of their interdepartmental challenges. “Our goal was to identify the current state of the relationship between sales and marketing, quantify the impact of martech — specifically ABM — and identify any gaps and opp
The year is not yet concluded, but I have concluded that the following articles on Adpulp.com are my favorites of 2021 (so far). A Book for ‘Ad People’ with Brains The Machines Have Moved In. The Machines Have No Feelings. Ad Legends Who Shaped the Modern Craft of Advertising Introduction to Marketing Effectiveness (A Primer) […]. The post Best of Adpulp 2021 appeared first on Adpulp.
Black Friday and Cyber Monday are known for being big shopping days across North America. And despite supply chain issues and rising inflation, consumers have come to expect monster savings. But with so many brands competing for consumer dollars, their promotional efforts have to be on point. The Most Viewed Video Ads for Black Friday […]. The post Most Viewed Video Ads: Black Friday and Cyber Monday 2021 appeared first on AcuityAds Inc.
Ads of the Year. Trying to remember a good, recent ad is like trying to remember a joke. So I had to scroll through my WhatsApp groups to find the ads that my non-advertising friends shared with me, along with their always depressing question ‘Is this one of yours?’. This year they shared just two. The post Wunderman Thompson ECD Tom Drew: my Ads of the Year first appeared on More About Advertising.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
“When it comes to empathy and marketing, I’m not talking about campaigns that pull on the consumer’s heartstrings or a video that makes us feel something,” said Tara Dezao, Product Marketing Director at Pegasystems Inc., in her presentation at our MarTech conference. “I’m talking about treating your customers well in every interaction — that you care what they’re going through and you provide them with exactly what they need.”.
I started interviewing people when I was 18 years old and a freshman at Franklin & Marshall College. One thing I know about myself—I have a journalist’s temperament, which I bring to the ad business, sometimes successfully. In this new collection of 18 interviews with 19 advertising professionals, there’s a series of successful moments where […].
Another year went by at a faster pace than we would have liked. And while the world braces for another wave of uncertainty, some things seem to be a bit easier to predict. It is time to look at some key trends that publishers will likely see in 2022. 1) Having An Identity Strategy Will Be Crucial Privacy is a long-term issue, and it isn’t going to be solved tomorrow.
Another year went by at a faster pace than we would have liked. And while the world braces for another wave of uncertainty, some things seem to be a bit easier to predict. It is time to look at some key trends that publishers will likely see in 2022. 1) Having An Identity Strategy Will Be Crucial Privacy is a long-term issue, and it isn’t going to be solved tomorrow.
The reindeer are crowded round a phone box trying to get Santa to pick up, but he’s busy causing havoc in PicWicToys. Dressed in red-and-white leather, sporting tattoos, and displaying a fiercely competitive streak, Santa is racing around the aisles, battling everyone from Darth Vader to Barbie. First Oslo agency Pol brought us a gay. The post French retailer PicWicToys gives Santa leathers and tattoos first appeared on More About Advertising.
Most marketing professionals know personalization is a key ingredient to successful customer engagement. But it’s not always clear how to put together a winning strategy. “One path is traditional broadcast thinking,” said Ehren Maedge, GM of North America at customer engagement platform MoEngage, in his presentation at our MarTech conference. “We think about creating a small amount of content distributed to a broad audience.
Advertising agency software is a necessary investment not only from the perspective of managing the workload but also reporting, automatization, and expansion. Marketing agencies can be made up of few universally skilled professionals, but they can also extend over multiple teams with narrow specializations. Regardless of the size and characteristics of the agency, we’ve distinguished five categories of top advertising agency tools to help with optimizing the performance of the business from the
This article first appeared on The Drum Carousell Media Group , the #1 Recommerce Marketing Platform in Southeast Asia (SEA) has partnered with InMobi to monetize its diverse ad formats across major regions in SEA. InMobi and Carousell Media Group successfully delivered a seamless, unintrusive user experience with innovative home page billboards, home page interstitials, category display ads, in-listing display ads, and native ad placements.
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Asda’s venerable George fashion brand is showing signs of life under new Asda owners and agency Impero. Now following a successful back-to-school promotion, it’s entering the Christmas lists with some rather surprising guests, including initially trepidatious trans Jabarri. “Tis the season to slay it,” we’re advised, in a celebrating of New York Ball alt culture.
“The mobile phone is quickly becoming the source of our identity,” said George Corugedo, CTO of customer data platform Redpoint Global, in his session at our MarTech presentation. “In a few years, your driver’s license, your passport — all these documents of identity — are going to be digitized to be displayed when necessary.”. With so much personal data going digital, consumers are now aware of gaps in their online privacy.
The OTT/CTV Space is Booming. The past few years have brought increased advancements and opportunities in the over-the-top (OTT) and connected TV (CTV) advertising space. As consumer viewing habits continue to shift away from cable and towards streaming services at increasing levels, ad dollars continue to migrate towards these channels as well. Recently, the industry has built tools to better target streaming audiences and measure their viewing behaviors, with the goal of providing the most com
As the year 2021 draws to a close, the world has been upended once more by yet another variant of the COVID-19 coronavirus, named Omicron. How will this impact merchants, shops, and businesses—particularly with the holiday shopping season in full swing ?
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
ITV and Uncommon’s “Britain Get Talking” campaign hits just the right note for Christmas, with this humorous film from Motherland director Simon Hynd. It takes a serious turn at the end without getting preachy. The channel’s favourite celebs have come out to play, with Phillip Schofield, Lorraine Kelly, Helen Worth, Gino D’Acampo and Scarlet Moffatt.
“Often organizations are using a one-size-fits-all approach of sending out the same message to everyone,” said Ganesh Subramanian, Director of Product Marketing for cloud data company Snowflake, at our recent MarTech conference. Businesses that get stuck in this rut aren’t leveraging the data they have, which means they have to pull it together and also put it to good use in messaging and experience.
Taking Campaign Measurement to the Next Level. The digital ad space is growing more complex every day, fueled by advancements in technology, changes in consumer buying preferences, and shifts in media consumption. Digital marketers face growing pressure to identify the channels and tactics that generate the most value for a business’s bottom line.
Key verification patent and multiple derivative patents bolster company’s progress in shifting advertising industry from audit-based to preemptive solutions. Mediaocean, the mission-critical platform for omnichannel advertising, today announced that the U.S. Patent and Trademark Office has issued the company a new patent. Several other derivatives are expected to follow.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Some of us who thought that Virgin Media couldn’t possibly get any worse – regular outages, zero customer service – might improve after its merger in the UK with 02 should demand a recount. It’s now even worse with today (Thursday) no TV service in large parts of the country. Broadband still seems to be. The post Virgin Media - from bad to unbelievably bad with 02 first appeared on More About Advertising.
Deciding whether or not your company needs an ABM tool calls for the same level of evaluation involved in any software adoption, including a comprehensive self-assessment of our organization’s business needs, staff capabilities, management support and financial resources. Use the following questions as a guideline to determine the answers. Have we identified our ABM goals?
How to Use LinkedIn Advertising to Target CBD & Cannabis Business Decision Makers. Marketing a cannabis or CBD brand online is no easy feat. Many of the most common means for digital advertising aren't available to cannabis and CBD businesses. That's because while cannabis is recreationally legal in 19 states (and counting), it's still illegal at a federal level.
While an advertising technology company is only as good as its products , it's also true that without talented software engineers, there is no product. The Frequence engineering team is the brains behind developing our all-in-one marketing platform that allows local advertisers to target customers in a highly effective way. Head of Engineering, Amit Dar , discusses how the engineering team contributes to the Frequence platform, what core products they are responsible for, and what he looks for i
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Vodafone’s a funny old company: enormous, obviously, but one that’s mostly seemed to struggle with its advertising. Emotion and Vodafone seem strangers, even though it devoted much time and money to a series of such tales starring Martin Freeman a few years back. Maybe Vodafone sounds just too robotic: it began in the mists of. The post How come Vodafone Ireland gets this advertising lark?
Pega this week announced the launch of Next-Best-Action Customer Journeys, a portfolio of capabilities aimed at unifying the marketing team’s understanding of customer journeys with automated, AI-driven next-best-actions, prompted by the customer’s real-time context — the stage of the journey he or she has reached. The solution is part of Pega’s Customer Decision Hub.
Getting people’s attention is a task that becomes more challenging every single year. That is because the competition in various industries keeps growing, and people have their attention pulled away by all kinds of content and gimmicks all the time. This trend has put tremendous pressure on advertising agencies and professionals to develop better strategies to get brands and messages out to the right people at the lowest cost possible.
Retail e-commerce sales have been on a steady rise, and the pandemic accelerated this trend with double-digit sales growth from 2019 to 2020. Now, as savvy retailers are looking to capitalize on the $100 billion dollar opportunity that is retail media, they will be looking towards the next challenge on the horizon: keeping shoppers engaged. Consumer shopping preferences continue to evolve, and so do the tools marketers have to reach and engage those shoppers.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
IKEA, like Burger King, hasn’t forgotten that ads can be fun – if you’re prepared to take a risk or three. It’s renting out tiny homes in Tokyo (as far as we can see) to show off its wares in an, um, economical setting. So Blåhaj, the (fairly) cuddly Swedish shark has abandoned the capacious. The post MAA Ad of the Week: IKEA's Swedish shark hits Tokyo first appeared on More About Advertising.
Good morning, Marketers, and please speak up. The value we try to deliver at each MarTech conference, in-person or virtual, is actionable insights into that intersection of marketing and technology we call MarTech. As marketers, you have a role to play in ensuring that we address topics of compelling interest and concern to the MarTech audience. Whether you’ve been speaking for years or have never spoken before but feel you have experience other marketers can learn from, please consider submitti
Social media doesn't exist in a vacuum. Tapping into the needs of an ever-connected audience means recognising the true power of social ads – and if there's anything the pandemic has taught us, it is that consumers are increasingly turning to online spaces. The negative impact of siloes on creativity has extensively been demonstrated by research and reports, but some parts of the industry are still operating with a legacy approach to social, where the teams working on those platforms work separa
This article first appeared on The Drum The last two years have brought about many changes in the programmatic advertising landscape. With the phase-out of third-party cookies and the emergence of ATT (app tracking transparency), there are innovative solutions springing up within the ecosystem. It is now imperative for brands to not only embrace digital transformation but also build their own data and technological capabilities to stay ahead of the competition and reach consumers in a meaningful
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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