This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
With so many brand messages flooding customer inboxes and smartphones, it’s no wonder marketers are having a hard time connecting with audiences. Even with more technology solutions available than ever before, 74% of marketing leaders say they struggle to scale their personalization efforts, according to a Gartner survey. What’s more, that same data suggests brands may risk losing 38% of customers due to poor personalization.
Packaged goods advertising is often mind-numbing. So, imagine everyone’s surprise to learn that Pringles is Mind Popping. What is Mind Popping? This is Mind Popping: the universe is shaped like a Pringles chip. Saying so takes ‘self-absorbed’ to a saltier place. But it’s fun, so let’s watch. Pringles worked with London-based advertising agency Grey/UK on […].
The Most Viewed Video Ads of the Retail Sector in 2021 embodies an industry undergoing a tectonic shift as they pivot to meet the pandemic-related demands of their consumers. Like virtually every industry in North America, the retail sector was heavily influenced by the pandemic. However, with economies reopening, 2021 was a much better […]. The post Most Viewed Video Ads: Retail Sector 2021 appeared first on AcuityAds Inc.
Independent communications consultancy Harbour Collective has been appointed as strategic and creative partner for London-based fintech Soldo. Soldo, launched in 2015, is a spend management tool that combines a web platform, mobile app and pre-paid cards to help businesses control and automate spending. Soldo currently has 26,000 customers, ranging from SMEs to large multinationals across.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
YouTube is emphasizing enhancements to it Shorts feature as well as laying out plans to improve shopping experiences in a blog post by Chief Product Officer Neal Mohan setting out its 2022 roadmap. While Mohan did not go into specific detail, he did provide a useful overview of what to expect from YouTube this year. Shorts. YouTube plans to keep adding features to its Shorts format, the platform’s answer to TikTok and Instagram’s Reels.
Popular magazines are disappearing. Is it because they’re too expensive to produce and distribute? When compared to the digital models, of course, magazines are easily seen as costly media relics from another century. But the comparison of websites to print is not apples-to-apples. Not by a long stretch. You look through a magazine at your […].
With the average Indian consumer spending nearly five hours a day on their smartphones, mobile becomes the backbone of marketing and brand strategy in India. Creating valuable mobile experiences for consumers relies on three touchpoints: understanding your consumers, meeting them where they are, and enabling them to make informed decisions. Intending to help brands in that journey, InMobi recently released its 2022 India Mobile Marketing Handbook.
With the average Indian consumer spending nearly five hours a day on their smartphones, mobile becomes the backbone of marketing and brand strategy in India. Creating valuable mobile experiences for consumers relies on three touchpoints: understanding your consumers, meeting them where they are, and enabling them to make informed decisions. Intending to help brands in that journey, InMobi recently released its 2022 India Mobile Marketing Handbook.
The UK’s Advertising Association (AA) is spearheading an export drive with the Department for International Trade (DIT) to try to boost UK adland’s sales aboard. Previous (virtual) effort are said to have increased UK ad business in China by more than £21m. The joint body, UK Advertising Export Group, will visit eight countries over eight.
CX software company VHT has announced the availability of their Mindful engagement app on the Genesys AppFoundry marketplace. The app aims at giving marketers better control over where conversations with customers occur. Using the Mindful app, users can transition customer conversations across channels. For instance, if during the conversation, a customer indicates that they need to switch from a phone conversation to text, the service rep can make that happen without dropping the conversation.
This coming Sunday, a parade of new ads will interrupt the NFL’s programming. A few legacy brands will return to the Super Bowl with the horses that brought them. Most of the other advertisers will be looking to score points with customers and the press care of their innovative new approaches to their showcase (and […]. The post Is Anyone Fully Informing the Public?
Monday is Valentine’s Day, when many couples will celebrate their love. Red hearts are everywhere. Sales of candy and flowers skyrocket. There is a lot—repeat, a lot —of marketing around this holiday. But what if someone doesn’t want to see these promotions. Brands are taking note and stepping up with what is known as the “Thoughtful Marketing Movement.
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Train travel can be a nightmare, but Trainline claims to have found the solution and after a competitive pitch, has enlisted Mother London to spread the word. The agency’s first campaign for the brand uses comedy to emphasise how easy it is to buy digital Railcards from Trainline, which is great news unless you love. The post Mother London wins Trainline and shows us travel doesn’t have to be complicated or expensive first appeared on More About Advertising.
“The pandemic has made customer journeys more digital than ever before,” said Tom Bianchi, VP of marketing EMEA at Acquia, in a recent webinar. “We believe marketing technology can help improve those digital experiences – helping your brand grow and increase revenue.”. Acquia’s Customer Experience report found that 94% of marketers claim their organization had changed their digital customer experience strategy in the 18 months following the 2020 pandemic.
Addressable TV advertising allows specific, segmented television advertisements to be broadcast to more precise viewing audiences. Addressable TV advertising is only in its infancy and is still growing in availability , with the first phase of testing having started in June of 2020. It is not yet available on most devices in most markets. Addressable TV advertising is a form of targeted advertising, like online targeted ads.
Millions of spectators are gearing up for this Sunday, when Super Bowl LVI will be played and televised live at the SoFi Stadium in Inglewood, CA. Along with the anticipation over what team will claim victory—the Los Angeles Rams or Cincinnati Bengals—many viewers are equally psyched to see the ads that will run in 2022. Which Super Bowl ads will be hits?
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Tech stocks may have taken a pounding as the world comes out of the pandemic but new figures from WARC show that Alphabet (Google), Meta (Facebook and Instagram) and, increasingly, Amazon, are tightening their hold on the global ad market. The big three now account for almost half (46.1%) of all advertising spend, according to. The post Big three tech giants – Alphabet, Meta and Amazon – snaffle almost half global ad spend first appeared on More About Advertising.
According to data from video marketing and animation platform Wyzowl, 86% of businesses are using video to reach audiences and 92% of marketers say video is an important part of their marketing plans. Against that backdrop, digital advertising platform Acuity has released what it identifies as the top 10 retail sector video ads of 2021 measured by total views.
NFTs (Non-Fungible Tokens) have exploded in popularity over the last couple of years. In 2021, the NFT market hit a value of around $40 billion , and by the end of the year, there were approximately 28.6 million wallets trading NFTs. If you’re one of the many people (like me) who want to get in on the ground floor of this new investment opportunity, then you’ve probably already heard of Solana.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Do marketers and shareholders inhabit the same universe? Some shareholders are clamouring for Unilever to be broken up following its failed £50bn bid for GSK’s consumer business (a pretty generous price if truth be told as its sales are far less than the bid price.) Others are demanding the heads of chairman Nils Andersen and. The post Unilever’s travails show disconnect between marketers and shareholders first appeared on More About Advertising.
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, the advertising landscape is getting mythical. What I mean is that the standard creatures that used to populate advertising – publishers, brands, ad tech partners – are morphing into elaborate hybrids, almost like the mino
As the rest of us prepare for the Super Bowl by buying avocados to make guacamole, installing new big-screen TVs, and donning Ram/Bengal-themed face paint, select corners of corporate America are preparing for the biggest advertising day of the year. In 2021, companies spent approximately $485 million on ad slots during the big game, and the average cost of a 30-second commercial slot was about $5.6 million.
Sudhanshu Saxena is InMobi’s Director of Supply Partnerships for Southeast Asia. He recently shared his experiences and insights on what it is like to work with InMobi. Sudhanshu takes us through his journey, revealing his more playful yet ambitious side – giving us a glimpse into how he takes on everything in life. Here are the key takeaways: His Journey at InMobi Sudhanshu Saxena: “I joined InMobi in 2010, which means I have completed my 11th year with the organization.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
The Facebook juggernaut has shown its first signs of weakness in 2022, with ad revenue down several billion and users levelling off after years of steady growth. Apple and TikTok have been named as the culprits – the latter for its attention stealing video product. The majority of global ad spend forecasts have digital growing, The post Graham Swallow: which demographic offers the most untapped potential for brands?
Marketers are increasing their budgets to feed the growing appetite for video, according to video hosting platform Wistia’s new 2022 State of Video report. During the pandemic, consumers were deluged with new series on streaming platforms, and marketers followed this trend by producing more video content to engage customers and prospects. Why we care.
Are you thinking of buying an Amazon FBA business? If so, it’s important to do your homework first. In this blog post, we will discuss some of the things you should consider before becoming a new owner and seller. We’ll cover what Amazon FBA is, why someone would want to buy an existing FBA business, benefits and potential drawbacks, plus some key questions a potential buyer should ask before investing in one.
Back in July 2021, Google Chrome floated the idea that its interest-based advertising proposal — Federated Learning of Cohorts (FLoC) — could be replaced by a topics-based advertising proposal. On January 25, 2022, these suspicions were realized when Chrome announced that it would be shutting down FLoC and replacing it with a new proposal — Topics API.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Independent UK media agency the7stars has won Bensons for Beds, one of the UK’s largest beds retailers. Bensons for Beds has 179 stores and owns the Slumberland brand. The account was formerly with VCCP and Syzygy. The7stars won out against PHD and Wavemaker in a pitch handled by Aperto. Bensons for Beds is now backed. The post The7stars wins Bensons for Beds UK media first appeared on More About Advertising.
In the customer experience world, memory is a powerful force that shapes consumer-brand relationships. Unfortunately, memory can be misleading. Thanks to Nobel prize-winning psychologist Daniel Kahneman, we know that a consumer’s memory of an experience—good or bad—does not necessarily reflect an honest average of that experience. Instead, memory is influenced by both the most extreme point and the end of an individual experience, or what Kahneman calls the “peak-end rule.”.
Reaching the top of Google’s search results is tough, but it’s the key to a successful online presence! How can NAP help you succeed where others have failed? Bob bought his first car when he was 18, but it’s been a few years and a few thousand miles, and he’s looking for an upgrade. The first thing Bob did was head to Google and search for “new cars near me.
The Digital Remedy Team is excited to announce that Flip has been selected as a finalist for the 2022 Digiday Video & TV Awards under the category of “Best Connected TV Platform.” Our Flip attribution platform goes beyond the ad view, measuring the impact of every CTV impression on real-world actions, including lead generation, sales, revenue, or in-store visits.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
120 
Let's personalize your content