Adweek
SEPTEMBER 30, 2022
After seven years, Trevor Noah is taking his final bow. On Thursday, The Daily Show With Trevor Noah host announced his surprising exit from late-night TV. During the seventh anniversary as host, Noah got nostalgic, talked about getting clarity on a recent trip to India and revealed the news in front of the studio audience.
Ad Rants
SEPTEMBER 27, 2022
A good content marketing strategy can do wonders for your business. Most businesses used to focus on a hard-sell approach where they would push the audience to buy their products and services. Now, the focus has moved towards a more customer-centric approach. Businesses nowadays want to provide value to the customer and tailor their services according to their needs.
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The Ad Tech Blog
SEPTEMBER 24, 2022
A couple of weeks ago, I requested access to AWS CodeWhisperer. Today I’ve got a Preview Access Code. After paying for Copilot’s annual license and using it for a time, I have some expectations about CodeWhisperer. I’m a big fan of Visual Studio Code, so I went ahead and tried the VS Code instructions. Step 1, Step 2… CodeWhisperer is installed.
AdExchanger
SEPTEMBER 28, 2022
The US data privacy landscape is chaotic. The future of the recently proposed American Data Privacy and Protection Act is now decidedly up in the air, and states are passing their own privacy laws in the absence of a federal one, which makes compliance complicated. Federal agencies like the FTC are also trying to fill the data privacy rulemaking void.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
SEPTEMBER 28, 2022
Earlier this year, M&M's updated its cast of candy characters to better fit with the times. The brand stopped using the prefixes "Mr." and "Ms." to place more focus on the mascots' unique traits, instead of their gender. Green traded in knee-high boots for casual sneakers. Brown transitioned from high stilettos to low block heels.
Ad Rants
SEPTEMBER 27, 2022
What should be the first step in your lead generation process? How can you increase the number of leads coming into your system, and convert them into customers? While selling more to your current customers is one way to grow your business, you also must reach new clients at the same time. According to HubSpot, 65% of business owners say generating website traffic and finding new leads is their most significant marketing challenge.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
SEPTEMBER 29, 2022
Roughly a year ago, Snowflake launched its Media Data Cloud, a suite of solutions built specifically to serve businesses with media and advertising needs. Fast forward 11 months, and Snowflake is spiking the football with a Data Cloud “world tour” making 21 stops in cities around the world to tout its offering. The tour kicked. Continue reading » The post Snowflake Is Aggressively Pushing Into Mar Tech And Advertising appeared first on AdExchanger.
Adweek
SEPTEMBER 29, 2022
Dan Edelman changed the face of advertising communications when he opened up his eponymous shop in 1952. He was the first to create the media tour and helped elevate public relations as a key tactic for advertisers. Just as the industry has evolved, so has Edelman in recent years. Its latest iteration involves music star.
Ad Rants
SEPTEMBER 27, 2022
Like most startups, you probably think that content marketing is a luxury you can't afford. After all, you're already stretched thin just trying to keep up with the day-to-day demands of running a business. Who has the time to worry about creating blog posts, infographics, and social media updates? The truth is that content marketing is essential for any business, especially a startup.
Marketing Dive
SEPTEMBER 30, 2022
The brand tapped popular TikTok creator E.J. Marcus to play Toby, the 280-year-old vampire influencer that believes “humans are people too.
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VideoWeek
SEPTEMBER 30, 2022
Today we’re delighted to be launching the digital edition of the CTV Advertising Guide 2023. You can download your free copy here. For years the connected TV landscape has been dominated by the paid subscription services. But finally, as many have long predicted, advertising is taking centre stage in the CTV world: Netflix and Disney+ are launching ad-supported tiers, broadcaster offerings are growing at pace, and FAST services are creating new distribution models for CTV publishers both o
Adweek
SEPTEMBER 27, 2022
New York's Times Square is packed with eye-catching digital billboards from international brands marketing luxury products. So an OOH campaign to mark the opening of Jollibee Foods Corporation's new flagship restaurant in Times Square felt like a natural move--but also one that plays on the visual clutter by tempting its billboard models with a bucket.
Ad Rants
SEPTEMBER 27, 2022
From traditional marketing to the current age of digital marketing, a lot has changed in the last two decades in terms of adopting customer-focused marketing strategies and bringing in technologies. In addition, technological advancements with the help of AI have further accelerated the process of how industries are looking to market. The businesses adopting AI within the marketing industry have grown tremendously in the last few years and are expected to surpass $48.8 billion by 2030.
Marketing Dive
SEPTEMBER 28, 2022
The Mars brand is extending its crew of characters for the first time in a decade as part of a controversial refresh that drove impressions and consumer sentiment.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
SEPTEMBER 29, 2022
Our ability to collect and use data about our customers is skyrocketing, but consumer expectations can seem contradictory. So how can we craft a data strategy that’s beneficial to our brands and to our customers? On the one hand, many consumers don’t want websites to collect their data. On the other, they want us to show things that are relevant to them and not show ads for the boot they just purchased.
Adweek
SEPTEMBER 30, 2022
In addition to the looming demise of the cookie, myriad incoming state privacy laws will be a challenge for advertisers. Five states--California, Virginia, Colorado, Connecticut and Utah--will begin enforcing privacy laws in the new year. Last month, Sephora was hit with a $1.2 million fine for allegedly violating California's privacy laws and sharing people's data.
Ad Rants
SEPTEMBER 27, 2022
Does your business have a website? If so, organic traffic should be sent to it, which means that people are randomly clicking on links to your websites and landing on your pages. This is great! Driving traffic to your online store is fundamental for its success. But why isn't this happening then? Well, if you're not sending out enough backlinks or not sending the right backlinks, you'll find fewer people finding their way to your site over time.
AdExchanger
SEPTEMBER 26, 2022
Data clean rooms are to 2022 what customer data platforms were to 2019: Everyone’s talking about them, but people don’t necessarily know what they’re talking about. One reason for the uncertainty is that there are no standards that define exactly what a clean room is or how it should operate. “There are a lot of. Continue reading » The post IAB Tech Lab Will Release Its First Stab At Clean Room Standards By December appeared first on AdExchanger.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
SEPTEMBER 30, 2022
DoubleVerify has announced new measurement tools for retail media networks. They are currently being used by the company’s new partner Best Buy Ads and the ad networks for Amazon, Walmart, Target, Macy’s and Kroger’s. Advertisers using these retail media networks will have access to third-party measurement tools provided by DoubleVerify. Additionally, as part of the partnership with Best Buy, DoubleVerify provides these tools for Best Buy’s use in their own brand campaigns.
Adweek
SEPTEMBER 29, 2022
It's time to add another plus to the streaming column. Epix is rebranding to MGM+ in January, becoming the latest streaming service to add the "plus" moniker to its brand. "MGM is one of the most iconic and beloved brands from the golden age of entertainment," Michael Wright, head of MGM+, said in a statement.
Ad Rants
SEPTEMBER 27, 2022
In this era of cutthroat competition, you need to ensure every small detail gets executed perfectly. A lot of entrepreneurs forget that it's that small thing that can make a difference. For example, the famous space shuttle challenger explosion was caused by the failure of the small circular gasket called the O-ring seal. Similarly, they can spend thousands of dollars to build their perfect website but forget about its most important component which is the CTA button.
AdExchanger
SEPTEMBER 27, 2022
Seraj BharwaniChief Strategy Officer“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Seraj Bharwani, chief strategy officer at AcuityAds. The gradual and inevitable loss of legacy tracking infrastructure, including mobile ad-IDs, third-party cookies and device-level IP, will be of.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech
SEPTEMBER 30, 2022
As customers, we’re all bombarded with marketing messages everywhere we turn. And, if a company’s message is not relevant to us or our interests, we tune it out completely. That is why businesses need to adopt disruptive marketing strategies to stay competitive. Disruptive marketing is about more than just creating a buzz. It’s about rethinking the way you do marketing and breaking the rules you’ve been playing by.
Adweek
SEPTEMBER 29, 2022
On Tuesday, CNN laid off a bulk of its podcast division, according to a tweet from an employee affected by this latest round of cuts. Parent company Warner Bros. Discovery is seeking $3 billion in cost savings since the April merger of Warner Media and Discovery Inc. Top line A tweet from now-former CNN audio.
Marketing Dive
SEPTEMBER 30, 2022
A heavier push beyond traditional text-based search into visual and multi-media areas comes amid the rise of apps like TikTok and Reddit.
AdExchanger
SEPTEMBER 30, 2022
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…. The post Comic: InstaTikSnapTokTube appeared first on AdExchanger.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech
SEPTEMBER 30, 2022
Has content become a dirty word? Join Ed Breault, CMO of Aprimo, to talk about the ultimate necessity of content operations to deal with digital pollution both at the macro and the micro levels so your organizations can rethink how you plan, create, manage and deliver remarkable customer experiences that scale. Register today for “Has ‘Content’ Become a Dirty Word?
Adweek
SEPTEMBER 27, 2022
Let's Talk About Brand is a weekly conversation where host and personal branding coach Christine Gritmon interviews guest experts about different elements of branding--with a focus on how people can incorporate these lessons into their own personal brands. After two years as a live multichannel video show and companion #ChatAboutBrand Twitter chat, Let's Talk About.
More About Advertising
SEPTEMBER 28, 2022
One of the newer frustrations of modern life is subscription everything, especially TV streaming channels. As a long-suffering Virgin customer I can’t get Sky Atlantic (if anyone knows how to, let me know.) Not that I miss ‘Game of Thrones’ (CGI is so last year) but I do miss ‘Succession.’ Even more frustrating is ‘Slow.
AdExchanger
SEPTEMBER 30, 2022
An interview withJill WittkoppVP of Product Jill Wittkopp, VP of product at the IAB Tech Lab, will be speaking at Programmatic I/O, taking place in New York City from October 17-18. Click here to register. You can’t have supply path optimization (SPO) without supply chain transparency. The IAB Tech Lab’s ads.txt and sellers.json initiatives shed. Continue reading » The post Supply Chain Transparency Is Key To Supply Path Optimization appeared first on AdExchanger.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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