Adweek
NOVEMBER 4, 2022
As more brands enter the metaverse--a loosely defined term for immersive, virtual platforms--marketers are serious about exploring revenue opportunities, but critical to growth is keeping people, and their data, safe. While brands figure out how they should show up in the next evolution of the internet, questions around privacy policies, data regulation and content adjacency.
The Ad Tech Blog
NOVEMBER 3, 2022
To me, the magic phrase is “ I need that. ” Even better, if I hear “ that’s exactly what I needed ” music to my ears. What follows next is the difference between engaged users and a broken heart. If in the next 24 hours, the user does not use your feature, it means that she/he doesn’t need it. You should not pin this on your development team.
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AdExchanger
OCTOBER 31, 2022
Nancy MarzoukCEO and Founder“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nancy Marzouk, Continue reading » The post Why Snowflake And AWS Are On Their Way To Data Dominance appeared first on AdExchanger.
Marketing Dive
NOVEMBER 4, 2022
The total number of brands on the app started slipping in the spring, while this week brought a formal pause from General Mills, Audi and others.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
NOVEMBER 1, 2022
Twitter chief customer officer Sarah Personette said in a tweet last Thursday morning, in response to new owner Elon Musk's tweet to advertisers that same day, that the company's "continued commitment to brand safety for advertisers remains unchanged," and she was looking forward to the future. As it turns out, that future didn't last very.
The Ad Tech Blog
OCTOBER 29, 2022
My first database was a C64 datasette. In the 80s , you wrote the program in memory and then saved it a magnetic tape. When you need it, you load it from the datasette (no auto-save feature available.) The data model was effectively the C64 Basic variables types. Fast-forward to the 90s , my next database was a Microsoft Access file. I used to work with Visual Basic 5 to develop desktop applications.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
OCTOBER 31, 2022
The Gen Z retailer looks to immerse consumers in celebrations as company research found this holiday season is all about “revenge living.
Adweek
NOVEMBER 2, 2022
Since launching last August, the news and entertainment publisher Puck has built a nascent advertising operation whose revenues have already surpassed those generated by its fast-growing subscription business. The publisher, which consists of 10 personality-driven newsletters, aims to tell the inside story behind the news in Washington, D.C., Wall Street, Silicon Valley and Hollywood, and.
The Ad Tech Blog
NOVEMBER 1, 2022
I don’t recall exactly where I learned this, but I know I’ve been using them successfully on many startups. Each MVP has 4 main variables: Technology, Budget, Scope, and Time. Before engaging with any development team, pick two variables you care about most and be honest about them. If you are not willing to compromise on the scope and need to spend as little as possible… don’t push your team too hard with deadlines or using a particular technology.
AdExchanger
OCTOBER 31, 2022
Bloomberg Media just turned off third-party ads on its site. But as it shuts the door to open-market programmatic, Bloomberg is opening a first-party data advertising platform. The business media. Continue reading » The post Bloomberg Opens Up Its First-Party Data To Advertisers appeared first on AdExchanger.
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Martech
NOVEMBER 2, 2022
A customer data platform (CDP) can be a great tool — but if you’re not careful, it can be a disaster. Whether you’re just starting or still contemplating a relationship with a CDP provider, you’ll regret it if you don’t take some common implementation issues into account. Read through these common mistakes carefully, and have an honest — and skeptical — conversation about each one.
Adweek
NOVEMBER 4, 2022
In meetings with agency and brand leadership this week, Elon Musk, Twitter's new owner, has been receptive to concerns about hate speech on the platform while also generally eluding pressing questions about the platform's future, sources told Adweek. "Honestly, he seemed a bit all over the place," said a media buying executive at a large.
The Ad Tech Blog
NOVEMBER 4, 2022
“Let’s import this 100GB CSV into a PostgreSQL table.” One simple ask, articulated correctly, might seem to reduce the cost of a requirement. It is a simple requirement; how hard can it be? It should not take more than a day. As soon you uncompress the requirements, inevitably, the estimate will go up. How do you know when you need to uncompress a requirement?
Ad Monsters
OCTOBER 31, 2022
Before Cara Pratt was pioneering in the ad tech space, in her adolescence, she was dreaming of becoming a detective. If the fates decided to turn the wheels of destiny a different way, she might have been the real-world Enola Holmes. Instead, I’m sure the ad tech ecosystem is grateful that she used her passion for deduction and problem-solving to decipher all things marketing and digital media. .
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
NOVEMBER 3, 2022
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…. The post Comic: The Bird Is Freed? appeared first on AdExchanger.
Adweek
NOVEMBER 1, 2022
David took the name of one of the ad industry's greatest creatives when it was founded a decade ago. The shop that was born from the creative legacy of David Ogilvy is now one of the industry's top creative shops. It has created iconic work for major brands including Burger King and Coca-Cola that have.
The Ad Tech Blog
NOVEMBER 2, 2022
Back when I was studying psychology, it was eye-opening the quote from Ernst Cassirer from “ An Essay on Man: An Introduction to a Philosophy of Human Culture.” “In the world of a fly, says Uexkull, we find only “fly things”; in the world of a sea urchin, we find only “sea urchin things.” And yet I’ve seen many founders trying to push non-developers things to their developers’ worlds.
Martech
NOVEMBER 1, 2022
Native, or intrinsic, game ads are the top format to drive gamers to action, according to a new Frameplay survey of over 1,200 gamers. That means the ads are part of the gameplay environment, as opposed to more distracting or disruptive ad formats like interstitial, adjacent or audio ads. Why we care. Frameplay is an intrinsic ads platform, but the worldwide growth of gaming and in-game ads is real.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Chief Martech
OCTOBER 31, 2022
At many companies — but not all — their martech stack has become too complex. Aside from the anecdotal evidence that I frequently hear on LinkedIn and Twitter threads, Gartner’s most recent Marketing Technology Survey frames the problem quantitatively: on average, the 324 enterprise marketing technology leaders they surveyed reported that only 42% of their martech capabilities are being used.
Adweek
NOVEMBER 3, 2022
Communities are coming to WhatsApp worldwide, after initially being introduced in April, and the feature joins several updates to groups on the Meta-owned messaging application. The Communities option enables WhatsApp users to bring separate groups together under a single umbrella, where people can receive updates sent to the entire community and organize smaller discussion groups.
Marketing Dive
NOVEMBER 4, 2022
The scotch whisky distiller is best known for its peaty flavor, which inspired the creation of “Planet Ardbeg.
Martech
NOVEMBER 2, 2022
Recently, I attended an event hosted by the product management group Product Hive here in Utah that featured Spiff (a B2B SaaS company offering sales commission management software) Chief Product Officer Raphael Bres. Bres spent a lot of his presentation focusing on interpersonal and leadership skills, which reveals how important he considers them for product management. .
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
NOVEMBER 1, 2022
Commerce data platform Klover raised $25 million in Series B funding and changed its parent company name to Attain. The company’s Klover app – which offers discounts and financial services in. Continue reading » The post Klover Raises $25 Million And Rebrands Commerce Data Biz To Attain appeared first on AdExchanger.
Adweek
NOVEMBER 2, 2022
Brands and agencies are currently mulling whether advertising on Twitter is still worth the potential brand safety risks that come from the new ownership of Elon Musk, a self-described "free speech absolutist." Something that makes that calculus easier? For most advertisers, Twitter wasn't a "must buy" platform to begin with, as it lacks the performance.
Marketing Dive
NOVEMBER 2, 2022
The retailer revives a cult classic to make the case for its Monday deals as an alternative to the traditional Black Friday shopping frenzy.
Martech
NOVEMBER 2, 2022
It’s been said countless times throughout the years, and we’ll say it again: in SEO, content is king. The importance of content has never been devalued by Google. However, the importance of quality content tends to become an increasingly important ranking factor. This is where you tell me “Okay! But what does quality SEO content look like in 2022?
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
NOVEMBER 3, 2022
The third quarter wasn’t a good one for Roku, which shared belt-tightening plans in expectation of worse results to come during the all-important upcoming holiday season. That’s what happens when. Continue reading » The post Investors Push Roku For More Open Programmatic To Deal With Ad Spend Pullbacks appeared first on AdExchanger.
Adweek
NOVEMBER 1, 2022
For many of us, learning history and other subjects in school wasn't always very exciting. In later decades, platforms and games came along to help make topics more fun and engaging. Now, an online game platform is making learning more hands-on in the metaverse. Roblox is known as a place users can program and play.
Exchange Wire
NOVEMBER 3, 2022
In today's ExchangeWire news digest: Amazon freezes hiring for ad business after disappointing Q3 results; Meta trials minting and selling NFTs on Instagram in the US; and the BBC overhauls local radio to become more “digital-led”. Amazon suspends hiring for ad [.]. The post Amazon Freezes Hiring for Ad Business as Sales Slow; Meta Tests Minting and Selling NFTs on Instagram appeared first on ExchangeWire.com.
Martech
NOVEMBER 1, 2022
Managing consistent experiences across multiple websites – whether it’s 5 or 500 — is an increasingly important part of modern business. Why? Because humans expect consistency in the digital-first world but don’t want to see the same thing over and over again. This panel explores the ins and outs of multi-site management at scale. Register today for “Your Guide to Creating Consistent Experiences Across Multiple Websites,” presented by Acquia.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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