How Hershey found success with in-game advertising
Marketing Dive
NOVEMBER 15, 2022
The marketer’s Oh Henry! brand used intrinsic ads in a variety of games and saw mobile ad recall increase by 15.9 points to twice the industry average.
Sat.Nov 12, 2022 - Fri.Nov 18, 2022
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Metaverse Marketing Podcast: What’s Next for Web3 and Beyond
Adweek
NOVEMBER 18, 2022
The metaverse is still in its extremely early stages of development--it feels almost like a party that just started. It's an exciting time, but also leaves room for many questions and paradigms. How does its audience grow? How can it improve upon issues in the current iteration of the internet? Companies are focusing on a.
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Top Marketing Strategies to Boost Your Business
Ad Rants
NOVEMBER 14, 2022
No matter what stage your business is in, it's important to have a solid marketing strategy in place. In this blog post, we'll discuss a few top strategies that can help boost your business. Whether you're looking to increase brand awareness or drive more sales, these tactics will help you achieve your goals. So, read on for tips that will help take your business to the next level!
I’m not ready for this interview
The Ad Tech Blog
NOVEMBER 16, 2022
I help startups to build their engineering team from day 1, so in most cases, there is no HR or interview process. I can’t count how many times I was unprepared to interview an engineer. One of the most impactful phrases I’ve heard from a founder friend was: “I think I hired the wrong team.” You are busy, you have an interview in 10 minutes, and you don’t have any script.
State of AI in Sales & Marketing 2025
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
16 AI-powered writing tools and how to make best use of them
Martech
NOVEMBER 16, 2022
I write a lot. I contribute to two publications, write marketing collateral for my company and generate numerous bits and pieces to support customer engagement every week. I’m not a natural writer nor do I love writing. I find writing difficult and facing a blank page daunting. Nonetheless, it consumes a significant portion of my work week. Thus, the idea of using artificial intelligence (AI) to generate content is very appealing.
Why Newsletters Are Thriving on LinkedIn as Meta, Twitter Abandon Them
Adweek
NOVEMBER 18, 2022
Newsletters have proven to be a tough sector to crack for social platforms, as Meta pulled the plug on its Bulletin off-platform newsletter offering last month, and turmoil-filled Twitter reportedly followed suit shortly thereafter. One platform, however, has seemingly cracked the code of working newsletters into its efforts: LinkedIn. "Professionals have always come to LinkedIn.
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Are your developers happy?
The Ad Tech Blog
NOVEMBER 17, 2022
In the late 80s, my grandfather bought a Commodore C64. He used to spend nights coding in BASIC. I was around eight years old, and all I understood back then was to copy code from the user’s guide and play with it. In the late 90s, I was a teenager. I was not patient enough to go deep into a programming language; I wanted to get something done quickly.
Many advertisers still using Twitter despite Musk’s chaos
Martech
NOVEMBER 16, 2022
Elon Musk’s purchase of Twitter caused the biggest brands to pause their advertising on the social media platform. However, many smaller ones remain and are still glad to be there. Kaela Green, VP of paid social at Basis Technologies, says that’s because both the audience and the content protections are still there. “It’s really just the small number [of advertisers] who are making the decision to maybe pause until there’s more certainty around the direction of the platform and it ha
Sue Bird and Sylvia Fowles Both Dominated the WNBA, but Only One Scored With Brands
Adweek
NOVEMBER 13, 2022
Nine combined Olympic gold medals. Six WNBA championships. Twenty-one All-Star appearances. One WNBA MVP. Sue Bird and Sylvia Fowles, two of the most decorated and prolific basketball players in WNBA history--and both among Adweek's 2022 Most Powerful Women in Sports honorees--each said goodbye to their professional careers a few months ago, choosing to retire at.
The Android Privacy Sandbox Will Enter Beta In Early 2023
AdExchanger
NOVEMBER 15, 2022
People spend a lot of time talking about the Chrome Privacy Sandbox, third-party cookies and drama at the W3C. But there’s rapid progress being made on the Android version of. Continue reading » The post The Android Privacy Sandbox Will Enter Beta In Early 2023 appeared first on AdExchanger.
Retail media advertising: How e-commerce is becoming AdTech’s next frontier
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what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
What is the best wine?
The Ad Tech Blog
NOVEMBER 18, 2022
I often hear the phrase, “ If I have more information, I can make better decisions. “ Technology has reached a point where getting “more information” is cheap. What you do with that information to “make better decisions” is a different subject. You can go to Kaggle.com, search for “Wines,” and download the Wine Reviews dataset in CSV format.
Innovation vs. rebranding: How to choose the best change for your business
Martech
NOVEMBER 18, 2022
Change in a business is inevitable. A lack of it indicates stagnation and decline. Only dead things don’t change. However, while a living organization must evolve, not all types of change are ideal. Two common types of business evolution today are innovation and rebranding. Although they both indicate change, they are remarkably dissimilar. Understanding what each term implies is critical before deciding on a path for your brand.
Facing an Economic Slowdown, Marketers Work to Make Sure Every Ad Dollar Counts
Adweek
NOVEMBER 16, 2022
As concerns about the U.S. economy grow, marketing budgets are feeling strained. Some have already shown signs of shrinking. During recent quarterly earnings calls, for example, executives at Keurig Dr Pepper, Procter & Gamble and The Campbell Soup Company mentioned decreases in ad spend. "Brand owners are under pressure to find cost savings," said Tom.
Publishers, Your Top Ops Talent Needs Your Attention
AdExchanger
NOVEMBER 15, 2022
Rob BeelerFounder and CEO“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rob Beeler, founder and CEO at. Continue reading » The post Publishers, Your Top Ops Talent Needs Your Attention appeared first on AdExchanger.
The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Pre-coding
The Ad Tech Blog
NOVEMBER 14, 2022
The construction industry has a division named “ pre-construction.” There are teams dedicated to studying the cost of making changes by the architects or owners before the construction starts. We don’t have something like this in software. The CTOs won’t analyze costs beyond hours estimates. The CFOs don’t have the technical knowledge to challenge estimates.
G2 launches Market Intelligence dashboard
Martech
NOVEMBER 16, 2022
G2, the software and services review site, has launched G2 Market Intelligence, an interactive dashboard giving software vendors increased visibility into the data G2 gathers about in-market software purchasers. The data, updated in real time and based on verified G2 reviews, is intended to help vendors stay up-to-date not only on the market in general but also on their competitors. 1.9 million reviews.
How Fox Sports Pulled Off a Massive World Cup Marketing Campaign
Adweek
NOVEMBER 18, 2022
Fox Sports has embarked on its largest marketing campaign in network history ahead of the 2022 FIFA Men's World Cup in Qatar, which begins Sunday. The company initiated a host of activations around the country, many of which will continue throughout the duration of the tournament. This year is the first time in World Cup.
AI in Content Marketing
Martech Series
NOVEMBER 18, 2022
In today’s digital-dominant world staying up to date without the assistance of technology is not possible. When you are writing a piece of content you can imagine the number of tasks that need to be executed before the content is posted. You start with the keyword research, review the data and trends along with analytics. Then comes search engine optimization and writing a piece of content with all the relevant pointers added to it.
5 Ways You Can Win Faster with Gen AI in Sales
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
The effective developer
The Ad Tech Blog
NOVEMBER 13, 2022
Coding is not for perfectionists. If your goal is to develop the most elegant, legible, fastest, optimized line of code, you will never get something done. Everyone loves pragmatic developers. So what’s the difference between a developer who seems to be moving fast and someone who spent an entire day optimizing a function? In the eyes of non-technical founders and product managers, the former is preferable.
6 link-building myths and truths by Internet Marketing Ninjas
Martech
NOVEMBER 16, 2022
Link building is one of the most misunderstood aspects of an effective digital marketing strategy. Being difficult to properly scale, some avoid it altogether while others outsource the work and hope for the best. Getting it right either internally or with a link-building partner can catapult your SEO performance. Still, in doing so , you must avoid these common link-building myths and mistakes to succeed in the long term.
The Truth About Ryanair’s ‘Savage’ Social Media Strategy
Adweek
NOVEMBER 18, 2022
For budget Airline Ryanair, the marketing modus operandi has always been rooted in provocative PR. And if you're one of the millions of people who have seen its hot takes on social media, it will come as no surprise an evolution of this strategy is helping it thrive online. From press ads announcing rival EasyJet's.
Cheetos partners with Amazon for novelty kitchen gadget
Marketing Dive
NOVEMBER 18, 2022
Touted as the brand’s kitchenware entrance, the Cheetos Duster helps users grind up the snack in pursuit of its dust that can be used in recipes.
10 Ways to Leverage Buyer Signals and Drive Revenue
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Tech Specs
The Ad Tech Blog
NOVEMBER 15, 2022
Why do you need a tech spec ? If founders need to choose between drawing boxes and writing code, the latter always wins. If you see your team discussing a lot about potential solutions instead of coding. If you don’t see any real progress, chances are they need to write a tech spec. One thing is to have detailed requirements, mockups, and acceptance tests; a completely different thing is to know “how” to implement them.
HubSpot’s October releases: A manager’s guide
Martech
NOVEMBER 17, 2022
Customer journey analytics , which promises to enable users to grow and retain revenue more effectively, highlights HubSpot’s October releases. . The ability to customize lifecycle stages and goals for business-specific success metrics was also introduced last month, along with improvements for importing complete sales activity to HubSpot, tracking campaign spend and exporting campaign data.
NBCUniversal Partners With Top Brands to Transact on New Currencies
Adweek
NOVEMBER 16, 2022
NBCUniversal is accelerating its push towards alternate currencies, announcing the creation of a new initiative called The Currency Council. More than 10 top brands--including General Motors, Marriot Bonvoy, PepsiCo, State Farm, T-Mobile and Wayfair--across all major holding companies have signed on to the Currency Council, and will transact with NBCUniversal using new currencies.
Christmas ads 2022 and other top creative ideas of the week
Bhatnaturally
NOVEMBER 12, 2022
It’s Christmas ads season in the world of marketing & advertising. It’s natural that brands try to capitalise on the opportunity that festive season presents – shopping is a big part of the celebrations. Beyond retail brands, several other categories create campaigns aimed to make the most of the season. Oct-Dec is Apple’s Q1 and [.].
Signal-Based Selling: How to Leverage 4 Key Buying Signals
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
What can I get done today?
The Ad Tech Blog
NOVEMBER 12, 2022
I recently read Tim Ferriss’ The 4-hour Workweek for the second time. It still seems so surreal for developers. We, developers, like to pull all-nighters, work non-stop until we solve a problem, and we leave the bulk of the work close to the deadlines. How can we accomplish anything by spending only two hours a day and taking Fridays off ? Tim’s book doesn’t seem like written for engineers.
Ad spend projected to grow 5.9% in 2023
Martech
NOVEMBER 18, 2022
Media ad spend in 2023 will grow 5.9% overall, year-over-year, according to IAB’s ad budget outlook. IAB highlights several high-growth categories, led by B2B (up 20.8%), travel (20.6%), restaurants/beer/wine/liquor (17.1%) and financial services (11.1%). CTV is expected to be the fastest-growing channel, with projected sales up 14.4%. All other digital channels are expected to see some increase in spend, while traditional channels will decline in 2023.
Iceland to Space Tourists: Save Money and Visit There Instead
Adweek
NOVEMBER 16, 2022
The Nordic land of Iceland has become known in recent years for tourism campaigns that stand apart with some outlandish ideas featuring ponies and Mark Zuckerberg lookalikes. The country's latest galactic focus follows that trend as it calls on space tourists to come there instead. Following billionaires like Richard Branson, Elon Musk and Jeff Bezos'.
Advertiser Skittishness Is Stunting BuzzFeed’s Ad Revenue Growth
AdExchanger
NOVEMBER 15, 2022
As BuzzFeed struggles with advertiser uncertainty and a drop in user engagement, it reported flat Q3 ad revenue. Total revenues were $104 million, up 15% YoY, and in line with. Continue reading » The post Advertiser Skittishness Is Stunting BuzzFeed’s Ad Revenue Growth appeared first on AdExchanger.
Activating Intent Data for Sales and Marketing
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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