Adweek
JULY 18, 2022
In the first five months of 2022, 20 million Americans are said to have quit their jobs according to a Bloomberg report while the Bureau of Labour Statistics has claimed that over 47 million more resigned during 2021. This post-pandemic phenomenon has become known as the Great Resignation. Noting that group is bigger than the.
The Ad Tech Blog
JULY 22, 2022
Your estimate is wrong. A recurrent topic in my 1x1s is how to estimate correctly. Why is this such a hard question to answer? Because it is attached to another, even more unpleasant, question: “ why is this taking so long? “ An estimate have the power to change a requirement’s scope. Once you get a number from an engineer and realize the cost is above your expectation, creativity kicks in.
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Ad Rants
JULY 16, 2022
Blockchain is a technology that has the potential to revolutionize eCommerce. Blockchain is a distributed ledger, or database, that allows for transactions to be recorded in a way that's secure, transparent, and permanent. Most people think cryptocurrencies are the only application of blockchain. While it is true that blockchain is used to record crypto values and transactions , it has uses in several other industries too.
AdExchanger
JULY 20, 2022
Despite not being an inherently interactive environment, television does drive sales lift, although the impact usually isn’t immediate. Broadcasters have been trying to change that for a long time. Until recently, however, the reality of shoppable TV has lagged far behind the idea. “Consumer expectations are actually a bit ahead of the technology,” said Evan.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JULY 16, 2022
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: A Licker breaks loose from Netflix's 3D billboard Resident Evil bursts onto Netflix in 12 hours! Just like this Licker burst out of a NYC billboard! pic.twitter.com/z4SvlJk0Pv -- Netflix (@netflix) July 13, 2022 A new 3D.
The Ad Tech Blog
JULY 19, 2022
Is my data really accurate? The general wisdom goes: “the more accurate data we have, the better decisions we make.” I’ve heard founders questioning Google Analytics data accuracy. “Can I trust in Google numbers?” It is unlikely that Google Analytics and Mixpanel -or any other tracking tool- will report the same values.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JULY 19, 2022
Martin KihnAdExchanger ContributorThis article is based on interviews with participants. It was inspired by Microsoft’s supposedly surprising selection as Netflix’s ad tech partner. But driven by the acquisition of AT&T’s Xandr, that’s just the latest chapter in a breathtaking adventure of pivots, write-downs, partnerships and potential. In the beginning were these words … Bill Gates: Continue reading » The post Back To The Future: An Oral History Of Microsoft & Advertising a
Adweek
JULY 22, 2022
Comic-Con is back. In 2020, the Covid-19 pandemic shut down San Diego Comic-Con for the first time in 50 years. Unfortunately, the virtual Comic-Con events that followed didn't quite match the former glory or excitement fans felt on their annual pop culture pilgrimages to the West Coast. However, this weekend marks Comic-Con's return to live.
The Ad Tech Blog
JULY 20, 2022
Why should I care about Metaverse? It was time for me to enter the Metaverse, so I recently bought an Oculus Quest 2. While it is remarkably cheap and amazing, it gets very uncomfortable to use, especially if you wear glasses. I don’t think people will get used to these “nose TVs.” I 100% believe they will not be up for surgery to implant a chip in their brains, either.
Martech
JULY 18, 2022
In the world of digital marketing, there are many “Jacks-of-all-trades.” Part of the reason for this is thta this industry is only approximately 25 years old — and in the beginning people in the industry had to cover all bases by themselves. Over the last 10 years, as the industry evolved alongside the evolution of the internet, the web, and digital apps, there has been a growing and positive trend to do a way with the “Jacks-of-all-trades“(and masters of none) and engage specialists inste
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Martech Series
JULY 18, 2022
Gaming is freedom. It lets users explore an infinite virtual world within a restrictive space, enter or exit it anytime and build global communities. That is the irresistible thrill of web 2.0 that brought gaming enthusiasts on the same platform. Now imagine the next level wherein gamers can ‘literally’ move into the virtual realm, seek immersive experience, and make money.
Adweek
JULY 19, 2022
Brands on Instagram can now boost their Reels directly via the application. Boosted Reels will appear in Explore, feed, the Reels tab and Stories, making it easier for brands to be discovered by Instagrammers. In order to be eligible for boosting, Reels must be shorter than 60 seconds and be filmed in a 9:16 aspect.
The Ad Tech Blog
JULY 17, 2022
We are small. We don’t need an SDLC. Most beginner founders I’ve met had the fantasy of a two steps SDLC process: 1) I have an idea, 2) code my idea. Then the idea becomes a moving target. The programmer either loses her mind or codes whatever she feels like. The SDLC (Software Development Life Cycle) is a process to help with this problem. .
AdExchanger
JULY 21, 2022
Philanthropy is making its way onto the media plan. On Tuesday, Givsly, a B2B marketing platform that helps brands and agencies make a social impact with their demand and lead generation efforts, launched an advertising solution in beta that translates ad engagement into charitable donations. Givsly was founded in 2019 by Chad Hickey, who also. Continue reading » The post This Tracking Pixel Lets Advertisers Use Their Media To Support Charitable Causes appeared first on AdExchanger.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
JULY 21, 2022
When an economic downturn strikes, what’s the first thing you do? Eliminate wasteful spending. As marketers, we know well that our budgets are the first to get cut. Marketing is notoriously undervalued, even though research shows that companies who didn’t cut their marketing spend during a recession actually bounced back more strongly than those who did.
Adweek
JULY 18, 2022
In a stunt that sounds like it's straight out of Charlie & The Chocolate Factory, U.K. brand Cadbury has launched two mystery chocolate bars, giving sweet-toothed detectives a chance to win an almost $6,000 (5,000 pound) mystery prize if they're able to guess the flavors. To promote the competition, the Mondelez-owned brand has literally "broken".
Marketing Dive
JULY 19, 2022
The commercialized whiskey industry is hundreds of years old. If it’s going to survive another 100, the marketing playbook needs to change.
AdExchanger
JULY 22, 2022
Jackie GuariniCMOJackie Guarini has a lot of experience marketing in regulated industries. She spent more than four years as a digital marketer at Anheuser-Busch, including as its head of commerce media. But her new gig is a little different. In May, Guarini was appointed as the CMO of Mike Tyson’s cannabis company, Tyson 2.0. Although. Continue reading » The post Getting Into The Weeds With Jackie Guarini, The New CMO Of Mike Tyson’s Cannabis Startup appeared first on AdExchanger.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
JULY 21, 2022
French NFT brand DOGAMI announces a new collaboration with Gap that will enable users in the “petaverse” to deck out their virtual pets with Gap-logo hoodies and other NFT swag, beginning July 27. In-game virtual apparel, aka wearables, will become available in three-item packs that DOGAMI players can bid on and use to improve their game play and barking rights.
Adweek
JULY 18, 2022
When your passion becomes your profession, it's easy to feel like you've won the proverbial lottery. But what happens when you aren't afforded the luxury of signing off at the end of the day? It's the perfect digital storm: For consumers, the immersive nature of gaming makes it the ultimate form of escapism. For game.
VideoWeek
JULY 21, 2022
Media measurement has arguably never faced more upheaval than it is facing right now. The loss of third-party cookies threatens to neuter a host of digital ad measurement tools. The proliferation of media platforms and channels is making the drive for cross-media measurement ever more urgent. And even TV measurement, which has operated for decades largely using the same basic principles, is undergoing a rework as it adapts to the streaming age.
AdExchanger
JULY 18, 2022
Multi-touch attribution is reaching an inflection point (finally). The majority of large advertisers (53%) now say they use MTA to track and optimize their spending across channels, according to new research from marketing trade org MMA Global, released on Monday. That’s the highest peak since the MMA, which represents more than 800 marketers, mar tech companies.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech
JULY 21, 2022
More than half of U.S. consumers (51%) say they’d be less loyal to a brand if the digital experience isn’t as enjoyable as in-person, according to PwC’s Customer Loyalty Survey 2022. For Gen Z, that number soared to 69%. Why we care. The pandemic has put the pressure on businesses to build customer experiences online that match or exceed their in-store experience.
Adweek
JULY 19, 2022
In its 105th year of operation, Grey Group continues the transformation of its C-Suite, naming Laura Maness the agency's global CEO. Maness joins from Havas, where she led the agency as the New York CEO, and previously held U.S. chief growth officer and managing director of Chicago roles at the agency. She becomes just the.
Marketing Dive
JULY 19, 2022
The language learning app is launching a number of initiatives to grow its user base with “House of the Dragon” themed content.
AdExchanger
JULY 17, 2022
Most marketers agree that digital and social are performance channels, whereas they’re less convinced that performance marketing works on CTV because it’s a less interactive, lean-back experience. But CTV is a lot more like digital than many marketers think, said Jason Fairchild, CEO of TV performance marketing platform tvScientific. “CTV is like digital in that you don’t have to guess at what works – you know.”.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech
JULY 21, 2022
We recently introduced you to Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Last week we shared how to conduct a great Daily Huddle as part of the multi-step Launch Cycle.
Adweek
JULY 18, 2022
Disney is the latest publisher to cross the upfront finish line. On Monday, Disney closed its strongest upfront ever, reporting $9 billion in advertiser commitments from every major holding company and key deals across entertainment, streaming, sports and inclusion, according to the House of Mouse. Live events, Disney+'s upcoming ad-supported tier, and addressable and measurement.
Ad Tech Daily
JULY 18, 2022
World’s largest retailer and America’s #1 TV streaming platform team up to create the simplest checkout experience on TV BENTONVILLE, Ark. & SAN JOSE, Calif. – Walmart (NYSE: WMT) and Roku, Inc. (Nasdaq: ROKU) announced a first-of-its-kind partnership to make TV streaming the next e-commerce shopping destination. Walmart will be the exclusive retailer to enable streamers […].
AdExchanger
JULY 21, 2022
Jessica JacobsGlobal Director of Partnerships and Growth“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jessica Jacobs, global director of partnerships and growth at Incubeta. Google launched Google Analytics 4 (GA4) back in October 2020 to unify digital web.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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