Adweek
SEPTEMBER 14, 2022
Take a closer look at the performance marketing industry and you'll notice everyone trying to catch the next consumer headwind and ride every percentage uptick as long as possible. We're constantly riding a wave of data--response rates, conversion rates, abandon rates--all in the name of better ROI. Lately, we've seen a shift away from paid.
Single Grain
SEPTEMBER 16, 2022
Web 3.0 is the latest Internet technology that leverages machine learning, artificial intelligence and blockchain to achieve real-world human communication. The icing on the cake is that web 3.0 not only allows individuals to own their data, but they will be compensated for their time spent on the web. Sound too good to be true? Welcome to the future of the Internet.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
SEPTEMBER 16, 2022
It’s been said, ad nauseam, that content is king. But these days, a more accurate statement is probably: customer experience is king. And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility.
Rob Campbell
SEPTEMBER 13, 2022
I’ve written a ton about brand purpose over the years. Not as viciously as my beloved Martin Weigel. But close. It’s not that I am against brand purpose, It’s when it’s used as a marketing tool and ‘updated’ to whatever trend is currently popular that my hate boils over. It’s why I have always advocated for belief rather than purpose.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
SEPTEMBER 16, 2022
YouTube continues to encourage usage of its YouTube Shorts short-form video option across its platform, and the latest example is the rollout of the option for creators to reply to comments with Shorts. The Google-owned video platform said in a support post, "Creators: We heard that you want to be able to feature comments posted.
VideoWeek
SEPTEMBER 12, 2022
Gaming company Roblox has unveiled plans to integrate adverts into its virtual environments, starting next year. Roblox is a social gaming platform, similar to Minecraft, except it allows users to develop individual games and invite friends to roam around the virtual worlds they build. As a result, the scope for advertising is more immersive than merely placing ads in gaming menus or loading screens.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
SEPTEMBER 12, 2022
An Immersive Ads format teased during the company’s developer conference helps brands promote their custom worlds to users more seamlessly.
Adweek
SEPTEMBER 10, 2022
Welcome to the 2022 National Football League season, when brands begin their slow march through the schedule toward the big payoff at Super Bowl 57. The biggest game in all of sports marketing is just beginning. In 2021, more than 25 million people watched the NFL's Thursday night kickoff game. That made it the seventh.
AdExchanger
SEPTEMBER 16, 2022
Advertisers who are actively testing metaverse marketing had some tough truths for the nascent media channel at the IAB’s Audience Connect event in New York City this week. For the most part, metaverse early adopters say they’re just exploring the possibilities rather than trying to really demonstrate ROI. And while hugely popular online games like.
Martech
SEPTEMBER 16, 2022
Amazon is launching Tailored Audiences, a tool that will enable sellers to send free emails to customers and monitor results. The announcement came at Amazon’s Accelerate conference this week. In the past, Amazon has been reluctant to allow third-party merchants to directly contact Amazon customers. Merchants will be able to target recent, repeat and high spending shoppers.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Marketing Dive
SEPTEMBER 16, 2022
McDonald's, Pizza Hut and Trident are among the marketers updating a cultural tactic for the top social platform.
Adweek
SEPTEMBER 16, 2022
The word "luxury" has many meanings, but the one constant is that it can be attained by anyone at any level in life regardless of age, lifestyle or income level. "For some, luxury can be time alone. For some, it can be dressing up," Darren "Daz" McColl, chief marketing officer of Neiman Marcus, told Adweek.
Exchange Wire
SEPTEMBER 13, 2022
With ATS Singapore 2022 just around the corner, Adele Wieser, regional managing director APAC at Index Exchange, discusses the opportunity CTV provides to strengthen trust and transparency in digital advertising. . The digital media market in Southeast Asia is forecast to be [.]. The post Consumer Trust is Key to Sustaining the Future of Digital Advertising in APAC appeared first on ExchangeWire.com.
AdExchanger
SEPTEMBER 13, 2022
David’s Bridal has been selling dresses since the 1950s, but it didn't say "yes" to a social advertising strategy until 2019. Now, the retailer allocates one third of its spend to social media – and half that budget goes to TikTok alone. Next on the agenda is live shopping, which David's Bridal tested in August with its "First Annual NashBlast.". The post Why David’s Bridal Spends Half Its Social Budget On TikTok appeared first on AdExchanger.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Marketing Dive
SEPTEMBER 16, 2022
A survey calls out inefficiencies in data-driving marketing, which has seen rising importance but effectiveness hampered by cognitive bias and cherry-picking.
Adweek
SEPTEMBER 10, 2022
Like many major industry events, New York Fashion Week is not regularly considered as the forefront of accessibility and inclusive design. However, a new runway show featuring the spinal muscular atrophy (SMA) community is aiming to bring the fashion world--and its standards--into modernity.
Martech
SEPTEMBER 16, 2022
HubSpot’s August releases include new ways to find the information you need on CRM records, collaborate in CMS tools and dashboards, compare date ranges in custom reporting, reduce unwanted contacts and schedule workflow actions on exact dates. CRM records improvements. The CRM records received a variety of updates in functionality useful for managers to quickly find the information they need.
AdExchanger
SEPTEMBER 16, 2022
Oracle is big. Huge. It’s one of the largest enterprise software cloud service providers in the world and one of the largest data brokers in the US. It employs around 143,000 people, generated more than $42 billion in revenue during its fiscal year 2022 and has made more than 100 acquisitions over the years, including. Continue reading » The post You Can Accuse Oracle Of A Lot Of Things, But Having Detailed Profiles On ‘5 Billion’ People Isn’t One Of Them appeared first on AdExchanger.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
SEPTEMBER 16, 2022
The Qatar World Cup is almost upon us – another disaster waiting to happen surely – and official beer Budweiser is out of the blocks with Lionel Messi, Neymar Jr and Raheem Sterling entering the arena via the tunnel. All three (from different countries) at the same time: have FIFA changed the rules? And someone. The post Budweiser kicks off World Cup bid – with own goal first appeared on More About Advertising.
Adweek
SEPTEMBER 16, 2022
It's not everyday that a condiment gets its own full-scale musical number--much less one that harkens back to classic animated flicks--but Heinz has just dropped a spot that's positively Disneyesque. The 60-second ad for ketchup is stuffed with tropes of the family-friendly genre, including a catchy theme song with soaring vocals, a cameo by a.
Marketing Dive
SEPTEMBER 13, 2022
The spirit of collaboration shines through post pandemic, with 82% of b2b business leaders looking to add new partners this year, per a Channel/Partner Marketing Benchmark Survey.
AdExchanger
SEPTEMBER 16, 2022
There’s a new TLA (“three-letter acronym”) that’s crept into the media-buying conversation. MFA: Made-for-advertising content. MFA is a combination of paid traffic, clickbait and other incentivized traffic, engineered to create ad impressions and generate revenue. New sites pop up virtually overnight with millions of impressions, sucking up ad dollars and hurting campaign performance, writes Tal Almany, VP of publisher development at Kargo.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
SEPTEMBER 12, 2022
Following the death of Queen Elizabeth II last week, the mood for marketers has mostly been to stay quiet. Some have delayed campaign launches, and a few brands have shared restrained messages of condolence on Twitter, including John Lewis, Domino’s, McDonald’s – and Unilever, which has taken its account into black and white. It’s a.
Adweek
SEPTEMBER 14, 2022
A decade ago, Miami was barely a blip on the creative agency map. The OG shop was Crispin Porter + Bogusky, a wildly creative agency that had its HQ in the city starting in 1988 and running through 2001 when it moved to LA and later Boulder. The agency was on top of the world.
Martech
SEPTEMBER 13, 2022
Today, Samsung launches a weeklong “Discover Samsung” event, supported by NFTs and a scavenger hunt through their Discord community. Samsung launched their Discord community, or server, in June. Earlier this year, they also opened a presence on Decentraland called Samsung 837X, and that place will host virtual events throughout the week. By connecting multiple metaverse touchpoints to other legacy digital channels like Samsung.com, the brand shows how these emerging experiences can bring younger
AdExchanger
SEPTEMBER 13, 2022
A podcast interview withSarah LewisGlobal Director, CTVDespite Netflix’s many protestations over the years that it would never introduce advertising on its platform, it’s not surprising that Netflix changed its tune this year. Even the king of SVOD has to live in reality. Consumers increasingly want the option of free ad-supported content, says Sarah Lewis, global.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech Series
SEPTEMBER 16, 2022
Marketers and analysts have utilized analytics to improve customer experience (CX) for so many years that it’s tempting to assume we’ve seen it all. However, the pandemic-era digital acceleration has shown there’s room for organizations to get more CX value from their data insights. In fact, Forrester predicts firms that make data-driven decisions will be three times more likely to outperform their competitors in terms of CX improvement.
Adweek
SEPTEMBER 16, 2022
Brand messages paying tribute to Queen Elizabeth II following her death are ringing hollow with the British public, according to research released by YouGov. Following the announcement of the demise of the 96-year-old monarch on Thursday September 8, the longest serving in history, companies such as Dominos, Play Mobil, Stella Artois, Thomas Cook--and even the.
Martech
SEPTEMBER 14, 2022
Marketers use any number of data points to inform the recommendations they make to customers. But do they really know the causes behind why customers prefer one product or message over another? One way to find out is using AI to analyze more data from the entire customer journey, instead of depending on limited results from specific A/B tests. Read next: Marketing analytics: What it is and why marketers should care.
AdExchanger
SEPTEMBER 15, 2022
With a bear market upon us and the chance of a recession as high as 44%, marketers are bracing for budget cuts. Typically, marketers pull back on branding when money gets tight, retreating to superficial, measurable safe havens like search and social. But one channel that is likely to endure the recession is CTV, writes Gijsbert Pols, PhD, director of CTV and new channels at Adjust.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Expert insights. Personalized for you.
317 
Let's personalize your content