Martech
SEPTEMBER 14, 2021
In what is believed to be the most expensive acquisition of a private boot-strapped company, Intuit has confirmed that it will acquire Mailchimp for $12 billion. It will add the customer engagement platform to its portfolio of accounting and financial solutions — Turbo Tax, Credit Karma, QuickBooks and Mint. Like those solutions, Mailchimp’s offering is primarily targeted at small and mid-sized businesses.
More About Advertising
SEPTEMBER 16, 2021
Closing date for the Epica Awards is drawing near (in what looks likely to be a highly crowded awards season) and Epica is plugging its point of difference, the awards are judged by (supposedly impartial) journalists (not us BTW.) Amsterdam agency Cloudfactory has produced some films highlighting the (supposed again) mendacity of other awards with. The post Epica calls out agency excuses in the awards game first appeared on More About Advertising.
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AdPulp
SEPTEMBER 15, 2021
“Data is an expense – knowledge is a bargain. Collect only data that can become information, which, in turn, can become knowledge. Only knowledge can build on success and minimize failure. A company is no better than what it knows.” —Lester Wunderman, from his book Being Direct Lester Wunderman was born in Bronx, New York […]. The post Lester Wunderman, Ad Legend appeared first on Adpulp.
Advertising to Baby Boomers
SEPTEMBER 12, 2021
An excellent, down-to-earth interview with Dr. Ken Dychtwald from last year: 24 September 2020 Growing Bolder & Ken Dychtwald He recently penned a piece for AARP Bulletin : Ageism Is Alive and Well in Advertising Consumers 50+ perceive a marketing bias against them This is a worthy topic, as is ageism in general. Dr. Dychtwald has been someone I’ve admired for years.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
SEPTEMBER 17, 2021
Most marketers have some kind of email program, but are they emailing with a purpose? At the second day of MarTech, Kath Pay, CEO of Holistic Email Marketing, showed how testing emails can improve customer engagement and boost conversions. Not all marketers are fully invested in testing, in Pay’s experience. “If they’re testing, why are they testing?
More About Advertising
SEPTEMBER 17, 2021
Apple is relying on the improved camera on the iPhone 13 to persuade us all to update our devices, and has brought in Kathryn Bigelow, the first woman to win a best director Oscar, to demonstrate its capabilities with a romp through lots of different film genres. Very different in style and message, but similar. The post Apple puts 'Hollywood in your pocket' for new iPhone 13 first appeared on More About Advertising.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Lemonads
SEPTEMBER 17, 2021
While it’s true that every company is different, all business owners want to grow their organization and boost their profits. Having a marketing strategy allows entrepreneurs to achieve these goals, but there are dozens of different ways to promote products and services. Fortunately, affiliate marketing is a great alternative as this type of performance advertising delivers superb results for countless companies across the globe.
Martech
SEPTEMBER 13, 2021
This week’s Marketoon examines the classic metric, share of voice. Fishburne’s take: Share of voice (SOV) became a marketing staple decades ago. In theory, share of voice is a simple way to compare a brand’s media spending against the total media spending of the category. The metric was bolstered by research from Peter Field and Les Binet that showed a link between share of voice and share of market.
More About Advertising
SEPTEMBER 13, 2021
ISBA is launching a new code of conduct for influencer marketing, with three sections aimed at advertisers and brands, talent agencies, and the influencers themselves. ISBA members have driven the introduction of the code in order to prevent influencers taking payment from brands but not declaring their content as advertising. The aim is that it. The post Influencer marketing under the spotlight thanks to new codes of conduct from ISBA and Alcohol Marketing Alliance first appeared on More About
Smart-Hub
SEPTEMBER 17, 2021
We know that it can be a challenge when you have different kinds of demand and supply partners in your marketplace. Each of them may trade according to particular standards and protocols. For instance, most often partners trade within the same connection type – RTB to RTB or let’s say VAST to VAST. However, if your system also supports VAST to RTB, RTB to VAST, and VAST to all connections it gives your partners much more flexibility and media-trading convenience.
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All About Advertising Law
SEPTEMBER 17, 2021
Three weeks ago, we informed you that the Louisiana Public Service Commission (PSC) had declared a state of emergency in light of Hurricane Ida, which meant that callers could not place any “telephonic solicitations” into the state, regardless of whether the calls were with the recipients’ prior express written consent, pursuant to an established business relationship, or even simply for collection purposes.
Martech
SEPTEMBER 14, 2021
Companies fill their marketing technology stacks with a range of tools each playing a specific role, like marketing automation, CRM, email marketing, analytics, and more. But once a year marketers lean on their Powerpoint skills to show just how connected these platforms are in a ritual called The Stackie Awards. On Monday at the MarTech Conference , Stackies creator Scott Brinker, program chair of MarTech, showed off the 2021 entries to the program and named this year’s winners: Juniper N
More About Advertising
SEPTEMBER 15, 2021
Google has teamed up with Marcus Rashford, the “voice of change,” to make the valid point that by asking questions and developing understanding, we can become closer as individuals and as a society. As well as the ad, there is plenty of social media activity based around allyship, with Radio 1 DJs Nick Grimshaw and. The post Marcus Rashford and Google join forces to demonstrate the power of questions in Uncommon’s new ad first appeared on More About Advertising.
AdPulp
SEPTEMBER 17, 2021
Influence. Who has it, and how do they use it to help sell products and services? Some brands insist on dipping into the Instagram pool for talent. Others, like Lexus, find their edge in emerging artists, and then seek to re-express this raw aesthetic in pop cultural terms that attach to the brand. In its […]. The post Lexus and AMC Theaters Boosted by Celebrity Endorsements appeared first on Adpulp.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
InMobi
SEPTEMBER 16, 2021
Coming soon: A curated environment for advertisers powered by high quality, contextually relevant supply and audiences to test and scale their mobile marketing strategies. During the pandemic, people spent more time spent indoors and more time on their phones. For example, last year saw casual gaming app downloads increase by 45%. For brands and agencies looking to run more advertising on mobile apps, it can be hard to identify where they can engage their best audiences.
Martech
SEPTEMBER 16, 2021
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and it has been quite a week. Tuesday and Wednesday were taken up with the MarTech conference.
More About Advertising
SEPTEMBER 15, 2021
Levelling up seems to be on many people’s minds as the rich get richer (and the rest of us don’t) even although the world, as some believe, is going to hell in a handcart thanks to climate change, Covid and Mark Zuckerberg (not everyone believes this.) Concern Worldwide is a long-established Irish NGO which seeks. The post Concern Worldwide harnesses fake news to curb poverty first appeared on More About Advertising.
EGC Group
SEPTEMBER 16, 2021
Imagine a world where ads seen on television (better known as commercials) were not considered a nuisance. And what about ads that are presented and in sync with products and services that a particular TV audience would be interested in? (In short, ads a customer want s to see?) Connected television (or CTV) advertising may turn these possibilities into realities.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
InMobi
SEPTEMBER 15, 2021
This is a guest post brought to you by InMobi in collaboration with MoEngage In 2020, over 40 million people in six countries across Southeast Asia - Indonesia, Singapore, Malaysia, the Philippines, Thailand, and Vietnam, came online for the first time. This trend led to Southeast Asia becoming one of the world’s fastest-growing internet markets containing, arguably, the largest number of digitally engaged users.
Martech
SEPTEMBER 14, 2021
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and today’s the day. I’ll be kicking off the fall edition of MarTech today with an opening keynote on the data challenge.
More About Advertising
SEPTEMBER 14, 2021
Our screens are awash with what my friend Jerry Judge terms “running footage,” usually for electric cars but here’s a new one – a classic motorbike “reborn.” It’s another debut from New Commercial Arts whose raft of new business is now seeing the light of day. This is a global campaign but focussed primarily on.
Smarty Ads
SEPTEMBER 15, 2021
The Internet is getting more and more competitive today. Every minute 500 hours of content is uploaded on YouTube, 695,000 stories are added on Instagram and 70 million messages are being received. Every business has to somehow withstand this competition to attract users to their websites. One of.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
InMobi
SEPTEMBER 15, 2021
The Turkish gaming market – so hot right now, especially in mobile. Just consider the latest headline-grabbing deals in the mobile game industry over the past few years: Rovio acquired Ruby Games for $10 million in August 2021. Dream Games closed a $155 million Series B funding round in 2021 that valued the company at more than $1 billion. Zynga bought Rollic Games for $168 million.
Martech
SEPTEMBER 16, 2021
The year is 2021. Women have careers. They have spending power. They are increasingly taking their place in professional and executive ranks. Yet much of advertising and marketing is stuck in the past, showing women less frequently, with fewer words spoken, less often in positions of authority, but more often shown in a sexual light, according to a recent study by the Geena Davis Institute on Gender in Media (GDI).
More About Advertising
SEPTEMBER 17, 2021
First it was drums on an epic scale, and now its balloons – Ladbrokes’ creative work by Neverland sets it apart from the rest of the sector. This city-wide game of keepy-uppy was shot by Sam Brown, who was nominated for an Emmy for his “Jump” ad for Apple Airpods pro. Dominic Grounsell, MD for. The post Ladrbokes balloon extravaganza signals gambling company’s shift to entertainment brand first appeared on More About Advertising.
Admixer
SEPTEMBER 15, 2021
Media buying seems like a term that has been around for ages. Yet, its meaning went through a significant transformation over the last decade, and its definition varies significantly across the industry. The post Media Buying: An Industry Guide appeared first on Admixer.Blog.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
InMobi
SEPTEMBER 14, 2021
Over 23,000 independent app developers, app publishers and studios leverage InMobi’s in-app ad monetization services. For these apps, InMobi is more than just one of many supply-side platforms (SSPs), ad networks and ad exchanges providing in-app ads from many nameless mobile app advertisers – rather, we are key to how they generate revenue and ultimately keep the lights on.
Martech
SEPTEMBER 15, 2021
“Marketing operations is one of the fastest-growing marketing professions — and it shows no signs of slowing down.” That’s how Darrell Alfonso, who works in Global Marketing Operations for Amazon Web Services, kicked off day two of MarTech. There are currently no fewer than 61,000 job openings on LinkedIn which refer to “marketing operations” in the U.S. alone.
More About Advertising
SEPTEMBER 16, 2021
We’re bending the rules by a day or two for this one but adam&eveDDB’s ‘Play has no limits’ seems to be one of those rare ads that cuts right through, reminding people that advertising can be an event. Not to everyone’s taste it seems – YouTubers seem oddly divided – but it has everything: a. The post MAA Ad of the Week: adam&eveDDB for Playstation first appeared on More About Advertising.
Lemonads
SEPTEMBER 14, 2021
Apple has been making a huge splash in adtech in the last few months, and it’s not done yet. In addition to introducing its app transparency tracking framework back in April, the technology giant has announced even more changes in its next iOS release at its World Wide Development Conference (WWDC). And, needless to say, these updates will have a huge impact on advertisers, publishers, as well as all other stakeholders in the affiliate industry.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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