Adweek
SEPTEMBER 3, 2022
As Serena Williams wraps up her historic tennis career, some of her biggest brand partners are taking a moment to celebrate her legacy both on and off the court. Nike is doing its part to cement her cultural impact by releasing a film tribute, "By Changing Nothing, She Changed Everything," narrated by Emmy-winning actress Zendaya.
Single Grain
SEPTEMBER 3, 2022
77% of marketers feel that branding should be a key part of your strategy if you want your business to grow. And as Amazon founder Jeff Bezos rightly said: “Your brand is what other people say about you when you are not in the room.”. A solid brand building process is crucial for your company because it is the visual identity of your business and, done properly, gives your business not just a name, but a voice and encourages consumer awareness about your business.
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Marketing Dive
SEPTEMBER 6, 2022
Taking the next step in changing the narrative around affiliate and partner marketing.
Martech
SEPTEMBER 7, 2022
IAB announced the finalization of Intrinsic In-Game Advertising Measurement Guidelines 2.0 , a joint effort between the IAB Experience Center, the IAB Tech Lab and the Media Ratings Council. This project is the first update of its kind to guidelines introduced in 2009. The updates were initially proposed back in June. Read next: How marketers are preparing for the future of in-game ads.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
SEPTEMBER 3, 2022
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: DraftKings wants tennis fans to smell like balls DraftKings is venturing from sports betting into. fragrances? That's right, the digital entertainment brand teamed up with VaynerMedia to launch Love Love, a limited-edition fragrance that users.
More About Advertising
SEPTEMBER 5, 2022
Wieden + Kennedy Portland and Nike have crafted a fitting tribute to Serena Williams, which was pushed out on social media just moments after her defeat at the US Open on Friday night. Nike’s line is, “By changing nothing, she changed everything.” Williams herself may even have had a hand in it – she repeated. The post Nike pays tribute to Serena Williams as she bows out in style first appeared on More About Advertising.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
SEPTEMBER 9, 2022
Call it the rise of TikTokalytics. A group of young attribution and analytics startups, the newest wielding particular talent on TikTok, have inherited the Earth from multi-touch attribution (MTA) companies. A couple are more experienced startups. There’s the nine-year-old Rockerbox, for example, that pivoted with the times. And Measured, founded by attribution industry vets from.
Adweek
SEPTEMBER 7, 2022
LinkedIn rolled out several tools last week aimed at keeping its members abreast of potential job opportunities. The professional network added a Hiring in Your Network section to its Jobs Home tab. LinkedIn Members can now receive notifications when relevant jobs are posted by people in their first-degree or second-degree network. And members of the.
Martech
SEPTEMBER 7, 2022
What’s best for you? A CDP out-of-the-box? Building a customer data solution yourself? There’s merit in both options, and this webinar is here to help you narrow down what’s best for your business. Register today for “ How to Decide to Build or Buy: A Customer Data Management Checklist ,” presented by Acquia. The post Webinar: How to choose whether to build or buy with this CDP checklist appeared first on MarTech.
AdPulp
SEPTEMBER 6, 2022
University of Texas football coach Steve Sarkisian received a six-year deal worth $34.2 million when he was hired on Jan. 2, 2021. The school’s athletic department brings in over $200M per year. College sports is big business in Texas and across the nation, which is news to no one. What is noteworthy today is the […]. The post Longhorn Athletes to Benefit from New NIL Deal with Wrangler appeared first on Adpulp.
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AdExchanger
SEPTEMBER 6, 2022
In mid-July, Netflix announced a partnership with Microsoft, selecting the tech giant for its new advertising and sales agency. Odd, right? The obvious choice was Google, especially with the push for cookieless data. But there’s more than meets the eye to this partnership. Clearly, there's something in it for both players, writes Humphrey Ho, managing director of Hyperlink Digital's Americas business.
Adweek
SEPTEMBER 7, 2022
Snap's tumultuous few weeks may have been a surprise for Wall Street, but not so much for the advertisers making up the bulk of the platform's revenue. Adweek spoke to five media buyers, none of which said their clients had increased their investment in Snap in 2022. Three said they maintained a minimal investment in.
Martech
SEPTEMBER 9, 2022
“What was once working just isn’t any more.” That was Steph Cuthbertson, HubSpot’s Chief Product Officer, talking about the old ways of attempting to market to customers in individual and siloed channels and sell to them in ways that B2C behemoths like Amazon have made obsolete. Connections and community. At Inbound 2022, the first in-person iteration of HubSpot’s conference in three years, speakers tried to stitch together two themes.
AdPushup
SEPTEMBER 7, 2022
A comprehensive list of best ad networks. Learn about ad networks, how they work, and why publishers should choose them. Whenever we talk about monetizing websites, the first name that pops up in mind is Google AdSense. While there’s nothing wrong with that—it is, after all, the world’s best ad networks— it is unwise to [.].
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
SEPTEMBER 7, 2022
The US is long overdue for a federal privacy law, but the American Data Privacy and Protection Act (ADPPA) might not be it. At least not in its current form. Although the ADPPA, which would establish a national standard for privacy protection, has bipartisan support, it still faces numerous roadblocks – and the question of. Continue reading » The post Is There Still Hope For A Federal Privacy Bill This Year?
Adweek
SEPTEMBER 7, 2022
Diversity, representation and inclusivity have significantly improved in the influencer marketing space over the past few years. If brands want to succeed in today's crowded marketing landscape, working with the same type of influencers over and over again is no longer an option. While making a deliberate effort to be more inclusive and work with.
Martech
SEPTEMBER 6, 2022
It’s no secret that the iOS privacy changes are proving to be a significant blow to social media networks and marketers. In the last couple of years, Apple has made it harder to target ads to iOS device users. This impacts major social platforms like Facebook , Instagram, and Snap which rely on tracking across other apps and websites to operate.
Marketing Dive
SEPTEMBER 9, 2022
Following a New York Fashion Week show, consumers who minted the brand’s Nitropass can burn their NFT and claim physical sneakers.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Smart Insights
SEPTEMBER 8, 2022
How to strategically manage your marketing spend in 2023 with 8 integrated marketing budget templates Setting strategic and channel direction, working toward commercial objectives and KPIs and monitoring success is great, but if you're not tracking your ROI per channel … The post 8 easy to use annual marketing budget templates appeared first on Smart Insights.
Adweek
SEPTEMBER 9, 2022
Wendy's is going all in on college football season in a campaign whose goal is to highlight the limited reintroduction of the Pretzel Pub Bacon Cheeseburger. The brand enlisted former college football star (and current NCAA commentator) Reggie Bush to lead the play for the temporary menu item. Wendy's debuted the specifically descriptive, if awkwardly.
Martech
SEPTEMBER 7, 2022
Email shows no signs of slowing down. With an average ROI of $42 for every invested dollar , it’s still a star among marketing channels. If you don’t feel the same way, it may be time to look at why email isn’t working for your business. Often, the reason is poor email deliverability. What is email deliverability? Email deliverability refers to the number of emails that reached an inbox successfully.
AdExchanger
SEPTEMBER 6, 2022
Personalization platform Dynamic Yield has the distinction of having been acquired by not one but two large brands. McDonald’s bought Dynamic Yield in 2019 for roughly $300 million dollars to help modernize and personalize its drive-thru experience, outdoor menus and digital ordering kiosks. Late last year, McDonald’s sold the company to Mastercard for an undisclosed.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Marketing Dive
SEPTEMBER 6, 2022
The media agency is boosting its metaverse know-how by co-developing an RFP and launching a new practice.
Adweek
SEPTEMBER 7, 2022
LinkedIn kicked off a third-party certification initiative last week with partners IBM, Meta, Microsoft and Oracle to enable its members to build their skills from those credible companies and showcase their accomplishments on their profiles and its partners to integrate their certification assessment engines into LinkedIn Learning and tap the professional network's 850 million-plus members.
Martech
SEPTEMBER 7, 2022
The metaverse will be a 13-trillion-dollar opportunity by 2030, according to a recent report by Research and Markets. That’s a huge market attracting enterprise tech companies and investors alike. There’s a plethora of emerging technologies, along with daily news updates about these immersive technologies’ promise and potential downside.
VideoWeek
SEPTEMBER 7, 2022
While all eyes have been on Netflix’s burgeoning ad business , Apple has been quietly sizing up a slice of the advertising pie. According to the FT , the tech giant plans to double its digital ad team, reportedly looking to fill 216 vacancies – in addition to the 250 already growing Apple’s advertising business. Some in the ad tech industry see the expansion as a natural extension of its data policy changes; others a betrayal of Apple’s core values.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Marketing Dive
SEPTEMBER 7, 2022
The Pepsi 18 Week Pack is part of a sweepstakes run through Instacart, an increasingly important e-commerce partner for the longtime league sponsor.
Adweek
SEPTEMBER 3, 2022
During the opening weekend of Jordan Peele's new thriller Nope, 100 movie theaters across the country aired short films sponsored by the job search site Indeed. The brand bought out the entire 16-minute long movie pre-show--the period before the movie starts, when 30- to 60-second ads typically air for anyone who arrives early to the.
Martech
SEPTEMBER 9, 2022
It was an ambitious message to deliver. The last few years have left many of us feeling disconnected in our homes and work lives as well as increasingly intolerant of disconnected digital experiences, whether as consumers, as B2B buyers, or both. But the first in-person Inbound conference since 2019 seemed the right forum to articulate it. Bringing us back together. “Everything we do tries to be a reflection of the world and the customer,” said HubSpot CMO Kipp Bodnar. “We star
Exchange Wire
SEPTEMBER 7, 2022
In today's ExchangeWire news digest: the US bans tech firms from building in China for the next 10 Years; Microsoft backs controversial entrepreneur Travis Kalanick’s CloudKitchens startup; and tech firms in South-east Asia launch the region's first anti-counterfeit consortium. US bars [.]. The post US Tech Firms Blocked from Building in China for 10 Years; Microsoft Backs Kalanick’s CloudKitchens appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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