Martech
JANUARY 28, 2022
According to data released by advertising intelligence platform MediaRadar, spending on podcast advertising was up over 20% YoY in 2021. Q4 ad spend alone was $160 million, making a total of $590 million for the year. It is estimated that more than a third of Americans now listen to podcasts regularly. Technology brands became the biggest spenders, pushing media into second place.
AdPulp
JANUARY 22, 2022
Edelman PR has studied trust for more than 20 years and believes that it is the ultimate currency in the relationship that all institutions—companies and brands, governments, NGOs, and media—build with their stakeholders. The firm speaks highly of trust and places its importance at the center of everything. Trust defines an organization’s license to operate, […].
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More About Advertising
JANUARY 27, 2022
The latest Advertising Association/WARC Expenditure Report has outlined an even greater recovery for the UK’s advertising market than previously expected, with revised estimates for growth in 2021 standing at 26.4% to reach a total of £29.7bn. The new findings upgrade October’s projection for 2021 (+24.8%) by 1.6 percentage points, equating to the strongest year in.
illumin
JANUARY 28, 2022
How to make transactions more convenient and entertaining for consumers—and simpler for brands By Seraj Bharwani, CSO, AcuityAds This post originally appeared on AdAge January 4, 2022. Savvy marketers know that 2022 needs to be different. The pandemic forced an overcorrection of prudence while technology has continued to advance. Because marketers are overwhelmed […].
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
JANUARY 28, 2022
Fasten your seatbelts. This article will be hotly debated. The martech industry is actually in a revenue bubble, like the dot-com bubble of 1995 and the housing bubble of 2008. And there’s no telling how soon it will burst. The revenue bubble happens when go-to-market teams, and the technologies they use, organize as one central group with one goal: Sales.
AdPulp
JANUARY 23, 2022
Brainly, the world’s largest online learning platform and homework help community, is delivering predictions for the future of EdTech in the new year. AI-Enabled Adaptive Learning The growth of technological capabilities means that a variety of media and learning-support tools now exist to help students receive a high-quality education through the Internet.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Mediavine
JANUARY 27, 2022
Mediavine recently made an unexpected list that we wanted to share with all of you who helped us get there: 20 Internet Giants That Rule the Web. This very cool infographic shows how the web has evolved from its nascency in 1998 to what it is today. Some of the Internet Giants of the Dial Up Age are still alive and kicking … Altavista and Geocities, not so much.
Martech
JANUARY 28, 2022
Tristan Silhol, senior manager of consulting at data company Artefact, recently worked with hygiene, health and nutrition CPG company Reckitt to revitalize their marketing campaigns. Their goal was to move Reckitt from a mass-market marketing approach to more personalized customer targeting. “Typical strategic marketing teams are focused on assumption-based marketing,” he said in his presentation at our MarTech conference.
AdPulp
JANUARY 25, 2022
People can believe in and practice “the hustle” and not be perceived as hustlers. It seems like such a fine line, but in this new commercial from Lexus and Team One, the fine line is made explicit. Let’s watch. According to Lexus, the all-new 2022 NX is a next-generation crossover that prioritizes what matters most […]. The post Before You Drive the New Lexus NX, “Hustle for What Matters” appeared first on Adpulp.
More About Advertising
JANUARY 28, 2022
Metaverse mania continues to take over the ad biz. Every one of the ad trades (I do not include MAA in this) is banging the drum about how it is the next big thing. As I write this, I just received notice that fake beer company, Miller Lite, is partnering with metaverse company, Decentraland, to. The post George Parker: welcome to the metaverse… now, go home first appeared on More About Advertising.
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Aronson Ads
JANUARY 28, 2022
The holiday season looked much different for everyone over the past couple of years. For health and safety reasons, we’ve had to come up with creative ways to see our friends and family during one of the most anticipated times of the year. Luckily, there was some relief in 2021! Although Aronson Advertising has always focused on keeping spirits high during the holidays, 2021 offered a welcome return to some in-person celebrations and volunteering opportunities, as well as many fun activities we
Martech
JANUARY 24, 2022
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and this is getting absurd. The Banning Surveillance Advertising bill introduced to the House of Representatives this week is worth reading.
AdPulp
JANUARY 27, 2022
When you host a Super Bowl party, you don’t want to run out of dip. This year, one lucky sweepstakes winner will not run out of dip. “We know fans want to snack big when they watch the most important football game of the year, but they also want to add some excitement to their […]. The post Tap Into Greatness: Introducing the Hormel Chili Cheese Keg appeared first on Adpulp.
More About Advertising
JANUARY 28, 2022
It’s the Lunar New Year of the Tiger (Water Tiger officially, South China Tiger for some) on February 1, the festival bringing families together. Coca-Cola is giving it all barrels in this cross-platform effort across ten markets from Ogilvy Shanghai: from cans to a rather winning film (with artful product placement), games and even a. The post Coca-Cola and WPP’s Ogilvy get off to winning start with Year of the Tiger for Lunar New Year first appeared on More About Advertising.
Digital Remedy
JANUARY 28, 2022
Digital Remedy recently partnered with SUBTA and Blue Apron to host a virtual webinar discussing the advantages of leveraging OTT advertising to reach and resonate with key consumers. . Our own Ben Brenner, VP of Business Development & Strategy , and TJ Sullivan, EVP of Sales , were joined by Blue Apron’s VP of Growth , Kar Paramasivam to discuss how direct-to-consumer (DTC) and subscription-based marketers can utilize Flip , our CTV/OTT performance platform to measure the true impact of the
Martech
JANUARY 24, 2022
AdTech company MediaMath has released survey findings that show an overwhelming majority (84%) of consumers are more likely to trust brands with a privacy-safe approach to handling personal data. 59% of consumers will accept all cookies when prompted, but 27% say they will do so only on the website of a trusted brand. 54% believe they fully understand what accepting cookies means.
EGC Group
JANUARY 28, 2022
If you think traditional advertising is out of date, and that digital is the only effective way of brand messaging, prepare for a surprise. Not only is traditional advertising alive and well, but it has been combined with digital messaging for some very unique marketing. Find out about “manifestation” campaigns….
More About Advertising
JANUARY 28, 2022
There’s something pleasingly anarchic about TikTok (OK, lots of aspects that aren’t so pleasing but that’s anarchy for you) and this from High Snobiety for Gucci with The North Face shows it at its best as an ad medium. There’s no particular evidence of a grand strqtegy (it is fashin after all), let alone “data-driven. The post MAA Ad of the Week: Gucci/North Face’s winning TikTok first appeared on More About Advertising.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Aronson Ads
JANUARY 27, 2022
If you’re like many car buyers today, you appreciate the added convenience, peace of mind, and value a good warranty, service contract, or maintenance plan can offer. Cars, trucks, and SUVs are equipped with increasingly sophisticated technologies, digital dashboards, electrical systems, and powertrains. The added protection or coverage auto warranties or service plans can offer might be an investment worth exploring.
Martech
JANUARY 28, 2022
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and today we take a closer look at the CTV landscape. CTV is very device-driven, so marketers were watching CES closely earlier this month to see what new kinds of screens will find their way into homes.
EGC Group
JANUARY 28, 2022
The changes and reforms going on at Google continue. With its eventual plan to permanently phase out third-party tracking, the search engine icon is trying to create solutions that would let marketers connect brands to customers. Google’s latest solution: Topics API.
More About Advertising
JANUARY 27, 2022
International sport has got itself into a right old muddle as the various governing authorities chase money to the exclusion of all else. The forthcoming Winter Olympics in Beijing is a classic case it point: China could hardly be more unpopular as far as the rest of the world is concerned – and there isn’t. The post Uncommon gears up for Winter Olympics – now where are they again?
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Flashtalking by Mediaocean
JANUARY 27, 2022
Last week, Senator Cory Booker (D-NJ) and Representatives Anna Eshoo (D-CA) and Jan Schakowsky (D-IL) introduced the Banning Surveillance Advertising Act , a wide-ranging piece of privacy legislation that would seek to prohibit advertising networks and facilitators from using personal data to target advertisements, with the exception of broad location targeting (e.g., targeting specific zip codes or municipalities.
Martech
JANUARY 27, 2022
Connected TV is giving social media marketers a new channel to consider as big names like Facebook and TikTok are now appearing in apps on smart TVs. But even though CTV extends the reach of their campaigns, marketing via TV-based social media apps calls for a new strategy. “The difference is in how marketers have to think about those apps,” said Katelyn Sorensen, CEO of social media marketing platform Loomly.
RevX
JANUARY 27, 2022
A common misconception is that re-engagement during sales doesn't make sense because people are already buying. In reality, this is when app marketers should invest in it. Festive days and seasonal sales are an opportunity for eCommerce and food delivery apps particularly. Organic engagement rises to all-time highs, and app marketers assume that they don't need to invest in paid advertising.
More About Advertising
JANUARY 27, 2022
Naked Wines, one of the UK’s leading online wine retailers has appointed Joint as its UK creative agency and Goodstuff as its UK media planning and buying agency to work on a brief to both deliver a reappraisal of the brand and ensure long-term growth. Naked Wines also operates in the US and Australia. Joint. The post Joint and Goodstuff win UK wine retailer Naked Wines first appeared on More About Advertising.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
NewProgrammatic
JANUARY 26, 2022
While the rapid growth of the global tech industry was hindered by the pandemic, the social aspect seems to be making a long-awaited comeback in 2022. Previous years brought a lot of uncertainty, as many digital advertising events were postponed, canceled, or moved fully online. While there are plenty of benefits to digital meetups, there is no denying that live events provide unmatched networking opportunities.
Martech
JANUARY 26, 2022
Today, Snapchat announced it is launching a catalog-powered tool, Shopping Lenses, adding to the augmented reality experience that is already used by social commerce shoppers more than 6 billion times per day on the social platform. Augmented reality is changing the way we shop, play, and learn, and transforming how businesses tell their stories and sell their products,” said Jeremi Gorman, Chief Business Officer for Snap Inc.
Kritter
JANUARY 26, 2022
We talked about Walmart, Home Depot, Instacart, Ulta Beauty, & Gopuff launching their commerce advertising ecosystems in our […]. The post Retail Media Networks - Top picks of the Month - January 2022 appeared first on Kritter.
More About Advertising
JANUARY 26, 2022
Munich-based Siemens has appointed Saatchi & Saatchi to create its first international creative work since an Ogilvy campaign in 2016, after a pitch that was handled by The Observatory. More recently, the “Transform the Everyday” was created in-house to promote the company’s range of services. Saatchi & Saatchi’s German and London agencies worked together on.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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