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3D e-commerce technology company VNTANA announces a platform integration with Meta that brings 3D ads to Facebook and Instagram, and automates the creation and publication process of the ads for advertisers. The integration was developed with access to the alpha version of Meta’s augmented reality publishing API. To use this technology, brands upload their existing 3D designs, and in VNTANA they get converted to Facebook and Instagram standards.
From a political point of view, Florida and Texas appear to be in a race to the bottom. The governors and state legislatures in both of these densely populated sunbelt states are working overtime to forward a reality that spookily mirrors the dystopian states that some of our best writers have depicted. The politicians are […]. The post Say “Gay” appeared first on Adpulp.
“One of the things that doesn’t get talked about as much as it should in martech is the gap between the technology that is installed and the skills that exist in the organization.” In a recent interview I had with Anita Brearton, CEO of CabinetM , this was one of the points she was most animated about. “Stack utilization is a huge issue.
LinkedIn. Twitter. Facebook. Email. There’s a lot of cat and mouse playing out in programmatic advertising. You may view Tom and Jerry as the walled gardens vs. the independents, SSPs vs DSPs, or Cookies vs. RampID, but there’s no shortage of one chasing the other in the hopes of convincing the industry (or worse, investors) where to put their money.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
The other morning, I woke up in a foul mood. I had the perfect storm of not enough coffee coinciding with weather that wasn’t warming up fast enough and a vacation that felt a long way away. And then I went into my inbox, and I got aggravated all over again. I saw everything I hate about email. And that kicked off this rant. I can hear you saying, “Come on, Ryan.
Surfshark, a VPN company based in Lithuania, has experienced a 3500% surge in sales inside of Russia since February 24th–the day Russia invaded Ukraine. According to Surfshark’s analysis, the Russian telecoms regulator Roskomnadzor has forced Google to delist more than 36,000 URLs that link to VPN services over the past month. The most significant spike […].
There’s no substitute for artistic vision when it comes to advertising design. That’s why all of our ads are crafted by our innovative design team. No robots here! Frequence delivers fast, effective digital ads that not only convert, but are also visually striking.
There’s no substitute for artistic vision when it comes to advertising design. That’s why all of our ads are crafted by our innovative design team. No robots here! Frequence delivers fast, effective digital ads that not only convert, but are also visually striking.
How much should we spend? This is one of the most common questions in marketing. As brands put together strategies for how they can reach more customers and grow their business, they often don’t know how to set an exact budget. Part of the problem is that there is no magic number when it comes to a marketing budget. There are multiple factors that determine how much a brand should spend -- and even then, those numbers can change over time.
Will the metaverse go big or go home? There are strong arguments for both, but at this point they are just arguments. There are plenty of tech ideas voted most likely to succeed which didn’t: Google Glass, Amazon’s Fire Phone, 3D TV, Google Plus, Second Life and many more. There are also plenty of ideas at the other end of the spectrum. There were a lot of doubts about Airbnb, Uber, iPhone, Facebook … heck even the internet itself.
It’s World Down Syndrome Day (it’s always one day or another but this seems more worthwhile) and charity CoorDown is marking it with a campaign from New York agency SMALL to promote the right of people with Down Syndrome to “experience romantic and sexual relationships and receive correct and accessible information to enjoy a full.
contact us. Whether you fully realize it or not, video plays a huge role in our daily lives. Social media feeds are full of videos shared by friends and family, notable brands post videos showcasing new products, and targeted ads even show up as we stream our favorite shows. Everywhere you look, video is an integral part of the user experience. Video is dynamic and entertaining, which makes it more compelling to watch and share with others.
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Next Day Media works with a large number of Europe’s leading Publishers, primarily in the Netherlands and Belgium; reaching more than 12 million unique users in the Netherlands alone. Next Day Media is an innovative, service focused company blending state of the art technologies to deliver performance excellence.
Spencer Kieboom is a man in love with what he does. “Reverse logistics is something I love — it’s so neglected,” he told us. “‘Return free in 90 days’ is a policy, not a solution, and there’s a big difference between the two. It’s just a policy somebody came up with in the hope it would lure more consumers into buying by alleviating the time constraint.” Kieboom’s mission has been to find a way to make returns easier for consumers and less of a headache for brands.
The choice of Lord (Michael) Grade as the new chairman of UK media regulator Ofcom is an interesting one, maybe not so potentially explosive as the Government’s first choice, former Daily Mail editor Paul Dacre, but likely to be lively all the same. Grade, a member of the famous showbiz dynasty who famously turned up. The post Will new Ofcom chair Michael Grade be a friend or foe to free news and information?
Welcome to our Trend Alert series! We recently published our 2022 Global Advertising Trends report, and will be sharing insights, data, and trendy topics from the report in this newest blog series. This week, we’re taking a look at online and in-app grocery shopping, and how this relatively new ecomm/mcomm. The post Grocery eCommerce Really Delivers appeared first on Smaato.
TikTok has become the new social media platform of choice for brands worldwide. The reason for this is simple: TikTok has an unquestionable advertising potential. Companies that advertise on TikTok have found incredible results at lower costs than more mature platforms like Facebook and Google. But given how different it works compared to these latter companies, many brands have chosen to work with TikTok ads agencies to handle their campaigns.
As a reputation consultant, I have handled a full range of public relations issues through Facebook, and if there is one issue that will always be as present as death and taxes, it is negative comments on social media! It is not unusual for organizations — whether they be Fortune 500 companies, mom-and-pop shops, churches, or non-profits — to face negative comments on Facebook.
One of the more interesting – and surprising – creative pitches around is Burger King, reviewing out of multi-award-winning David, an Ogilvy offshoot. But clients review because they do, no matter how much awards silverware their agency has gathered. Burger King was Cannes Lions Creative advertiser of the Year in 2017 and its ‘moldy whopper’ The post Burger King creative pitch shortlist named first appeared on More About Advertising.
This is not your grandfather’s scratch-off game. This is the update for 2022. If you want to win today, put on a helmet, plus knee and elbow pads, and head to the nearest skate park. Activision, Tony Hawk, and DAVID Madrid teamed up to create limited-edition skate decks that reward skaters after they scratch them […]. The post Tony Hawk’s New “Scratch Boards” Hide Prizes Beneath the Paint appeared first on Adpulp.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
They way consumers shop has changed. Since the onset of COVID, shoppers have increasingly turned online to discover new products and make purchases. The rise of e-commerce led the way for explosive growth in retail media ad spending. Since 2019, ad spending has grown from $12.50 billion to over $41 billion in predicted spending for 2022. Sophisticated retailers are reframing their e-commerce operations into major media platforms, but as more retailers launch their own media network, they must co
This is the second part of a two-part article. The first part is here. Marketing can show the relationship between a definite input and output, provided marketers are willing to measure their work. That is the case being made by Michael Brenner, CEO and founder of the Marketing Insider Group, an agency that specializes in content marketing. . Just remember that what you are measuring is not how often you repeat a static message.
VCCP has come out on top in the shootout for the combined Virgin Media 02 creative account, one of the UK’s biggest. VCCP, which fairly recently revealed its ‘Bubl’ robot campaign for 02 was always the favourite: it’s handled 02 for years and its work has been determinedly consistent. Bubl will, presumably, get another lease.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Flashtalking, the global independent platform for ad management by omnichannel ad platform Mediaocean, has announced two new appointments to boost its team in JAPAC. The new hires include Michael Serratore , the new account director for JAPAC, and Jay Smith , the new sales director for JAPAC – with both based in Melbourne, Australia. Serratore was most recently the business director at Wavemaker ANZ, where he worked with brands such as Jetstar and Hungry Jacks, driving projects involving data ma
This week, enterprise cloud data management company Informatica launched Intelligent Data Management Cloud (IDMC) for Retail, aimed at helping retail organizations overcome fragmentation and build connected experiences from multi-cloud and hybrid environments. Retailers like Discount Tires and long established organizations like The Hershey Company have implemented the IDMC.
This week a Boeing 737 crashed over China killing 132 people, and there have been lots of news stories about airport delays due to lack of staff. It’s not an easy time for the travel industry, but the dropping of restrictions means that bookings are up, so easyJet is celebrating with a brand refresh and. The post EasyJet rebrands for the ‘nextGen’ traveller in new campaign first appeared on More About Advertising.
Content is one of the most valuable marketing tools any business can access. But although content is critical to every part of your branding and advertising strategy, from building your website to strengthening connections with customers, it’s not always easy to produce. The best content requires exceptional writing skills, extensive keyword research, and a solid knowledge of SEO best practices.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Here’s a statistic which is both astonishing and completely unsurprising: according to forecasts from the media agency Zenith , global advertising spend on social media will rise to $177bn in 2022 – putting it, for the first time, ahead of TV spend, which will sit at $174bn. The astonishment comes from the fact that social media’s ascent has been so rapid, when TV was the undisputed heavyweight champion of advertising less than a decade ago.
In preparation for “The state of marketing operations” panel discussion for MarTech Spring 2022, Kim Davis, Kimi Corrigan, Milton Hwang, and I discussed current trends in the field. One discussion point was whether marketing ops and technology practitioners are marketers or not. When Davis asked me, I said no. However, Corrigan stated that she feels that she is, and Hwang backed her up by further explaining that his academic background is in engineering.
Fed up of the lack of affordable childcare, campaigning organisation Pregnant Then Screwed has teamed up with Wonderhood Studios to vent their frustration. The result is a series of Unhappy Mother’s Day cards which subvert the usual sugar-coated Mother’s Day aesthetic. They are due to be featured on BBC Breakfast, and will be delivered to. The post Wonderhood wishes us an ‘Unhappy Mother’s Day’ for Pregnant then Screwed first appeared on More About Advertising.
The Drum and InMobi recently sat down with key experts to get industry viewpoints to help retailers prepare for and capitalize on the retail media revolution. Here is our interview with Boots UK and ROI's Ollie Shayer. Get the Report What role has retail media played in Boots’s response to the pandemic? Retail media has always been a big part of Boots’s heritage.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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