Adweek
OCTOBER 4, 2022
The media company Recurrent Ventures, which operates a portfolio of editorial titles ranging from Popular Science to Field & Stream, eliminated the roles of 52 employees last week in a surprise round of cuts, according to documents obtained by Adweek. The layoffs, which affected the editorial departments at The Drive and Task & Purpose, as.
Smart Insights
OCTOBER 2, 2022
Evaluating technology options for innovation in marketing - do you know your Hype Cycles? If you're involved in marketing strategy development, you will be constantly making judgments and reviewing with colleagues which digital technology innovations are most relevant to your … The post Latest Gartner Hype Cycles for Digital Marketing: 2009 – 2022 appeared first on Smart Insights.
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Marketing Dive
OCTOBER 3, 2022
In new research, Horizon Media found the group no longer believes in mainstream pop culture, pushing the industry in a new direction.
Martech
OCTOBER 4, 2022
The COVID pandemic condensed nearly a decade of digital business transformation into just a few months. Companies in every sector scrambled to adapt to the new realities. Travel restrictions, masking, and social distancing requirements spawned by the pandemic compelled B2B companies to adopt new ways of engaging with customers. Relationships between businesses and their suppliers trended digital in recent years, but until the pandemic, in-person meetings and events played a central role in engag
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
OCTOBER 7, 2022
Twitter allows users to discover other users' profiles using their email address or phone number. However, users can turn off these permissions to prevent people from finding their Twitter profile through those methods. Our guide will show you how to prevent users from finding your Twitter profile using your email address or phone number.
AdExchanger
OCTOBER 7, 2022
Roku premiered “The Lesbian Bar Project” in New York City, a docuseries chronicling lesbian-owned bars scattered across the country. The three-episode miniseries was co-produced by Roku’s Brand Studio and German liqueur company Mast-Jägermeister, the title sponsor of the show streaming on The Roku Channel. The post Jägermeister And The Roku Brand Studio Co-Produce “The Lesbian Bar Project” appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
OCTOBER 3, 2022
This is a new type of sponsorship deal: DHL is the “official logistics partner” for Coldplay’s world tour, which kicks off in Brazil next week and goes on for nine months. 180 Amsterdam’s ad shows a DHL driver charging her electric truck before heading out on the road, singing along to the Coldplay track “Yellow.”. The post DHL takes Coldplay on tour in new ad by 180 Amsterdam first appeared on More About Advertising.
Adweek
OCTOBER 4, 2022
Adidas, known for bridging the gap between style and sport, has announced an incredible partnership with Soul Cap. The mission of the London-based startup is to make "swim for all" with a focus on accessibility, particularly when it comes to Black swimmers struggling to protect their hair in the water and experiencing discomfort using swim.
Martech
OCTOBER 4, 2022
Martech capabilities are increasing but marketers are making less use of them. Just 42% of marketers say they are utilizing all the capabilities of their martech stack, according to a new report from Gartner. That’s a 16% drop from 2020, when 58% said they were maximizing their stacks’ capabilities. Dig deeper: The secret to building a useful martech stack.
Marketing Dive
OCTOBER 4, 2022
A first for the QSR, Gamer Jack will earn a $90,000 salary to bolster the brand’s recognition and credibility with gamers.
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AdExchanger
OCTOBER 4, 2022
Gary KibelPartner“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gary Kibel, a partner in the privacy/data security and advertising/marketing practice groups at Davis+Gilbert. The digital media industry has been absorbing punches to its business model under the guise.
Adweek
OCTOBER 4, 2022
Reddit acqui-hired the four-person team at Oterlu, a developer of machine-learning-powered content moderation tools that was co-founded by former Google trust and safety lead Alex Gee. The Oterlu team will join the safety team at Reddit and develop native machine-learning moderation models to and accurately detect harmful content across a range of languages, as well.
Martech
OCTOBER 4, 2022
Live TV streaming company FuboTV announced ad performance results from using open-source identity solution Unified ID 2.0. The company is the first CTV partner for Unified ID 2.0, and they use it through The Trade Desk’s programmatic platform. As one of the leading alternative identifiers in adtech, Unified ID 2.0 was developed by The Trade Desk and handed off to non-profit Prebid.org as an open-source tool.
More About Advertising
OCTOBER 6, 2022
The marketing and communications world is changing fast, but 85% of clients think the agency model is not keeping pace — and 78% condemn it as no longer fit for purpose — according to a new survey from Dentsu. Of course, Dentsu’s study works nicely as a selling point for its own new, post-Wendy Clarke. The post Clients say siloed agencies are ‘not fit for purpose’ in new Dentsu Creative study first appeared on More About Advertising.
AdExchanger
OCTOBER 1, 2022
Roku became the second major CTV publisher to adopt Nielsen’s new ad deduplication tool for measuring its ads across linear and streaming video inventory, following YouTube this summer. The tool is designed to help programmers deduplicate audiences across linear and streaming by comparing reach across screens, Kim Gilberti, SVP of product management at Nielsen, told AdExchanger.
Adweek
OCTOBER 6, 2022
The ad industry is a representation of how creativity, culture and growth come together. Those who knew Dan Wieden, one half of the duo behind Wieden+Kennedy, say he was the embodiment of this representation. When news of Wieden's passing spread on Sept. 30, many in the industry immediately knew that his substantial impact in the.
Martech
OCTOBER 4, 2022
Online events have become a valuable marketing channel for businesses of all sizes, especially during the pandemic, when live events were scaled back. Mining data from online events, however, requires specific strategies to measure intent and move prospects through the funnel. “Online events tend to draw larger audiences than in-person events — at least that’s our experience — and they’re less expensive and time consuming to produce and attend,” said Marc Sirkin, Third Door Media’s E
More About Advertising
OCTOBER 4, 2022
Mother has found a subtle way to advertise Ikea without overly promoting consumption in this latest ad, which shows a family settling into their new home. The house is not welcoming at first – a welcome mat shifts to read “who’s this?” – but as the family puts its personality on the place, harmony is. The post Ikea home has a mind of its own in Mother’s latest campaign first appeared on More About Advertising.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Marketing Dive
OCTOBER 6, 2022
Given TikTok’s scale, the new copycat feature could dictate whether the dual-camera, candid strategy is a niche trend or something with broad appeal.
Adweek
OCTOBER 5, 2022
Nespresso is giving the adage "Put your money where your mouth is" a new twist for a worthy cause. The coffee maker partnered with social impact creative agency Accompany Creative to launch "The Things We Hold," an ongoing purpose-driven campaign spearheaded in part by the brand's employee resource groups (ERGs), which spotlight non-profits serving marginalized.
Martech
OCTOBER 1, 2022
This is the second article in a three-part series. The first part can be found here. If you are considering implementing customer journey orchestration (CJO), then you most likely already know some of its benefits. These include providing more and better opportunities to coordinate how a customer sees offers across channels and guiding that customer toward a conversion opportunity.
AdExchanger
OCTOBER 3, 2022
CTV is at a crossroads, writes Mark Walker, CEO of Direct Digital Holdings. We’re already seeing streaming become the dominant way TV is delivered, which opens up CTV ads to a wealth of possibilities. With that, the industry will face an existential question: What is the role of TV advertising now that it is connected? . The post How Will CTV Ever Measure Up?
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Marketing Dive
OCTOBER 4, 2022
Separate tie-in campaigns spotlight female talent behind the scenes and on-screen, with a focus on the blockbuster’s Dora Milaje elite guard.
Adweek
OCTOBER 4, 2022
It's hard to believe the NBA preseason is almost here, but ESPN is ready for Thursday's tip-off with a new global creative brand identity for all on-air NBA coverage across all screens and platforms. The WNBA and G League are included in the new aesthetic, marking the first time the collection of NBA brands will.
Ad Monsters
OCTOBER 1, 2022
We’ve heard it all before. Privacy regulations are affecting this and third-party cookie depreciation is affecting that, but the reality is that the ad tech industry is going through a drastic evolution. Although Google delayed their third-party cookie cut-off, there have to be new and effective ways to aggregate consumer data in an ethical manner. .
AdExchanger
OCTOBER 3, 2022
An interview withCharles ManningCEO & FounderThere are two sides to every story and two sides to every lawsuit. In late August, the Federal Trade Commission sued mobile measurement and data provider Kochava, accusing the company of selling sensitive geolocation data. The lawsuit wasn’t a bolt from the blue. The FTC had approached Kochava the month.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Marketing Dive
OCTOBER 7, 2022
New features include multi-advertisement tools, augmented reality feeds and Stories and a free music library.
Adweek
OCTOBER 4, 2022
A post appears in your Instagram feed--seemingly an innocent screenshot of a text conversation. "Babe did you put a vodka lemonade in my purse?" one blue bubble reads. Before you get to reading the replies (banter about drinking at the back of a wedding), it's clear that the text conversation is an ad for alcohol.
Martech
OCTOBER 5, 2022
Twitter wall at Opticon. “The digital execution gap is wider than it’s ever been and gets wider every day,” Kirsten Allegri Williams, CMO of Opticon, told media and analysts at Opticon, Optimizely’s conference in San Diego this week. The gap is between the experiences customers increasingly expect and demand from brands and the struggle most brands face in coming even close to fulfilling those needs.
AdExchanger
OCTOBER 5, 2022
Everyone in our industry has been on the edge of their seat since Google first began developing the Privacy Sandbox more than three years ago. But things have been moving slowly, writes Lukasz Wlodarczyk, VP of programmatic ecosystem growth and innovation at RTB House. The cookieless future is virtually here, and the time to experiment with alternatives is now.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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