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Around 17 percent of advertisers believe their agency partners are offering value for money in 2022, according to research by the WFA and The Observatory International. The Global Agency Remuneration Trends report found a 5 percent uptick in the perceived value of brand-agency relationships, compared with 2018. However, the WFA noted that 5 percent of major advertisers strongly disagree that media agencies represent value for money.
Short-form video? Reels? Shorts? Those are so last week. Subscription service Twitter Blue is now enabling users to upload videos up to one hour long from the web, at 1080p resolution and a file size of 2 gigabytes, up from 10 minutes at 1080p resolution with a file size limit of 512 megabytes. The 512.
If, for some reason, you have doubts about the importance and efficacy of video marketing, then all you have to do is Google the number of hours people spend on YouTube. Those statistics will be enough to get your attention. Brands that capitalize on this behavioral pattern, reap higher benefits and get a better rate of return compared to other mediums of marketing.
When you are a one-person show, identifying the high-value tasks is easy: all of them are. Because you are the only one executing them, what’s the point of categorizing them? Once you start adding a CTO, VPs, Directors, and team members, things get more complicated. You will try to define the tech stack, and your CTO will push back. After all, you hire them to do that job.
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Our new digital ecosystem has brought new channels, tools and trends to explore for marketing businesses – but what will ultimately help businesses succeed and create a lasting impact?
Cartoon Network is keeping things fresh after 30 years. The company is rolling out its first brand refresh in a decade, updating its color palette, breaking down the logo, enlisting new talent and leaning into split-screen. Former CMO Tricia Melton spearheaded the overall refresh, with Jacob Escobedo, svp of creative and design at Cartoon Network.
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This is the second of a three-part series on the ROI of personalization. The first part (audience measurements) can be found here. While doing personalization well poses challenges to even the most sophisticated brands, offering personalized customer experiences is increasingly becoming a distinguishing factor in high-performing companies. Companies excelling at personalization can generate up to 40% more revenue than those deemed average at it, according to McKinsey.
Meta Advantage+ is not a new streaming service, despite the “plus.” And it’s not a healthcare plan, though it sounds like one. It’s Meta’s version of a first-party data-based ad. The post More Performance, Less Transparency: Inside Meta’s Advantage+ Shopping Black Box appeared first on AdExchanger.
After a year dominated by war, economic downturn and the surprising (to some) struggles of streaming giants, the future appears cloudy – though opportunities abound for CTV as major players enter the advertising sector. Meanwhile the continued deprecation of the third-party cookie in Chrome, the increasing focus on social responsibility, and further fragmentation across the TV landscape creates new avenues for how best to use data and monetise a growing content pool. .
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Brand safety’s detrimental impact on diverse, equitable and inclusive media goals is a question of automation gone wrong, ham-fisted implementation and industry leaders choosing the easy route, writes Charles Cantu, The post Brand Safety Is Blocking Black-Owned Media appeared first on AdExchanger.
Digital out-of-home (DOOH) is back on the rise. Investment in the medium was rising steadily until 2020, when the Covid-19 pandemic curbed spend. So will 2023 see this upward curve continue? As part of our predictions series, we asked the [.]. The post What’s in store for OOH in 2023? appeared first on ExchangeWire.com.
Since its U.K. relaunch in mid-2021, Wendy's has opened 25 restaurants in the market, with sites in London, Sheffield and Brighton. Now, following a successful 18 months, it has ambitious plans to ramp things up with new spaces in Liverpool and Greater Manchester. The Republic of Ireland is also on the menu for 2023, with.
Have you noticed how some marketing technology vendors constantly change the narrative around their products to suit their go-to-market du jour, especially those that have been around for a while? Over time, it looks something like this: It’s a browser-based content management and web development system. It’s a.NET CMS. It’s an enterprise website and intranet portal software.
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Instagram added its own flavor to the traditional end-of-year recap from social platforms, delivering its 2022 Recap in Reels form with narration from users' choice of Bad Bunny, Badshah, DJ Khaled or Priah Ferguson from Stranger Things. Prompts will begin appearing in Instagrammers' feeds Monday enabling them to create a 2022 Recap, or the option.
In B2B sales and marketing, intent has become an essential ingredient as salt and pepper are in cooking. You wholeheartedly believe it is required in every recipe, but you’re not always sure of the right amount or when to apply it. With our increasing reliance on intent data and its broadening definition, now is a good time to assess the state of intent and plan on what might be ahead.
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While conversations around ESG have increased in recent months, discourse around whether ad tech truly recognises its responsibility to address its impact on the environment remains without consensus. So, what will advance the ESG cause in 2023? In our latest [.]. The post ESG: predictions for sustainability in 2023 appeared first on ExchangeWire.com.
Vox Populi, Vox Dei? A drama-filled weekend at Twitter--clearly because five-day work weeks are not for the hardcore--was highlighted by a poll tweeted by Elon Musk asking if he should step down as "Chief Twit." A total of 17,502,391 accounts weighed in--no estimate was presented on how many were bots--and 57.4% (10,063,044) voted yes, versus.
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In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
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What is the difference and does it matter?! Before Digital marketing became the de-facto term, I've been asked this question a lot across the years. does the difference in scope between these terms matter? So, as we enter 2023, I … The post Definitions of Digital marketing vs Internet marketing vs Online marketing appeared first on Smart Insights.
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