Clearcode
MARCH 1, 2023
There’s been a lot of talk and press about the metaverse over the past few years. The introduction of the metaverse is often compared to the invention of the Internet and represents new opportunities for companies and Internet users, so much so that Facebook even changed its name to Meta. But what is the metaverse? Is it simply a virtual world accessible via the Internet?
Adweek
MARCH 3, 2023
The summer of 2020 ushered in more than a life-shifting pandemic. At the time, the murder of George Floyd was considered the mark of collective reckoning, a definitive tipping point as multiple industries honestly and, in many cases, publicly reevaluated their tacit participation in systemic racism. While protesters across the globe demanded equal and just.
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The Ad Tech Blog
MARCH 1, 2023
Most of the founders, C-level or VP-level, won’t have any objection to hiring a tech lead. For them, it is someone who will take care of things they don’t want to do: Interview engineers. Decide which technologies to use. Organize the work. Make sure the team is productive. Fire the underperformers. Thus, the tech lead becomes some sort of wildcard, a jack of all trades with enough technical knowledge and management skills to shield the company executives from the day-to-day developm
Ad Rants
FEBRUARY 28, 2023
Public relations and marketing used to be like oil and water, two separate entities that didn't mix. There was a set PR team and a set marketing team, and brands needed both to succeed. PR and marketing firms had two sets of goals and thus two separate ways of reaching and achieving said goals. The rise of digital media, however, has led to blending between the two practices.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
AdExchanger
FEBRUARY 28, 2023
Generative AI is the talk of the town. At creative and media agencies, everyone from designers to copywriters to marketing leaders are giving generative AI programs like ChatGPT and DALL-E The post The Great Restructuring: How Generative AI Is Changing Creative And Media Agencies appeared first on AdExchanger.
Adweek
MARCH 1, 2023
Influencer marketing is maturing. Creators are leaving #TikTokMadeMeBuyIt back in 2022, declaring 2023 the era of #De-influencing instead. As "eat the rich" storylines permeate culture (see: The White Lotus, The Glass Onion, The Menu and your Twitter timeline), Gen Z is mounting its own push against capitalism on TikTok. In the simplest of terms, "De-influencing".
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Smart Insights
FEBRUARY 28, 2023
Use our digital marketing maturity models to assess new opportunities for upskilling and digital transformation Ever since I’ve been involved in working with businesses to improve their digital marketing, I’ve seen huge variations in digital capabilities. That's why at Smart … The post What is your digital marketing maturity? appeared first on Smart Insights.
Martech
MARCH 1, 2023
Multichannel. Omnichannel. Omnipresent. Beyond buzzwords, these marketing strategies aim to deliver a better customer experience — and drive greater business results. Using the right combination of channels is essential in today’s dynamic landscape. Here’s how to successfully engage with your audience and better fulfill their changing needs and preferences.
Adweek
MARCH 3, 2023
With the click of a button, you can buy almost anything under the sun from millions of sellers and have it on your doorstep in two days. Going to the airport? Download an app and skip to the front of the line. Need to send money to friends and family? A growing list of companies.
Ad Tech Daily
MARCH 2, 2023
DV Exposes ‘BeatSting,’ a scheme generating fake audio ad traffic at scale through large audio platforms NEW YORK — DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the discovery of “BeatSting,” the first large-scale ad impression fraud scheme to target audio inventory.
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AdExchanger
FEBRUARY 26, 2023
If we are to build a more virtuous circle of data usage, consumers must be at the center. How do we get there? The industry must break its addiction to The post Cookies Are Behind Us. Probabilistic Data Is Ahead appeared first on AdExchanger.
Martech
MARCH 1, 2023
Research has shown time and time again that existing customers are 50% more likely to try new products of yours and spend 31% more with you when compared to new customers. So how are you fostering these relationships and delivering repeatable and measurable revenue? In this session, marketing experts will share how you can build customer relationships that not only scale but drive revenue for 2023 and beyond.
Adweek
FEBRUARY 27, 2023
We've all seen those movie montages that show heartbroken characters as they mope around doing something aimlessly while a slow, sad song plays over just to reiterate that they aren't happy after a fight with their one true love. Well, in the month of February, international tech company Bolt has produced a campaign replicating exactly.
Marketing Dive
MARCH 3, 2023
Players will have the ability to browse a virtual Home Depot and build a project, similar to if they attended an in-person workshop.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Ad Monsters
MARCH 2, 2023
Just Google or chat (it’s 2023) with ChatGPT for the definition of Data Clean Rooms (DCR) and you will end up with several different answers sprinkled with terms like secure, controlled, anonymized, privacy, aggregated, etc., but no clear definition or understanding of what a Data Clean Room is. It is not just another ETL (Extract, Transform, and Load) machine.
Martech
MARCH 2, 2023
Boards and the C-suite expect CMOs to lead the way to profitable growth in 2023 despite various macroeconomic pressures manifesting into the “ triple squeeze ,” making everything more expensive. And although marketing budgets, as a share of revenue, rebounded last year to more than 9%, according to the 2022 Gartner CMO Spend and Strategy Survey , they are still lower than they were in 2020, forcing CMOs to achieve more with less.
Adweek
MARCH 1, 2023
WPP's media group GroupM has named Robert Wheeler as its chief marketing officer for North America. Wheeler, who served as group vp and corporate communications lead at WarnerMedia, has joined the executive leadership team reporting to North America CEO Kirk McDonald. He will be responsible for shaping and developing GroupM's internal and external narrative along.
Marketing Dive
MARCH 3, 2023
A trending #BoycottHersheys hashtag recalls past controversies that have generated chatter but had little impact on brand performance.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Monetize More
MARCH 1, 2023
Wanna monetize your site with ads? Whether you’ve only recently started a business online or have been going for a while, Google AdSense is the most popular ad network for publishers and the best way to start monetizing your traffic with display ads. This ad network offers a wide range of ad units for multiple platforms and devices and includes optimization tools.
Martech
FEBRUARY 28, 2023
National retailer Petco were hoping for the best when they implemented a customer relations management (CRM) solution to drive a new customer-first strategy. They got it. In the first two years of implementation, email opens rose 30% and click rates jumped 50%. Here’s what they did. “We implemented Salesforce Marketing Cloud and the platform alone is great, but it’s not going to do all the hard work for you,” said Andrea Mathews, Petco’s vice president of CRM, at The MarTech Conferen
Adweek
MARCH 1, 2023
LeBron James fans will know that, off the court, the basketball icon is an avid gamer. King James regularly interacts with his 52.8 million Twitter followers about his passion for gaming. And his fandom for Sony's PlayStation console is legendary, as evidenced by an earnest image circling online from 2003 that shows him (on the.
Ad Tech Daily
MARCH 1, 2023
MonetizeMore’s ad optimization arsenal grows with Advanced Ads acquisition, headed for exponential growth and crossing the $100M ARR mark this year. Vancouver, BC. – MonetizeMore, a global ad monetization partner for web publishers and app developers, is proud to announce the acquisition of Advanced Ads, a leading ad tech platform specializing in advanced ad management […] The post <strong>Empowering Publishers with Cutting-Edge Solutions: MonetizeMore Acquires Advanced
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Ad Monsters
FEBRUARY 25, 2023
It takes one second to press the “launch” button. Millions more go into fine-tuning all the tumblers before and after. This piece by Kateryna Novatska tells how never to regret launching a campaign and never drain your media buying budgets away. Programmatic display CPMs may be cents, but they bring few clicks and often zero conversions.
Martech
FEBRUARY 28, 2023
In the first of a new series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Stacey Ackerman is an agile marketing coach who has written some 60 articles for MarTech on the topic. She recently launched the Agile Marketing Navigator , an in-depth guide to implementing agile within marketing foundations.
Adweek
MARCH 1, 2023
Amid choppy economic waters for the advertising industry, supply-side platforms have been particularly challenged of late, with Yahoo shuttering its SSP and laying off more than 1,600 employees, SSP EMX filing for bankruptcy and layoffs at several firms.
Ad Tech Daily
MARCH 1, 2023
SAN FRANCISCO — Marin Software announced a new integration with Yahoo to enable enhanced campaign buying and optimization for advertisers. Through the integration, brands can now include Yahoo DSP campaigns within the MarinOne Platform, making the management, measurement and optimization of holistic, omnichannel campaigns easier than ever. “We are excited to renew our partnership with […] The post Marin Software and Yahoo Integration Enhances Programmatic Ad Campaign Buying and Optim
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
MARCH 1, 2023
Publishers, such as The Arena Group, are now partnering directly with brand safety solution providers to lower their block rates for direct-sold inventory. The post How The Arena Group Lowered Its Brand Safety Block Rate For Direct Sales appeared first on AdExchanger.
Martech
FEBRUARY 28, 2023
Marketers play a glass-half-full role in business. We’re expected to see a product or service as it is and create a compelling, transformative message no matter the type of offering. It’s a strategic process for connecting a target audience to the company’s products and services. There’s no sleight of hand. In other words, the company provides the steak, and marketing offers the sizzle.
Adweek
MARCH 1, 2023
Marketing leaders are experts at juggling competing priorities. At any given time, there are dozens of big ideas and business demands vying for space on our to-do lists. But when done right, working toward multiple goals shouldn't scatter your focus. This year will be about understanding your customers on a granular level you may not.
Marketing Dive
MARCH 2, 2023
This week saw Meta announce a new AI-focused product team and Snap release its OpenAI-powered chatbot, My AI, begging the question as to how social networking could evolve.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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