AdPulp
NOVEMBER 8, 2021
Adpulp: When you hire someone new, what’s the one thing that you need to see in them? David T. Jones: Four things. Hunger, honesty, creativity, and humor. One of the best things about Adpulp.com is the people we meet. The site opens many doors and behind many of these doors are amazingly unique people with […]. The post A Book for ‘Ad People’ with Brains appeared first on Adpulp.
Martech
NOVEMBER 11, 2021
“As digital presence becomes a greater emphasis for businesses, a lot of companies are looking to find out how best to merge all of their activities and teams,” said Ryne Knudson, Senior Content Marketing Specialist for Brandfolder, at our recent MarTech conference. As a digital asset management (DAM) company, Brandfolder specializes in getting digital content organized and out in front of customers.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
More About Advertising
NOVEMBER 8, 2021
TK Maxx is where you pick up designer brands for less (wandered into one in London’s well-heeled financial district once, just the place to pick up a tiara) and agency Wieden+Kennedy is going down the well-trodden route of the nervous performer in the Christmas concert. No wonder the performers are nervous when everyone’s filming it. The post UK Christmas ads: both ends of the clothing spectrum - TK Maxx and Joules first appeared on More About Advertising.
All About Advertising Law
NOVEMBER 9, 2021
The Federal Trade Commission (FTC) recently issued Notices of Penalty Offenses regarding for-profit education, endorsements and testimonials, and money-making opportunities. Prior to this year, the FTC had used its Penalty Offense authority only once in this century. So why the sudden rebirth? In this webinar, Venable attorneys examined the FTC’s authority in this area, the substance of the notices, and their broad implications.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
AdPulp
NOVEMBER 10, 2021
Food advertising is best when it serves up a healthy dish of appetite appeal. What does this mean? It means the ad ought to make a hungry person want to drop what they’re doing and eat. This ad for Wendy’s new Hot & Crispy Fries is a good example of the appetite appeal approach at […]. The post Wendy’s Won’t Let Cold and Soggy Fries Through the Window appeared first on Adpulp.
Martech
NOVEMBER 12, 2021
The following is a selection from the e-book “MarTech’s agile marketing for teams.” Please click the button below to download the full e-book. Download the report (no registration required). The best agile marketing teams I’ve seen are masters at prioritization. In this chapter you will learn how your team should assign singular responsibility for prioritization, to optimize its backlog for clearly communicating priorities, and keep from over-committing and burning out.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
InMobi
NOVEMBER 12, 2021
For a deep dive into the current state of the mobile in-app advertising market in the U.S. and around the world, grab your copy of our 2021 Mobile Programmatic Advertising Report. CHECK IT OUT A significant market share of all digital marketing budgets are now going to mobile and being spent programmatically. So in the world of programmatic, it makes sense to focus on mobile and in-app.
Lemonads
NOVEMBER 12, 2021
Did you know that affiliate marketing is used by 4 out of 5 companies on a global scale? This is because this marketing technique allows businesses to partner with seasoned marketers that run performance-based campaigns. With that said, the success of your affiliate marketing efforts doesn’t only depend on the affiliates you partner with. This also depends on the structure of your affiliate sales funnel and how well you cater to your buyer's journey.
Martech
NOVEMBER 9, 2021
The digital world is shifting towards greater user privacy, so digital marketers can expect to have a harder time finding new customers. Yet the key to increased sales may already be in the marketer’s data base. Keeping the customers you have, and keeping them engaged, may be the better strategy towards sales growth. An often-cited statistic shows that it costs five times as much to find a new customer than to keep one.
More About Advertising
NOVEMBER 10, 2021
The by now regular appearance of Aldi’s Kevin the Carrot isn’t quite an ad event of John Lewis proportions but maybe it’s becoming so at the Gogglebox end of the market. Another regular is Charles Dickens’ Ebenezer Scrooge. Here he is, yet again, this time in the form of an unloved, uneaten banana – Ebanana. The post Kevin the Carrot returns in triumph for Aldi first appeared on More About Advertising.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
InMobi
NOVEMBER 12, 2021
This article first appeared on The Drum Programmatic advertising has taken on an important role in performance marketing and has seen exponential growth as a result. According to a report by Statista, global programmatic ad spend reached an estimated US$129b over the past year, with spending set to surpass $150b 2021. As a performance channel, programmatic provides advertisers with the ability to reach audiences at a scale where other channels can’t because of cost implications and competi
Smarty Ads
NOVEMBER 12, 2021
Outstanding news! It was recently approved that SmartyAds become an official vendor of IAB Europe’s Transparency and Consent Framework (TCF). The TCF is an industry-wide ad tech framework that helps to maintain advertising chains compliant with the EU’s General Data Protection Regulation (GDPR) and ePrivacy Directive. This is a notable.
Martech
NOVEMBER 8, 2021
Now is the perfect time for marketers to build on what we’ve collectively learned over the past 18 months and prepare for a comeback by embracing marketing agility. In this webinar, experts from Adobe share three different ways to increase marketing velocity by focusing on optimizing and becoming more agile in your approach. Register today for “3 Ways to Turbocharge Your Team for Greater Marketing Agility in 2022 , “ presented by Adobe.
More About Advertising
NOVEMBER 7, 2021
It’s Christmas 2021, and all that stuff about helping other people seems to have gone out the window – for Peloton at least. In a new festive ad by adam&eveNY, Scrooge doesn’t find the Christmas spirit in helping his fellow man, but in a selection of immersive Peloton workouts. It’s a subversive take on Christmas, The post Sweaty Scrooge finds Christmas spirit lurking in a Peloton, by adam&eveNY first appeared on More About Advertising.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
InMobi
NOVEMBER 11, 2021
Joe Esposito joined InMobi in July 2021 as our VP, Head of Agency Partnerships for North America. Learn more about him and why he likes working at InMobi. What are your responsibilities at InMobi? I lead Agency Partnerships in North America, driving deeper relationships and value exchange with the major agency holding companies and key independent agencies.
AdPulp
NOVEMBER 11, 2021
People who work in marketing communications spend a significant amount of energy and time making presentations. A great presentation is often the difference between failure and success, whether it’s a new business presentation or an internal creative review. Making remarkable presentations—just like making remarkable work—is a learned skill and there are smart people and companies […].
Martech
NOVEMBER 12, 2021
Social platform Instagram added new text-to-speech features for IG users yesterday. The new capabilities, living within the text tool in the Reels camera, allow users to have an auto-generated voice read text from the post to provide an audio narration to the post. The message from IG to its users that announced the additional capabilities said, in part: “We know that sound and audio are one of the funniest aspects of creating a Reel!
More About Advertising
NOVEMBER 12, 2021
Is it worth advertising anything else but, well, Christmas at Christmas when screens are awash with gifting, jingle bells and spins on A Christmas Carol? What you don’t need at Christmas even more than a pair of reindeer socks is a broken down boiler so UK heating service and indie agency Uber may have their. The post Not so trad Xmas: Boxt, Ikea and Camden Town Brewery first appeared on More About Advertising.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
InMobi
NOVEMBER 11, 2021
As we head into the busiest time of the year for retailers in the U.S., what are the biggest retail mobile app trends? With brands and retailers increasingly pushing consumers to download and use their own mobile apps to make purchases this holiday season, who specifically should they be targeting in their app marketing strategies? To find out, we looked at the data.
Bannerwise
NOVEMBER 10, 2021
Black Friday shoppers often make purchases both online and in-store, but online sales have been growing exponentially in the past years. The COVID-19 pandemic and subsequent lockdowns have contributed to this growth. In 2020, during Black Friday 100 million consumers shopped online and US companies brought in $14.13 billion in online sales.
Martech
NOVEMBER 11, 2021
The digital-first strategies many companies are adopting have removed countless in-person interactions and sped up sales cycles. This makes marketers’ online customer engagement more important now than ever. Elena Hoffman, Sr. Director of Platform Product Marketing at ON24, while speaking at our recent MarTech conference, pointed to a Gartner report that found B2B buyers spend just 17% of their entire purchase journey with sales representatives.
More About Advertising
NOVEMBER 12, 2021
Aldi gave this the works this Christmas with teaser ads, silly stories planted in a gullible press and all the rest of it. The ad itself is full of in-jokes (usually a disaster) including Aldi’s Cuthbert the Caterpillar, which so annoyed M&S, being nicked – although can’t say I noticed it. But it’s beautifully put. The post MAA Ad of the Week: Aldi's 'Christmas Carol' by McCann first appeared on More About Advertising.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
InMobi
NOVEMBER 11, 2021
Historically, the period from Thanksgiving to Cyber Monday, also sometimes known as Cyber Five, was the busiest part of the U.S. holiday shopping season. Will that be the case again this year? For one, shopping on Thanksgiving Day and on Black Friday will look very different this year. Major retailers like Best Buy, Target and Walmart have already announced that their stores will be closed on Thanksgiving Day.
All About Advertising Law
NOVEMBER 10, 2021
As the bustling holiday season quickly approaches, and in light of COVID-19’s impact on global supply chains, retailers face many challenges in their business operations, but also in maintaining regulatory compliance relating to shipping—and shipping representations. This is especially true for retailers selling goods online, by phone, or by mail, who must be mindful of both federal and state regulations.
Martech
NOVEMBER 8, 2021
The marketing ecosystem is transforming at a rapid pace. Many marketers have moved their campaigns online to keep up, but connecting the data from many channels requires an optimized digital experience strategy. That’s why so many marketing teams are looking for new ways to collect and act on data. Loretta Shen, Director of Product Marketing at Salesforce, introduced Kana Roberts, Senior Manager of MarTech Measurement and Analytics at Sony Interactive Entertainment, at our recent MarTech c
More About Advertising
NOVEMBER 11, 2021
Last year, O2 went all John Lewis with its first Christmas ad, but this year agency VCCP has found its own groove for the brand, recruiting a futuristic version of Santa’s elves — the Bubl army — to connect family, friends and loved ones across the UK. There’s also a promise that, for every plan. The post O2's loveable 'Bubl Army' brings real Christmas connection first appeared on More About Advertising.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Smarty Ads
NOVEMBER 8, 2021
Yes, we’ve made it together again, thanks to our customers and fans we won the title of the fall 2021 high performer on G2. This year we’ve already gained a couple of high performer titles, namely, SmartyAds was featured as a high performer of summer 2021 and high.
AdPulp
NOVEMBER 9, 2021
Most of us know what we want from Facebook. Family updates and sensational fake news! No, what we want is reform from within and regulation from the federal government. Have we properly considered what the company that owns Facebook wants? The company that owns Facebook wants “updated internet regulations to set clear guidelines for addressing […].
Martech
NOVEMBER 9, 2021
“The audience engine is aimed at building a scalable and AI-driven approach to first party data,” said Tristan Silhol, Senior Manager, Consulting for Artefact US, part of the global data services company, at the recent MarTech conference. He noted that there are specific challenges for CPG brands that have to fuel segmentation and insights with vast amounts of customer data.
More About Advertising
NOVEMBER 11, 2021
Rattling Stick co-founder Ringan Ledwidge, maybe the world’s best commercials director, has died aged just 50. Ledwidge founded Ratttling Stick with Daniel Kleinman and Johnnie Frankel in 2006. Ledwidge’s work included epics for Audi, Sainsbury’s. The Guardian, Levi’s and Puma. Rattling Stick says: “It is with a very heavy heart we have to announce that.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Expert insights. Personalized for you.
144 
Let's personalize your content