Adweek
JULY 29, 2022
World Wrestling Entertainment became just the seventh channel overall and the first sports brand to top 70 billion views on YouTube. The WWE channel is also on pace to surpass 90 million subscribers at some point during SummerSlam weekend, with the actual event set for Saturday (July 30) at Nissan Stadium in Nashville, Tenn. Also.
The Ad Tech Blog
JULY 25, 2022
Do you need a Lead Scoring system? I don’t know any popular lead scoring system. Some CRMs like Salesforce or Hubspot offer an off-the-shelf solution. When you read articles about how lead scoring should work, you get a bunch of techy buzzwords that sound good in theory until you start implementing them. One easy way to rank a potential lead is by the number of touchpoints or actions throughout your marketing funnel.
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Ad Rants
JULY 25, 2022
Paid advertising is one way to dominate your industry and get ahead of the competition. A PPC agency can help you create and implement an effective PPC campaign that will help you achieve your business goals. However, with the ever-changing landscape of digital marketing, it's important to stay ahead of the curve and be aware of the latest trends. So what does the future hold for PPC in the SaaS industry?
AdExchanger
JULY 27, 2022
Procrastinators are being given a gift (of sorts): Google is postponing its deadline for the phaseout of third-party cookies in Chrome by a year, until the second half of 2024. This is the second time Google pushed off the deadline, but it says it’s doing so in response to industry feedback. Google’s original plan was. Continue reading » The post Google Delays The End Of Third-Party Cookies (Again), From 2023 To The End Of 2024 appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JULY 27, 2022
Three veteran New Orleans journalists announced on Wednesday the launch of a nonprofit news organization, designed to serve the city's marginalized communities--and becoming the latest in a series of nonprofit newsrooms across the country that aim to reverse the spread of local news deserts.
Marketing Dive
JULY 25, 2022
The stock market simulation game follows the chain accepting cryptocurrency payments and enables players to win digital currency or promo codes.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JULY 28, 2022
Fireside’s platform allows creators to distribute content across a range of media channels, including social media, CTV and podcasts, and monetize it how they see fit. Fireside recently partnered with influencer management firm Slash Management to create Slash Studios, a Fireside network dedicated to content that brings audiences behind the scenes of talent management and social media star making.
Adweek
JULY 29, 2022
Welcome to Marketing Morsels, a menu of delightful (and in this case, tragic) news items from the past week. Enjoy the assortment! Morsel #1: RIP, Choco Taco Klondike and parent company Unilever announced this week that they are discontinuing the beloved Choco Taco following "an unprecedented spike in demand across our portfolio" that resulted in.
VideoWeek
JULY 28, 2022
Google’s latest delay in its plans to phase out third-party cookies may not come as much of a surprise – the deadline was already pushed back last year to 2023 – but the tech giant’s new extension to 2024 has raised eyebrows among those companies currently testing ways to target ads in a privacy-first environment. According to Google, the digital advertising industry has requested “more time to evaluate and test” its Privacy Sandbox before depreciating third-p
Ad Espresso
JULY 26, 2022
In this article, we’re going to discuss what social media analytics tools really are, why you need them, and which solutions are the best on the market. Social media marketing is a great way to build an audience, drive traffic, and generate leads for your brand. However, if you don’t have the data to inform Read More.
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Martech
JULY 29, 2022
Most B2B marketing organizations today practice some kind of account-based marketing (ABM) strategy. At its most basic, that means investing marketing and sales resources in guiding high value accounts through the journey to conversion. There are a range of ABM technology solutions available to support this strategy, but selecting and implementing one can be a fraught and expensive process.
Adweek
JULY 28, 2022
With Germany set to face England in the UEFA Women's European Championships 2022, sponsor Volkswagen (VW) will aim to capture the talking points as its social media campaign, fronted by a tiny car that has captured audiences' hearts, makes its final appearance. Following on from the Men's European tournament last summer, which featured a miniature.
AdExchanger
JULY 26, 2022
Katie MaddingChief Product Officer“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Katie Madding, chief product officer at Adjust. Apple orchestrated the biggest mobile marketing landscape shift in years when it released iOS 14.5 last year. The industry shook when.
Smart Insights
JULY 26, 2022
What are the differences in digital marketing for business-to-business compared to business-to-consumer audiences? Since working in digital marketing I have found that much of the discussion and examples of digital marketing focus on B2C marketers and well-known big brands. Yet, … The post What’s the difference between B2B and B2C digital marketing?
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
JULY 27, 2022
Google has pushed back its self-imposed deadline of the end of 2023 for the deprecation of third-party cookies. It will now “begin” to phase them out in the second half of 2024. “The most consistent feedback we’ve received is the need for more time to evaluate and test the new Privacy Sandbox technologies before deprecating third-party cookies in Chrome,” wrote Anthony Chavez, VP of Google’s Privacy Sandbox in a blog post.
Adweek
JULY 25, 2022
A recently leaked Amazon memo hinted at an internal fear: The ecommerce giant could run out of people to hire by 2024. Shortly thereafter, Amazon issued a statement about new robotic technology in its fulfillment centers that is purportedly focused on enhancing employee safety. In an email, a spokesperson called the memo a "draft document.
AdExchanger
JULY 25, 2022
Over the past two years, data clean rooms have exploded onto the programmatic advertising scene, and they’re already at the center of some of the most exciting new partnerships and growth opportunities. But despite their rapid adoption, the definition of what a data clean room is – and all of the related nuance – is not. Continue reading » The post AdExplainer: Data Clean Rooms appeared first on AdExchanger.
Marketing Dive
JULY 25, 2022
Everything costs more these days. Get five recommendations to adapt to a world where it just costs more to do business.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
JULY 29, 2022
Under Armour’s Curry Brand sneakers are moving as fast in the metaverse as they do on the court. While NBA three-point king Stephen Curry extended his legacy with a fourth league title (and fourth Finals MVP) this spring, hoops fans took to the metaverse to score special Curry Brand NFTs, called “NF3s.”. The cross-promotion was part of a long-term initiative executed by Under Armour and spearheaded by NFT branding and tech company Luna Market.
Adweek
JULY 29, 2022
Facebook's parent company Meta is telling its U.S. publishing partners that the company no longer plans to pay for news content that aggregates on Facebook's news tab. Top line Facebook's News Tab and Bulletin newsletters will be put on the back burner as Meta moves forward with investing in an AI-based TikTok-like experience on Facebook.
AdExchanger
JULY 29, 2022
Multiple threats to the ad tech industry make navigating forward complicated, writes Rob Beeler, Founder and CEO of Beeler.Tech. But as “fun” as it is to bet on what dooms us, might I suggest we start placing bets on what saves us? For publishers, the way forward lies in revenue diversification and building real trust with consumers. The post To Survive, Publishers Have To Focus On Building Trust appeared first on AdExchanger.
Ad Tech Daily
JULY 28, 2022
The partnership brings together ShowHeroes’ powerful semantic targeting technologies with Skyrise’s advanced, privacy-compliant audience targeting capabilities ShowHeroes Group, a global leader in digital video content, tech, and advertising solutions, has announced a unique UK partnership with leading mobile data intelligence company, Skyrise. Skyrise helps advertisers, agencies and media owners to make more informed media choices […].
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Marketing Dive
JULY 28, 2022
Despite the tech giant’s latest shift, advertisers shouldn’t delay plans to develop and implement a cookieless future.
Adweek
JULY 29, 2022
Twitter allows people to block other Twitter users to prevent those users from interacting with them. People can view the list of users they've blocked from within Twitter's Settings menu. On this list, they have the option to unblock users they've previously blocked. Our guide will show you how to see the users you've blocked.
AdExchanger
JULY 29, 2022
Google’s decision to kick the can on cookie deprecation even further down the road to 2024 did not come as a shock to many in the digital advertising industry. This second delay drew “maybe half an eyebrow raise,” said Peter Barry, VP of addressability at PubMatic. The longer runway will give advertisers and publishers more. Continue reading » The post Industry Reaction To Google’s Third-Party Cookie Delay: ‘Depends How You Feel About Purgatory’ appeared first on AdExchanger.
Martech
JULY 28, 2022
Yesterday we reported that Google had again pushed back the target date for deprecating third-party cookies on Chrome. They will now start phasing them out in late 2024. The reason given was feedback from Google Privacy Sandbox participants that they needed more time to evaluate proposed alternatives to cookie tracking. Reaction was quick to come, especially from the identity resolution and data platforms in the adtech and martech spaces.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Marketing Dive
JULY 28, 2022
A 30-second national spot is inspired by a letter received in 2007 inquiring how to wear down the retailer’s treasured Book Pack bag.
Adweek
JULY 25, 2022
One of the (many!) pandemic habits Americans couldn't wait to ditch once vaccines rolled out was cooking at home. So what does dining out look like now? A new report from food analytics firm Datassential asked 3,000 Americans about the last meal they ate away from home. By far the most likely reason for going.
AdExchanger
JULY 28, 2022
Google released a batch of new monetization, targeting and measurement features for AdMob on Thursday, with a focus on (what else?) data privacy. “Everybody is thinking about how they can evolve in this new world,” David Mitby, Google’s senior director of product management for app ads, told AdExchanger. Apple’s privacy changes on iOS, in particular, Continue reading » The post Google’s AdMob Adds New Features To Help Developers Roll With Apple’s Privacy Changes appeared first on AdExchange
Martech
JULY 27, 2022
In the not-too-distant future, most of the signals we get from third-party cookies and devices will be all but gone. And while identity players are already in-market to fill the void, much of the focus is on overall audience addressability. While addressability is paramount, marketers are also looking for ways they can create personalized experiences without cookies.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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