Martech

NOVEMBER 4, 2021

The demand for creative, high-quality content is growing in our digital world. Consumers want engaging, personalized experiences when connecting with brands. As a result, customer experience with content is a top metric of success in many marketing organizations. “Customer expectations today are rising at rates that we’ve never seen,” said Anjali Yakkundi, Vice President of Product Marketing and Strategy at Aprimo, at our recent MarTech conference.

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AdPulp

NOVEMBER 4, 2021

This episode of Ad Chatter features a revealing conversation with Sean Looney of Looney Advertising in Montclair, New Jersey. Sean and his wife Debbie Looney started the agency more than 20 years ago. Today, Looney is one of the industry’s fastest-growing agencies in the industry and we ask Sean what his secret is. The short […]. The post Ad Chatter Featuring Sean Looney of Looney Advertising appeared first on Adpulp.

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More About Advertising

NOVEMBER 5, 2021

Jo Wallace is the director of Sugar Studios in Greenwich, London. Wallace, formerly of MDM Props Ltd, has created a space that is now setting its sights on building its advertising and production clientele on the back of its success in the music industry. Desert Island Ads Before we dive into the ads, you’ll quickly. The post Sugar Studios’ Jo Wallace picks her Desert Island Ads first appeared on More About Advertising.

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EGC Group

NOVEMBER 5, 2021

What brand or business couldn’t use a new and fresh way to connect with customers who are shopping for the holidays? The answer to that question is TikTok, the breakout social media sensation of the last few years. If you’ve been promoting what your business has to offer for the holidays on social media, you should make room for TikTok.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

NOVEMBER 1, 2021

“Consumers begin their journey with the tool that many of us use tens or hundreds of times a day,” said Craig Dunham, CEO of enterprise SEO platform Deepcrawl, at our recent MarTech conference. “Thus, the connection to revenue becomes really clear.”. He’s talking about search engines and search engine optimization. Even though search is seen as discovery at the upper part of the funnel, marketers know it’s all connected.

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AdPulp

NOVEMBER 5, 2021

I am a writer. I write ad copy, journalism, poetry, fiction, and essays—not necessarily in that order. Because I am a writer, I want to laugh at the idea that a machine can do what I, or what any writer does for a living. Sure, a machine can spit out words, I get that part. […]. The post The Machines Have Moved In. The Machines Have No Feelings. appeared first on Adpulp.

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Flashtalking by Mediaocean

NOVEMBER 5, 2021

La consultora tecnológica norteamericana Gartner acaba de otorgar a Mediaocean , de entre catorce compañías, el galardón de líder del sector de la publicidad digital en su último informe, conocido como Ad Tech Magic Quadrant. Se trata de la segunda vez que Mediaocean ha sido nombrada en el informe Ad Tech de Gartner. Ya que con anterioridad, en 2020, fue reconocida como compañía ‘Visionaria ’.

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Martech

NOVEMBER 5, 2021

Discover the fastest ways to create the kind of content that will attract your audience. You can use these video strategies to rank on each channel, advertise online, and post to social media. In addition, you’ll even get insights into abiding by new privacy laws and the cookieless web. Learn more about this event from Ignite Visibility speakers John Lincoln, CEO, Jen Cornwell, Director of Digital Strategy, Carl Bivona, Director of Social Media and Oscar Lutteroth, VP of Creative. .

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SODP

NOVEMBER 4, 2021

Lotame ( www.lotame.com ), the only flexible data solutions provider to future proof connectivity and drive performance across all screens, today announced findings from part two of its “Beyond the Cookie” report. Part one, “Beyond the Cookie: The Future of Advertising for Marketers and Publishers,” was released in February and examined how organizations are beginning to plan for the phase-out of third-party cookies.

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More About Advertising

NOVEMBER 4, 2021

Lots of us have our fingers crossed that Christmas this year will be as it used to be, Covid permitting of course. Which means connecting relatively freely with others. A normal Christmas means a feelgood John Lewis ad, in the UK anyway, reflecting JL and adam&eveDDB’s ability to capture an aspect of the festival most. The post John Lewis and adam&eveDDB hit top form with Christmas 'Unexpected Guest' first appeared on More About Advertising.

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Advertisement

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Advertising

EGC Group

NOVEMBER 4, 2021

In any online space—from e-commerce sites to social media—the focus is to provide a convenient and seamless user experience. A recent case in point: Instagram. This visual-centric platform is in the process of improving its video capabilities as a way to attract customers by making it easier and more accessible to post moving pictures to its platform.

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Martech

NOVEMBER 2, 2021

Virtually all marketing activities have gone digital in recent years. Technological upgrades, such as marketing automation, have improved campaign efficiency and effectiveness. Yet many marketers find the increasing complexity offputting. “We know that it’s a super crowded landscape of technology that exists for marketers, and I think the important thing here is we often look at this as a bad thing; it’s really not,” said Stephen Farnsworth, Head of RevOps Product Marketi

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All About Advertising Law

NOVEMBER 4, 2021

Martech (marketing technology) refers to any technology or tool that helps optimize or identify marketing efforts. Marketers rely on these tools to automate or streamline processes, collect and analyze data, and help engage with customers. The full suite of these interconnected tools is known as the martech stack. Last year, the number of martech suppliers grew to 8,000 (and counting).

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More About Advertising

OCTOBER 31, 2021

As COP26 gets underway, the ad industry continues to do its bit, thanks in large part to a coalition of the Advertising Association, ISBA, and the IPA, whose Ad Net Zero initiative is now introducing a training certificate for all things sustainable. There is a 10-hour online course divided into five modules, covering topics like. The post Ad Net Zero launches 'essentials certificate' training scheme first appeared on More About Advertising.

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Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

InMobi

NOVEMBER 3, 2021

With mobile becoming the most preferred, consumed, and adopted medium for users worldwide, marketers took huge strides in connecting, reaching, engaging, and acquiring consumers on smartphones. Honoring mobile excellence for the ninth time this year, MOB-EX rewarded the most innovative and forward-thinking mobile marketers across Southeast Asia, South Asia, and Oceania.

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Martech

NOVEMBER 5, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and don’t, please, forget empathy. The digital agency Single Grain certainly put together a long list of digital trends for 2022 (link below).

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Marketing Tech News

NOVEMBER 2, 2021

TV analytics firm TVSquared has launched its cross-platform measurement and attribution platform for all forms of TV, ADvantage XP, in the UK and Germany. The scalable solution brings continuous and impression-based measurement of ad exposure and outcomes to TV campaigns across linear, streaming, and addressable TV. By using smart TV viewership data and direct publisher.

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More About Advertising

NOVEMBER 4, 2021

Publicis Media is filling its Christmas stocking early this year, Zenith in the UK winning Lloyds Banking Group from WPP’s MediaCom in a statutory review, ending a 12-year relationship with WPP. Earlier in the week Zenith won ZPG websites Confused.com, Uswitch and Zoopla while Publicis in the US bagged Facebook’s global media. LBG’s chief customer.

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Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

InMobi

NOVEMBER 2, 2021

These days, there seems to be no shortage of metaverse apps, both in the United States and across the world. And this list is growing seemingly by the day, as metaverse studios proliferate – and because it seems that marketing copy that includes the word “metaverse” is the easiest way to garner people’s attention. It seems everyone is all about life in the metaverse.

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Martech

NOVEMBER 5, 2021

The first part of this two part article considered reasons a business might move from decentralized, rapid response marketing to a more mature centralized (or hybrid) model. This second part looks at how to make the move. The reality is nuanced, as you must consider needs and tradeoffs across all elements (people, processes, platforms, and programs) when shaping your model.

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Paleo AdTech

NOVEMBER 2, 2021

David Shen was employee #17 at Yahoo! , hired by founders and Stanford classmates Jerry Yang and David Filo to shepherd the user experience — and eventually the ad experience — for the pioneering and absurdly successful directory and portal to the nascent internet. David is also the author of the best behind-the-scenes look at Yahoo!’s ad evolution, a book called “ Takeover: The Inside Story of the Yahoo Ad Revolution ” (available from Blurb and Amazon ).

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More About Advertising

NOVEMBER 5, 2021

There’s been an early rush on Christmas ads this week — perhaps because Black Friday won’t add up to much (few retailers can afford to discount too heavily), and they all want us to shop early to even out the supply chain issues. This John Lewis ad wasn’t even trending on Twitter on the day. The post MAA Ad of the Week: John Lewis, the original and the best first appeared on More About Advertising.

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Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

InMobi

NOVEMBER 2, 2021

InMobi’s business leaders in the Asia-Pacific (APAC) region are integral to the organization’s growth. Here’s introducing some of these game-changers. Devika Sharma Director, Sales, Glance and Roposo As the Director of Sales for the Glance and Roposo platforms of InMobi, Devika is responsible for the growth of the advertising business by building native advertising and content-led brand experiences.

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Martech

NOVEMBER 3, 2021

A steady upward trend in SEO spending indicates that marketers realize the role SEO plays in helping prospective customers find their offerings. In 2020 alone, US businesses invested an estimated $79.3 billion to increase their organic footprint. But even if you know how critical SEO is to your marketing, deciding how much to spend on it is another question.

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AdPulp

NOVEMBER 2, 2021

Ah, summer nights at the beach. Bonfires. Starry skies. The steady crash of waves. Budding romance. What could be better? According to Taco Bell, their new Cantina Crispy Melt Tacos could be better. Is this spot funny? Is it empowering for young women? Is it additional proof that we’re mostly incapable of living in the […]. The post Young Love Interrupted By A Taco appeared first on Adpulp.

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More About Advertising

NOVEMBER 5, 2021

Will there be any Christmas ads still around at Christmas? Joining this week’s early November rush we have Asda and Vodafone. Asda is going the time-honoured Magic and Sparkle route with ‘Asda on Ice’ from Havas, referencing dear old Torvill and Dean with ‘Bolero.’ CCO Vicki (never knowingly undersold) Maguire says: “Given families were forced.

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Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

InMobi

NOVEMBER 1, 2021

In the United States, what does the average mobile user experience look like? In particular, we wanted to see what Americans thought about their mobile carriers, since the telco can have a major influence on the kinds of user experiences that someone will have with their mobile device. To gather these insights on mobile users, we turned to InMobi Pulse, InMobi’s mobile market research solution.

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Martech

NOVEMBER 1, 2021

Budgeting is never easy; nothing is ever certain — especially when forecasting. That definitely applies to martech budgeting. There are many things that make budgeting difficult. Pricing models change for products and services. Most major vendors reserve the right to increase costs by at least a few percentage points at renewal time. It’s hard to determine what needs will come up, even in the near future.

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Flashtalking by Mediaocean

NOVEMBER 1, 2021

Cross Screen Media , a tech firm specializing in optimized local TV and CTV ad planning and measurement, announced a partnership with Flashtalking by Mediaocean. The partnership empowers advertisers to accurately reach custom audiences and measure impressions across screens, without dependence on cookies, by incorporating Flashtalking’s privacy-friendly probabilistic device recognition ID, FTrack , into the Cross Screen Media platform.

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More About Advertising

NOVEMBER 5, 2021

Nice of Mark Zuckerberg to share this one personally… Facebook is now Meta as it ventures into the metaverse – where you can interact digitally (or should that be hang out?) Droga5 is on the case with Facebook’s in-house creativos and a little help from Henri Rousseau’s 1908 work The Fight Between Tiger and Buffalo. The post Droga5 paints disarming picture for Zuckerberg's Meta first appeared on More About Advertising.

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Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.