Adweek
AUGUST 8, 2022
When customers call one of the many hotels and restaurants that now use voice tech startup PolyAI's services, there's a chance a digital host will answer. Far from the robotic monotone one might expect from an automated line, the voice will sound chatty and conversational. It will hesitate and inflect in all the right places.
The Ad Tech Blog
AUGUST 6, 2022
How many new lines of code were delivered yesterday? The craziest startup founder I’ve ever met was the CTO of the company. He was the kind of guy who wanted to measure progress by the hour. By lacking a better way, we counted lines of code to show progress. You can do the same with CLOC. How to install it. Not straightforward. The GitHub README.md is long and tedious.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
AdExchanger
AUGUST 9, 2022
TFW you think you have a date to the dance … and then it turns out you don’t. On Tuesday, AppLovin offered to buy Unity in an all-stock merger valuing Unity at $20 billion – but the offer doesn’t include ironSource. The news comes just three weeks after Unity announced its plan to acquire ironSource for. Continue reading » The post AppLovin Offers To Buy Unity (But Doesn’t Want IronSource) appeared first on AdExchanger.
Single Grain
AUGUST 12, 2022
When you’re looking for a new pair of workout leggings, what do you do? You open up your favorite browser and type in “best workout leggings.”. The first page of search results that pops up include the links that are best optimized for the search engines. They’re the websites that Google thinks you’ll find most valuable and relevant , based on the content and what other websites think of them.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
AUGUST 7, 2022
More than 50 million people consider themselves creators. That's a lot of potential content partners for the 40% of marketers who plan to invest over half of their social media budgets on partnering with creators in the next six months. That number comes from social media management platform Sprout Social, which surveyed 516 U.S. marketers.
Martech
AUGUST 12, 2022
Five years ago, it seemed like customer journey orchestration technology was having a moment. . Since then, the marketplace for standalone journey orchestration engine (JOE) platforms has receded. A plateau in sales and numerous vendor acquisitions absorbed nearly all the independent JOE vendors. What happened, and what does it mean for you, the martech leader?
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Smart Insights
AUGUST 8, 2022
If you want to develop a strategy, where do you start? Well, it can be summarised in two or three sides of A4 in a table linking strategies to SMART objectives and KPIs to make sure you're on track. The post 10 reasons you need a digital marketing strategy in 2022-23 appeared first on Smart Insights.
Adweek
AUGUST 10, 2022
Grant Holloway is a world champion and Olympic silver medalist in the 110-meter hurdles. He's also had a doughnut named after him at a shop near his training grounds in Gainesville, Fla. Elle St. Pierre is a U.S. indoor champion in the 3,000 meters. She also works a dairy farm in a corner of Vermont.
Marketing Dive
AUGUST 10, 2022
Brand loyalty is out the window amid economic distress, tasking brands and retailers to find new ways to court once-faithful customers.
AdExchanger
AUGUST 7, 2022
Graham WilkinsonChief Innovation Officer Kinesso and Matterkind Global“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Graham Wilkinson, chief innovation officer at Kinesso and Matterkind Global. The release of Google’s Imagen tool has certainly made my news feed more.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Martech
AUGUST 11, 2022
The stakes have never been higher for marketers and agencies to produce striking content efficiently. There are also more challenges than ever to the content production process because the number of channels have increased dramatically. “[Content] plays a critical role in attracting new customers as well as fostering existing customer relationships,” said Anthony Welgemoed, founder and CEO of creative work software company Ziflow at The MarTech Conference.
Adweek
AUGUST 11, 2022
Economists and consumers agree: We're in a recession, and brands are, understandably, nervous. Nervous about what's next, sure, but also what it means for their bottom line. To better recession-proof their businesses, some are increasing prices. Others are cutting spending, pouring over their books with a fine-tooth comb.
VideoWeek
AUGUST 8, 2022
A common complaint against programatic advertising is that marketers do not necessarily know where their ad spend is going. This not only means brands and agencies could be accidentally funding harmful content, but also defunding valuable journalism – all in the name of brand safety. A CHEQ report in 2019 found that more than half the daily output of news reports were incorrectly blocked by keyword blacklists – attempts by advertisers to avoid having their brands appear alongside neg
AdExchanger
AUGUST 10, 2022
Sponsored post bySean GalliganCROPublicaSPONSORED BY:With so much interest around the delayed deprecation of third-party cookies, it’s easy to forget that the TV industry is building a scaled and addressable advertising ecosystem – without third-party cookies. Connected TV (CTV) will account for more than one-fifth of total programmatic video ad spending for the first time by.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Rob Campbell
AUGUST 10, 2022
Rishi Sunak, the potential Tory leader, has laid out a three-point plan to transform education in the UK – including that statement in the photo above. Yep, he wants to ‘phase out university degrees that do not improve students’ earning potential’ What the absolute f**k? Apart from the fact the easiest way to transform education is to actually invest in schools and teachers across the country rather than continue to see anything other than private education as a wasted ex
Adweek
AUGUST 10, 2022
Fox has some Super news for investors. During its quarterly earnings call on Wednesday, Fox CEO Lachlan Murdoch gave a more detailed look at the company's upfront deals, noting volume commitments were up "approximately 15% above last year's upfront," with nearly 25% of the current year commitments coming across the company's digital properties. Murdoch said.
Martech Series
AUGUST 9, 2022
A robust video marketing strategy can enable better marketing output and drive faster ROI. Seeing how consumer trends and content consumption habits are rapidly evolving, brands that sport a strong video marketing process can actually achieve more while also ensuring they stand out from the competition. Reports suggest that most consumers who watch a video about a product or brand end up purchasing it.
AdExchanger
AUGUST 7, 2022
When people decline tracking cookies or use already-cookieless browsers, such as Safari and Firefox, it can prevent brands from reaching potential customers who may be interested in seeing their ads. “Cookie blocking is completely understandable, and I support everybody’s right to make those choices,” said Richard Brandolino, IBM’s global media channels and ad tech lead.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
AUGUST 10, 2022
Having worked at several organizations and dealt with many more vendors, I’ve seen my share of client-vendor relationships and their associated “gotchas.” . Contracts are complex for a reason. That’s why martech practitioners are wise to lean on lawyers and buyers during the procurement process. They typically notice terms that could undoubtedly catch business stakeholders off guard.
Adweek
AUGUST 11, 2022
By default, WhatsApp allows all users to add other users to groups in the messaging application. However, users have the ability to prevent other users from being able to add them to groups if they'd like. Our guide will show you how to change who can add you to groups on WhatsApp. Note: These screenshots.
Marketing Dive
AUGUST 9, 2022
The finance, alcohol and pet supplies industries cut ad spend amid recession concerns while entertainment, technology and travel firms are spending more, per a new report.
AdExchanger
AUGUST 8, 2022
Contextual targeting laid the foundations of TV advertising – particularly by ensuring that ads were stitched into content marketers considered “brand safe.” With the advent of CTV, buyers put context on the back-burner in favor of more granular, first-party audience targeting. Now, the pendulum is swinging back again. Why? Two words: signal loss. The post AdExplainer: Can Contextual Targeting Work On Streaming TV?
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech
AUGUST 8, 2022
Since the pandemic started we’ve been tracking how COVID-19 in its many and various manifestations has affected the way marketers attend conferences and other in-person business events through our Event Participation Index. And, as you’d expect, overall comfort with attending in-person events began to grow once vaccines and boosters made the virus seem less threatening.
Adweek
AUGUST 7, 2022
Jared Gutstadt was stressed. He had booked a retreat in Tennessee's Smoky Mountains to record the soundtrack that would form the sonic underpinnings of Maejor Frequency, a 10-part podcast hosted by musician and producer Maejor and produced exclusively for Amazon-owned podcast juggernaut Audible. Gutstadt had to make sure the days away from his home base.
Marketing Dive
AUGUST 11, 2022
Taking inspiration from a campaign in the past, the brand kicks off a new platform with several themed motel rooms.
AdExchanger
AUGUST 10, 2022
Disney+ continues to lose money but gain subscribers. The service is adding an ad-supported tier in just four months, with a US launch date of December 8. Disney+ AVOD will be available for $7.99 a month, the same price as Hulu’s Basic plan, and the current price of Disney+ with no ads. Meaning, Disney will hike the price $3 a month for viewers who want to continue avoiding ads.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech
AUGUST 9, 2022
Conversational AI platform Invoca announced a new integration with Five9, a cloud contact center solution. With this integration, CX-focused businesses who use Five9 will be able to support more intelligent conversations between call agents and customers. They’ll also gain new capabilities to pull intelligence and insights about the overall customer journey.
Adweek
AUGUST 7, 2022
When Jemele Hill first launched her podcast exclusively on Spotify in April 2019, the moment marked a new chapter for both parties, though neither could have known it at the time. Just two months prior, Spotify had declared itself an audio company for the first time, officially expanding its mission beyond music and signaling its.
Marketing Dive
AUGUST 11, 2022
The option won’t actually be cheaper than the current ad-free version, which is receiving a price hike amid a more challenging streaming market.
AdExchanger
AUGUST 11, 2022
Attribution and analytics are an absolute dumpster fire right now, as governments around the world, not to mention companies like Apple and Google, are tightening their data privacy rules. But one person’s trash is another person’s treasure. And that’s certainly the case with analytics. Since major ad platform attribution reports can no longer be trusted.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Expert insights. Personalized for you.
363 
Let's personalize your content