Adweek
OCTOBER 9, 2022
When Grid launched in January under the editorial vision of Laura McGann, the publisher sought to solve one of the most fundamental questions of modern journalism--how to best tell a story--by approaching it from a different perspective. For McGann, who had wrestled with complex narratives for years while running newsrooms at Vox and Politico, the.
AdExchanger
OCTOBER 10, 2022
Multitouch attribution has fallen into disrepair. Facebook and Google platform attribution is a mess. User-level tracking is going the way of cigarette smoking during a pregnancy. So, what’s left for digital advertisers who need to bring performance measurement back to their media plans? Incrementality testing, it seems. “I was a little bit skeptical as to.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Smart Insights
OCTOBER 10, 2022
Review your campaigns and learn how you can improve your digital media performance with our marketing campaign analysis tools The process of setting up, brainstorming, planning, and ultimately delivering digital marketing campaigns is an exhausting, challenging, yet fun and extremely … The post Marketing campaign analysis – How to review your campaigns’ effectiveness appeared first on Smart Insights.
Martech
OCTOBER 11, 2022
The CEO and CMO are talking about investing in the marketing team to develop their skills. The CEO asks, “What if we invest in our people, and they leave?” The CMO replies, “What if we don’t and they stay?” Legend has it that this conversation is real and may have even happened at your company. Marketing is about people.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
OCTOBER 14, 2022
Then-Facebook introduced Instant Articles in May 2015 with the aim of letting publishers on its platform provide users with content that boasted faster load times and more rich media. Now-Meta said Friday that support for Instant Articles will be no more as of mid-April 2023. The demise of Instant Articles continues the trend by Meta.
AdExchanger
OCTOBER 10, 2022
The emerging media channels that today’s youth gravitate to often lack the measurement and attribution infrastructure that performance-obsessed marketers rely on. So, while brands want to be active in video games, on influencer-driven streaming video platforms like Twitch and in metaverse-like online games like Roblox, it can be hard for marketers to measure ROI in.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Ad Espresso
OCTOBER 11, 2022
No matter what you’ve heard about its declining popularity, Facebook is still the most-used social media platform in the world with roughly 2.93 billion monthly active users worldwide. This means that if you run ads on Facebook, you have the chance to reach a boatload of people. In fact, research shows that Facebook ads reach Read More.
Adweek
OCTOBER 13, 2022
Sneakers, snacks, beverages and even office equipment have been mainstays of sports marketing for years. But now, Major League Baseball has cracked a new one: cannabis products. MLB scored an alliance with CBD maker Charlotte's Web this week. The deal marks first partnership between one of the Big Four pro sports leagues and a cannabis.
AdExchanger
OCTOBER 11, 2022
Brands and publishers can add one more first-party data item to their cookieless testing to-do list. Google built a clean-room-style add-on so brands and publishers with their own customer email lists can match against each other’s audiences. Dubbed Publisher Advertiser Identity Reconciliation, or PAIR, the solution is available Tuesday via Google DV360, its DSP.
Martech
OCTOBER 14, 2022
Marketing is a requirement for growing organizations. It’s not optional. And it makes sense to have a savvy individual in the driver’s seat to ensure that your marketing efforts dovetail together, connect with your KPIs and overall business goals and move the organization forward. However, most likely, you don’t need a CMO. At least, not yet. . Why argue against hiring such a pivotal figure in your C-suite?
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Martech Series
OCTOBER 13, 2022
It is official! In Q3/2002 Upland.me, Inc. has delivered 3rd party developer tools, car racing (Alpha), and metaventures (player-owned and operated shops). It is official! In Q3/2002 Upland.me, Inc. (Upland) has delivered 3rd party developer tools, car racing (Alpha), and metaventures (player-owned and operated shops), expanding its leading market position in the metaverse space.
Adweek
OCTOBER 11, 2022
The business news publisher Bloomberg Media will stop serving open-market third-party programmatic display advertising on both its website and mobile app, beginning Jan. 1, 2023, according to chief executive officer Scott Havens. The publisher will also discontinue its use of vendors whose recommendation products divert traffic away from the Bloomberg website, such as Taboola, its.
AdExchanger
OCTOBER 9, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The End Of IP Damn patent trolls to hell – but this is about a different kind of IP. The walls are closing in on IP addresses as an identity signal, as browser makers and hardware manufacturers devise methods for passing the data they need. Continue reading » The post Kiss The IP Address Goodbye; Can The US Rebuild A Privacy Shield?
Martech
OCTOBER 12, 2022
Breathes there the email marketer who never had to send an “Oops!” email? So you say your marketing team never had to send an “Oops!” email? Don’t be too smug. Maybe your turn just hasn’t come yet. . Conventional email wisdom says every marketer will have a medium-to-epic fail sometimes. A campaign goes out with broken links or images, the wrong offer or an expired code.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
VideoWeek
OCTOBER 11, 2022
BARB, the UK’s broadcaster-founded TV measurement body, has today announced that Netflix has signed up to its measurement service. The move marks a significant step for the streaming giant in opening up to outside measurement – BARB says it is the first industry-owned audience currency in the world which Netflix has joined. BARB began releasing audience data for Netflix and other subscription video on-demand (SVOD) services last year, though without these services’ cooperation.
Adweek
OCTOBER 14, 2022
It's Disability Employment Awareness Month (DEAM). So why, in a nationally aired news piece, are we still questioning disability, employment and personhood and therefore placing an ableist lens on accommodations? Disability is part of the human experience. The way advertising, marketing, social media and news coverage frames the narrative has the potential to either advance.
AdExchanger
OCTOBER 10, 2022
Pedro CamposFounder “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Pedro Campos, founder of Advertongue. Social media, especially Facebook, has been the backbone of many brands’ advertising strategies for the past decade. However, new trends indicate it might.
Martech
OCTOBER 14, 2022
Retail is an ever-changing industry, but the last few years have been particularly disruptive. The COVID-19 pandemic triggered dramatic shifts in consumer behavior that left many retailers struggling to keep up. These factors, combined with the growing influence of Amazon, increasing consumer privacy regulations and deprecating third-party cookies, are only exacerbating the need for transformation in retail that emphasizes customer relationships.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Marketing Dive
OCTOBER 11, 2022
The 22-year-old Halloween promotion is back in-person following two pandemic years, with perks ranging from a $6 entree to a $10,000 Cash App prize.
Adweek
OCTOBER 10, 2022
As tech advances and changing customer habits continue to shift the marketing landscape, leaders at major brands are preparing their teams by searching for new skillsets and mindsets that can carry their businesses forward. Adweek is keeping a finger on the pulse of these changing perspectives, asking top brand marketers and C-suite executives what makes.
AdExchanger
OCTOBER 13, 2022
Tara DeZaoDirector of Product Marketing, MarTech and AdTech“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is. Continue reading » The post MADTech Time Machine: What The Future Looks Like Without Third-Party Cookies appeared first on AdExchanger.
Martech
OCTOBER 12, 2022
To achieve the most ROI from your customer data, you need a strong foundation. Creating a precise golden record for each consumer with enriched data, a full contact graph and a full identity graph provides the context your brand needs to differentiate based on CX. Precise data includes both first-party data as well as third-party data to enrich your total understanding of each consumer.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Marketing Dive
OCTOBER 10, 2022
During the holiday season, 32% of marketers plan to increase promotional activity, compared to just 13% last year, CommerceNext and CommX found.
Adweek
OCTOBER 11, 2022
As National Hockey League players begin taking to the ice to begin the regular season Tuesday--joining the San Jose Sharks and Nashville Predators, who already faced off in two games in Prague--fans will soon have hashtag-triggered emojis for their respective teams at their disposal on Twitter. The social network said global conversation about the NHL.
AdExchanger
OCTOBER 13, 2022
Google, and every other ad tech company, is trying to figure out how to deliver personalized marketing without being creepy or violating a privacy policy. “First-party data is imperative,” said Michael Burke, managing director of Google’s branded luxury apparels business, at the IAB Tech Lab’s Brand Disruption Summit in New York City on Wednesday. “But the fallacy is the idea that [first-party data] needs to be used for one-to-one marketing.”.
Martech
OCTOBER 12, 2022
Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google Analytics 4. This is part 7. Links to all the articles are at the end of the post. In this post we’ll be talking about UTM tagging. To some folks this may seem like a very basic thing, but it’s so important in GA4 that a refresher is in order.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Marketing Dive
OCTOBER 13, 2022
Platforms are increasingly placing bets on social commerce, but marketers first need a trusted connection with Gen Z to earn their dollars.
Adweek
OCTOBER 13, 2022
Marvel Studios' Black Panther is a particularly important franchise for many Black audiences. Beyond being one of the brand's most successful theatrical debuts in history, it still exists as one of the better examples of inclusive entertainment, from its mostly Black cast to its diverse, Oscar-winning crew.
AdExchanger
OCTOBER 10, 2022
Signal loss is less stressful for CPG companies, since they historically lack a direct relationship with their customers, at least in terms of data collection. So, although third-party cookies are on the way out, it’s hard to mourn what you never had, said Emily Weishaupt, communications insights manager at Nestlé Purina. “We never could use. Continue reading » The post Nestlé Purina’s Strategy Fur (Had To Do It) Measuring Ad Effectiveness appeared first on AdExchanger.
Martech
OCTOBER 12, 2022
Although 60% of B2B marketers report budgets being cut or staying flat 2021 through 2022, more than half (52%) claimed to be optimistic, or very optimistic, about their team’s performance. 21% were pessimistic or very pessimistic. The data comes from a survey of 539 B2B marketers conducted by research and advisory firm Demand Metric for Integrate, the precision demand marketing platform.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
Expert insights. Personalized for you.
347 
Let's personalize your content