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March is Women’s History Month and a great time to look back in advertising history for significant early achievements by women. Here is a revealing document (a list of members of the Advertising Hall of Fame): Thankfully, the list improves through the decades, but perhaps not as dramatically as it should. The 1st Content Queen: […]. The post Please Pause What You’re Doing and Give Thanks to Women In Advertising appeared first on Adpulp.
By Andre van Loon I remember a time, not long ago, when people used to say that British politics was slightly predictable, with the main parties converging around the centre ground. While this was exaggerated even at the time, it sounds positively strange today. Labour has steered strongly to the Left under Jeremy Corbyn, the.
With recent concerns of the Momo Challenge viral internet hoax, some advertisers began quickly pulling back dollars from YouTube. Today’s cluttered social environments have provided anything but solace for consumers and marketers alike. Potentially offensive content, fake news, and hoax challenges still manage to find a way to disrupt social media platforms – making brand safety a top concern for digital marketers.
As part of our video success stories series, here we uncover how Adglow and McDonald's Brazil deployed weather-sync to customise Facebook ads depending on the local weather conditions. The results were sizzling hot – don't take our word for it, see for yourself below!
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
The winds of change are blowing through the corridors of American culture, politics, and business. After almost 50 years, Sullivan Higdon & Sink today changed its name to Signal Theory. The agency is enjoying its highest-ever employee count and profitability – more than 170 employees in its Kansas City and Wichita offices, with capitalized billings […].
Brands are falling over themselves to show how inclusive and supportive of diversity they are – so it’s better when they put their money where their mouth is. Guinness, hitherto that most macho of beers, is doing its bit by sponsoring the Women’s Six Nations rugby, plugging it with this ad from AMV BBDO featuring.
Dozens of mobile performance-centric demand-side platforms (DSPs) are available in the market. How do you choose between them? After all, each mobile DSP has different strengths and capabilities, and it is difficult to name one as the best for everyone. Rather, it is about which DSP fits your requirements the best. LEARN MORE How do you begin the selection process?
Dozens of mobile performance-centric demand-side platforms (DSPs) are available in the market. How do you choose between them? After all, each mobile DSP has different strengths and capabilities, and it is difficult to name one as the best for everyone. Rather, it is about which DSP fits your requirements the best. LEARN MORE How do you begin the selection process?
Amazon has just announced Project Zero to potentially assist brand owners in combatting counterfeit goods by removing products likely to be fake from the online retailer’s platform. Project Zero would allow brand owners to designate product listings for removal, instead of undergoing Amazon’s prior reporting and removal process, which required brand owners to report counterfeit products to an internal Amazon team for investigation prior to removal.
“El presentador de noticias de 88 años” is a new effort to fight ageism from Fundación Las Rosas in Santiago and Chilevisión. The Chilean TV channel recently brought legendary Chilean anchorman Javier Miranda, 88, back to the primetime news show to deliver a special announcement about the value of senior citizens participating in today’s aging […].
Talon, the UK’s biggest independent Out of Home agency, has bought the OOH business of Grandesign, the US’ second-largest independent in the sector. Grandesign’s traditional offices in San Diego, Denver, St. Louis, Los Angeles and Atlanta will take the Talon name. Talon already has a New York office under MD Irina Zeltser. Talon recently appointed.
More International Women’s Day, this time a stylish campaign by Havas from UN Women Global Innovation Coalition for Change (GICC) featuring female innovators including Amy Williams, founder of ethical advertising platform Good Loop; Dr Christyl Johnson, the first African-American deputy director of NASA and singer/songwriter Beatie Wolfe who also researches how music can help people.
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This one comes firmly into the “whatever will they think of next” category: Out of Home incubator KineticX (part of WPP) is partnering with a new outfit called Pluvo to create what they call “air-purifying advertising inventory, at valuable high foot-fall locations across London.” Pluvo’s patent-pending street furniture product claims to use an enclosed mist.
London based sports creative agency Dark Horses has been appointed by PUMA to work on a number of its upcoming global football briefs. Dark Horses is part of the Lucky Generals stable. Dark Horses pitched against seven other agencies from across Europe. It joins a roster of agencies who will work on the brand on.
Wieden+Kennedy and The Chemical Brothers have combined to launch the 2019 Formula 1 season with what they claim is the fastest remix of all time, a new Chem Bros track plus vroom vroom. “We’ve got to try” is to be Formula 1’s new sonic branding. Here we go then. So you saw/heard it here first.
TBWA London and its sister shop in New York have won the global launch of Refinitiv, the new fintech company formed by a $20 million deal between Thomson Reuters and private equity fund Blackstone. Refinitiv’s launch campaign centres around the idea that “Data is Just the Beginning.” The work will be seen in more than.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Mark Read, who seems to be rather enjoying his role as the new face of WPP (just as well) regaled ISBA members with his views the other day and in the process let slip the new reality of WPP as he sees it. Officially WPP under Read has become “a creative transformation company. We build.
Three former Adelphoi Music execs – Max De Lucia, Greg Moore and Sascha Darroch-Davies – have left to join former FRUKT MD Jeremy Patterson in a new London-based international “sonic branding” agency, DLMDD. DLMDD says it will “bring brands together with world-leading music talent to create spine-tingling sonic identities that live boldly in the public.
No matter how high you reach in your career, you’re never done paying dues and the more dues you pay, the more you begin to realize just how true this time-honored maxim is. WONGDOODY Creative Director Jennie Moore, like most successful people in business, paid plenty of dues along the way to the corner office, […]. The post Creative Director Jennie Moore Is Experienced In Seattle appeared first on Adpulp.
Yesterday, I started an Adpulp story with this lede: “Expectations. Many American shoppers have learned to let them go, begrudgingly.” I was being facetious. Shopper’s expectations are sky high. According to a new report from BRP Consulting, customers expect engaging and relevant interactions and conversations across all channels and they don’t have any tolerance for unsatisfactory […].
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Kellogg’s, Mars and Mondelez have all been caught out by the Advertising Standards Authority this week, which is not good news when the government is looking for excuses to clamp down on ads for anything that is high in fat, salt and sugar. Mars is in trouble for breaking the “responsible advertising” code. The offending.
Martin Smith is strategy director of London creative agency and production company Twelve. Desert Island Ads Maureen Lipman – BT Togetherness, in a phone call, even if you only live three minutes down the road. Now we sit, alone and wait for two blue ticks or a read receipt to make us feel cared for.
Guy Kawasaki is the chief evangelist of Canva, brand ambassador for Mercedes-Benz and an executive fellow of the Haas School of Business at UC Berkeley. He is also the author of The Art of the Start 2.0, The Art of Social Media, Enchantment, and several more books, including his latest, Wise Guy: Lessons from a Life. Kawasaki is using Canva to its fullest to help promote […].
It occurs to me that there are times when a complete story won’t do. In times like this, we exist on fragments. Ad Agencies of Merit Require A Bad Ass Design Shop San Francisco-based Argonaut is expanding its offering with the launch of a new, fully-integrated branding and design group, Atelier by ARGONAUT, which will focus […]. The post The Friday Afternoon Marcom Mashup appeared first on Adpulp.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Editor’s note: This is a sponsored post, provided by Authority Builder in San Diego. Taking your business to the next level means being smart about which services to invest in. You want to be strategic and choose products and services that will have the most overall impact for the least amount of money. This doesn’t mean to choose the […].
Expectations. Many American shoppers have learned to let them go, begrudgingly. Standards. Too many American retailers, manufacturers and service providers have little use for them. Seattle-based Alaska Airlines wants no part of this slip into sloppy. Alaska wants travelers to “Fly Smart” and “Land happy.” According to Campaign, Alaska calls out the hellscape that is plane […].
Adam&eveDDB has won Virgin Media, previously with BBH. The last round was between A&E and David Abraham’s new agency Wonderhood Studios it seems. Virgin Media departed DDB London in 2011 and this was one of the triggers for Omnicom/DDB buying adam&eve in a deal that was eventually worth about £100m. The account is still one.
We wrote about the thinking behind Engine’s first campaign for Moneysupermarket earlier, and now we can finally view the film. It wasn’t really worth the wait. The plan was to move on from the brand fame work that Mother did so well, but the ad is weighed down by the new strategy, and the CGI.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Ford Motor Company has joined the trend to in-housing with the appointment of Unlimited Group to handle dealer marketing support for all UK dealers with a new on-site agency at its head office.
It’s strange to think of Moneysupermarket no longer being prefaced with “You’re so…” but here it is, the much-anticipated follow up to one of the best-known ad campaigns of the last decade. Well, it’s not quite here yet, but we do have a couple of images from Engine’s new 60-second ad, which breaks on Saturday.
It’s International Women’s Day, and Mercedes-Benz – keen to throw off its old-man image – has employed Bertha Benz to help celebrate. Bertha was not just the wife of the car company’s founder, she was also his business partner, and the first person to drive a car over a long distance. As this ad by.
Have marketers taken leave of their senses? Maybe it’s all that data. Here’s the mighty Procter & Gamble and Proximity Madrid investigating women’s “mental overload,” to what end we know not. Maybe it’s something to do with International Women’s Day. P&G also inflicted Gillette’s now notorious “gender rebalancing” campaign on us.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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