Martech
JULY 27, 2021
I can be a curmudgeon. Two decades as a marketing technology industry analyst has turned me into that guy who inspirational conference keynoters warn you about — the one who often replies, “been there, tried that.” Training and hard experience has taught me to see patterns, and in a martech world emphasizing new-and-shiny, patterns often do recur.
AdPulp
JULY 27, 2021
“I always loved radio. Writing it. Listening to it. I also like to talk. One of my strategies in life is to ‘just keep talking until something good happens.’ That’s what a podcast is. The secret is to let the guest talk.” -Rob Schwartz When Dan Goldgeier and I started the Adpulp podcast, Ad Chatter, […]. The post Ad Chatter, the Podcast from the Makers of Adpulp.com appeared first on Adpulp.
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More About Advertising
JULY 29, 2021
Gaming has kind of snook up on the non-gaming world (a reducing space it seems) and now group-chatting platform Discord is making its bid to create a wider general-use community. Does the world need another one? Of course, don’t be silly. Agency AKQA invited Discord users to describe the platform in their own words with. The post Gamer platform Discord makes bid for the big time with winner from AKQA first appeared on More About Advertising.
All About Advertising Law
JULY 29, 2021
Game developers and platform providers are increasingly integrating non-fungible tokens (NFTs), virtual currencies, and digital marketplaces into their games and platforms, creating seamless, novel, and interactive experiences. While the industry has moved ahead quickly, federal and state regulators are taking a much closer look at how these technologies fit within existing legal frameworks.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
JULY 30, 2021
Man, every time I turn around I hear about someone moving to another company. In the old days, my grandmother wrote my family’s addresses in pencil in her address book because we moved around so much. I need a service to automatically update my contact cards because they keep going out of date. One friend had an okay job. It paid the bills, but she was bored.
AdPulp
JULY 30, 2021
When you play sports, a competitive fire is lit within. When you excel at sports and get the taste of sweet victory on your lips, feelings of pride, and a deep sense of accomplishment and empowerment wash over you. When you’re an American woman who plays sports at the highest level, you also serve as […]. The post Dick’s Sporting Goods Honors the Incredible Power of Female Athletes appeared first on Adpulp.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Smarty Ads
JULY 30, 2021
In February we implemented the 9 most wanted updates that included Cookie Sync, Traffic Logger, Auction Selector, and API collection to make your system flexible and transparent. In this month’s release of updates, we are rolling out the new portion of features that are going to accelerate.
Martech
JULY 28, 2021
Twitter has launched Shop Modules, a dedicated section at the top of profiles where brands can showcase their products, as a pilot, the company announced Wednesday. The Shop Module pilot is currently rolling out with a handful of brands in the U.S., and only people in the U.S. who use Twitter in English on iOS devices are currently able to see the module.
Single Grain
JULY 29, 2021
Audio advertising is an excellent marketing strategy because it lets you reach prospects who are ready to listen. With Spotify, you can deliver your messages directly to your audience when they are already tuned in to their favorite songs or podcasts. As an advertising platform, Spotify offers dual benefits: First, it enables you to reach a large audience base via different audio ads.
More About Advertising
JULY 30, 2021
New Commercial Arts, the one-year old London agency which has already bagged Halifax, Moneysupermarket and Vodafone international among others, is opening a “hub” in Glasgow, building on its relationship with the famous Glasgow School of Art. The new operation, housed in The Briggait (below), a former fish market in the Saltmarket area of Glasgow containing.
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AdPulp
JULY 28, 2021
Coca-Cola has created its first-ever NFT collectibles to commemorate International Friendship Day on July 30. All Coca-Cola proceeds from the four-day auction on digital marketplace OpenSea will go to Special Olympics International. The brand’s first digital collectibles—inspired by shared moments of friendship—were created in partnership with developer Tafi, the leading creator of custom 3D content […].
Martech
JULY 29, 2021
The idea to build Channacademy as an education hub for Channable customers originated at the end of 2018. “Before that we did in-person training in major cities for a whole day,” said Floyd van Zoelen, Knowledge Specialist at the company. Entering the German market, they considered taking their staff on a bus to Berlin to train new customers.
Lemonads
JULY 30, 2021
High converting landing pages. While the affiliate marketing ecosystem revolves around consumers, advertisers play a crucial role when it comes to defining their own success. As a matter of fact, advertisers need to take every possible step to empower their affiliates and increase their chances of success, which translates into a higher number of conversions.
More About Advertising
JULY 30, 2021
In an era when adland and its denizens are inclined to take themselves and their world somewhat seriously – I see that sports marketing agency Dark Horses has produced an “open-source” menopause policy, which is a bit of a stretch although doubtless useful – it’s as well to occasionally remind ourselves that advertising and marketing.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
EGC Group
JULY 30, 2021
“Read any good books lately?” “Seen any decent movies recently?” These familiar questions about what to read or see are now joined by another medium: “Heard any cool podcasts?” Yes, the power of podcasts marches on. Podcasts entertain, and even educate. Oh, and now there are new and interesting possibilities for brand recognition, thanks to podcasts.
Martech
JULY 30, 2021
Although inbound marketing remains critical to B2B lead generation, many marketers are increasing their use of account-based marketing (ABM) to take back some control of the process and speed up the buying cycle. This shift from a reactive to proactive marketing approach is working well for many B2B companies. Marketers report ABM yields multiple important benefits, the Forrester SiriusDecisions 2019 State of Account-Based Marketing Study found, with 99% of those surveyed citing better engagemen
Smarty Ads
JULY 30, 2021
Since General Data Protection Regulations (GDPR) has come to enforcement in May 2018, many ad tech companies have embraced new data standardization practices and in-app GDPR compliant SDKs. SmartyAds has been the one among pioneers who adapted their Privacy Policies and SDK at once. As you might recall, GDPR.
More About Advertising
JULY 29, 2021
The latest Advertising Association/WARC Expenditure Report predicts that UK adspend will grow by 18.2% this year to reach a total of £27.7bn. This is an upward revision from the 15.2% rise forecast in April and includes an estimated 54.7% rise during the second quarter of the year – by far the highest on record albeit. The post UK advertising to hit record £27.7bn in 2021 - report first appeared on More About Advertising.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
EGC Group
JULY 30, 2021
One factor remains true, and was especially evident during the COVID-19 pandemic: Humans tend to question change in their daily lives. So, why shouldn't we question change in business? Frankly, working to better understand the drivers—whether among core users or within a desired user—should be an “always-on” part of your business.
Martech
JULY 30, 2021
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, it’s all about partnerships. In some cases, the partnership refers to a glorified customer-client relationship.
Smarty Ads
JULY 30, 2021
At SmartHub we love receiving feedback from our clients. Your suggestions regarding features and new functionalities are golden to us, that’s why we always appreciate it when you share with us your ideas. There’s even a button at the right top corner of your dashboard called “suggest a feature” (if.
More About Advertising
JULY 29, 2021
Now’s the time when we should take to the beaches, assuming you can get there and unseasonal floods haven’t washed it away. But it’s one of those years… Round about the time that a London Underground poster was causing a storm by Inviting us to be “beach body ready,” Wieden+Kennedy HQ was inverting such tropes. The post MAA blast from the past: W+K's take on beach-body-ready for Southern Comfort first appeared on More About Advertising.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Mediavine
JULY 29, 2021
As we shared earlier this summer, Google delayed its roadmap for phasing out support for third-party cookies, moving its own timeline back by nearly two years. Google shifted Chrome’s plan to deprecate third-party cookies because, to make a long story short, we need additional time as an industry to get it right. One component of Google’s vision for a post-cookie world is its Privacy Sandbox initiative, which aims to build technologies that protect user privacy while still allowing for eff
Martech
JULY 29, 2021
Customer data platforms have had a banner year in the first half of 2021, according to the latest report from the CDP Institute. The CDP industry has ballooned to an estimated $1.6 billion in revenue, according to the report. This includes worldwide CDP product sales, as well as CDP components within marketing suites, message delivery systems and e-commerce platforms, but doesn’t include related services or in-house data development projects.
Admixer
JULY 29, 2021
Unidentified users have very limited access to anything around the web. User identification is an essential step to providing a safe and secure web environment. But what is the User ID, and is safety the only thing it ensures? What does it have to do with advertising? What does User ID mean? User identification or […]. The post User Identification (User ID) appeared first on Admixer.Blog.
More About Advertising
JULY 29, 2021
One of the upsides of inching out of lockdown is that you now get a real, live Sir Martin Sorrell rather than a face (and voice, of course) on Zoom and here he is on a characteristic tour d’horizon with New Digital Age’s Justin Pearse at MADfest 2021. Interesting on new platforms (TikTok especially which. The post S4 Capital's Sorrell on new digital platforms, diversity and the world as he/we know it first appeared on More About Advertising.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
InMobi
JULY 28, 2021
Publishers are embracing in-app header bidding as their preferred monetization solution as advertisers have increasingly found more value in such inventory. This is a large shift from just two years ago when there was widespread scepticism on the role of header bidding in the in-app environment. It is our belief that this shift is now only going to gain steam, and we will be in a bidding-first ecosystem not before too long.
Martech
JULY 29, 2021
“Think of your website as a 24/7/365 lead generation engine,” said Lynne Capozzi, CMO of digital experience powerhouse Acquia. “It sells while you sleep. And the cost of producing website content is 62% less than traditional marketing and it generates about three times the leads.”. An internal study conducted by Acquia found that in 2020 over half of transactions with its customers were digital, said Capozzi, speaking at a recent MarTech conference.
Admixer
JULY 28, 2021
CTV is experiencing explosive growth in viewership and, at the same time, rising levels of fraud, an enormous share of misrepresented inventory, and grey media trading. To navigate these lucrative and yet treacherous waters, Admixer has gathered the most accomplished experts in CTV: Kumaran Sambandam, VP of Programmatic Sales at Unruly, Frederic Liow, Revenue and […].
More About Advertising
JULY 28, 2021
Apple, Google owner Alphabet and Microsoft raked in combined profits of neqrly $5bn a week during the second quarter of 2021, with Facebook and Amazon due to report later this week. “Digital advertising is just on fire” said one fund manager as three of Big Tech’s biggest beasts produced results 30% higher than predicted. Microsoft. The post bn a week Big Tech trio tighten hold on world's money first appeared on More About Advertising.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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