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Digital marketers tend to focus on attracting new customers to a business because they measure success by the number of new clicks they managed to drive to a site. Yet, returning customers are much more important to a business than first-time visitors. In fact, it costs 5x more to acquire new customers than it does to retain current ones and improving customer retention rates by just 5% can increase profits by 25-95%.
Norway’s Posten Norge and Oslo agency Pol are offering a new spin on the ‘Immaculate Conception’ this Christmas, featuring Mary, a comely postman and a suspiciously blond baby. POSTEN "Virgin Birth" from Filip Nilsson on Vimeo. Would probably cause a monumental stink if such a US or UK advertiser did it. Charming.
Since 2014, the Association of National Advertisers has surveyed its mostly client-side members to identify the marketing word of the year. This year the winning nomenclature is “Personalization.” Other top choices in the ANA 2019 Marketing Word of the Year voting: “equality and inclusion,” “data,” and “in-house.” “Personalization is what customers expect,” one participant in […].
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This timely display from BBH requires no explanation, and is surely causing some amusement at Westminster today. Here’s a comment from the creative team, Stuart Royall and Phil Holbrook: “This is one of those ideas you never expect the client to buy in a million years, but Burger King are no ordinary client. It was.
The world of digital advertising develops at an enormous speed. Throughout recent years, programmatic advertising has been leading the way. Emarketer reports that the percentage of programmatic among total digital display ad spending has risen from 73% to 84.8% throughout 2016-2019. Moreover, in 2020 it is expected.
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To call attention to the suffering marine animals face due to overconsumption, Sea Shepherd and agency Braaxe decided to remake the classic game ‘Operation’. Introducing ‘Operation Ocean’, where players must save a dolphin threatened by ocean waste. According to the United Nations Environment Agency, 70% of the marine plastic waste is linked to fishing equipment […].
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Christmas/holiday ads have become a kind of global Super Bowl: yes, they’re important for driving vital Christmas sales but they’ve also become the arena for big companies to show off, demonstrating that they can do it bigger and (sometimes) better. Accordingly they appear earlier and earlier. Are there any biggies left for December? Burberry maybe?
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IPA director General Paul Bainsfair on why the collateral damage of left-brain thinking will damage advertising’s long-term health and how advertisers and agencies must safeguard the future as we head into 2020 In Paul Feldwick’s entertaining and informative book on the history of modern advertising The Anatomy of Humbug he recounts that in the last.
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Some at least of the M&C Saatchi founders are showing their support/belief in the stricken agency by reportedly buying shares – David Kershaw, Jeremy Sinclair and Bill Muirhead are said to be increasing their stakes, currently 4.5 per cent each, by investing £1.3m. The quoted company, which has unveiled an £11.6m accounting black hole (it.
Celine Dion doesn’t take herself too seriously these days. How could she after an eight-year run in Las Vegas and a carpool karaoke with James Corden? Plus she has her very own water park attached to her house. She’s also happy to recreate one of her most cheesy 90s videos, “It’s all coming back to.
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Time as when the CMO of Unilever was one of the two most powerful people in marketing alongside that of rival Procter & Gamble but that’s, arguably, no longer the case as both legacy FMCG businesses adjust to a radically different commercial world. But Unilever’s new chief digital and marketing officer (interesting that digital is.
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Mother, which won global praise for its FCK ad, is now in trouble for a different ad that also makes a pun on the same swear word. An ad for fast food brand KFC bearing the line “What the Cluck?” appeared at bus stops and other locations in September, and although none was placed within.
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