Single Grain

NOVEMBER 22, 2019

As the web is becoming more visual and interactive, standing out and being remembered is getting even tougher. Visual content can certainly boost engagement and brand memorability, but only if you create an effective visual marketing strategy. First and foremost, you need to start paying more attention to your article's featured image because that's what shows up in many places, strongly impacting your content visibility.

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Conversion SEO Retargeting Mobile Search 133

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NOVEMBER 22, 2019

Here’s a Christmas number from Pepsico’s FritoLay (who came up with that name?) featuring actress Anna Kendrick cramming in all FL’s many brands to the tune of ‘My Favourite Things.’ There’s also a new one from adam&evenyc with Ryan Reynolds plugging Samsung TVs, Netflix and his own Aviator gin but we won’t bore you with.

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Advertising Agency 69

AdPulp

NOVEMBER 21, 2019

Quick. In a sentence tell me what your agency is all about. Come on, we don’t have all day. Ad People Can’t Seem To Sum Themselves Up Darren Woolley is the founder and global chief executive of TrintityP3, an independent global marketing management consulting company. Q. A what? A. He’s a consultant. Over the past […].

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Agency Marketing 66

Smarty Ads

NOVEMBER 22, 2019

Whether you believe it or not, YouTube marketing can take your business to nauseous heights. With how popular the platform has become, YouTube now has over a billion viewers. That contains sizeable market potential waiting for you to dive in and reach out to. Marketers have leveraged YouTube to.

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eCommerce Marketing 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Single Grain

NOVEMBER 20, 2019

Siri. Alexa. Cortana. These three virtual assistants have become household names and a regular part of our daily lives. In under ten years, we’ve actually started to become reliant on our voice search assistants, turning to them to do everything from help us find a local ice cream parlor to play our favorite music to entertain us when we ask it questions like “ Do you love me?

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SEO Conversion Machine Learning Marketing 111

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NOVEMBER 22, 2019

I see that Jeremy Bullmore, one time chairman of JWT London, WPP’s in-house intellectual and celebrated agony uncle, is 90. Jeremy was the other side of JWT in its great days, the intellectual (the word is un-ignorable with Jeremy) aspect of what was London’s biggest agency, really a holding company in its own right with.

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Agency Advertising 69

InMobi

NOVEMBER 21, 2019

We are excited to announce the formation of a Customer Advisory Board for InMobi Exchange! Our flagship Customer Advisory Board features an array of forward-thinking, programmatic-first companies who will help chart the course of InMobi’s innovation as we continue our mission of providing a fully transparent, safe and data-driven programmatic marketplace.

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Ad Tech Conversion Agency 52

Single Grain

NOVEMBER 18, 2019

Whether you’re head of content marketing in a larger company, part of a lean distributed team, a solo entrepreneur or somewhere in between, scaling up is essential to brand building. According to a Content Marketing Institute survey, 64% of content marketers said their greatest educational need is understanding how to create a scalable content strategy: These content marketing tips are intended to fill that gap.

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ROI Audience SEO Click Through Rate 106

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NOVEMBER 18, 2019

MullenLowe UK is the lead agency in a big win for the Interpublic-owned agency: a number of pharma giant Bayer’s so-called “power brands” including Bepanthen, Berocca, Canesten, Elevit, Iberogast, Redoxon, Rennie and Supradyn, and integrated campaigns, digital and content for Bayer’s Consumer Health products across EMEA. MullenLowe offices in Germany, Russia, Spain and Turkey will.

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Agency Finance Advertising 68

Admixer

NOVEMBER 21, 2019

Programmatic is rapidly evolving into new formats and spreads into new channels. And most recently — to screenless media with programmatic audio advertising. According to the Interactive Advertising Bureau (IAB) review, the audio advertisement hit $2.25 billion last year against a $1.8 billion in 2017. The audience of digital radio listeners in the U.S. has […].

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Media Advertising Audience 52

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Advertising

InMobi

NOVEMBER 20, 2019

To uncover what the modern car customer looks like, we looked at the data. We used cutting-edge market research and consumer insights solution InMobi Pulse to look at some of the biggest car research properties in the U.S., along with data on how people use the mobile apps of the major automakers themselves. We first looked at the common traits of those in the U.S. who already are customers of the world’s biggest car brands.

Finance 52

Finance Audience Mobile Ads AutoMobile 52

Smarty Ads

NOVEMBER 20, 2019

Over the top advertising platforms along with mobile networks of the fifth generation (5G) are among technologies that have been developing for quite a long time.

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Advertising 52

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NOVEMBER 22, 2019

Talon continues to invest in proprietary data management platform, Ada, boosting the platform’s capabilities through a partnership with Tamoco, a sensor-driven location data network. The partnership follows Ada’s continued success in helping advertisers to accurately target OOH campaigns on actual observed behaviours, delivering clear return on investment.

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Data Management Platform Audience Advertising Ad Tech 64

Ad Beat

NOVEMBER 20, 2019

In today’s technology-first world, where information is readily accessible and attention spans continue to dwindle, brands everywhere are finding new, innovative ways to communicate with their customers. . You don’t have to dig deep to figure out why video has emerged as the dominant force in the digital marketing universe. For example, including an explanatory video on your website’s landing pages can increase conversion rates by more than 80 percent , and just by mentioning the wo

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Advertising Video Ads SEO Brand Awareness 52

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

InMobi

NOVEMBER 20, 2019

Americans drink a lot of beer - whether out with friends, watching sports or doing just about anything else. In 2018, brewers in the U.S. cranked out over 8 billion gallons of beer. There are now close to 7,500 breweries across the country, and the beer industry is now worth more than $114 billion. But, staying competitive in this market is not a foregone conclusion, especially for major U.S. beer brands.

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Audience Food Mobile Ads Ad Exchange 52

Smarty Ads

NOVEMBER 19, 2019

If you are interested in redesigning your website, search engine optimization is one of the topmost concerns that you need to think about. Preserving the organic rankings, conserving link popularity, and recycling old content are crucial. According to www.forbes.com, the ranking factors of Google keep changing. When you.

SEO 52

SEO Marketing 52

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NOVEMBER 18, 2019

KFC and agency Mother seems to be one of the happier relationships in UK adland (shouldn’t say that – hostage to fortune) and, following last year’s Christmas combat between a chicken and a turkey, this year they’ve gone for a series of short films. Bet everyone at the agency wasn’t thrilled about that. KFC UK.

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Agency 61

AdPulp

NOVEMBER 20, 2019

“Training in marketing makes marketers better. It’s the way we all improve and ultimately move the discipline of marketing forward” -Mark Ritson Mark Ritson is a Marketing Week columnist, consultant and adjunct professor at Melbourne Business School. Last year, he wrote about marketing philistinism. I didn’t see the article then, but I see it now. […].

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Marketing Agency 50

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

Single Grain

NOVEMBER 22, 2019

Instagram is now hiding likes. On November 14, 2019, Instagram announced the expansion of their world-wide test in which “you'll no longer see the total number of likes and views on photos and videos posted to Feed unless they’re your own.”: Not everyone understands why, and plenty of people aren’t happy about it. Just a little while ago, studies indicated that a little over 75% of marketers will use Instagram for advertising their brand in 2020.

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Media Marketing Brand Awareness Ad network 141

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NOVEMBER 21, 2019

Marks & Spencer’s “Go Jumpers” campaign might not have had the emotional impact of John Lewis or the cultural impact of Ikea, but it’s had a sales impact: the featured blue fairisle jumper was the retailer’s biggest selling womenswear product last week, with one sold every minute.

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Retail Agency Advertising 59

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NOVEMBER 20, 2019

WPP’s Wunderman Thompson, a big factor in CEO Mark Read’s plans for recovery at the ad giant, has taken the unusual step of appointing two global CCOs, one in London, one in Amsterdam. They are Bas Korsten in Amsterdam and Daniel Bonner in London (both below, Korsten right.) WT global CEO Mel Edwards says: “Bas.

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Finance Agency Advertising 58

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NOVEMBER 19, 2019

Does digital transformation just lead to more anxiety? Sure a few psychologists have written learned papers on the topic and it’s about to get worse as the media world and its aunt launches rival streaming services to take on Netflix – even though lots of people in the entertainment industry doubt that they’ll ever make.

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Entertainment Media Agency Advertising 58

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

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NOVEMBER 19, 2019

Adam&eveDDB’s current series for PlayStation is one of the campaigns of the year (admittedly there aren’t so many such extended efforts these days) and here’s the latest for its VR bundle. As with the others it’s dark, dark, darker. Too dark? Be nice to see one of these with a little daylight but the pyrotechnics.

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NOVEMBER 19, 2019

Indefatigable Brit tennis player Andy Murray, on his way back from a serious hip injury, has teamed with sportswear brand Castore to launch his AMC range and Williams Murray Hamm, best known as a design agency, is in the chair. Thomas Beahon, co-founder of Castore, says: “Andy’s approach to training concentrates on improving himself and.

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NOVEMBER 17, 2019

Did he or didn’t he? S4Capital’s Sir Martin Sorrell clearly had a vigorous exchange of views with Jim Prior (below), boss of his old company WPP’s Superunion brand consultancy, at the recent Web Summit in Lisbon (Sorrell had promoted Prior to be boss of then new WPP entity) but denies he slapped Prior despite reports.

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NOVEMBER 21, 2019

Spain’s Loteria de Navidad (Christmas Lottery) is also known for its ads, recently featuring some winsome albeit effective animation. Contrapunto BBDO in Madrid is taking a different tack this year, which we might call reluctant reality. Dad feels obliged to give his lottery ticket to the new boyfriend (who’s sweetened the pill a bit some.

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Agency Advertising 58

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

More About Advertising

NOVEMBER 21, 2019

Running a big ad holding company must be rather like playing whack-a-mole, except for millions of dollars. Something troublesome keeps popping up just when you think it’s business as usual (if such a state still exists in such companies.) WPP is suing the former owners of digital retail media business Triad (based in St Petersburg.

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NOVEMBER 20, 2019

The Kama Sutra doesn’t usually spring to mind when you’re looking for a mortgage but it has in the fevered imagination of Uncommon Creative Studio, with new print campaign for moprtgage broker and lender Habito, featuring work by acclaimed Israeli artist Noma Bar. Habito CEO Abba Newbery says: “Our adverts are always based on a.

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Agency Advertising 53

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NOVEMBER 20, 2019

Advertising Week has joined the ever-growing list of “supporters” abandoning Prince Andrew”s Pitch@Palace tech initiative, aimed at drumming up funds for start-ups. Andrew, AKA the Duke of York, was due to pitch up at next year’s Advertising Week Europe shindig in London. This follows his disastrous interview with BBC Newsnight’s Emily Maitlis last weekend, widely.

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Advertising Media 53

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NOVEMBER 20, 2019

S4Capital’s global growth continues apace with Sir Martin Sorrell’s self-styled new era digital and marketing services company conditionally agreeing a merger between its MediaMonks content creation business and India’s WhiteBalance, a complementary business based in Delhi. S4 opened an office in Bangalore back in February and has appointed Poran Malani as its director in India.

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Marketing 49

Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.