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“You cannot discover new oceans unless you have the courage to step away from the shore” – Nobel Prize-winning author André Gide. I read an insightful article on why the focus of a company’s (agency’s) business strategy should not be upon its competitors. The article was written by Gabor George Burt, internationally recognized expert on innovation, creativity and strategy development and the author of the book, Slingshot.
Amid all the changes in digital marketing over the past decade, social media has not only endured, but evolved each year to keep its place as one of the most powerful channels in modern marketing. But for all its promise, social media is far from easy. Constant updates, fierce competition, and rapid shifts in markets, consumer interests, privacy regulations and, of course, technology all come together in a melting pot that is as frustrating as it is potent.
I’ve parlayed my passion for freshwater and saltwater aquariums into a YouTube channel: Lush & Salty Aquariums The channel is only a few weeks old – a wee fry. But I’ve been going at it pretty hard. Labor of love. Anyway, You Tube says I need at least 100 subscribers before they’ll really lets me use the platform. Will you help a fish nerd out?
At the end of the 19th century, a prominent client lacked faith in his advertising investment. “I know half the money I spend on advertising is wasted, but I can never find out which half,” said John Wanamaker. John Wanamaker opened and operated the first department store in Philadelphia. Wanamaker also created the first price […].
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Recent media forecasts from sources such as GroupM have forecast slow but continued growth in advertising expenditure in 2020. In these reports, out of home, and more specifically, digital out of home (DOOH), has been identified as one of the main beneficiaries of this growth. This very positive outlook for the OOH medium reflects its.
Shopify is simple and easy-to-use e-commerce software that powers more than 1 million merchants. With so many online stores competing for customers, it can be hard to get the desired organic visibility for your own Shopify store. But Shopify SEO plugins can make it a whole lot easier to manage the search engine optimization of your Internet shop and thus push you ahead of your competitors in the SERPs.
As part of the 2019 year-end congressional appropriations wrap-up free-for-all, Congress adopted a new Section 642 of the Communications Act that significantly changes how a cable operator advertises and bills video subscribers. The law applies to both stand-alone video programming packages and the video portion of bundled plans that combine video programming with broadband Internet service.
As part of the 2019 year-end congressional appropriations wrap-up free-for-all, Congress adopted a new Section 642 of the Communications Act that significantly changes how a cable operator advertises and bills video subscribers. The law applies to both stand-alone video programming packages and the video portion of bundled plans that combine video programming with broadband Internet service.
Want to impress an ad geek? Buy and wear (or gift) this new “Leo Burnett, Ad Legend” t-shirt. This new t-shirt is offered by Go Ahead! Merchandise from Evanston, IL. The illustration is by Jason Walton from Portland, OR. The art was commissioned as part of my new Ad Legends Workshop. Leo Burnett left an […].
WPP’s David, named after David Ogilvy, is one of the brightest stars in WPP’s somewhat troubled creative firmament, but the Miami-based agency has been hit by a big breakaway including some of the founders, to form indie agency Gut. But David has been given a big vote of confidence by flagship client Burger King with.
Software as a service (SaaS) has been around since the 1960s , believe it or not, but only recently has it entered most people's lexicon. Also called cloud computing, SaaS is a business model in which customers pay to use software that is hosted on a remote computer. What Is SaaS? Here's a slightly more in-depth definition of SaaS : [A] software distribution model in which a third-party provider hosts applications and makes them available to customers over the Internet.
As part of the 2019 year-end congressional appropriations wrap-up free-for-all, Congress adopted a new Section 642 of the Communications Act that significantly changes how a cable operator advertises and bills video subscribers. The law applies to both stand-alone video programming packages and the video portion of bundled plans that combine video programming with broadband Internet service.
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
In the U.S. overall, what are the major chocolate consumption trends that the major players in the chocolate industry need to know about today? What does the competitive landscape really look like for the world’s biggest chocolate companies? To find out, we polled hundreds of people throughout the United States using InMobi Pulse to get their opinion.
One door opening when another closes has (nearly) always been the way in adland although one suspects there are quite a few people waiting for the next door to open as agencies – in the UK and US anyway – cut back. Racquel Chicourel, one of the senior execs at troubled M&C Saatchi who took.
Wieden+Kennedy is making its debut for the National Trust – won towards the end of last year – with a year-long online, social and print campaign hymning the National Trust’s role as an oasis of calm in a noisy, hectic world. The campaign uses some words from NT founder Octavia Hill from 1883. The NT.
Good luck to Ofcom’s Sharon White as she takes over as boss of the john Lewis Partnership when the owner of the eponymous department stores reports Christmas like for like sales down two per cent and dispenses with the service of John Lewis MD Paula Nickolds, bizarre timing as White (below), who has no retail.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Somehow or other Boots is still with us on the struggling British high street although it looks urgently in need of a retread. But people still need pharmacies.
Sir Martin Sorrell’s S4Capital has announced another “merger’ (its favoured term), this time with Mexico City’s award-winning Circus Marketing, described as a fully integrated digital agency. Circus, which also has an office in Spain, will be rolled into S4C’s content practice, headed by MediaMonks. The move boosts S4C’s LatAm presence which now boasts eight locations.
Earlier this year Virgin Media took a truly data-driven approach to creative solutions, embodying the ‘unlimiting’ power of its services with a unique UK-wide campaign that physically broke out of more Out of Home frames than ever before. Virgin Media set the challenge to relaunch its brand, with the ambition to stand out in a.
The gambling industry, unfortunately, helps to keep quite a lot of ad agencies afloat these days. Some (like Mother) take a stand and won’t pitch for betting business, but most agencies cast moral considerations aside, happy to take the money and the creative opportunities. Thankfully it looks like no agency was involved in this clear.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Vaping has become a teen scourge, and according to the Truth Initiative, 50 per cent of 15 to 24 year-olds have resolved to quit the habit this year. Truth Initiative has partnered with a bunch of TikTok influencers to start a viral movement reminiscent of the ALS Ice Bucket Challenge, which was a phenomenon in.
Hope all these animals are earning danger money: recently we had a stray deer crashing a car for GoCompare and now it’s a sheep whose life flashes before it to show off the braking capabilities of Subaru’s Forester SUV. Didn’t T-roc have a sheep too recently, maybe it was a ram. This one’s from MullenLowe.
When you hire Droga5 in New York it’s wise to hang on to your hat, which Seth Solomons, the new CMO of fitness brand Equinox is doubtless doing as the agency debuts its first work. Titled “the most selfless act of all” it’s a spin on ancient Greek time waster Narcissus and his, um, gift.
More Veganuary, this time Lucky Generals for UK restaurant chain Frankie & Benny’s with an over-optimistic PR type trying to persuade Meat Loaf to change his name to.you’re there already. This is all getting a bit out of hand, soon you won’t be able to get a carnivore platter anywhere. Do people respond to this.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Is Veganuary any better than ‘Dry January?’ Anyway it seems to have caught some imaginations, the weekend’s colour supps were full of vegan recipes. Heinz can clearly spot an opportunity so it’s running a ‘Beans Meanz Vegan’ spin on the usual as the venerable product is also vegan it seems (although many may see it.
At various times WPP, as have the other ad holding companies, has been accused of being a boys’ club but no more it seems. Mark Read’s new look empire has hired Cannes Can: Diversity Collective founder Adrianne Smith (below) as global director of inclusion and diversity (a new position) working alongside head of culture Judy.
Pepsi has a new tag line “That’s What I Like,” which may be one of those things that means far more to the company internally than consumers out there (like McDonald’s now venerable ‘I’m lovin’ it’ – don’t forget the apostrophe) but there you go. So here goes Pepsi with Goodby Silverstein & Partners (not.
Founders Frank Bryant and James Copley to assume Group COO and UK CEO roles. All part of the Talon group’s vision for a more agile service offering to drive client satisfaction and, ultimately, growth. Talon, the independent OOH agency, announces changes to the management structure of the business with founders and managing directors Frank Bryant.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
With the arrival of 2020, many people have begun their New Year’s resolutions to get healthier and lose weight. Is “diet” soda the secret to weight loss success? Not according to the Ninth Circuit, which held last week that it is not reasonable to believe that drinking “diet” soda will help in efforts to lose weight and affirmed dismissal of a false advertising lawsuit.
With the arrival of 2020, many people have begun their New Year’s resolutions to get healthier and lose weight. Is “diet” soda the secret to weight loss success? Not according to the Ninth Circuit, which held last week that it is not reasonable to believe that drinking “diet” soda will help in efforts to lose weight and affirmed dismissal of a false advertising lawsuit.
A source “close to Prince Harry” told Vanity Fair that Meghan and Harry “plan to be the royal version of the Beckhams.” Apparently, a major reason for the couple standing down from the Royal Family is so that they can “build their own Sussex Royal brand,” which they think will bring in enough income to.
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