Single Grain
OCTOBER 30, 2020
This post was updated October 2020. “Infographics don’t work anymore.” “There are too many infographics out there. How is anyone going to notice mine?”. “They are too expensive, and we just don’t see the ROI.”. If you or your boss are saying any of these statements, you aren’t wrong. Like any marketing tactic, the infographic space is now saturated.
More About Advertising
OCTOBER 27, 2020
In-content advertising company Mirriad is showing off its AI-driven skills this Halloween with ‘Night of the Living Dead Brands,’ a spin on George Romero’s famous horror flick. See how many you can spot. Mirriad's Night of the Living Dead Brands from mirriad on Vimeo. Clever all round, not least as a product demo. MAA creative.
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AdPulp
OCTOBER 29, 2020
Advertising can’t fix our largest societal problems. It can open eyes, hearts, and minds, without which no progress gets made. The following posters for the Metropolitan Transit Authority of New York contain some of the best poster art I’ve seen this year. The work from Conquistadors in Brooklyn also ranks as some of the best […]. The post Welcome to New York, The State of Respect appeared first on Adpulp.
Lemonads
OCTOBER 30, 2020
Affiliate marketing has carved out a place in the digital advertising industry because it has helped thousands of renowned brands increase sales and fuel their growth. One of the keys to success for affiliates is the ability to use multiple channels to promote an advertiser’s products or services. This means that knowledgeable marketers not only opt to purchase traffic and leverage their own platforms but also turn to social media platforms to improve the performance of their revenue-generating
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Single Grain
OCTOBER 27, 2020
Three weeks ago, my fridge started making an alarming noise ten minutes before it started to leak water down the side. I rushed straight to Lowes to look at replacements, and the sales associate told me I was lucky. “Home Depot just had their big appliance sale,” he told me. “So we had to do ours, too. Couldn’t lose any customers because they had a sale and we didn’t!”.
More About Advertising
OCTOBER 26, 2020
Surfing on the gazillions spent in the US presidential election isn’t a bad idea for a hitherto pretty low profile brand so bidet attachment Tushy is having a crack: inviting American to clean up their nether regions with water not paper. Production company is Black Powder Works. Seems kind of appropriate, especially in this election.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Advertising to Baby Boomers
OCTOBER 30, 2020
Disclaimer : Nothing much about advertising. I just can’t get all hot ’n bothered by all this pro/anti Boomer stuff. I remember not caring about it and making fun of it almost twenty-five years ago: The Anti Boomer Page Published April 8, 1997 … Here's a kid sick of hearing about Boomers -- and I don't blame him … When I was his age all I ever heard about was the Depression and WWII.
All About Advertising Law
OCTOBER 30, 2020
A case about golf and advertising was too good for us not to write about. Recently, the U.S. District Court for the Central District of California issued a tentative preliminary injunction against GolfzonDeca, Inc. for marketing its GolfBuddy rangefinder. For you non-golfers, a rangefinder is a device that tells a golfer how far they are from the hole or other point on the course. [1] Golfers continually strive for equipment that might help them lower their scores, and we are reminded of the pre
More About Advertising
OCTOBER 26, 2020
I must admit I have no idea what the TikTok fuss is all about. The service is owned by Beijing-based ByteDance, and Der Trumpf is making a big stink that the platform can be used by the Chinese government to mine users’ data. I am, however, somewhat mystified when I consider that as the majority.
AdPulp
OCTOBER 24, 2020
Negligent waste and rabid consumerism are always in. What about refurbished? Can refurbished goods ever become cool enough to scale and compete with the shiny and new? Before you answer that, consider that Americans throw away 151 million cellphones every year, and that’s just a fraction of our annual electronic waste. To slow this pace […]. The post Disruption Alert: A Whole New Way To Buy New-ish Tech appeared first on Adpulp.
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Lemonads
OCTOBER 28, 2020
The digital marketing industry is projected to generate more than 980 billion US dollars by 2025. Affiliate marketing plays an important role in the continuous growth of the digital advertising vertical, but there are many challenges that advertisers, publishers, and other stakeholders need to address before these hurdles cause irreversible damage. Digital ad fraud affects businesses in all regions and verticals, creating an imbalance that produces a ripple of negative effects.
InMobi
OCTOBER 27, 2020
In the United States, the fall and winter months are peak times for the common cold and the flu. This year, however, the cold and flu season will look very different for two main reasons: The COVID-19 pandemic adds a distinct wrinkle to the 2020-2021 cold and flu season. As the U.S. Centers for Disease Control and Prevention has noted , “Because of the COVID-19 pandemic, reducing the spread of respiratory illnesses, like flu, this fall and winter is more important than ever.” How peo
More About Advertising
OCTOBER 27, 2020
Boase Massimi Pollitt (now part of the adam&eveDDB DNA) was arguably the best TV agency: its legendary ads have previously appeared in this slot including Cadbury Smash ‘Martians,’ some for John Smiths and Pepsi. This is somewhat later – from 1987, featuring Princess Diana lookalike Paula Hamilton and directed by always-good-with-girls David Bailey.
AdPulp
OCTOBER 27, 2020
When you watch cable news the narrative on every channel is a deep division between Americans. Yet, between the talking head-filled segments, the nation’s biggest advertisers run their side of the story. Their side of the story is optimistic with a touch of realism. Walmart will never be all we need to get by. But […]. The post What’s In America’s Shopping Cart?
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Lemonads
OCTOBER 26, 2020
Becoming a successful marketer requires discipline, creativity, and a strategic approach. In addition to learning about the latest marketing trends and ad formats available, affiliates and similar professionals need to determine how to apply this knowledge in order to get the best results. Despite the fact that some professionals rely solely on first-hand experience, conducting market research can shorten the learning curve and give marketers an advantage over the competition.
InMobi
OCTOBER 27, 2020
We are pleased to announce that InMobi is now a certified demand partner on the Prebid Server. Prebid provides an open and flexible integration option for app developers and publishers looking for a fair and transparent header bidding platform. Publishers who choose to implement their own Prebid Server on the cloud and those who depend on hosted or white labelled Prebid Servers can now access InMobi demand through our adapter, available here.
More About Advertising
OCTOBER 30, 2020
Hope they’re having a fun Halloween in France (as elsewhere) as President Macron’s new lockdown clamps down. Our correspondent Serge (on his second bottle already) tells us there are massive traffic jams as people try to escape the cities. Burger King and David Madrid are doing their damndest to lift the gloom though. Does creative.
AdPulp
OCTOBER 30, 2020
At McCann Worldgroup, creativity is viewed as integral to business success. But with the industry in flux, how will the role and meaning of creativity evolve? Mark Tungate of Epica Press Club asked chief creative officer Europe Adrian Botan and chief strategy officer UK & Europe Harjot Singh. Creativity has always been the magic ingredient […].
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
All About Advertising Law
OCTOBER 30, 2020
On October 19, 2020, the Federal Trade Commission issued its annual report to Congress regarding the FTC’s efforts to protect senior citizens from fraud and abuse. In the report, the FTC noted that adults over 60 are more likely to report losing money to certain types of alleged scams, including romance scams, imposter scams, and online shopping programs.
InMobi
OCTOBER 27, 2020
Monetization SDKs are an important source of revenue for apps but integrating with the wrong SDK can cause irreparable damage to a publisher's hard work and reputation. The hard work put into building apps needs to be sustained with commensurate continual efforts to protect them from malicious activities including those that degrade user experience and that violate user privacy.
More About Advertising
OCTOBER 30, 2020
In this week’s episode, journalist John Reynolds discusses the latest news stories with Will Arnold-Baker, co-founder of Come the Glorious Day; Sally Weavers, founder, Craft Media and Ben Walker, co-founder, Who Wot Why. The trio discuss: the startling exit of Nick Emery (left) from Mindshare, the impact WFH has had on ad agencies, trends during.
More About Advertising
OCTOBER 30, 2020
In a time like this every agency needs a client who actually does well out of lockdowns and the like, such as PlayStation. And adam&eveDDB has certainly repaid the compliment with some outstanding launch ads. Here’s another, this time featuring intrepid explorers. A&E has taken gaming ads to a different level. MAA creative scale: 8.5.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
OCTOBER 28, 2020
Google UK is running a campaign to support local businesses by encouraging Google reviews. Here’s boxer Anthony Joshua hymning the (possibly) unlikely environs of Golders Green where he was brought up. By Redwood BBDO. And actress Sheridan Smith in the hitherto probably overlooked Epworth, Linconshire. Good from Redwood and Google. Like other advertisers they must.
More About Advertising
OCTOBER 28, 2020
Omnicom continues to bring up the rear among ad holding companies as they battle with the effects of Covid-19, seeing Q3 2020 organic drop 11.7%, half the drop in Q2 (24.7%) but still well behind rivals Publicis Groupe and Interpublic. WPP has yet to report. Organic revenue fell 11.4% in the U.S., 12.5% in the.
More About Advertising
OCTOBER 26, 2020
Syzygy, part-owned by WPP, has won Deliveroo’s organic perrormance and global SEO business following a competitive pitch. Dlieveroo is also reported to be reviewing its above the line account. Deliveroo is one of those companies whose value has soared in the pandemic. Syzygy will provide content, creative, customer experience, data and localisation digital services as.
More About Advertising
OCTOBER 28, 2020
Advertising Week was quick off the mark in securing an online interview with the new IPG chief, Philippe Krakowsky. He talks pretty openly about his background and his current life, and comes across as an interesting guy. He has got to be as new a breed of man as it’s possible to be if you.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
InMobi
OCTOBER 27, 2020
The holiday season always is a huge opportunity for publishers and app developers to make the best returns from their ad inventory. Advertisers and their DSPs typically rely on the last three months of the calendar year to boost annual sales and increase ad spending to reach holiday shoppers. While the pandemic has resulted in a deceleration of traditional advertising spending, overall budgets have moved over more sharply to online to target app users.
InMobi
OCTOBER 26, 2020
With festivities now in full swing, both consumers and brands are looking to make the most of their unspent budgets. This gives app marketers a rare opportunity to flex their creative powers and analytical skills, as they eagerly look towards winning the festive Indian shoppers. We partnered with our friends at Branch to share top insights on how India’s 2020 Festive Season is poised to be unlike any other.
More About Advertising
OCTOBER 25, 2020
Only a week after the launch of its new creative offering, Other, Mother London is introducing another venture, Mother Pictures, a vehicle for creating unbranded entertainment. Mark Waites, one of the founders of Mother, will lead the operation, which is kicking off with “The Leak,” a five-part series about a broken relationship. Set during lockdown.
More About Advertising
OCTOBER 29, 2020
WPP CEO Mark Read is claiming a win in the third quarter of 2020 with “just” a 7.6% fall in the like for liker revenue compared to -15,1% in Q2. Globally this metric amounted to (all minuses) 5.5% in the US, 6.5% in the UK, 1.8% in Germany 16.3% in India and a surprising 16.7%.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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