Rob Campbell
SEPTEMBER 19, 2023
Obviously I have a soft spot for Google. From cynic to Colenso, they’ve been a constant in my professional as well as personal life. They are intimately involved in so much of what I do every single day and I appreciate the possibilities they have enabled me to embrace because of them existing. I know … that sounds unbelievably gushing doesn’t it.
Adweek
SEPTEMBER 18, 2023
Despite the industry's efforts, low-quality supply continues to be a regular component of the programmatic supply chain, according to July's Jounce Media report, which found that top supply-side platforms (SSPs) often sell as much inventory from premium publishers as sub-premium. Inventory classified as sub-premium includes made-for-advertising sites, non-viewable ad placement, and inventory that could only.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Ad Rants
SEPTEMBER 18, 2023
In today's digital era, the power of social media has reshaped the landscape of communication, business, and networking. As of 2021, billions of users across the globe are actively engaging with various social media platforms daily. From a small business owner to a giant corporation, everyone is trying to utilize these platforms to the best of their ability.
Seth Godin
SEPTEMBER 20, 2023
AI is a mystery. To many, it’s a threat. It turns out that understanding a mystery not only makes it feel less like a threat, it gives us the confidence to make it into something better. I use ChatGPT4 just about every day, and I’m often surprised at how frequently it surprises me, good and bad. There’s really no good reason not to play with it, put it to work and get smart about what’s happening.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
SEPTEMBER 21, 2023
It’s no surprise to anyone that generative AI and the foundational models that support it are currently to be found at the very summit of what Gartner calls “the peak of inflated expectations” in the latest iteration of the “Gartner Hype Cycle for Artificial Intelligence.” That means they’re teetering on the precipice that could plummet them into the “trough of disillusionment.” We spoke with Afraz Jaffri, director analyst at Gartner with a focus o
Adweek
SEPTEMBER 21, 2023
Vinco Ventures, which was poised to acquire the tabloid the National Enquirer earlier this year, as well as its sister publications Globe, National Examiner and the National Enquirer U.K., has in recent months become embroiled in a saga so sensational that it could have been plucked from the pages of the Enquirer itself. Vinco Ventures.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Seth Godin
SEPTEMBER 18, 2023
Lots of people go to the beach but very few get in the water. 3,000 students go to the football game to watch 20 of their peers play. And we go to a conference to meet people and connect, and then spend most of our time hoping someone else will see us and care enough to meet us and connect. A friend just got to college and is a bit concerned that there’s not a lot to do at night.
Martech
SEPTEMBER 22, 2023
There’s a lot of talk these days about how generative AI could put people out of work. Not as much thought is given to how people could put generative AI out of work. But they could — and quite possibly will. GenAI and the foundation models on which it rests are currently at the dizzying peak of the Gartner hype cycle. If Gartner’s model is sound, those tools may be about to plunge into the “trough of disillusionment” before emerging a few years hence on a plateau of usef
Adweek
SEPTEMBER 22, 2023
Google's admission to quietly inflating ad auction prices up to 5% for search advertisers, potentially increasing them by 10% for some queries, during the U.S. v. Google antitrust trial comes as little surprise to ad buyers. According to industry execs, the 5% figure is viewed as rather conservative, and the actual inflation rate could be.
AdExchanger
SEPTEMBER 17, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Up For Sale Disney is considering selling ABC and its eight local stations. Nexstar Media Group is a The post Disney Might Sell ABC; X Turns To Google For More Programmatic Ads appeared first on AdExchanger.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Seth Godin
SEPTEMBER 19, 2023
The scam era is upon us. Aided by AI, borderless currency and the internet of things, there are more people than ever before making a living hustling to steal, impersonate, defraud and otherwise violate our trust. When the world was inconvenient, this was difficult. The banker met with you in person, so did the charitable fundraiser and your second cousin.
Martech
SEPTEMBER 18, 2023
HubSpot’s August releases include additions to its AI tools, numerous reporting and forecasting improvements, commerce updates and more. Many updates were beta-released in preparation for HubSpot’s annual conference. Save time and prevent errors with AI HubSpot released many AI capabilities in 2023. The releases for August include generative AI additions but also AI-powered data tools.
Adweek
SEPTEMBER 18, 2023
The multichannel soccer publisher Men in Blazers launched a production studio in the U.K. Monday, part of a larger bid from the company to capitalize on the growing wave of American interest in the sport by connecting domestic advertisers and European clubs to U.S. fans. The new seven-person studio, consisting of four audio and video.
AdExchanger
SEPTEMBER 20, 2023
Digital media and television have been playing by different sets of rules due to the nature of ad delivery and tracking. But these worlds are slowly colliding. The post Worlds Colliding: Evolving Models For Digital And Television Attribution appeared first on AdExchanger.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Seth Godin
SEPTEMBER 16, 2023
This is one of the great benefits of learning. It’s also a common challenge. When we get better at something, it is preceded by a moment of incompetence. In that moment, we’re not exactly sure how to do it better, but we realize that the way we’d been doing it wasn’t nearly as useful. It can be something prosaic–I learned last week that I’d been preheating my dosa pan for too long, and that’s why (paradoxically) they weren’t becoming crispy.
Martech
SEPTEMBER 18, 2023
Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Creative Guidance leverages AI to evaluate your content and offer best-practice feedback. For example, if critical information is missing from your video ad, Creative Guidance will notify you, ensuring that your campaigns are as effective as possib
Adweek
SEPTEMBER 18, 2023
When it comes to traditional TV advertising, there is no linear path to recovery. In its latest U.S. ad forecast for the fall, Magna found mostly good news for the ad sales market. After two quarters of stagnation, U.S. ad spending accelerated to a 4.4% year-over-year gain in the second quarter, and the overall market.
Exchange Wire
SEPTEMBER 21, 2023
The world of audio is changing, and the possibilities for advertisers in the space are growing. In this article, Kym Treasure, founder & CEO of Audacia Audio, delves into the significance of digital audio advertising in today's dynamic marketing [.] The post Digital Audio Advertising: A Vital Component of Your Next Multi-Channel Marketing Strategy appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Seth Godin
SEPTEMBER 21, 2023
Protests let off steam. They organize people who might not show up by creating a moment in time where there’s enough opportunity and social pressure that they participate. A protest sends a message. But almost every time, the very things that made a protest appealing mean that it fails to change much. That’s because protests are momentary, temporary and urgent.
Martech
SEPTEMBER 19, 2023
AI-powered content personalization platform Movable Ink launched new Universal Data Activation capabilities that allow marketers to create personalized experiences across email and mobile channels. “With Movable Ink, marketers can finally unlock the full potential of their marketing stack, leveraging data — from wherever it lives — to dynamically personalize content for every customer, across any touchpoint,” said Movable Ink CEO and co-founder Vivek Sharma, in a release.
Adweek
SEPTEMBER 18, 2023
Ahead of the release of Apple's iPhone 15 on Sept. 22, Verizon partnered with musician J Balvin to launch Catch My iPhone, an augmented reality game and sweepstakes featuring a giant animated version of the singer. The Catch My iPhone AR game can be played by visiting Verizon's website or clicking the link in the.
AdExchanger
SEPTEMBER 21, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rage Against The ML Google and Meta are all-in on machine-learning-based ad products that assign creative and optimization The post Hello? Is Anybody There?; Who Needs Friends When You Have Frenemies appeared first on AdExchanger.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Seth Godin
SEPTEMBER 22, 2023
“Yes” is magical. It brings possibility and forward motion. But it’s almost impossible without “no” and no can be just as frightening. First, there’s the no of “I can’t go for that.” The no of refusing to race to the bottom, the no of avoiding the selfish hustle, the no of walking away from instincts or shortcuts that strip others of dignity and possibility.
Martech
SEPTEMBER 20, 2023
Katya Moskalenko, product marketing manager at London-based Measure Protocol, is sounding the alarm that artificial intelligence might have a negative impact on the existing gender gap in the tech industry. Although it creates a world of exciting possibilities, it also creates — almost inherently — risks of bias and exclusion. Avoiding those traps, she told us, will require “a whole chain of decisions and strategies such as ensuring diverse datasets, ensuring diverse teams, ensuring ethica
Adweek
SEPTEMBER 21, 2023
A team of fresh-faced superheroes assemble, united by a single mission. As they advance toward their end goal, they battle obstacles with some moral support from Groot, before thwarting a villain and coming face to face with their mysterious boss, Jane Lynch, in a dramatic final summit. No, this isn't the new Marvel movie. It's.
AdExchanger
SEPTEMBER 21, 2023
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: Back To School appeared first on AdExchanger.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Seth Godin
SEPTEMBER 17, 2023
A phrase that’s been showing up recently is, “no pressure.” It usually comes in a pitch letter of some sort, written by someone who isn’t in a position to exert any pressure. So why say it? It’s a bit like, “while supplies last.” And “to be honest…” which is perhaps the most self-negating of the three.
Martech
SEPTEMBER 18, 2023
John Leonelli is head of sales, B2B Americas, at Babbel, a company that provides subscription-based language learning software and an e-learning platform. Founded in Berlin, Germany in 2008, the company started a European business-focused division five years ago. They recently moved into the American market, where companies of all sizes are looking for help with Spanish-to-English and English-to-Spanish language skills.
Adweek
SEPTEMBER 18, 2023
From unconventional full-funnel strategies to novel uses of artificial intelligence to provocative creative campaigns, B2B marketers are increasingly shaking off the notion that their style of marketing is staid and risk-averse. What we've found is they are wildly inventive, innovating at scale, transforming their industry and setting the tone for their B2C counterparts.
AdExchanger
SEPTEMBER 21, 2023
The livestreaming platform Caffeine, which launched as a Twitch competitor, pivoted to zero in on live sports and competitions by partnering up with sports leagues. The post Caffeine Shoots Its Shot With Live Sports appeared first on AdExchanger.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Expert insights. Personalized for you.
67 
Let's personalize your content