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NOVEMBER 1, 2017
If you’d suggested a couple of years ago that MDC Partners, which includes Anomaly, 72andSunny, KBS and CP+B, would show a clean pair of heels to its marcoms rivals you’d have been directed to the nearest rehab unit. But, under new CEO Scott Kauffman (left) who replaced colourful founder miles Nadal a couple of years.
AdPulp
OCTOBER 31, 2017
Paywalls are a huge turn-off. So why do publishers, including Adpulp, put them in the reader’s way? Because content is a commodity and publishers of every variety are barely scraping by, that’s why. According to Digiday, “third-party micropayments — in the United States at least — have flopped.” I find the pronouncement a bit harsh […].
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All About Advertising Law
NOVEMBER 2, 2017
We’re excited to plug an event that our client Made Safe is hosting next week (November 8) in New York City with the Good Housekeeping Institute. Made Safe, which works with companies to certify that their products do not contain ingredients known or suspected to harm human health, is partnering with Good Housekeeping for a daylong summit focused on how brands can maximize their sustainability efforts.
Advertising to Baby Boomers
OCTOBER 30, 2017
Tweet/retweet from Kevin Lavery : The Sell! Sell! Blog by Richard Shotton … It reminded me of one of my favourite quotes, from Howard Gossage: "People read what interests them, sometimes it's an ad". It’s what I’ve been saying for years (but not quite as long as Howard Gossage, John Caples, David Ogilvy, I’ll stop here or this post will end up being long long copy).
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
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NOVEMBER 3, 2017
Nice to see AMV BBDO returning to form after its Currys PC World road crash with this for Mars’ GoodnessKNOWS, its first new choc brand in 20 years it seems. GoodnessKNOWS contributes ten per cent of profits to good causes to from each sale. Be better if it was revenue, but never mind. The campaign’s.
AdPulp
NOVEMBER 2, 2017
If you haven’t yet had to good fortune to read BadMen: How Advertising Went From A Minor Annoyance To A Major Menace by Bob Hoffman—his “frightening and highly entertaining look into the hidden, corrupt, and dangerous world of online advertising”—may I suggest an audio preview on the topic, care of Radio New Zealand? “There is […].
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
NOVEMBER 1, 2017
October offered some rich pickings in the best ads stakes (not all ads). Buzzman’s fart epic for Ubisoft/South Park. Nobody would do this better. WCRS for Warburtons. Wondered if this one would last. It does. Less is more for McDonald’s from TBWA Paris. Some BBH brilliance for Audi. And last, but not least, adam&eveDDB for.
More About Advertising
NOVEMBER 3, 2017
Mars animal feed brand Purina Mills is donating a dollar per pack (bale?) to look after retired horses so this, in a way, is a B2B ad. The Martin Agency usually finds a way with the most unpromising task and goes straight for the heart here – with a poem from one Jess Vee about.
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OCTOBER 30, 2017
Has the Guardian finally found a viable future as a crowd-funded news organisation? Readers of Guardian online will have noticed bits in yellow at the bottom of each story saying “while you’re here,” inviting you to send money to support the paper in its crusade not to succumb to the dreaded paywall. And stem its.
More About Advertising
OCTOBER 31, 2017
UK ad expenditure grew 3.7 per cent to 10.8bn during the first half of 2017 according to new Advertising Association/WARC figures, the highest six-monthly total since records began in 1982. AA and WARC are upgrading their 2017 annual forecast to 3.1 per cent growth and a total of £22bn. Which makes predictions of post-Brexit vote.
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More About Advertising
NOVEMBER 2, 2017
They do warn you against working with children and animals, maybe your own staff should join the list of terrors. That’s who appears in Currys PC World’s new Christmas campaign from AMV BBDO (as they have in other ads over the year), demonstrating the products at home they sell in store. You get the idea.
More About Advertising
NOVEMBER 2, 2017
Ride-hailing giant Uber is looking for both a global creative agency and a media agency according to a report in Adweek. Uber uses BBH in the UK and Deutsch in the US, neither of which have big global networks although they’re part of Publicis Groupe and IPG respectively. Uber is busily trying to clean up.
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NOVEMBER 2, 2017
A tidal wave of Christmas ads are on their way – Argos on Friday, John Lewis and Sainsbury’s next week – so it’s not a bad idea from Canon to get in early with what it calls a winter campaign, from VCCP. It’s a continuation of this summer’s ‘live for the story,’ shot by David.
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NOVEMBER 1, 2017
The biggest European account win of last year was The&Partnership landing £150m Toyota Europe creative and media to add to its Lexus business, no mean task for an agency – dubbed Team Toyota – that needed to set up a European network from scratch. Seems to be hitting its stride though with two campaigns, both.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
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OCTOBER 31, 2017
Here’s a powerful new ad for Oxfam, by Don’t Panic. Yesterday we had a scary Halloween number from VML for homeless charity Spitalfields Crypt Trust, this one has its moments too. A tour de force from Stink Films’ Tom Green. But.we know that tax-dodging companies rob everybody apart from themselves but is this a touch.
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OCTOBER 31, 2017
Mother Holdings and Singapore-based The Secret Little Agency (TSLA) are in advanced negotiations to form a partnership in the Far East. On completion the deal will result in a joint venture between both companies in Shanghai – Mother Shanghai – and a global strategic partnership between TSLA Singapore and Mother. The intention is to forge.
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OCTOBER 31, 2017
Country managers are popping up all over the holding company landscape and they seem to be a different breed, for good or ill. Dentsu Aegis has sprung what’s probably the biggest surprise so far by choosing Mother founder Stef Calcraft as its new UK and Ireland boss, replacing Tracy De Groose. De Groose, though, was.
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OCTOBER 31, 2017
WPP remained stuck in the mire in 2017 Q3 with reported revenue up just 1.1 per cent at £3.649bn, O.8 per cent in dollars and down 4.2 per cent in euros. In constant currencies revenue fell 0.4 per cent with like-for-like revenue down two per cent. Third quarter constant currency net sales, WPP’s version of.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
OCTOBER 30, 2017
Diversity/inclusivity, there’s no escaping it. Not that we should of course but sometimes it pops up and you miss it. When I saw this new Mother ad for IKEA I didn’t get it – ‘Hooray! To the Wonderful Everyday’ but what’s it trying to say? Little things mean a lot but is that worth a.
More About Advertising
OCTOBER 30, 2017
All of a sudden the outlook is looking rather better for mid-sized marcoms companies. For years they’ve had sand kicked in their faces by the marcoms giants but now these behemoths are under pressure with clients, finally, willing to consider alternatives. In particular ones that don’t rely on media agencies for the bulk of their.
AdPulp
NOVEMBER 1, 2017
GEICO is a heavy advertiser. The Berkshire-Hathaway owned insurance company drops a lot of money into the TV advertising bucket every year because they see a return on investment. That’s the way of Warren. Thankfully, GEICO’s ad agency, The Martin Agency in Richmond, VA continues to find new and different ways to pitch and amuse […].
AdPulp
OCTOBER 28, 2017
“We need a digital economy where our data and our attention is not for sale to the highest bidding authoritarian or demagogue.” -Zeynep Tufekci What has the digital ad man wrought when the same algorithms companies like Facebook, Google and Amazon use to get you to click on ads are also used to organize your […]. The post Digital Advertising’s Frankenstein Is Wreaking Havoc and Damaging Democracy appeared first on Adpulp.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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NOVEMBER 3, 2017
Argos, now owned by Sainsbury’s, is manfully battling the mighty Amazon in the delivery stakes. So, according to agency CHI&Partners, it’s super speedy – ‘Go Argos.’ And, as it’s Christmas, Santa’s little helpers (elves, gnomes?) are working their socks off to make sure we get what we want – or something anyway.
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NOVEMBER 3, 2017
Asda has produced some right old Christmas clunkers in its time but – maybe the early morning mulled wine is getting to me – Saatchi & Saatchi has produced a winning effort this time around, a visit to Asda’s Victorian HQ to see its various goodies in the course of construction. Similar in a way.
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NOVEMBER 3, 2017
Do hobbits fall in love? No, because their mobile data runs out. Let’s try again. Martin Freeman, who plays hobbit Bilbo Baggins (and Sherlock’s Dr Watson) has been bumbling through a series of ads for Vodafone this year, courtesy of new agency Ogilvy & Mather. Some have been OK, others less so. There’s only so.
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NOVEMBER 2, 2017
I see that PG Tips, now owned by Unilever, is reviewing its business at Mother. Unilever is busily slashing budgets all over the place and going in-house so this may not be quite the plum account it once was. And when did you last see a good Unilever ad – can’t think of one. Dove.
Advertiser: ZoomInfo
In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.
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NOVEMBER 2, 2017
Read the other day that a biscuit company, I think it was, was planning a switch to “purpose-driven” marketing. Biscuits! Here’s a new campaign for Albert Bartlett Rooster potatoes from Holmes Hobbs Marcantonio that takes you back to the days when advertisers tried to build brands to sell more stuff. Won’t bother the D&AD jury.
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NOVEMBER 2, 2017
WPP’s dispute with Japanese agency ADK and putative new owner Bain Capital is heading to court, as it was always likely to. WPP owns 24 per cent of Japan’s third largest agency and, along with some other shareholders, thinks Bain’s $1.3bn offer is too low. It also says that ADK has no right to end.
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OCTOBER 30, 2017
Jacob’s Creek Double Barrel is a shiraz wine matured in whisky barrels, fair enough and it’s no doubt very nice. Owner Pernod Ricard is launching its first global campaign through AnalogFolk, majoring, as these things do, on its supposed heritage. With a voiceover from Aussie actor Chris Hemsworth of Thor fame. So everyone is struggling.
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OCTOBER 30, 2017
Pretty resistant to Halloween but lots of people (kids) seem to love it. This Halloween agency VML is supporting the Spitalfields Crypt Trust – which helps homeless people in East London – with this film The Killer 360 by Tom Stoddart (VR and all that if you have the kit) that may scare the living.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
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