Single Grain
MARCH 25, 2020
UPDATED! This post on conversion rate optimization has been updated for 2020! Conversion rate optimization is quickly becoming one of the most popular marketing tactics for 2020. Why? Because it’s one of very few marketing strategies that can increase your sales without spending more on advertising and content marketing. What is conversion rate optimization?
More About Advertising
MARCH 24, 2020
Coca-Cola is doing its bit to promote social distancing with some tweaks to its sacred logo in Times Square, via McCann Argentina. McDonald’s is separating its arches on some social media. Burger King, inevitably, is doing its bit too. And Sid Lee Paris for “intimacy” brand Skyn. A little too blunt perhaps. Good to see.
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AdPulp
MARCH 27, 2020
Chaco, the outdoor lifestyle footwear brand, has shifted the focus of its Michigan-based ReChaco factory and mobile factory bus from sandal repairs and product customization to the production of face masks and other critical protective equipment needed by healthcare and other first responders working through the COVID-19 pandemic. After Michigan issued a statewide stay at […].
illumin
MARCH 26, 2020
There is widespread panic among advertisers to stop media and advertising spend as consumers self-isolate. The logic is simple – if nobody is traveling or out shopping, why advertise? While consumer behavior in North America over the past couple weeks has clearly shifted in ways not seen since World War II, we cannot […]. The post Do We Need Advertising During The COVID-19 Pandemic?
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Single Grain
MARCH 23, 2020
Wouldn’t it be nice if you could get keyword ideas for your content or your PPC campaigns without having to spend money on an expensive keyword tool? Well, you can do exactly that with Google Keyword Planner, a free keyword research tool offered by Google, that helps you: Get new keyword ideas for both new content and your Google Ads. Get average monthly searches for keywords that interest you.
More About Advertising
MARCH 27, 2020
In the current times it is more important than ever to find moments of joy, so I have specifically chosen the three ads that, no matter how many times I watch them, make me smile and remind me of the brilliance of our industry and our power to reach people emotionally. CHANEL: COCO MADEMOISELLE I.
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Gods of Advertising
MARCH 21, 2020
The bar nearest your apartment you made a second home. There, you wrote ad copy and composed lousy poetry, an incoherent first novel. But mostly you drank, with others like you or, even better, a woman, drunk too, attracted by your worn leather chapbooks and the romantic person they implied. You drank until they turned on the lights, sending you out into the streets.
All About Advertising Law
MARCH 25, 2020
While the full economic impact of COVID-19 is unknown, the demand—and need— for jobs and work that can be performed from home certainly will increase. Companies offering opportunities to potentially earn income working from home are likely to see an influx in consumer interest—and, of course, likely to ramp up advertising. The FTC always has actively policed the industry, given the challenges inherent in substantiating earnings claims, and will continue to do so during the pandemic.
More About Advertising
MARCH 27, 2020
The BBC’s doing its bit of help us through the crisis with four vintage clips advising us to stay at home. Politely in the case of Miranda. Less so with Alastair Campbell, sorry Peter Capaldi’s Malcolm Tucker from The Thick of It. Now that’s the smack of firm management we need in a crisis. BBC.
AdPulp
MARCH 21, 2020
People are getting sick from COVID-19. The disease is spreading fast, the death toll is on the rise, and people all over the Earth are “sheltering in place.” It’s a scary, difficult situation for everyone, but thankfully some people and some companies have immense resources, which they’re willing to use for the public good. “Coca-Cola […].
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Gods of Advertising
MARCH 26, 2020
You look at the clock. Only ten minutes left in your share. And you still haven’t gotten to what it’s like now, the good part. Even so your lead was not absent of hope. That flicker of awareness… that distant horizon. Your drunkalog now, like your drinking then, could not hide it completely. It was in your eyes. Bill Wilson wrote, “Few people will sincerely try to practice the AA program unless they have truly hit bottom.
Lemonads
MARCH 27, 2020
From January 27 to January 29 2020, one of the best affiliates trade show and conferences in the industry took place: the Affiliate Summit West 2020 in Las Vegas. An event that lemonads could not miss. Our team was there to show our platform and answer all the questions publishers and advertisers had regarding lemonads. What is the Affiliate Summit West ?
More About Advertising
MARCH 23, 2020
You produce, rather cleverly, what you hope will be a TV-friendly brand ‘mascot’ and audiences unexpectedly go through the roof. Trouble is…can you buy the stuff? Homebase and agency Atomic’s new campaign, aiming to cash in on Easter sunshine and fun in the garden, breaks today. Featuring brand mascot Gary the tortoise (who looks pretty.
AdPulp
MARCH 23, 2020
People who make advertising their profession are often optimistic and idealistic. I think this is a great way to be, as long as it doesn’t cloud your vision. There is a time for optimism and a time for realistic assessments of reality. And pandemic or no, clouded thinking mixed with delusions of grandeur are bad […]. The post To Survive the Adpocalypse, Run All the Scenarios and Act with Humility appeared first on Adpulp.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
All About Advertising Law
MARCH 26, 2020
We’ve all seen the COVID-19 fall-out in the past few weeks—indeed, we’ve all lived the fall-out. But the promotions, events, and hospitality industry has been particularly hard-hit by the recent restrictions on public gatherings and travel. From Coachella to SXSW to the Olympics, events around the globe have been cancelled, rescheduled, or postponed —sometimes indefinitely—due to the pandemic.
InMobi
MARCH 25, 2020
Throughout February and March, the novel coronavirus has quickly spread throughout the U.S., causing sudden disruption to everyday life. To get a sense of the ways in which it is impacting Americans, InMobi ran a mobile survey using InMobi Pulse, InMobi’s mobile market research solution. The survey ran from March 19-22 and reached more than 2,500 people across the country.
More About Advertising
MARCH 27, 2020
In times of crisis as we are seeing with the Covid-19 pandemic, brands are wondering how to best invest their marketing efforts and which decisions will positively or negatively affect their business and reputations. Some things go without saying, like adjusting messaging, programs and services to support your brand role and rethinking the media mix.
AdPulp
MARCH 25, 2020
Bud Light wants to help America’s bars and restaurants survive. To help consumers locate bars and restaurants across the country that are #OpenForTakeout, the brewer is launching a new resource at BudLight.com/OpenForTakeout. Bar and restaurant owners and operators can sign up now and be listed soon. I don’t know what percentage of the brand’s sales […].
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Lemonads
MARCH 25, 2020
If you’re chasing the next level of success, you need to meet the right people. You won’t get too far in affiliate marketing - nor in any industry without business awareness, contacts, and insights into the most up-to-date trends. If you wish to get a full package at once, think about visiting some of the most recognized affiliate marketing events in the world.
Smarty Ads
MARCH 24, 2020
In a world led by tech giants and multi-billion advertising empires, small business advertising can be quite a challenging task, especially if one wants to compete with larger companies. Although your marketing budget might be somewhat smaller than that of bigger businesses, with the right ideas and precise strategy you.
More About Advertising
MARCH 26, 2020
Are agencies doing their bit in the Covid-19 crisis? WPP CEO Mark Read (below) thinks they are. Writing this week he said: “At WPP, we are working with international health authorities to promote effective handwashing, and we have offered our resources to the UK government to assist the effort in Britain. Wavemaker (a WPP media.
AdPulp
MARCH 26, 2020
How are you feeling about the future of your agency and your job? Or if you’re primarily an independent contractor, what is your outlook? I am hearing anecdotally from friends in the business that things look pretty bleak on the horizon. Then there are the press reports to weigh, which I will now do… Let’s […]. The post Ad Biz Is Facing Dire Outlooks for 2020 Revenue, New Business, and Jobs appeared first on Adpulp.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Lemonads
MARCH 23, 2020
You want to promote a product? Are you frustrated with your campaign results? You want to grow your prospect list? Effective landing pages are the core business of a successful online marketing campaign. They are huge difference-makers in the business. Without them, marketers would be much more limited in their ability to convert website visitors into leads - and therefore, generate conversions.
Gods of Advertising
MARCH 23, 2020
Sanity? It was the tiny burning ember that never died out, no matter how much booze you poured on it. Lord knows you tried. Then came the big jobs, fancy homes, a wife and baby. And you: the functioning alcoholic. Holed up in your den, full of vodka and opiates, bluntly staring at the computer screen, the white-blue of it, the useless words you had written.
More About Advertising
MARCH 22, 2020
Mother’s Day is said to have been invented by Hallmark Cards in 1920 but this manufactured event has taken on a more significant meaning, in the UK at least, with the Covid-19 virus wreaking its havoc. PM Boris Johnson, who may be gaining a rather surer touch (not there yet Boris) has been telling us.
AdPulp
MARCH 22, 2020
Let’s look at the winners. There are always winners. No matter what. Blue Apron’s Stock Is On Fire Right now, Blue Apron is a winner. Shares of Blue Apron jumped over 100 percent Monday afternoon after seven counties in the Bay Area announced shelter-in-place orders. Its stock jumped another 70 percent on Tuesday amid several […]. The post An Upside for Some: Food Preparation, Meal and Grocery Delivery Businesses All Soaring appeared first on Adpulp.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Lemonads
MARCH 23, 2020
You’ve probably seen sweepstakes countless times. But did you know that sweepstakes offers are one of the most interesting offers in affiliate marketing? Everyone, whether they’re rich or poor, wants to get things for free, that is why sweepstakes are so popular today. All you need to do is give over some basic details such as your name and email address and you are entered into a draw to win a great prize.
Toronto AdOps
MARCH 25, 2020
Hello TAO Community! During these unprecedented times, we wanted to reach out to you and let you know we are still here for you! Here are some helpful tips while Working Remotely to stay connected and to stay Sane! Especially if you are new to the WFH life! Establish Communication. Video Chat will become your new life! Organize Video Chats for 1:1’s and team calls.
More About Advertising
MARCH 27, 2020
How are we to assess the fortunes – and management – of the big ad holding companies over the next few months? Companies of all shapes and sizes are set to struggle with the Covid-19 outbreak of course, with a few exceptions such as, presumably, supermarkets. Commercial pillars like airlines are demanding bailouts (somewhat cheekily.
AdPulp
MARCH 24, 2020
Loneliness. Along with the spread of deadly disease, and the global economic impacts from the spread, loneliness is a real problem. The following public service announcement illustrates the hard truths of our situation today—if you’re dating, and you do not live together, you can look (and smile and sext and so on) but you can’t […].
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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