Single Grain
DECEMBER 15, 2020
Launching a marketing campaign without tracking its performance is just like a buying car with a punctured tire. It will not get you anywhere. Therefore, reviewing the campaign and tracking the metrics are important aspects of any email marketing strategy. This gives you an insight into how subscribers are resonating with the campaign and helps you optimize it based on numbers , not hunches.
The Ad Tech Blog
DECEMBER 12, 2020
If you are familiar with Segment’s AWS million-dollar cost issue , you know that not monitoring your infra costs is a huge mistake. AWS has a solution for this: Budgets. These are 4 steps you can take to create a budget and set up a Slack alarm: 1) Create a budget Go to your Billing console, then click on Budgets and then click on “Create budget.” Choose the Cost budget option.
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More About Advertising
DECEMBER 16, 2020
Following the testing environment of 2020, Out of Home has adapted to the challenges of reaching consumers on the move. Audiences have shifted rather than disappeared and have shown an appetite for social mobility that will continue into 2021. Strong development factors in digital OOH inventory, audience data, automation and effectiveness leaves OOH well placed.
Smarty Ads
DECEMBER 15, 2020
In today’s world advertising is not limited to broadcasting one offer in front of huge crowds - there are numerous marketing strategies and techniques, each serving its own purpose. It is a complex process that requires great expertise and understanding of one’s audiences. To create an effective programmatic ads.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
AdPulp
DECEMBER 16, 2020
2020 has been a difficult year for many people working in advertising. Hundreds of thousands of people had to learn to work remotely, practically overnight. Many agencies lost accounts and consequently, many people lost their jobs. Yet, even with these stiffest of headwinds, the industry’s best creative outputs are as good as anything I’ve seen […].
illumin
DECEMBER 15, 2020
For most people, 2020 was characterized by a series of tragic events that forced us to reset, adapt and pick ourselves back up. We waited and listened, thanking our healthcare heroes, delivery workers, teachers, and that new virtual fitness coach to name a few. Somewhere along the way, brands decided to inspire and gave us […]. The post When In Doubt, Inspire!
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
InMobi
DECEMBER 17, 2020
As part of the Mobile Ventures Summit series, Robyn Meyers, VP Sales & Brand Partnerships – West Coast at InMobi, drives the conversation about ‘Navigating Change & Preparing For The Future’ with Adam Miller, Director of User Acquisition at Postmates. They discuss mobile loyalty, IDFA, and what Postmates is doing in the User Acquisition space as we move forward into 2021.
AdPulp
DECEMBER 15, 2020
One of the biggest business headlines of 2020: Salesforce just purchased Slack, a work messaging app, for $27.7 billion. According to Seeking Alpha: “Tech companies have had a phenomenal year and Salesforce is no different. Its shares are up 100% since the lows experienced at the start of March. There are good reasons for this. […]. The post This Is A CRM.
Lemonads
DECEMBER 16, 2020
Even before the creation of the internet, companies had to develop creative ways to promote their goods and services. Some of these promotion schemes were quickly dropped by modern marketers, but a few of them have survived the test of time. Sweepstakes are a great example of a type of promotion that’s been around for decades and can be marketed through physical and digital channels alike.
More About Advertising
DECEMBER 15, 2020
2020 was a particularly challenging year for the ad holding companies, pre-pandemic already facing challenges from the big consultancies – most notably Accenture, now armed with Droga5 – and the rush to digital and consequent hit on margins. For the most part they’ve come out better than expected. Mark Read continued his revolution at WPP.
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Spoton Digital Media
DECEMBER 16, 2020
As our team reflected on this year, a common observation of success surfaced -- consistency. When we align well with clients, we find we are receiving valuable feedback from their teams to keep our processes moving along in a timely manner. We find marketing efforts to feel fluid, with room for creative adjustments based on frequent collection of new data points.
AdPulp
DECEMBER 13, 2020
This is a call to action: Enter Food Euphoria. The call comes from Farmdrop, an online grocer in England that delivers fresh organic produce and “everyday groceries” using electric delivery vehicles. During the COVID-19 pandemic, Farmdrop sales have skyrocketed. Consequently, the company has been able to help keep smaller farms and producers up and running […].
Lemonads
DECEMBER 16, 2020
It doesn’t matter if you’re an established publisher or a media buyer that’s just learning the ropes, the affiliate’s journey is never-ending. In addition to keeping up with consumer trends, affiliate marketers also have to identify the networks that give them the best chances of success. But, as you probably know already, there are hundreds of different ad networks to choose from -- but not all of these offer quality users or engaged visitors.
More About Advertising
DECEMBER 17, 2020
For too long there has been a disconnect between two major functions in digital advertising – the ad creators and the media planners. Traditionally, the creators cook up a suite of ad creatives, ring the bell for the planning team to serve, then clean up and move on to the next dish. But, when 70%. The post Christianne Wahl of VidMob: why creatives and media planners need to work better together first appeared on More About Advertising.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
All About Advertising Law
DECEMBER 15, 2020
As the payments industry continues to evolve at a lightning pace, one of the newest developments is the ability for payments companies to leverage card network services to “push” payments to cardholders. Earlier this year, the technology gained attention as a potentially safe and efficient way to transfer funds in response to the challenges presented by the COVID-19 pandemic.
InMobi
DECEMBER 14, 2020
People of Latinx heritage are one of the fastest growing segments of the overall population of the United States. According to the Pew Research Center , over half of the nation's total population growth came from people of Hispanic/Latinx heritage. All told, 18% of the entire U.S. population now identifies as Hispanic and/or Latinx. And this growing population also represents an increasingly enticing consumer base for brands to reach.
Lemonads
DECEMBER 13, 2020
Every marketer worth his or her salt can recognize the power of social media platforms and the connections these networks allow you to build with your audience. A decade ago, Facebook was one of the only globally-recognized networks, but a lot has changed since. Today, consumers can choose from a huge collection of specialized networks that focus on one major feature, like Snapchat.
More About Advertising
DECEMBER 17, 2020
Online casino platforms have been growing at a rapid pace since they have been legalized back in 1994. The rapid growth of the internet and technology in general has significantly contributed to their evolution to the point that now, they can be found all over the web. The internet and mobile phones have pushed this. The post The growth of online casino platforms first appeared on More About Advertising.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
All About Advertising Law
DECEMBER 14, 2020
With much of the economy disrupted as a result of the COVID-19 pandemic, one area that continues to grow is automated clearing house (ACH) payments, according to data recently released by Nacha, the non-profit that governs ACH payments. While the recent jump in ACH volume was driven in part by the delivery of federal stimulus payments, it is reflective of a longer term trend of growth in the industry, as ACH becomes increasingly popular for consumer bill payment (rent and utilities), health care
InMobi
DECEMBER 15, 2020
Social media platforms have been all over the news in 2020 as a result of international and presidential politics. And not only have the social platforms themselves been making headlines, but many Americans have been turning to these apps to stay in touch with others and learn more about the world while they are largely stuck at home. To get a better sense of who have been downloading social media apps in 2020, we turned to the data.
Lemonads
DECEMBER 13, 2020
If you’re familiar with affiliate marketing and how the industry works, you know the importance of choosing the right offer. The affiliate program you select will dictate a variety of crucial elements within your campaign. However, there are a few different ways you can track down the best programs, so you need to understand the options you have available to determine which one is the right one for you.
More About Advertising
DECEMBER 17, 2020
WPP is updating investors and analysts today but the menu gives a pretty clear idea of CEO Mark Read’s plans and expectations. Under Strategic Goals we have: *Return core Communications business to sustainable growth. *Expand further into high-growth areas of Commerce, Experience and Technology – from 25% of our business today to 40% by 2025.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
DECEMBER 17, 2020
The Week has appointed Uncommon to help create a more meaningful presence in culture for the magazine, in a brief that covers the UK and the US. A campaign is set to launch next year. Uncommon won the business after a competitive pitch, adding to its growing portfolio of media accounts that now includes The. The post Uncommon wins 'The Week' strategy and creative assignment in the US and UK first appeared on More About Advertising.
More About Advertising
DECEMBER 14, 2020
Audio is fashionable at the moment and industry veteran P&G’s Braun is relaunching its Braun Audio brand globally with the first bits of new kit for 30 years. The campaign from The Wild features “synesthetic” artist Jake-Andrew Nason creating a visual representation of musician Tokio Myers’ music, enabled by new Braun Audio LE speakers.
More About Advertising
DECEMBER 18, 2020
Heinz has been making family-friendly ads since well into the last century: sometimes there’s the temptation to twist the formula as far as it will go and then a bit. Here’s a UK effort from 2002 (no idea who did it – the now extinct Dorlands?) which just about keeps the show on the road. The post MAA blast from the past: wholesome(ish) Heinz Ketchup first appeared on More About Advertising.
More About Advertising
DECEMBER 18, 2020
Procter & Gamble has revealed its determination to ‘Lead with Love’ in 2021, 2,021 “acts of good” throughout the year for Covid-related causes. The campaign is spearheaded by a film proposing love as one of eight emotions displayed by babies. By Dentsu Mcgarrybowen from an idea of Wieden+Kenedy’s it seems (bet there wasn’t too much.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
DECEMBER 16, 2020
Carat UK CEO Jo Sutherland is reportedly “stepping down” as CEO – announced in a memo – and she won’t be the only person seeking new pastures as we venture into this strangest of holiday seasons. The turn of the year always sees a string of top level departures (others too of course) and this.
More About Advertising
DECEMBER 16, 2020
Companies are using different marketing tactics in the UK’s never-ending almost-lockdowns and premium brand Silent Pool Gin has been using hyperlocal media company Pintarget to target wealthy consumers through Sky Adsmart. Pintarget MD Charlie Makin says: “Adventurous gin lovers want to try something new at home for Christmas. We brokered an offer with Sky to.
More About Advertising
DECEMBER 14, 2020
Tech companies have never been closer to taking over the commercial/social world (some might say they have done already) but also never been under such fire from legislators, especially in the US. Goodness knows much the likes of Apple and Google (and Amazon) spend on above-the-line advertising but it probably dwarfs what most consumer goods.
More About Advertising
DECEMBER 17, 2020
In the week that Unicef has come to the UK to work with hungry children, here’s yet another reminder that global we all benefit from global co-operation. Médecins du Monde is present in 39 countries — including the UK — and here is a timely reminder of their work, from Marcel in Paris. The voiceover. The post 'I'll get to you.' Médecins du Monde's promise is dramatised by agency Marcel first appeared on More About Advertising.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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