Single Grain
MARCH 6, 2020
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More About Advertising
MARCH 2, 2020
The days are at last getting longer, birds are singing in the trees, the first buds of spring are nosing through the soil, and across the world of advertising and marketing, thoughts are turning to love. Or, more specifically, to rainbow-painted, ‘love is love’ love. Because with the summer season just weeks away, the LGBTQ+.
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Gods of Advertising
MARCH 1, 2020
You sit with twenty or so others around two connected folding tables in the basement of a musty church. The usual cross-section, they’ve nothing in common save for a desire to stop drinking. It’s midday so many of them have coffees from the Starbucks next door. Finishing her share is Dallas, a thirty-something woman with black hair striped in purple.
AdPulp
MARCH 6, 2020
Every company has an origin story. Some are fascinating. Some are simple. In Adpulp.com’s case, my colleague Shawn Hartley and I both saw an opportunity to create a micro media business that covers the ad industry in a fresh, knowledgeable, and irreverent way. For sure, this web resource for marketing, advertising, PR, and media pros […].
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Single Grain
MARCH 2, 2020
UPDATED! This post was refreshed with new content for 2020. Enjoy! If you’re an experienced digital marketer, then you know that when it comes to content, video is increasingly more important. Whether it’s on YouTube, Instagram or Facebook, consumers love video. And not just on social media, either. Emails are opened 7% more when they have the word “video” in the subject line.
More About Advertising
MARCH 6, 2020
Direct Line is pensioning off Harvey Keitel’s ever-reliable Winston Wolfe in its new campaign, ‘We’re on it,’ from Saatchi & Saatchi, replacing him with various movies characters including RoboCop, Donatello the Teenage Mutant Ninja Turtle and Bumblebee the Transformer. In “We’re on it”, we see the comic strip heroes spring into action to help people.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPulp
MARCH 3, 2020
South By Southwest kicks off next week. Or does it? According to The Verge, Twitter is canceling employee travel to the annual South by Southwest festival, including CEO Jack Dorsey’s planned keynote, due to concerns over the spread of the coronavirus. The company announced Sunday it was halting all “non-critical business travel and events”, saying […].
Smarty Ads
MARCH 6, 2020
If you’re at the forefront of your ad-buying journey, it’s crucial to distinguish different types of software solutions beforehand, which are within the scope of the overall programmatic media buying solutions. Demand-side platforms and data management platforms are amongst the giant tech units in the programmatic ecosystem that aim.
More About Advertising
MARCH 6, 2020
Out of Home has embraced the new decade truly transformed. Growth, brilliant assets, smart thinking, creativity, better insight and measurement. We are well on the road to a more automated future and generating real momentum. Digital screens are delivering critical reach, expanding across the UK and appearing in places where brands want to be. There’s.
Admixer
MARCH 6, 2020
The audio advertising channel is steadily gaining momentum. Its revenue grew by 30% from 2018 to 2019. Although the channel is generally intended for screenless consumption, there is room for display messages as well. Admixer keeps expanding its creatives library that already includes 70+ ad formats. Today, we’re delighted to introduce a new ad unit […].
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AdPulp
MARCH 2, 2020
Court Crandall is a positive person. He also an advertising legend and Hollywood storyteller with one infectious idea after the next. Crandall’s latest idea, The Positivity Magnet, is an interactive installation that helps draw positive thoughts and emotions from the people who encounter it. It’s like a waterless wishing well, but with wishes that others […].
Smarty Ads
MARCH 5, 2020
Ad networks have been around since the dawn of digital advertising. Once publishers started to explore opportunities for inventory monetization, they realized that the process of selling their inventory could be much more convenient. This could be achieved by creating a place where the inventory is gathered together and sold.
More About Advertising
MARCH 2, 2020
There are some booming activities in these straightened times, unfortunately people trafficking is one of them. According to UN data 2019 was the year with the highest human trafficking rate of the decade, 24.9 million people with 88 per cent of victims removed from their country of origin. So the Impar Institute in Brazil and.
InMobi
MARCH 5, 2020
The last decade has witnessed substantial improvements in regards to diversity and equality at the workplace. The evolution of the modern workplace has created an increased focus, on long-overdue changes in the world of business such as empowering women with more professional opportunities and providing equal pay as their male counterparts. McKinsey recently released a detailed report on how women have progressed over the years in the workplace and maps out the way ahead for companies to incorpo
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdPulp
MARCH 1, 2020
Do you find yourself daydreaming about your next offroad adventure? Us too! Here’s your chance to win the aftermarket parts on the top of your wish list with ExtremeTerrain’s biggest giveaway of the year. The $15K Giveaway, sponsored by Barricade Off-Road, runs until 5/14/20, You can enter these sweepstakes every day to increase your odds […].
All About Advertising Law
MARCH 3, 2020
Originally posted on Venable.com. Household and credit card debt is at an all-time high. So it should come as no surprise that debt-relief legal and regulatory issues are back in the spotlight. The Consumer Financial Protection Bureau (“CFPB”) will host “ Evolutions in Consumer Debt Relief ” on March 10, 2020. The CFPB says the event will explore options for consumers facing unmanageable unsecured debt and limited credit options.
More About Advertising
MARCH 5, 2020
You know where you are with a product from Bayerische Motoren Werke AG (Bavarian Motor Works aka BMW.) At least you used to. It was a sporty high-powered saloon, beloved of boy racers who didn’t want to make it too obvious. But they loved their ‘beamers.’ Times have moved on, of course, and the car.
InMobi
MARCH 3, 2020
There are dozens of travel apps now available (and even more travel-related websites) to handle every component of travel planning, enabling travelers to easily book flights, hotels, restaurants and much more. In fact, at least 67% of travelers now use apps at some point during a trip. But who specifically is turning to apps and mobile websites like Google Translate, Airbnb, Expedia and Zipcar?
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Smarty Ads
MARCH 1, 2020
Instagram is undoubtedly the most loved social networking platform for startup businesses, and it is also an ideal marketing tool for marketers, as stated by Entrepreneur. Along with massive rates of engagement and a huge follower base, Instagram has been helping businesses to reach new heights of success.
Gods of Advertising
MARCH 5, 2020
Everyone, you think, is some kind of addict. Be they active, recovering, or on the brink. Passions which are good become obsessions which are bad. People are self-seeking. This is the human condition, the result of Original Sin. Yearning. Craving. Lusting. Demanding. Wanting. Needing. Soothing. The seeds of addiction are there, have always been there.
More About Advertising
MARCH 5, 2020
Were the wages of sin better in those days? WeWork’s head of visualisation Greg Rogers has recreated Mad Man Don Draper’s swanky Upper East Side New York apartment, which looks pretty contemporary considering Don lived there nearly 60 years ago. Complete with a wild NYC evening (weather-wise.) Given Draper’s libidinous ways shouldn’t there be some.
InMobi
MARCH 2, 2020
In 2020, there are lots of marketing challenges facing everyone from the biggest marketing teams all the way down to small businesses. But, we think there will be three issues that will have an outsized impact on brand marketing efforts in the U.S. in 2020: The 2020 Presidential Election The 2020 Summer Olympics Ongoing Concerns Around Privacy, Trust and Transparency But, just because these are issues that just about every marketer faces in 2020 doesn’t mean they need to derail all of your
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Single Grain
MARCH 4, 2020
Social media is one of the best ways to market your business. There are 3.5 billion people using social media worldwide, which is 46% of the world's population: You are definitely going to lag behind your competitors if your business is not present on popular social media channels. One of the easiest ways to reach your customers or prospects is via social media because the average person spends around 2 hours and 22 minutes each day on social networks and messaging.
AdPulp
MARCH 4, 2020
R. O. I. When you’re managing an underperforming brand, these three letters will come to get you. They will haunt your nights and send shockwaves through your long days at the office. In Mike Bloomberg’s case, he chose to skip the first four races in the Democratic Primary, which cost him more than votes (BREAKING […]. The post Money Can’t Buy (Mike) Electoral Love appeared first on Adpulp.
More About Advertising
MARCH 2, 2020
Publicis Groupe is continuing its deep dive into consultancy with the acquisition of Australian management consultancy Third Horizon which will become part of Publicis Sapient. Founded in 2004, Third Horizon works with clients including the New South Wales and Victoria State Governments, Lendlease, Powerco New Zealand, Ausgrid and the Federal Government.
InMobi
MARCH 1, 2020
Ramadan ushers in a period of joy and celebration emphasised by the spirit of giving. This month also marks one of the busiest shopping periods of the year, resulting in a phenomenon commonly referred to as Ramadan Rush. How can marketers make the most of the Ramadan Rush in the mobile-first economy of Indonesia? We surveyed 1800 Indonesians using Pulse, InMobi's research and analytics platform to understand their top concerns this Ramadan.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
MARCH 2, 2020
MSQ Partners is launching The Gate, its creative agency, in San Francisco. This is The Gate’s fourth global office joining London, Edinburgh and New york. The Gate SFO will be run by chairman and CCO Beri Cheetham (above), previously CCO of the Gate London. Cheetham will be supported by Ed Davis, director and Head of.
More About Advertising
MARCH 6, 2020
It’s nice to see a car ad with ‘vroom vroom’ as its guiding star, these days they’re more likely to be about communing with yourself and the drive to be a better person. Wieden+Kennedy London has been charged with bringing some excitement to the Honda Civic (why oh why do they call it a Civic?).
More About Advertising
MARCH 6, 2020
BT finally seems to be offering people what they want, rather than it wants, with the launch of a new range of TV packages promising to free prisoners of their (existing) TV packages. BT director of marketing communications Pete Jeavons says: “This campaign is intended to showcase the flexible options and breadth of content that.
More About Advertising
MARCH 5, 2020
Huawei may be one of the world’s most controversial companies – don’t mention it to one D.Trump – but it sure marshals a bunch of creative and marketing firepower. Here’s a new global campaign, ‘Explore It,’ for its AppGallery from digital wizards The-Artery in New York, agency LH/Israel and production company Jiminy Creative, also in.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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