Fuel Lines
SEPTEMBER 9, 2021
Successful writers spend 75% of their time in the preparation and editing process and only 25% of their time writing the content. There are big rewards from content marketing, but it’s also a big challenge. Writing is a process that takes time and effort. Even the best writers have difficulty putting their ideas into words. Most of us aren’t born with the gift for writing.
Martech
SEPTEMBER 7, 2021
In the latest Marketoonist, personal branding meets the digital age on LinkedIn. Fishburne’s take: Tom Peters ushered in the age of personal branding with a 1997 cover story in Fast Company titled “ The Brand Called You.” This was a liberating shift in thinking at the time. I still have a copy of that Fast Company issue. This was six years before LinkedIn launched in 2003.
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More About Advertising
SEPTEMBER 8, 2021
Sir Martin Sorrell’s S4 Capital has bagged another one (“merged with” as it prefers) in Cashmere which is joining its content arm under Media.Monks. Cashmere was founded in Los Angeles in 2003, by Ted Chung and Seung Chung and now has 150 staff. Clients include Google, Instagram, Facebook, BMW, WarnerMedia, adidas, Netflix, Disney, Amazon and.
AdPulp
SEPTEMBER 4, 2021
Elected officials in Texas today are reckless, careless, anti-freedom offenders. They’re also largely unchecked by the opposition party. Thankfully, corporations are able to use their power and money to provide a counterbalance of sorts. For instance, starting this week people with no training whatsoever can stroll around the Lone Star State armed, loaded, and ready […].
All About Advertising Law
SEPTEMBER 7, 2021
On July 22, 2021, the Third Circuit ruled against the FTC in its case against Innovative Designs, a company that manufactures and sells a product called Insultex House Wrap, a weather-resistant barrier used in building construction. As we discussed last year, the FTC has targeted companies that produce insulation or building materials and make claims that these materials have more insulating power than they actually do.
Martech
SEPTEMBER 8, 2021
Last week we introduced you to this year’s MarTech Replacement Survey which, among other things, showed just how bullish marketing organizations were to make changes to their marketing technology stacks during the pandemic. This week, we’re sharing some key data on specific platforms from the report. Click here for the full report (no registration required).
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPulp
SEPTEMBER 7, 2021
“You don’t have time to tell a story at the top of the funnel.” -Lee McKnight, Jr. Lee McNight, Jr. is VP of Sales at RSW/US. RSW works with small and mid-sized agencies to help them drive new business. McKnight thinks that agency principals are bad at new business. “What I’ve always found fascinating is […]. The post Does Your Agency Have An Effective Prospecting Brand?
InMobi
SEPTEMBER 10, 2021
The U.S. holiday shopping season in 2021 will be unlike any other in recent memory. So what can the retail industry do in order to see success this holiday season? To help brands and retailers in the United States navigate what’s likely to be an unusual winter holiday season, we have created a new playbook, 2021 Holiday Shopping: What Brands and Retailers Need to Know.
Martech
SEPTEMBER 9, 2021
“We’ve all heard that adage, ‘there’s danger in not moving your business at the speed at which it should be moving,’” said Matthew Crocker, Director of Marketing for CX software company Table, at MarTech recently. “Right now, customers are becoming digital first, and let’s be honest, they’re becoming digital everywhere.”. Crocker was speaking about the historic push that brick-and-mortar businesses experienced to go digital due to pandemic lockdowns and social distancing.
More About Advertising
SEPTEMBER 9, 2021
Zac Efron coaches his younger self out of his foolish, anxious ways and into a more mindful state of grace in the latest of Mother’s blockbuster ads for Dubai Tourism. There’s a lot of humour in here, and it even dares to reference some of the dodgier aspects of Efron’s past. It’s the best ad. The post Buddy movie forges a brand new Zac Efron in Mother's latest Dubai instalment first appeared on More About Advertising.
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Smarty Ads
SEPTEMBER 10, 2021
Ad networks and ad exchanges share a similar purpose. Roughly speaking, they both gather free inventory from publishers in one place and offer it to advertisers for sale. Both can be integrated with demand-side and supply-side platforms, enabling programmatic ad buying and selling. Thus, it’s quite.
EGC Group
SEPTEMBER 10, 2021
The school year has started. The spread of the Delta variant of the COVID-19 coronavirus has unfortunately curbed the optimism many had for the reopening of school buildings where teachers could conduct lessons and students could learn. And this, by extension, has impacted retailers and customer purchases for back-to-school items. Find out how some retailers are trying to stay one step ahead, thanks to a combination of social media and artificial intelligence (AI).
Martech
SEPTEMBER 10, 2021
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, are we seeing transformation become permanent change? We’ve talked a lot about how marketing — and business in general — has needed to adapt to the unprecedented circumstances of the last year and a half.
More About Advertising
SEPTEMBER 6, 2021
James Bond is back on September 30th — what could be a better sign that life really is returning to normal? And with the release of No Time to Die comes official sponsor content, starting with this ad by 180 Amsterdam for long-time Bond partner DHL. The mild-mannered DHL courier gets mixed up in some. The post License to deliver: mild-mannered DHL driver has a brush with James Bond in 'No Time to Die' promo first appeared on More About Advertising.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Smarty Ads
SEPTEMBER 10, 2021
Nowadays, interstitial ads belong to the most popular ad formats. If properly used and fully implemented, this ad format can help to increase downloads and revenue. Let's take a closer look. What are interstitial ads? Interstitial ads are full-screen ad formats that cover the interface of an app. They.
EGC Group
SEPTEMBER 10, 2021
People tend to think the road to success happens through big and bold actions. It is therefore worthwhile to step back and look at how small, incremental steps matter—and can actually guarantee impressive degrees of success. When a business, for example, exerts one percent extra effort in its disciplines, elements such as website conversions, lead conversions, and lifetime value may see wins never before imagined.
Martech
SEPTEMBER 9, 2021
This week, more than 80 agile marketers from around the world convened online for the Sprint Two virtual conference. One of its aims was to re-visit the values and principles which constitute the Agile Marketing Manifesto — originally codified at Sprint Zero in 2012. Next week at MarTech we’re going to talk about what happened and why. Joining us will be John Cass, a member of the core leadership team for Sprint Two, agile coach and regular MarTech contributor Stacey Ackerman and Giannina
More About Advertising
SEPTEMBER 9, 2021
Pleased to see that Unilever’s Axe has rediscovered its sense of fun after some pretty dire efforts to be serious. ‘Axe Responsibly”‘ from MullenLowe reveals Axe Light, a new variant that make you slightly less irresistible as we move out of lockdown with an eye on (some sort of) social distancing. And, as ever these. The post Unilever Axe lightens up with MullenLowe's 'Axe Responsibly' first appeared on More About Advertising.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Smarty Ads
SEPTEMBER 10, 2021
Programmatic direct scoops more advertising budgets from the vast digital advertising spend than ever before. For now, one dollar out of two in the U.S is being spent on the programmatic direct deal. According to eMarketer, last year’s direct deals accounted for 58% when the bar for open.
Lemonads
SEPTEMBER 9, 2021
While programmatic advertising brings a wide range of advantages over traditional promotion channels, this type of online technique is not perfect. Transparency has always been one of the hurdles affecting the whole programmatic advertising industry, and even though this area has dramatically improved over the last few years, there is still a lot of room for improvement.
Martech
SEPTEMBER 7, 2021
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and people are talking about the Replacement Survey. Welcome back from the long weekend — and if you don’t know about the MarTech Replacement Survey you can learn more about it below.
More About Advertising
SEPTEMBER 6, 2021
Why are you so much cuter than me? When I first moved to the US, industry folk would (discreetly) ask me “Why is British advertising better than ours?” It wasn’t. It was different. And it’s worth understanding why. Post war Britain had the BBC. By the seventies and eighties the BBC had two channels. And. The post Fearless Group's Jerry Judge: why advertising needs to be seductive not instructive first appeared on More About Advertising.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Smarty Ads
SEPTEMBER 10, 2021
Advertisers are constantly working on new location-based marketing strategies for getting customers and making their media buying campaigns more relevant and precise. Ad campaign success depends on many factors, but when it comes to businesses based on physical store visits, location becomes a defining factor. Once advertisers started to take.
Bannerwise
SEPTEMBER 9, 2021
Facebook has now become one of the most effective online advertising platforms. With its 1.4 billion daily users the platform gives companies a great opportunity to reach new and existing audiences. In 2021, it's predicted to generate 94,69 billion US dollars in ad revenue. One of the main factors behind Facebook’s growth as one of the world's leading online advertising platforms is their Dynamic Ads (previously called Dynamic Product Ads or DPAs).
Martech
SEPTEMBER 9, 2021
Good morning, Marketers, feel like a sprint? We publish a lot of content here about agile marketing, but although we certainly have things like virtual scrums, we don’t write, edit and publish according to formal agile methodology. So it made an interesting change yesterday to participate in an actual sprint as part of the Sprint Two virtual event designed to update the Agile Marketing Manifesto.
More About Advertising
SEPTEMBER 8, 2021
Kate Howe is executive director at MSQ. She joined MSQ in 2020 and is responsible for shaping and implementing the group’s growth strategy. She joined MSQ from Dentsu Aegis Network and before that was CEO and chair of B2B agency gyro, European regional president of DraftFCB, MD of Leo Burnett and CMO of Gala Coral. The post MSQ's Kate Howe picks her Desert Island Ads first appeared on More About Advertising.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Smarty Ads
SEPTEMBER 10, 2021
Building a successful programmatic ads strategy very often requires making a lot of choices and paying attention to the details. It is especially true for the content and design of your banner ads, as they often determine a first impression and all the subsequent relationships with your audience. High-quality.
NewProgrammatic
SEPTEMBER 8, 2021
Digital advertising encompasses a wide range of advertising methods. Some are interactive, some static, animated, free, paid, auto-playing, in-text, intrusive, or intent-based. There are plenty of methods of increasing traffic coming to your brand. Each digital marketing method has its perks, and if you combine that with a clear outline of your marketing strategy, you have a two-step recipe for growth.
Martech
SEPTEMBER 7, 2021
The hard sell is easy. Just automate and repeat. Spam the e-mail lists. Program the ad buys to follow the online buyer around the web, wherever they go. Wouldn’t it be easier to just talk to the online buyer? Conversational marketing tries to do that. Rather than resorting to the hard sell, taking a conversational approach means noticing where the online shopper is in their quest to buy something, then tailoring the automated prompts to move towards the sale.
More About Advertising
SEPTEMBER 10, 2021
Adam&eveDDB is back on the case for Sony PlayStation with 2021’s brand film, a gamers’ game of chess in a city laid out like a chessboard. You expect pyrotechnics from this combo and you certainly get them but there’s a story too. Directed by Francois Rousselet for Riff Raff. As ever, A&E delivers. The agency. The post Adam&eveDDB crafts another winner for PlayStation first appeared on More About Advertising.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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