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JULY 20, 2020
Fair question. In fact I and the team have asked ourselves that question many times and we ARE the Shark Awards. Even facing the Covid-19 pandemic, we thought we must make the effort – the best creative brains are still having great ideas (maybe more of them?) so we’re not going to ignore them. Our.
AdPulp
JULY 20, 2020
Tarrant Regional Water District delivers a reliable, resilient supply of water to the public at the lowest cost and highest quality possible. With more than two million people in the district’s rapidly growing North Texas service area, residents and businesses need a safe, reliable water supply that meets their needs today and for decades to […].
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Gods of Advertising
JULY 19, 2020
Continued from previous post… If you hadn’t started shaving your head decades ago, before it was trendy, you might wonder how much hair you actually have left. It began falling out in your late twenties, when you got married. Whatever amount remained it would most certainly be gray. Thankfully, this is a moot point. You are relieved that your cranium is smooth and without unsightly contusions.
Lemonads
JULY 24, 2020
Email marketing is a fascinating world. We thought you might ask, so we are delivering to you all of our top 12 tips to increase your emails opening rate. The last tip may seem simple but it’s the most important of all. Emailing is here to stay and we are still learning methods on how to write the perfect email to captivate your subscribers’ attention.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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JULY 20, 2020
Toyota wants to be known only by its logo, following a brand redesign by The&Partnership. The move follows in the footsteps of Apple’s familiar fruit-with-the-bite-taken-out, Nike’s swoosh, or more recently Amazon’s Smile and Mastercard’s red and orange circles. It’s the first time Toyota has updated its visual identity since 2009.
AdPulp
JULY 24, 2020
Each day there are more reports of agency layoffs in the face of reduced client spending. What about everyone else involved in the making of advertising? What’s the situation on the ground for people outside the agency walls—the freelance writers, musicians, directors, editors, actors et al? How are they holding things together? “Freelancers are experiencing […].
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
InMobi
JULY 22, 2020
For a close look at how the coronavirus is affecting consumer behavior in the United States, InMobi has been conducting research on COVID-19 consumers since March, when the coronavirus pandemic first began severely impacting Americans. Now, all of our research is available to you in our latest report on U.S. COVID-19 Consumer Insights. Download it today to see how adults in the U.S. are really reacting during these times of uncertainty and social distancing.
More About Advertising
JULY 23, 2020
Advertising in a time of disruption hasn’t been easy for brands, and many have tiptoed around the issues with generic promises and platitudes. But — surprise, surprise — consumers prefer a direct message with meaningful content. Kantar’s new survey picks out some clear winners from the pandemic. First in line is Heinz’ “Breakfast isn’t going.
AdPulp
JULY 23, 2020
Wieden+Kennedy, the agency with 11 Agency of the Year credits to its name, laid off 11% of its global workforce due to financial impacts from the coronavirus pandemic. W+K has offices in Portland, New York, Amsterdam, Tokyo, London, Shanghai, Delhi, and Sao Paulo. Prominent W+K clients include Airbnb, Coca-Cola, Disney, Facebook, Old Spice, Ford, McDonald’s, […].
illumin
JULY 21, 2020
El spot de “#JuntosEnDigital”, la campaña de Vodafone en la que apela a estar más cerca de nuestros mayores a través de la comunicación telefónica o por videoconferencia, ha sido la más vista por los usuarios españoles durante los últimos 4 meses (marzo a junio 2020) en base al criterio de “atención”, según recoge el […]. The post VODAFONE, VOLKSWAGEN Y BANKIA LIDERAN LOS SPOTS QUE MAYOR ATENCIÓN HAN RECIBIDO DURANTE LA PANDEMIA appeared first on AcuityAds Inc.
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InMobi
JULY 20, 2020
Not many people know how to answer the question “how does mobile app advertising work?” and as a result, a lot of in-app advertising myths persist. Because some advertisers are still hesitant about mobile advertising campaigns, we wanted to clear up the most common misconceptions around mobile in-app advertising. Myth #1: In-App Reach Isn’t Large Enough to Scale Brand Ad Campaigns With over 3 billion smartphone users in the world and over 200 billion app downloads , the in-app
More About Advertising
JULY 23, 2020
We’ve all had enough of 2020, and Burger King knows it. This new ad by creative agency David gives us a tantalising glimpse of the end of the year, by serving up Christmas in July. Renato Rossi, the chain’s North America marketing lead, said: “2020 has been a tough year thus far and it’s a.
AdPulp
JULY 20, 2020
The economic disaster that unfolds every day in America is wiping companies and some industries away. At the same time, other industries are thriving. There’s always a winner. Jennifer Alsever, writing on Medium, points to several of the current winners. For example, backyard pools are en fuego, right now. One maker, Blue Wave, is experiencing […].
Lemonads
JULY 20, 2020
Every month, our editorial team shines a light on a new industry to help lemonads users understand the different verticals and what they need to succeed in each one. For the first issue of Vertical of the Month, we’re covering the gaming industry! Research-backed projections suggest that the global gaming industry could generate more than 173 billion US dollars by 2025.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Single Grain
JULY 21, 2020
First of all, to answer the question in the title: Yes, Netflix is a SaaS company that sells software to watch licensed videos on demand. It follows a subscription-based model whereby the user chooses a subscription plan and pays a fixed sum of money to Netflix monthly or annually. SaaS is not a new concept. It's actually been a business model since the 1960s.
More About Advertising
JULY 23, 2020
Publicis Groupe, the first of the big ad holding groups to report half-time 2020 figures, is weathering the Covid storm reasonably well it seems. Reported net revenue was up 9.7% in H1 with a big contribution from newly-acquired data business Epsilon but organic “growth” took an eight per cent hit in Q1 with worse to.
AdPulp
JULY 22, 2020
Pro sports are back. Baseball, football, and basketball are all lining it up. Along with racing, golf, tennis, et al. Athletes need the competition, and fans need something to distract them from the daily ravages of the pandemic and consequent economic fallouts. The teams and leagues also need TV revenue. On June 4, the NBA’s […]. The post Same Game, Fewer Teams, One Venue, and No Fans Anywhere To Be Seen appeared first on Adpulp.
Lemonads
JULY 19, 2020
Social Marketing approaches, through marketing, to influence behaviors that could benefit individuals and communities for the greater social good. Take a look at WWF’s social marketing campaign and see how smartly they’ve done it! Save paper - Save the planet! This is one of many we’ll check later on in our article! Although, sometimes, social marketing is seen only as using standard commercial marketing practices to meet non-commercial goals, it’s way more than that.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
JULY 21, 2020
Digital marketing platform Adzooma has been asking 2000 adults in the UK what media most influence their buying decisions and – surprise, surprise – TV is tops. 56 per cent are more likely to buy something as a result of seeing a TV ad with 26 per cent responding to a sponsored social media post.
More About Advertising
JULY 23, 2020
Just a couple of years ago, the only influencers worth reaching out to were big media personalities, movie stars, pop icons, and TV show hosts. But this has all changed with the advent of social media and platforms such as Instagram, YouTube, and TikTok. In this new era of micro-influencers, savvy business people can build.
More About Advertising
JULY 23, 2020
The Out of Home industry – via trade body the World Out of Home Organization – is orchestrating its efforts to recover from the ravages of Covid-19 with a massive global digital OOH campaign from recently-appointed creative agency New Commercial Arts. This is the first major campaign from NCA, the high profile start-up from adam&eve.
More About Advertising
JULY 22, 2020
Wieden+Kennedy is laying off 11 per cent of its staff due to Covid, about 160-170 people. If W+K, which has recently landed major clients including Facebook, McDonald’s and Ford, is being forced into such measures imagine the carnage elsewhere. But W+K, still proudly independent 38 years on, is privately-held so can’t tap external shareholders for.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
JULY 22, 2020
Music can still do the business for an ad campaign, as it clearly has for Mercedes-Benz’s new Online Showroom (a good idea in itself.) No idea who the agency is (new one Publicis?) but whoever exhumed Johnnie Taylor’s 1969 effort Just The One (I’ve Been Looking For) deserves a medal – loads of online searches.
More About Advertising
JULY 23, 2020
We should have been enjoying the Olympics now but Japan 2020 has been cancelled, to return next year we hope, also as Japan 2020. Suppose they’ve printed the T-shirts.
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JULY 22, 2020
They said of the last great recession – the financial crisis of 2008 – that the succeeding low interest rate regime kept many businesses that should have closed on life support. So good old capitalism’s survival-of-the-fittest medicine didn’t work. No such luck this time as the grim reaper Covid-19 knocks ’em all down. A lamented.
More About Advertising
JULY 22, 2020
Gold Greenlees Trott’s star burned brightly in the 1980/90s before it tried to be a stock market darling too. It eventually became part of Omnicom’s TBWA in London, as did just about every other agency in town. One of the best efforts from Dave Trott’s table of bolshie youngsters was Holsten Pils, a clever spin.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
JULY 21, 2020
S4 Capital’s Sir Martin Sorrell has been chatting to the Guardian’s Mark Sweney – Mark manages to conduct an interview with SMS without referencing “better, faster, cheaper”which is no mean feat – where, inter alia, he observes of Facebook and the ad boycott: “At the heart of this issue is whether these platforms are tech.
More About Advertising
JULY 21, 2020
Some long-running reviews are limping to a conclusion and Premier Inn, the main item in Whitbread’s portfolio now that it’s sold Costa coffee to Coca-Cola, has plumped for Leo Burnett after a long search. Premier Inn split with Lucky Generals about a year ago but hasn’t really found its advertising feet since its long-running campaign.
More About Advertising
JULY 21, 2020
Kia in the US is trying to fill the movie void (there aren’t many in lockdown) with a David&Goliath series featuring the adventures of a getaway driver (a trusty Hollywood standby). There are long bits and short bits of ‘The Features Film.’ Here’s the 60-second trailer. Enterprising of Kia, not a brand you associate with.
More About Advertising
JULY 20, 2020
A Fiat Strada pick-up is pretty off the wall for most of us, one containing a bunch of Elvis impersonators – led by Dean Z – the more so. But that’s what you get in this effort from Leo Burnett Brazil, shot before lockdown, so not much social distancing here. A bit of a mess.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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