Single Grain
APRIL 15, 2021
NFT (Non-Fungible Token) is an asset that you can’t hold in your hand, but you have complete ownership of that asset. NFTs sell for millions of dollars and, as such, they have attracted the attention of investors, art lovers, gamers and tech enthusiasts from all over the world. Now everyone wants to own an NFT. However, not all NFTs fetch a high value.
AdPulp
APRIL 16, 2021
Agencies are mirrors and the people who work in them often learn to ‘mirror’ the client’s language, preferences, and standard modes of conduct. It is natural and sometimes good that bonds are made with members of the client team by “speaking” their same language. It’s not always good, of course. When ad people mirror a […].
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More About Advertising
APRIL 13, 2021
You don’t necessarily associate Sir John Hegarty with AI, let alone dreaded algorithms, but the creative veteran has re-surfaced (not that he ever went away) as chairman of Genie, described as “the creative industry’s first automated talent agent.” Genie appears to be a her. Founded by a group of former headhunters, Genie says it will.
illumin
APRIL 16, 2021
Apple’s upcoming iOS 14.5 privacy update aims to enhance user transparency and control over the iOS device identifier used for a variety of digital activities, otherwise known as “IDFA” (or, Identifier For Advertising). What Apple’s privacy update is Not Doing Apple is not eliminating the IDFA altogether. It is making the use of IDFA a […].
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Gods of Advertising
APRIL 15, 2021
Coming from the proverbial broken home (parents divorced at a very early age), I first identified with the role of Lost Child. I felt alone and rudderless. Obviously, the negative impact on me in assuming this role stands out. I had no one on which to model my behavior, and so sought after role models, and, being a just a child, I made many bad choices in this process, some crucial.
AdPulp
APRIL 12, 2021
Why go shopping for a new car when your new car is already looking for you? Sure, you could drive through heavy traffic to car lots next to the interstate and then wander their lots hoping to avoid any salespeople. Or you could let the data hook you up. What data? Your data? Facebook, your […]. The post In A Frictionless World, Your New Car Will Find You appeared first on Adpulp.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
InMobi
APRIL 16, 2021
In a year which, for many people, Mother’s Day will be celebrated virtually, what will be the biggest Mother’s Day shopping trends of 2021? How do Americans plan to spend on Mother’s Day this year? To find how consumers planned to celebrate mother, we commissioned a survey through InMobi Pulse , InMobi’s mobile market research solution.
Lemonads
APRIL 16, 2021
Today, successful bloggers need to implement advanced affiliate marketing strategies to get the biggest possible return from their content. The concept behind modern affiliate marketing is relatively simple and it dates back at least a few decades, if not hundreds of years. With this in mind, the internet has completely changed the way affiliates generate revenue commissions from the businesses that want to advertise their services.
AdPulp
APRIL 12, 2021
For millions of Americans, a COVID-19 vaccine is a lifeline and a prayer that we can gather in public again. For millions of Americans, a COVID-19 vaccine is a conspiracy or worse. I can’t seem to wrap my head around how the denial of science and fact-based reality continues to mutate, spread, and cause real […]. The post Blue Shield of California Promotes Vaccines for All the Right Reasons appeared first on Adpulp.
More About Advertising
APRIL 15, 2021
Uncommon’s campaign for Habito has been running for nearly two and a half years, and the distinctive visuals now make it instantly recognisable. The message of this ad is instantly understandable, too, which hasn’t always been the case: Habito’s fixed-for-life mortgage rates give you peace of mind. There’s an element of alarm here about the.
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Buyer Advertising
APRIL 16, 2021
Buyer Talent Engine Insights welcomes you to join us for our upcoming webinar on April 27th at 1pm (EST), as we discuss how you could be maximizing your active job seeker recruiting strategy with new insight on Indeed and Google. Register Here: [link].
Lemonads
APRIL 15, 2021
Let us guess: You are in the meal-kit business and you’re interested in understanding how affiliate marketing can help you generate more revenue, don’t you? Or maybe, you already use affiliate marketing for your programs, but wonder if you are getting the most out of it? If so, this article is made especially for you. Before we go on, we crafted a Whitepaper "14 Steps to Skyrocket Revenue of Meal-kit Providers in 2021" to help Meal-Kit providers get the most out of affiliate marketing.
AdPulp
APRIL 14, 2021
Jeff Goodby and Rich Silverstein are the greatest creative team in advertising and the agency with their names on the door is famous for a reason. Goodby Silverstein & Partners is the agency on the hill, the agency many of us wish we worked for or had created. Jeff and Rich are also personable guys […]. The post Learn from the Best or Be Like the Rest: The Jeff and Rich Show on MasterClass is A+ Material appeared first on Adpulp.
More About Advertising
APRIL 16, 2021
Much debate recently about the seemingly lost art of copywriting even as agency after agency bangs on about ‘storytelling,’ which is usually best effected with a script. Such skills do exist though – although in Britain you need to cross La Manche to find them. Although the Brits like to depict the French as humourless. The post Rosapark for Greenweez shows top class copywriting is alive first appeared on More About Advertising.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
InMobi
APRIL 14, 2021
There are now dozens of popular video streaming and on-demand video services, but who are these streaming services users? What video content options do they know about and prefer, and is there space in the rapidly growing streaming market for new entries? That’s what we wanted to find out. To get a better sense of how this marketing is evolving, we embarked on a two-stage approach.
Lemonads
APRIL 14, 2021
It’s no secret that native ads and push notifications are two of the hottest affiliate marketing ad formats you can work with. But, even though these formats provide stellar results, there’s also a huge amount of competition in both. This means that affiliates need to leverage every single tool at their disposal to gain an edge and develop engaging content that produces results from the start.
AdPulp
APRIL 10, 2021
WPP’s CEO, Mark Read, calls the shots. Given that he leads the world’s largest collection of marketing and ad agencies (including AKQA, Grey, Ogilvy, VMLY&R, and WundermanThompson), the shots that Read calls tend to be heard and considered far and wide. To this end, Judy Pollack, executive editor of Ad Age, asked Read several pertinent […].
More About Advertising
APRIL 15, 2021
Specialist M&A advisory firm Ciesco, which operates in the tech, digital, media and marketing sectors, reports 472 transactions in Q1 2021, a 36 per cent increase year-on-year from Q1 2020, a strong, pre-covid quarter, when 346 deals were recorded and an even stronger increase of 80 per cent on Q1 2019. Companies are now rushing. The post Ciesco: PE buyers drive M&A boom - S4 Capital and Accenture busy buyers in Q1 first appeared on More About Advertising.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Spoton Digital Media
APRIL 14, 2021
If you want to continually attract your ideal audience and encourage them to take a step toward working with you, you need an effective lead generation strategy. And, that doesn’t mean simply adding a contact form to your website. To effectively and consistently generate quality leads, you need a variety of elements that help you reach the right audience and encourage them to take action. 11 Elements of a Lead Generation Strategy To build a fully functional lead generation strategy, use these el
Single Grain
APRIL 13, 2021
Guest post written by Jason Ramach, which originally appeared on ClickFlow. Over the past 30 days, I had the opportunity to work with ClickFlow , an SEO tool designed to help you optimize your content and increase your organic traffic. To make an exceptionally long story short: it did its job. Using ClickFlow, I helped multiple webpages climb the search engine results pages (SERPs) to increase their organic traffic, CTR, and impressions.
InMobi
APRIL 12, 2021
As connected TV (CTV) viewership rises, so does programmatic CTV media buying. And as is the case with any other form of digital advertising, as more advertisers seek to reach viewers of more and more top OTT and CTV channels programmatically, supply chains grow more complex – and this in turn means that supply path optimization (SPO) becomes even more pertinent.
More About Advertising
APRIL 14, 2021
Something is stirring at Havas in London, to general surprise it’s up against French rival Publicis for the substantial, if tricky, Asda account – recently departed from AMV BBDO. It’s also grouped some of Havas Media Group’s offerings into Havas Entertainment and HE has now hired Sarah Leccacorvi from O2 as head of creative and.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Lemonads
APRIL 12, 2021
Facebook became a public social network back in 2006, but a lot has changed in the last decade and a half. Now, the platform boasts almost 3 billion monthly active users that come from all corners of the globe. From the design of the interface to the devices we use to access this platform, the social media giant has reinvented itself and rolled out regular updates to keep its users engaged year after year.
PrograMetrix
APRIL 14, 2021
4 Ways We're Preparing for Changes in Data Privacy (& So Can You) It’s no secret to any agency, programmatic or not, that major changes are afoot in the ad industry. Between GDPR and CCPA, iOS14, and the phaseout of third-party cookies across all major browsers by 2022, a lot has already begun to evolve in the digital ad ecosystem, with plenty more coming soon.
InMobi
APRIL 12, 2021
In this article, we share emerging insights on consumer behaviour that will define the 2021 Ramadan across Southeast Asia and what these trends mean for the marketing and advertising community in the region. Observed by more than 240 million followers in Southeast Asia, Ramadan is a time of reflection, introspection, and connection. The holy month, which marks the period prior to Eid, is witness to bustling Ramadan bazaars, Iftar parties, Mudik travel, and much more.
More About Advertising
APRIL 11, 2021
The UK is opening up again in a modest way after the latest lockdown and some of us are dying to go to the gym (conversely…) So agency BMB has launched a lively print and poster campaign for upscale London operator Gymbox, positioning it as the “antidote to boring gyms.” Most feature boxing rings among. The post BMB boxes clever in new Gymbox campaign first appeared on More About Advertising.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Lemonads
APRIL 11, 2021
A brief and complete document about CPA Advertising. CPA advertising is yet another acronym fish in the marketing ocean, and we know that understanding every acronym’s concept out there is quite a challenge. We promise that after reading this article, you will completely understand those three letters and everything around them: What Does CPA stand for, and what does it mean?
More About Advertising
APRIL 16, 2021
Premier Inn has obviously had a hard time of it in the pandemic but now it’s back with Leo Burnett’s debut – ‘from booking to bed – rest easy.’ With Lenny Henry, who figured in most Premier Inn campaigns in its stint at Y&R, back for the voiceover. Media by UM. Global customer director Tamara. The post Premier Inn returns with Leo Burnett and (less) Lenny Henry first appeared on More About Advertising.
More About Advertising
APRIL 15, 2021
Publicis CEO Arthur Sadoun (below) says there is “no truth” in reports that it is discussing a merger with Vivendi (or anyone else presumably.) He told MediaPost that the only thing Publicis and Vivendi-owned Havas have in common is that they’re both “based in France.” Sadoun’s comments came after Publicis beat analyst estimates with 2.8%.
More About Advertising
APRIL 15, 2021
Publicis Groupe continued its return to growth in Q1 2021 at 2.8% across the board, driven by strong performances in the US from data businesses Sapient (up 11.2% there) and Epsilon (+4.7%.) The US in total was up for the second quarter in a row, at 5.1%, Asia up 5.7%, China 3% with Europe, still. The post Publicis posts strong Q1 2021 with growth of 2.8 per cent first appeared on More About Advertising.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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