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“Misalignment between marketing and sales teams is a trillion-dollar problem for B2B revenue teams,” said Julianne Thompson, director of sales development at revenue acceleration platform Drift, in a recent webinar. “There are a few key factors that led to this divide: sales reps not knowing how to service the appropriate content in sales deals, a lack of tracking for that content’s effectiveness, and wasted time on unproductive prospecting.”.
The Pepsi halftime show won the Super Bowl. #HipHopWonTheSuperBowl I can see the argument for this claim. A star-studded 14-minute hip-hop medley has the kind of impact that no ad will ever deliver. But does it make people want to drink more Pepsi? This ROI question hangs over all the brands who invest in Super […]. The post Super Bowl LVI Brand Advertising Highlights (A Monday Mandatory) appeared first on Adpulp.
In this post, I'm going to show you how we increased organic traffic to three separate SaaS blogs in one month – without publishing any new posts. We increased organic traffic to: Mailshake’s existing blog posts by up to 117%. Time Doctor’s existing blog posts by 12.8% (this may not be a huge number, but it was enough to get a nice bump in sign-ups which increased by 47.7%).
Cadbury Perk is a big brand in India it seems and it’s taking on a big issue – ‘cancel culture’ – in a new campaign from Ogilvy. Essentially by issuing joke disclaimers all over the internet – for, for example, a cooking video that’s cruel to carrots. So we can all “lighten up.” Is this. The post Cadbury’s Perk takes aim at ‘cancel culture’ first appeared on More About Advertising.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
It’s easy to get into the weeds when it comes to agile marketing. After, the practice itself is all about breaking goals, projects and marketing tasks into smaller blocks in order to more efficiently deliver what your team is charged with. That’s why several months ago we launched our ebook, “ MarTech’s guide to agile marketing for teams ” in collaboration with renowned agile marketing coach Stacey Ackerman.
T-Mobile tapped country music legend Dolly Parton and Miley Cyrus to star in the brand’s campy Super Bowl ads this year. The premise here is that Dolly and Miley are working to save people from their inferior 5G networks. According to the brand’s press release, Dolly and Miley are fighting the good 5G fight. All […]. The post Dolly Parton and Miley Cyrus Just Want What’s Best for Your Phone appeared first on Adpulp.
Have you ever noticed that small menu on the top of any page of a website that shows you the navigational position of the page you’re visiting? Typically, breadcrumbs appear with a small arrow, like this: But what exactly are these breadcrumbs, why do so many websites use them, and what makes them part of the basics of SEO? To answer these questions, I’ve put together this detailed guide on breadcrumbs in which I explain how they affect your website’s SEO.
Have you ever noticed that small menu on the top of any page of a website that shows you the navigational position of the page you’re visiting? Typically, breadcrumbs appear with a small arrow, like this: But what exactly are these breadcrumbs, why do so many websites use them, and what makes them part of the basics of SEO? To answer these questions, I’ve put together this detailed guide on breadcrumbs in which I explain how they affect your website’s SEO.
After a few years out of the business, Alison Hoad, one of advertising’s most respected and popular planning brains, has been lured back to take on the CSO role at Publicis.Poke. She will take over from Jo Arden, who moves to Ogilvy in April. Hoad has been consulting for the last couple of years, having. The post Alison Hoad returns to advertising as chief strategy officer at Publicis.Poke first appeared on More About Advertising.
IDG Communications, longtime publisher of Computerworld, MacWorld, PCWorld, TechHive and other titles, will now be known as Foundry. The rebrand signals a pivot to integrated marketing technology services following recent data and technology acquisitions and the company having been acquired last year by investment firm Blackstone. Focusing on its tech.
This Sunday, Taco Bell returns to the Super Bowl with a new commercial that features Doja Cat and the remake of the pop-rock anthem “Celebrity Skin” by Hole. The new song features lyrics reworked in partnership with Courtney Love. Set to air during the fourth quarter, “The Grande Escape” is an epic story of liberation […].
The SaaS industry is booming, and it remains one of the fastest-growing segments in the IT market. Here are some SaaS industry stats that are worth considering: The SaaS market share is likely to increase by $99.99 billion from 2020 to 2025, accelerating at a CAGR of 11%. Over 38% of companies are already running almost entirely on SaaS technologies.
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Dentsu has joined the ranks of ad holding companies bouncing back strongly from the pandemic with Q4 2021 organic growth up 17.3% (on weak comparatives) at Dentsu Japan Network and 12.1% at Dentsu international, former DDB Boss Wendy Clark’s new fiefdom. For the whole of 2021 Dentsu registered 13.1% organic growth with a big 44%. The post Dentsu beats targets as technology and CX drive business first appeared on More About Advertising.
As a practice, sales enablement occurs when marketing teams create materials or share information that helps sales teams better convert prospects. However, certain marketing technologies called sales enablement platforms can help marketers to do just that. Functionality typically found in sales enablement platforms may include content enablement, automation and workflow tools, training functionality and analytics tools that provide insights to inform future strategies.
Willie Nelson is a funny man. The brand team at Sketchers thankfully recognizes this and created a commercial that highlights Mr. Nelson’s dry wit. The legendary recording artist appears in two new Skechers commercials, both filmed on his Luck Ranch in Spicewood, Texas. “Willie Nelson is an American icon whose appeal knows no boundaries and […].
The latest news surrounding Facebook’s continued migration or melding into Meta is a list of company values put forth by founder Mark Zuckerberg. This is apparently in accord with the emerging metaverse. What differences are there to Meta’s proposed values in comparison to when the platform was Facebook?
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
The poor old UK has undergone a veritable barrage of ads from NHS England through Covid, necessary no doubt but hardly likely to create a feelgood factor. The NHS, possibly fortified by all that money it’s supposed to be getting from a big National Insurance rise on the way (if it goes through) is showing. The post Now NHS and M&C Saatchi go to war on heart attacks first appeared on More About Advertising.
As marketers, we need to know what should be on our collective radar to plan and optimize our email programs. The annual parade of trends articles for the coming year helps us do just that. However, rarely do the writers advise their readers to think about their primary challenges, develop strategies to solve them, and then – and only then! – think about the tactics (labeled as trends) they will use to carry out those strategies.
Whatever you’re interested in, there’s plenty to go around in Texas, and this fact of life helps to create an environment where Texans are naturally welcoming, fun, and generous people. Visitors to the state, on the other hand, may bring their neuroses and attitudes with them. To inquiring minds, they may even say, “This is […].
Digital advertising has become the standard in which a brand’s products and services are seen by potential customers. But what if an ad is reported as having been seen—but was actually not seen by someone? This is evidence of ad fraud, and it has been happening on an increasing basis in recent times.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Like it or not, mobile phones are now as much a part of family life as the TV and the sofa. Wonderhood Studios brings out the fun in this otherwise grim fact with a series of Gogglebox idents for Three UK, showing some bonding — and irritating — moments inspired by a family’s phone habits. The post Wonderhood parodies second-screeners in Three UK’s new Gogglebox idents first appeared on More About Advertising.
The restrictions on data collection via third-party cookies have made customer identification more important than ever. And while many marketers focus primarily on developing new methods of data procurement and analysis, some professionals argue improving customer experiences accomplishes the goal more effectively. “We’re talking about customer experience — classically that can mean outbound campaigns, product-driven or brand-driven, but it can also mean modern, inbound campaigns where we’re try
Before the Super Bowl on Sunday, Michoacán Gov. Alfredo Ramirez Bedolla boasted about the state’s avocado sales on Twitter, writing that “regardless of who wins the game today, the avocado produced in Michoacán is already the real winner of the night.” Solamente en febrero, se espera una venta de aguacate por 350 millones de dólares. […]. The post Supply of Avocados from Mexico Cut Short by U.S.
Hold onto your beer cozies: The Most Viewed Video Ads list for the 2022 Super Bowl has just kicked off. With overall viewership down in 2021 and the NFL making advertisers sign longer contracts, many wondered what the future held in store for Super Bowl LVI. Luckily, viewership rebounded in 2022 to an estimated 101.1 […]. The post Most Viewed Video Ads: Super Bowl 2022 appeared first on AcuityAds Inc.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
M&C Saatchi is nothing if not resilient: it may be under siege from deputy chairman Vin Murria and her tech investment vehicle, but it keeps picking up business. The agency’s M&C Sports & Entertainment has supplanted Iris on Barclays’ sports and entertainment business as the bank looks to celebrate a 20-year connection with the UK’s.
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, the times are changing and so are the traditional media and technologies we’ve used for years.
The latest edition of the FTC’s recent practice of holding open meetings brings a potential rule regarding earnings claims to the forefront. During the FTC’s open meeting, the Commission unanimously approved issuing an Advance Notice of Proposed Rulemaking with respect to earnings claims. As the Commissioners pointed out in their comments (additional information below), the motivation for this rulemaking is to repair the FTC’s ability to recover monetary relief for consumers after the Supreme Co
Tremor Video & Unruly platforms now provide access to the industry’s largest co-mingled datasets for TV and cross-device media strategies. Enhancements to the TV Intelligence solution and new partnerships, including with TVision and iSpot.tv, ramp the scale and efficacy of Set-Top Box, ACR and cross-screen panel data. February 17, 2022 – New York – Tremor International, a global leader in video and Connected TV (“CTV”) advertising, offering an end-to-end technology platform that enables adve
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Could easily have been Drew Barrymore for Quorn, but we had that separately today. Rather alarming how this much sought-after gong is going to celebs these days but most big budget, ambitious ads seem to deploy them, certainly around Super Bowl time. But back in the day the great CDP employed the likes of Leonard. The post MAA Ad of the Week: Arnie and Salma for BMW first appeared on More About Advertising.
The way that marketers are using QR codes in advertising has changed with the evolving media landscape, so a refresh of QR code strategies is due. QR codes have been around for years, but they’re proving to be even more effective in engaging consumers across channels. That’s because audiences watching TV in groups for big events like the recent Super Bowl are sitting there with phones in hand, ready to take action.
Digital sales, development and ad ops teams usually have a lot going on at the same time. When the focus is strongly on, for example, the implementation of something new it may be easy to forget to keep track of the ad revenues at a critical moment.
Everyone is talking about influencer marketing this year, but why is that? Well, influencers are projected to become even more important for businesses that want effective digital marketing in 2022. But what is an influencer’s role in marketing exactly, and why are they becoming so integral for serious sales and brand recognition? In this article, we’ll cover all these questions and more so you know exactly what influencers can do for you, how to find the right one for your business,
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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