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Cybercrime is on the rise. A report from Accenture revealed that there has been a 67% increase in security breaches over the past five years. And it is not just the number of attacks that is growing; so, too, is the sophistication of the cybercriminals targeting organizations around the world. Businesses in all industries are affected, but some of the most vulnerable to attack are e-commerce sites.
It’s an industry obsessed by youth, so you’ve done pretty well if you’ve held on to a job in advertising past the age of 40. Now there’s a new awards show, 40 Over Forty, that offers the opportunity to admit publicly that you are not a millennial — and to celebrate the value of experience.
Retirement doesn’t come cheap if it comes at all. Almost half of Americans — 49 percent — cite running out of money as their chief retirement concern, with another 44 percent citing declining health, according to a new report from the Aegon Center for Longevity, Transamerica Center for Retirement Studies and Instituto de Longevidade Mongeral […].
Outsourced advertising sales models are gaining real traction among ad tech players who are planning to build their own programmatic business these days. Even though programmatic advertising platforms are still on the verge of glory, brands aim for more independence in decision-making and strive to unlock all benefits of.
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Reporting has always been an integral part of search engine optimization. A quality SEO report is necessary to ensure that you or your clients can easily measure and compare (with previous reports) the ROI from their online marketing. That's how you know whether your business is growing or not. Generally, pulling a monthly report is sufficient – more frequently is a waste of time, and less frequently won't keep you on track as well.
The recent furore around the BAFTA short list is a reminder that our audiences expect to see diversity on screen. BAFTA has been working on expanding its membership for a while, so the shortlist – criticised for its absence of women and minority representation – wasn’t truly reflective of the extensive efforts put in.
Spiked seltzer is a billion-dollar industry. Sales of hard seltzer surged by nearly 200% in 2019 compared to the previous year, according to Nielsen. White Claw is the industry leader, commanding 58% of spiked seltzer sales. Now, Bud Light is making its move. [link] To support this product launch, Bud Light located the hamlet of […].
Spiked seltzer is a billion-dollar industry. Sales of hard seltzer surged by nearly 200% in 2019 compared to the previous year, according to Nielsen. White Claw is the industry leader, commanding 58% of spiked seltzer sales. Now, Bud Light is making its move. [link] To support this product launch, Bud Light located the hamlet of […].
Thanks to the rise of services like eBay and Craigslist, it’s easier than ever for people to sell whatever they have at home - and to bypass stores completely and buy anything from furniture to toys and everything in between directly from peers. But how has the consumer to consumer (C2C) ecosystem evolved in the mobile era? How have smartphones and tablets disrupted peer-to-peer buying and selling?
When I was a teenager I didn’t see this movie because of the music and the fashion -not my thing. Last night, I finally watched it with my wife and daughters. Honestly, I was stunned by the movie’s misogyny and racism. A gang rape is handled with casual indifference as is a beat-down of an innocent group of Latinos. It’s like, whoops that happened.
It doesn’t seem long ago that Wieden + Kennedy’s “Man your man could smell like” was a cutting-edge, “new media” campaign that – radically – broke online. Well, that was actually ten years ago, and actor Isiah Mustafa is now back as an embarrassing dad in a new campaign for the brand. Not to worry.
BBDO New York’s “Back to School Essentials” Public Service Announcement for Sandy Hook Promise is the inaugural “Storytelling for Good” Award winner. The award is given by Clio, the premier international awards competition for the creative business, and Brand Storytelling, an industry-leading B2B media company focused on branded content. “Storytelling for Good” celebrates branded entertainment […].
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The SaaS market has been on a continuous growth streak for the last few years and it is going to continue in the coming years as well. What exactly is SaaS? Here's a simple definition : Software as a service (SaaS) is a software distribution model in which a third-party provider hosts applications and makes them available to customers over the Internet.
When I was in college, I took a course on rhetoric and debate in 20th century America. In it, we looked at numerous famous speeches made by famous people: Lincoln, Jefferson, King, etc. Learning from great persuaders how to fashion a rational and emotional argument would later become useful as a copywriter and presenter. During that semester, no document we studied was more powerful than Martin Luther King’s Letter From a Birmingham Jail.
Creative and marketing talent recruiter Aquent has been looking into adland and marketing salaries and found – which won’t really surprise you – that senior ad professionals and marketing directors have seen a big drop in salary, nine per cent down in real terms over the past five years. Creative directors and marketing directors are.
BBC director general Tony Hall (aka Lord Hall of Birkenhead, there are some perks in that vale of tears) is stepping down, leaving the job of hanging on to the licence fee in face of a hostile Tory government to someone else. There’ll be a number of runners and riders touted for the job, one.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Publicis Groupe seems to have tightened its grip on BT from AMV BBDO with another effort from Saatchi & Saatchi, this time for BT’s overarching Halo product, its introduction to the much-trumpeted 5G among other things. May be a bit optimistic, BT’s EE can’t even manoeuvre a reliable 4G signal to yours truly (admittedly I.
Is WPP CEO Mark Read planning more agency mega-mergers? Speaking to investors recently Read, alongside the usual stuff about partnering more with tech companies and the surprising revelation that Google was WPP’s second-biggest client, said the mergers of JWT with Wunderman and Y&R had been successful, leaving the door ajar for further such moves.
It may be Veganuary for many but Durex and agency Havas are spinning on venerable ‘Dry January’ with a social, print and OOH continuation of Durex’s ‘Let’s Lube’ campaign which surfaced on TV last year. Dry isn’t necessarily good it says, for some ladies anyway. Havas creative Kate Lloyd says: “As part of Durex’s ongoing.
A new bit of harmful content reached consumers every second on YouTube, Facebook and Instagram between July and September 2019 – 9.2 million examples in total – and that’s despite the platforms removing 620 million pieces before anyone got a chance to see them.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Campaign has announced its list for UK agency of the year in 2019, to be announced in March. It’s AMV BBDO, adam&eveDDB (our choice back in December 2019), Lucky Generals, McCann, Mother, The&Partnership, Uncommon and VCCP. T&P was our runner-up with Uncommon also meriting a mention. Nothing much to argue with on Campaign’s list although.
Do teaser ads work? Here’s an enigmatic effort from Super Bowl regular Doritos featuring Sam Elliott and Lil Nas X (no, me neither). Does Doritos merit such drama? May do if Goodby is on the case. And Budweiser is reprising ‘Whassup’ with techno. Didn’t much like its first, famous incarnation (heresy in adland but there.
Fewer Super Bowl ads seem to have surfaced early this year (after all if you’re spending $5m on thirty seconds it may as well be a premiere.) Budweiser, a Super Bowl regular, has probably spent rather more on this and WPP’s David Miami is in the chair, riffing on erroneous views of “typical Americans.” The.
Plant-based products are certainly providing a boon for agencies and now the UK’s Quiet Storm has been picked to handle new French-owned brand Nutritious Delicious following a three-way pitch via Oystercatchers. Nutritious Delicious (not a bad name) is owned by Andros which also owns Bonne Maman.
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Interesting, and reassuring in a way, that upscale drinks company Fever-Tree (best known for its posh tonic water) is turning to two creative agencies to try to get itself back on the growth road. Lucky Generals and MullenLowe are pitching for the creative business. Fever-Tree is a spectacular success story, riding the wave of designer.
More big changes in Britain’s distressed retail sector, Sainsbury’s CEO Mike Coupe is stepping down in June to be replaced by heir apparent Simon Roberts (below), who formerly ran Boots UK. Coupe has been on retail’s version of the green mile since his bold bid to merge with Asda was confounded – to no-one’s great.
Fold7 is making its debut for Kallo with a social and Out of Home campaign, nicely timed for Veganuary with its wall-to-wall coverage of veggie eating and cooking. Kallo is also partnering with veggie chefs Bish Bash Bosh. Kallo makes veggie-friendly rice, corn and lentil cakes and stocks and gravies. Kallo brand controller Duncan Bull.
Drinks giant Diageo has shortlisted inclumbent Dentsu Aegis’ Carat, Publicis Media and Omnicom’s PHD for its global media planning and buying account, worth an estimated $1bn. Diageo brands include Johnnie Walker, Guinness and Smirnoff. In the pitch, like some other global reviews, it has been reported that Diageo is looking to extend its payment terms.
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OK, let’s get down to the important stuff. Can the planet – or, more particularly, its wildlife – be saved from the depredations of climate change? According to Volvo and Grey London it can, in this new film which is part of Volvo’s ‘Defiant Pioneers’ series on Sky Atlantic. It’s called ‘The Birdman’ and features.
As Harry and Meghan prepare to go it alone/together outside the chilly confines of Britain’s royal family there are, inevitably, a number of brands jumping on their bandwagon – presumably for free, for now. Here’s Expedia. While Burger King has been reminding them on Twitter that it offers part-time posts. Johnny Hornby, chair of Prince.
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