Fuel Lines
DECEMBER 9, 2019
Without a differentiated position, new business is much harder than it needs to be. . Many small to midsize agencies have not addressed positioning because of either procrastination or, more likely, their unwillingness to make the difficult business decisions. “Contrary to common belief, all agencies have pretty much the same basic capabilities, and processes.
Single Grain
DECEMBER 9, 2019
Marketing is all about understanding consumers' behaviors, needs and motivations and then delivering an experience that aligns with all those points. It’s why I always stress honing in on your customers’ pain points when writing copy, and why marketers will test every different ad format under the sun to see what their audiences respond to. This means that marketers who have a solid understanding of consumer behavior and psychology are typically going to be the most effective at creating strong,
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AdPulp
DECEMBER 13, 2019
I can’t recall how many articles I’ve published here about the power of content marketing, a.k.a. brand storytelling. So many. Because the need is ever great, here’s another… When good fortune is on your side, and you have a well-made ad campaign (backed by sufficient media dollars to reach a multitude of desirable audiences in […].
Gods of Advertising
DECEMBER 12, 2019
Two giant companies are merging into a behemoth. They hire me to write a manifesto honoring the union. It must be celebratory but reassuring too. People from both sides are scared, fearing redundancies. The new sales force needs a clarion. I ask to be paid a modest sum. The project manager counters but promises more work if things go well. Work is scant.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
More About Advertising
DECEMBER 9, 2019
British luxury carmaker Aston Martin may be struggling (its shares have taken after a disastrously overpriced IPO) but it’s managed to corral enough dosh for a glitzy ad featuring numerous models all over the world and the no doubt pricey services of Daniel Craig. All that’s missing is Aston’s new SUV, on which it’s pinning.
Single Grain
DECEMBER 13, 2019
Want to show Google that you’re an expert on a particular topic? Then topic clusters should become your go-to content marketing technique. The year is 2020 and SEO has evolved again. Google is probably changing its algorithm once more as you read this – and topic clusters are on the horizon. I know, I know. Topic clusters ? Yet another SEO strategy to get your head around!
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
illumin
DECEMBER 13, 2019
There are plenty of ways that advertisers can grab consumer’s attention with holiday videos throughout the holiday season. In addition, there are more opportunities than you might think! Most people are quick to focus on Thanksgiving and therefore Black Friday deals, especially in the month of November. However, the truly noteworthy, and potentially unexpected event […].
More About Advertising
DECEMBER 12, 2019
It’s an important day in the country’s calendar and there’s also a General Election. So let’s get on with our final choices of the outstanding denizens of adland. Network of the Year There are three candidates for Network of the Year in 2019, the mighty McCann which built on its traditional strengths in the US.
Single Grain
DECEMBER 11, 2019
Magento is one of the most widely used e-commerce platforms available in the market: about 194,943 online stores use it. In fact : Magento has around 1.9% of the CMS market share. Merchants using Magento grow 3 times faster, on average. Magento powers 1.2% of the Internet, which accounts for 12% of all e-commerce sites. However, Magento isn’t the easiest e-commerce platform to work with when it comes to SEO.
InMobi
DECEMBER 12, 2019
This post is from Richard O'Sullivan, Executive Director, Australia and New Zealand for InMobi. Throughout the Australia-New Zealand (ANZ) region, brands are devoting more dollars to both programmatic and mobile in-app advertising channels. In fact, a significant percentage of the $8.8 billion Australian digital ad market is now devoted to in-app channels and conducted programmatically.
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illumin
DECEMBER 13, 2019
There are plenty of ways that advertisers can grab consumer’s attention with holiday videos throughout the holiday season. In addition, there are more opportunities than you might think! Most people are quick to focus on Thanksgiving and therefore Black Friday deals, especially in the month of November. However, the truly noteworthy, and potentially unexpected event […].
More About Advertising
DECEMBER 10, 2019
Eric Salama, long-time CEO of WPP’s Kantar research operation which is now 60 per cent owned by Bain Capital, is stepping down after 17 years. The sale to Bain completed last week. WPP keeps the balance. Salama (below) is staying on while Kantar looks for a new CEO and will then remain as a non-executive.
Ad Beat
DECEMBER 10, 2019
Online advertising has come a long way since its inception. Given that search accounts for only 21 percent of active users’ time on the internet, it comes as no surprise that businesses everywhere are using video advertising as an avenue to connect with their target audience. In fact, according to a Renderforest survey , marketers who use video content to promote their brand receive more web-traffic, generate more leads, and close more sales than their counterparts.
InMobi
DECEMBER 9, 2019
The pharmacy space is a $312.6 billion market in the U.S. Between 2014 and 2019, pharmacies will have grown by almost 3% overall. These stores are critical not just for dispensing necessary drugs and pharmaceuticals but also for supplying a wide variety of basic household goods. The pharmacy is now, by and large, the ultimate convenience store. While the space is growing, it’s not without its challenges.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
illumin
DECEMBER 10, 2019
Acuity se está consolidando en el mercado de las soluciones programáticas al ofrecer opciones complejas de forma accesible, a través de un soporte personalizado en inglés y español, permitiendo contar con todos los partners relevantes del mercado, al tiempo que amplían brand safety, visibilidad y antifraude. The post Qué es la programática y cómo puede ayudarte Acuity a aprovechar sus ventajas appeared first on AcuityAds Inc.
More About Advertising
DECEMBER 9, 2019
We’ve been a little short of Santas in this year’s round of Christmas ads but Coca-Cola has ridden to the rescue, featuring one in a new global campaign running alongside its traditional ‘Holidays Are Coming’ hymn to diesel emissions. ‘What we share is stronger’ it says, somewhat mystifyingly, as Santa downs a reviving Coke.
AdPulp
DECEMBER 9, 2019
If you have high blood pressure or a propensity to weep for the nation, DO NOT turn on your TV today. If you do turn on the TV, the chance that you will be overwhelmed in an avalanche of state-sponsored lies is much too high. Instead, let’s hear from a man who knows a lot […].
Smarty Ads
DECEMBER 13, 2019
Ultimate control over media purchases and decreased media-buying costs are completely understandable aspirations of every business owner. While benefits of programmatic buying are pretty obvious: precise targeting, real-time bidding, and on-the-go campaign optimization, some ad tech players strive to create their own independent solutions. Still, building your own.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
DECEMBER 13, 2019
Boris Johnson remains as UK prime minister – with a stonking majority which even he probably didn’t expect, at least he says he didn’t but you never know with Boris – following a campaign quite unlike any we’ve seen. In the sense that there didn’t seem to be one, unless you’re an active member of.
More About Advertising
DECEMBER 13, 2019
It doesn’t get any better for scandal- hit M&C Saatchi – half the board resigned this week including founder Lord Saatchi – and now the Financial Conduct Authority (an M&C client ironically) is taking a look at its public pronouncements following its revelation of a £6.4m back hole in its accounts. This subsequently rose to.
More About Advertising
DECEMBER 13, 2019
Any initiative that aims to raise the standard of online advertising has to be admired, whether or not it achieves that aim. This goes beyond political advertising, currently a major point of discussion. One wider problem, however, is advertising fraud, which accounts for about £17.4 billion globally and represents almost 11 per cent of digital.
More About Advertising
DECEMBER 12, 2019
WPP CEO Mark Read (and, no doubt, his dealmaking COO Andrew Scott) haven’t broken up for the Christmas holidays yet, they’ve just unloaded contentious data acquisition Triad Retail Media to Walmart-owned Sam’s Club. Last month it emerged that WPP, which bought the Florida-based digital retail business in 2016 for $300m, was suing its former owners.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
DECEMBER 12, 2019
By Jimmy Robinson After overtaking Baidu’s ad revenue recently, ByteDance has seen astonishing and rapid growth, with some reports stating ad revenue across all platforms owned by ByteDance in Q1 and Q2 2019 has reached 50 billion RMB (approximately 7 billion USD), taking up 23 per cent of the market share. To put this number.
More About Advertising
DECEMBER 11, 2019
There’s an interesting battle developing between David Jones’ You & Mr Jones and Sir Martin Sorrell’s S4Capital, both offering new-style solutions to the world’s big marketers. You & Mr Jones, which calls itself the world’s first BrandTech group (it’s even trademarked BrandTech) has just raised another $200m from investors to top up the $350m it.
More About Advertising
DECEMBER 11, 2019
Chilly’s makes reusable bottles for keeping drinks cold and it’s running its first campaign with Uncommon Creative Studio, a Christmas effort inviting the world to “gift responsibly.” Uncommon co-founder Nils Leonard says: “Gift Responsibly. Buy stuff that doesn’t kill the planet. Buy stuff that doesn’t freak out people you’re related to.
More About Advertising
DECEMBER 11, 2019
US Agency of the Year: Wieden + Kennedy While its competitors spend time and energy getting worked up about new agency models and the speed of change, Wieden+Kennedy coolly continues to build on its core proposition by concentrating on making outstanding creative work. The agency does digital, of course, but seems to weave that into.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
DECEMBER 10, 2019
The troubles at Golden Square have moved into a new phase as Maurice Saatchi, 73, steps down from the board of M&C Saatchi along with the agency group’s three non-executive directors. M&C Saatchi is insisting that it will continue to operate as it is, despite rumours of an Accenture Interactive bid for the more profitable.
More About Advertising
DECEMBER 10, 2019
Bacofoil has appointed Cogent as its integrated creative agency without a pitch. Bacofoil’s products range from non-stick aluminium foil and non-stick baking paper to Zipper storage bags. Bacofoil says its ambition is to “own the kitchen drawer.” Bacofoil UK and Ireland MD Paul Feery says: “We needed an agency that could quickly get to grips.
More About Advertising
DECEMBER 10, 2019
The M&C Saatchi share price is up this morning, raising the troubled agency’s market valuation to £90m from the £70m it fell to last week after M&C revealed a whopper £11.6m provision for accounting errors. This, the boys in dark glasses (as some City traders used to termed) is a pretty sure sign a bid.
More About Advertising
DECEMBER 9, 2019
WPP’s GroupM has now released its global forecast for advertising and it confirms that the market is being driven by what it calls the world’s big “digital first” companies – Alibaba, Alphabet, Amazon, Booking.com, eBay, Facebook, IAC, JD.com, Netflix, Uber etc – $36 billion in spending.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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