Sat.Jun 24, 2023 - Fri.Jun 30, 2023

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5 Digital Marketing Tactics Your Business Can Utilize To Improve Its Presence and Brand

Ad Rants

Digital marketing keeps evolving and it can sometimes feel hard to keep up. However, you can't afford to get left behind or let your brand presence erode. After all, despite the economic uncertainty, new businesses open their doors every day. In 2022, roughly five million new companies came into the market. That's a lot of competition -- and even more reason to kick your digital marketing into high gear.

SEO 215
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Taika Waititi Becomes Chief Creative of the Beverage Startup That Bears His Name

Adweek

Taika Waititi had done his research, so he knew that his unusual first name had Scandinavian roots even though he's a native New Zealander. He'd once searched for all the Taikas in the world through social media, with somewhat cringe-worthy results. "It was me and 36 Finnish girls," the actor-director told Adweek. "I left that.

Media 328
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Qualitative data analysis

The Ad Tech Blog

Qualitative data analysis these days is becoming all-time cheaper. Data is a crucial resource, yet capitalizing on it for improved decision-making or enhanced customer experiences can be tedious. Often, businesses grapple with data spread across various systems and applications, complicating its analysis and effective utilization. The primary obstacle lies in the inaccessibility and incomprehensibility of your data, which is frequently stored in disparate formats and systems.

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MediaMath To File For Bankruptcy After Acquisition Talks Fall Apart

AdExchanger

AdExchanger has learned that MediaMath, which raised $600 million since 2007 and had a peak valuation of more than $1 billion, will file for bankruptcy. The post MediaMath To File For Bankruptcy After Acquisition Talks Fall Apart appeared first on AdExchanger.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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5 reasons CPG food and beverage brands are choosing Snapchat

Marketing Dive

In a digital world with countless options, the food and beverage industry has been recently leaning heavily on Snapchat.

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DTC Luggage Brand Away Uses AI to Inspire Real Vacations

Adweek

DTC luggage brand Away has joined the growing list of companies integrating AI in their marketing, but the goal of its new campaign is to point out the limitations of the technology. Created by AI artist Ulises and experiential agency Superfly, the "Extraordinary Is Out There" campaign demonstrates that no matter how wild an AI.

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More Trending

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Kroger Is Bringing Its Retail Media Ad Tech In-House

AdExchanger

Kroger Precision Marketing, the grocery chain’s retail media arm, announced plans to bring its self-serve retail media ad tech fully in-house and shared an update on how the project is The post Kroger Is Bringing Its Retail Media Ad Tech In-House appeared first on AdExchanger.

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Crispiness

Seth Godin

Crisp faces many opponents: entropy, laziness, time, compromise and false shortcuts. And fear. Most of all, fear. Things rarely become crispy on their own. Instead, it requires care and effort. An ume shiso hand roll begins with a crisp piece of nori, but within a minute or two, though the ingredients are the same, it becomes soggy instead of tasty.

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Indie Filmmaking, Crowdfunding and Branding Collide in Scream: The Musical, The Movie

Adweek

Horror is known for its passionate fandom, and the Scream films are among the genre's most widely celebrated franchises. Created by iconic writer-director duo Kevin Williamson and Wes Craven, the movies are full of metacommentary on the slasher sub-genre that Craven helped pioneer in the 1970s and '80s. Scream has gone on to inspire countless.

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Artificial intelligence + human intelligence = success

Martech

When responding to questions about AI replacing humans in certain roles, most “experts” claim that AI will replace some jobs but will be a much more valuable tool for augmenting human intelligence and ability. What if they are wrong? In all of the hype associated with this latest technology wave, a significant trend is occurring across industries that could significantly change the impact of AI — the retirement of the knowledge worker.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Cannes Contemplations: 5 Takeaways From The 2023 Event

AdExchanger

The 70th annual Cannes Lions moved faster than ever to match the speed of the convergence of convergences happening in the industry. Here are five themes that stood out from The post Cannes Contemplations: 5 Takeaways From The 2023 Event appeared first on AdExchanger.

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Pepsi fuses ketchup and cola to strengthen link to hot dogs for July Fourth

Marketing Dive

The sweet-but-tangy offering, which will be sampled at baseball stadiums, builds on a seasonal #BetterWithPepsi brand platform.

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With Help From Nvidia, WPP Is Becoming an AI Company

Adweek

"WPP is going to unquestionably become an AI company," said Jensen Huang, co-founder, president and CEO of tech company Nvidia. Mark Read, who heads up WPP, the world's largest marketing services company, agreed wholeheartedly. "I couldn't have said it better myself," Read told Adweek after the pair took the stage at Cannes Lions last week.

Marketing 312
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The 7 B2B website essentials: What customers want

Martech

A company’s website is the single most important media channel in the marketing communications toolkit. Your website is the perfect “owned media,” infinitely flexible, with global reach and easy to keep current. Just a few years ago, while teaching in Buenos Aires, I was taken aback when a grad student said, “We don’t visit company websites anymore.

eCommerce 114
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Machine Learning Will Eat Ad Budgets, But Who Gets The Bellyache?

AdExchanger

Machine learning tech is consuming open web ad budgets as big walled gardens consolidate media, data, tech and audiences inside their own fortresses. The post Machine Learning Will Eat Ad Budgets, But Who Gets The Bellyache? appeared first on AdExchanger.

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Oreo and Super Mario team up to defeat Bowser with limited-edition cookie

Marketing Dive

The Mondelēz brand and Nintendo franchise are releasing 16 limited-edition cookie embossments, with Bowser being the most rare.

Cookies 111
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Why State Farm Has Made a Massive Marketing Investment in Gaming

Adweek

If gaming gives you an extra life, take it. Last year, State Farm turned to its Gamerhood Challenge show and Twitch streamers to help it connect with younger consumers. That series dropped a group of gamers in a virtual neighborhood and made them compete in challenges featuring pitfalls that State Farm would cover. The show.

Marketing 306
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15 low-cost alternatives to GA4

Martech

One of the attractions of Google Analytics 4 (GA4) is getting a sophisticated web analytics tool free. However, there are a lot of other analytics tools that can compete with it in both features and price. Here’s a list of the best known. Matomo is an open-source analytics platform that provides similar features to Google Analytics. It offers real-time analytics, customizable dashboards and detailed reports.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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The Advertising Industry Needs To Invest More In Hispanic Audiences

AdExchanger

One-fifth of the US population is Hispanic. But Spanish speakers are sorely underrepresented in measurement ratings, so media companies need to get more comfortable with privacy-safe data sharing. The post The Advertising Industry Needs To Invest More In Hispanic Audiences appeared first on AdExchanger.

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“And” fatigue

Seth Godin

Digital abundance creates a new problem. Most of our lives are filled with “or” decisions. You can have this or that. You can save money for the big party or you can go out for lunch. You can have exactly one thing for dessert–cake or fruit. But the war for our attention has given us more than a million things to watch on YouTube, another million songs to listen to on Qobuz, and unlimited bingeing (which didn’t even use to be a word) on dozens of streaming channels.

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A CFO Went to Cannes

Adweek

Something happened at the 2023 Cannes Lions International Festival of Creativity that has never happened before in the event's 70-year history: A chief financial officer spoke on stage. That CFO was Mastercard's Sachin Mehra, who co-led a session at the Palais with Raja Rajamannar, the company's chief marketing and communications officer. Mehra, standing before an.

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Most of you have Google Analytics 4 set up but are still learning how to use it

Martech

In just 48 hours we received around 400 responses to our poll question about Google Analytics 4. With the standard version of Universal Analytics sunsetting on July 1, we asked you: What level of readiness are you (and/or your team) at when it comes to switching to GA4 from Universal Analytics? Are you ready for Google Analytics 4? Have your say in our poll Despite plenty of frustration , almost a quarter of respondents said they had fully implemented and were already using GA4.

MarTech 110
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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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Prebid Gets A Privacy Makeover With Version 8 Update

AdExchanger

The new version of header bidding software makes it easier to identify specific ad transactions, gives publishers more granular control over how they express user consent to downstream partners, and The post Prebid Gets A Privacy Makeover With Version 8 Update appeared first on AdExchanger.

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The seduction of grad school

Seth Godin

For a certain cohort of high-performing students at famous colleges, graduate school feels irresistible. If you’re good at school, the challenge and offer of law school, med school or a famous business school means you get to do more of what you’re good at. You’re offered a high-status badge, a path to a well-paid job and several years of more school instead of the scary freedom of choice of what happens next.

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If You Give a Damn About Your Brand Reputation, Get Back Into News

Adweek

As far as big-brand Pride campaigns go, The North Face's latest was fairly innocuous: drag queen Pattie Gonia inviting viewers to "come out" into the wilderness as part of its Summer of Pride campaign. "Nature lets you be who you are," The North Face cheerfully posted on Instagram. What followed was a chorus of stories.

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Why centralizing strategic insights is imperative for CMOs

Martech

CMOs desire a strategic and agile marketing organization that meets diverse work requirements. In pursuit of operational efficiency, 60% of marketing organizations have centralized some or all of their functions. However, many CMOs deal with multiple insight-generation micro-teams across the function that do not collaborate well. This can leave them struggling with managing disparate teams that do similar work.

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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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Agnostic Identity Graphs Are The Future Of Identity Resolution

AdExchanger

When you lose something important, you want to get it back. That’s the human instinct driving the conversation around signal loss. Marketers rightly feel an urgency to get back to The post Agnostic Identity Graphs Are The Future Of Identity Resolution appeared first on AdExchanger.

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Overstuffed

Seth Godin

The empty part of the drawer is what makes it a useful tool. Same goes for a filing cabinet, a toolbox and a calendar. Slack is underrated.

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Athletes Now ‘Control the Narrative,’ Creating New Storytelling Opportunities

Adweek

For centuries, sports have produced iconic people and magnetic stories, but there has never been a better time for athletes to connect with a wide audience on their own terms. During a panel on The Influence of Athletes at Cannes Lions, movers and shakers in the creator economy and new media spoke about how players.

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How to improve digital experience to grow revenue

Martech

Purchases are won and lost each time a customer connects with your business digitally. Every organization needs to evaluate their digital experience and then act on those learnings. Here are some actions that organizations can take to improve digital experience and grow more revenue. Increase the scalability of your operations In evaluating digital experience, organizations take stock of all the digital touchpoints where customers connect with the brand, as well as the martech stack and internal

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Activating Intent Data for Sales and Marketing

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.