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It’s been a busy couple of months for digital advertising industry regulators, with new regulations taking effect around the US and new legislation popping up around the globe. What’s the latest, and how will it impact advertising and marketing professionals? Let’s dig in and find out: New Regulatory Action in Europe and the United States Regulation in the European Union (EU) While the United States has taken its time determining how to handle Big Tech regulation, the European Union has embraced
Burger King, M&M's and now Pepsi--each dropping the youth-focused identity they adopted in the mid-90s and opting for more definitive, classic identities. Gone are the days of flares, drop shadows, awkward type, faux spritz and claim overloads.
Confronting the Avalanche of Challenges Throughout my programming career, I realized that opting for an ill-suited programming language could set off a disastrous cascade of obstacles: from obsolete libraries to the quest for engineers proficient in the chosen language. The Common Decision-Making Approach Startups often opt for a programming language based on the tech founders’ or first engineers’ prior experience with a specific framework.
Recently, I had a panic attack brought on by a sort-of existential crisis. It’s the first time, maybe ever, that I was so flooded with excitement (and anxiety) over technological advances that I needed to pause. My recent trip to Augmented World Expo (AWE), the world’s largest extended reality conference, triggered AI-induced anxiety. I experienced the latest AI-enabled tools and technologies that will transform how we interact with the world around us.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Robert Johnson is known as the king of the Delta blues. One reason is that his small output was brilliant. The other, bigger reason is that the recordings that remain of his short life are among the earliest that sound good… most audio recordings from before 1936 sound antique and scratchy. The Wizard of Oz is one of our great movies, and one of the oldest that people regularly watch today.
French agency network Havas has acquired a majority stake of 51% in U.K. agency Uncommon Creative Studio. The Vivendi-owned business said the move could help the agency, now in its fifth year, reach a value of over $150 million before 2030. Uncommon founders Natalie Graeme, Lucy Jameson and Nils Leonard will retain a material 49%.
“Performance marketing and growth hacking ruined a generation of startups,” according to Rent the Runway co-founder and CEO Jennifer Hyman. The post Can We Un-Hack Growth Marketing? appeared first on AdExchanger.
“Performance marketing and growth hacking ruined a generation of startups,” according to Rent the Runway co-founder and CEO Jennifer Hyman. The post Can We Un-Hack Growth Marketing? appeared first on AdExchanger.
Marketers are not happy with the Google Analytics 4 user interface (UI). In fact, social media has been inundated with complaints about the Universal Analytics replacement — but it’s concerns over the UI that have been dominating the conversation. So, is the GA4 UI really as bad as some are claiming? We spoke to three digital marketing experts to find out.
Thanks to everyone who has read, talked about and taken action around my new book, The Song of Signficance. If you have a chance to post a review, that would be great. And you can find the podcasts here. The first step in making things better is talking about it.
Agency account directors may not get much press or public accolades, but a good account person can be responsible for keeping the lights on at any agency. On paper, an account manager is responsible for overseeing advertising and marketing campaigns within the agency. They work across departments, from creative to accounting and project management teams.
The programmatic digital out-of-home (DOOH) market has been growing at a steady clip, and ad buyers are now looking at media quality metrics beyond audience reach and impressions. But assessing The post Can Media Quality Measurement Drive Bigger Budgets To Programmatic DOOH? appeared first on AdExchanger.
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We all know that consumers have been flocking to streaming over the last few years—but how many advertisers actually have plans to follow them there? According to a new survey by Advertiser Perceptions for Premion, the answer is “most of them.” The survey found that 65% of ad executives involved in decision-making for Connected TV plan to increase their spend on the channel this year—and by an average of 23%.
If so, it might be worth learning. If so, it might pay to let someone who has learned it take care of it. Coding is a skill. But it’s not clear that the person who knows how to code should be doing your design. Teaching is a skill. But simply because someone is good at a craft doesn’t mean that they know how to teach it. Copywriting is a skill.
The video opens in a stark white room. A man wearing a blue blazer, black jeans and black sneakers--a variation on the modern Silicon Valley tech executive uniform--walks into frame. He is pushing a large gray industrial dolly bearing only a miniature white box. "Small," he begins. "It's a big word with a bad reputation.".
Bank-Erupted The private equity firm and empty LLCs schlepping MediaMath through its bankruptcy process face a new class-action suit brought by former employees over alleged labor violations. Justin Adler-Swanberg, until The post MediaMath Employees File A Class-Action Suit; Can An Indie App Pull Off Threads-Like Growth? appeared first on AdExchanger.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Do you want more people to know about your business? Getting a social media marketing service is a good way to do this. It helps businesses get noticed by potential customers. Besides, it’s cost-effective, which is great for companies with smaller budgets. This blog post discusses using social media marketing services to give your business an advantage over other companies!
Streaming platform Roku has partnered with Shopify, giving shoppers the ability to make purchases from Shopify merchants through their TVs. As a result of the new partnership, Roku watchers are served ads through Roku Action Ads. When they see the ad, the viewer can click OK on their Roku remote to receive more information and make the purchase from their TV screen.
Fox is ready to face reality with its fall lineup. Following a delay due to the ongoing writers strike, Fox finally gave a glimpse of its upcoming fall lineup on Monday, announcing the premiere date for the long-awaited Krapopolis on Sept. 24 as well as the return of its Animation Domination comedy block in October.
U.S. state privacy laws are multiplying at a dizzying rate. Here are the key points to know for the collection and processing of sensitive information for the rest of 2023. The post New US Privacy Rules For Sensitive Data: Key Items To Consider For The Rest Of 2023 appeared first on AdExchanger.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
What makes people stay with cable TV? At first, the answer seems obvious: older audiences who prefer to stick with what they know. Right? But the so-called “cord keepers” aren’t just Boomers. And it’s more than just demographics keeping linear TV hanging on (albeit by a thread). While the price may be right for cable and broadcast subscribers avoiding the leap to streaming subscriptions, it’s also a case of The Price Is Right (maybe you see where this is going?).
Artificial intelligence continues to take the marketing world by storm. The genie is out of the bottle, and it’s not going back in. For example, Verified Market Research estimates the AI content writing market will grow eightfold over the decade and be worth nearly $6.5 billion by 2030. The use of AI is inevitable and worth investigating. However, you need to prepare to deploy it responsibly to get your desired results and avoid any backfires.
Warning: Google Chrome's latest campaign might "Break Ya Neck." That's because the search engine has partnered with the legendary purveyor of some of hip-hop's fastest flows, Busta Rhymes, alongside fellow rapper, Lil Yachty, and McLaren F1 racing driver, Lando Norris, for a high-octane music video showing how Chrome satisfies the need for speed. In the.
It’s called “Prime Day” because you need a Prime, but the other definition of the word “prime” is rather apt. Amazon’s real superpower is its indivisibility. The post On Prime Day, Amazon Shows What A Content Fortress Can Really Do appeared first on AdExchanger.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Disruptive, yet nostalgic, connected, yet increasingly isolated, Gen Z is the most digitally discerning generation yet. As they increasingly move away from the confines of doom scrolling and visual displays, the vast potential of audio platforms is now front and [.] The post Cracking the Code: Gen Z Engagement through Audio Advertising appeared first on ExchangeWire.com.
There are plenty of articles about what one should do in marketing — best practices , hacks, tips, tricks and so on. However, sometimes it is helpful to think about this in another way. In other words, what one should not do. Here are a few ideas of what not to do in marketing operations. 1. Don’t forget the legal department Legal and marketing departments have a love-hate relationship.
After initial public offerings and breakneck hiring in 2021 and early 2022, job openings for ad-tech roles have dramatically slowed in the past year, according to recruiters and industry sources. New jobs are down by approximately 60% since June 2022, when hiring first began to slow, said Josh Marmer, managing director of digital recruiting at.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. GVPeeved Sometimes it feels like there’s no scandal big enough to stop advertisers from spending on Google media. The post Will Google Be Punished For GVP?; The Meta Site Pixel Is Under Fire Again appeared first on AdExchanger.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
It’s easier than ever. Solvents, power tools, market research, AI, committee meetings, online reviews and ennui are all aligned in one direction. To fit all the way in. Of course, once you sand off all the edges, it’s hard to get traction. Hard to find the texture or anything worth talking about. Smooth might not be the goal.
Communicating with your customers across channels is crucial to providing positive experiences. However, often this means regularly replicating and syncing customer data across different systems in order to deliver differentiated and personalized campaigns. But with all of this data movement, you end up stuck with a version of (not so real) “real-time” marketing data.
Hannah Waddingham may be more of a rugby fan in real life, but the Emmy-winning actress has been inextricably linked to soccer since her C-suite days in the beloved comedy Ted Lasso. Taking advantage of that place in the public consciousness, Waddingham and Johnnie Walker have partnered for a campaign to rally viewers around the.
Clean rooms are dominating ad tech conversations, and the rise of connected TV has spurred clean room adoption to new levels because of inventory fragmentation. The post Data Clean Rooms Enter Their Next Phase appeared first on AdExchanger.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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