Basis

JULY 11, 2023

It’s been a busy couple of months for digital advertising industry regulators, with new regulations taking effect around the US and new legislation popping up around the globe. What’s the latest, and how will it impact advertising and marketing professionals? Let’s dig in and find out: New Regulatory Action in Europe and the United States Regulation in the European Union (EU) While the United States has taken its time determining how to handle Big Tech regulation, the European Union has embraced

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Adweek

JULY 10, 2023

Burger King, M&M's and now Pepsi--each dropping the youth-focused identity they adopted in the mid-90s and opting for more definitive, classic identities. Gone are the days of flares, drop shadows, awkward type, faux spritz and claim overloads.

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The Ad Tech Blog

JULY 12, 2023

Confronting the Avalanche of Challenges Throughout my programming career, I realized that opting for an ill-suited programming language could set off a disastrous cascade of obstacles: from obsolete libraries to the quest for engineers proficient in the chosen language. The Common Decision-Making Approach Startups often opt for a programming language based on the tech founders’ or first engineers’ prior experience with a specific framework.

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Shipping 189

Martech

JULY 10, 2023

Recently, I had a panic attack brought on by a sort-of existential crisis. It’s the first time, maybe ever, that I was so flooded with excitement (and anxiety) over technological advances that I needed to pause. My recent trip to Augmented World Expo (AWE), the world’s largest extended reality conference, triggered AI-induced anxiety. I experienced the latest AI-enabled tools and technologies that will transform how we interact with the world around us.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Seth Godin

JULY 8, 2023

Robert Johnson is known as the king of the Delta blues. One reason is that his small output was brilliant. The other, bigger reason is that the recordings that remain of his short life are among the earliest that sound good… most audio recordings from before 1936 sound antique and scratchy. The Wizard of Oz is one of our great movies, and one of the oldest that people regularly watch today.

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Adweek

JULY 12, 2023

French agency network Havas has acquired a majority stake of 51% in U.K. agency Uncommon Creative Studio. The Vivendi-owned business said the move could help the agency, now in its fifth year, reach a value of over $150 million before 2030. Uncommon founders Natalie Graeme, Lucy Jameson and Nils Leonard will retain a material 49%.

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Martech

JULY 10, 2023

Marketers are not happy with the Google Analytics 4 user interface (UI). In fact, social media has been inundated with complaints about the Universal Analytics replacement — but it’s concerns over the UI that have been dominating the conversation. So, is the GA4 UI really as bad as some are claiming? We spoke to three digital marketing experts to find out.

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Seth Godin

JULY 10, 2023

Thanks to everyone who has read, talked about and taken action around my new book, The Song of Signficance. If you have a chance to post a review, that would be great. And you can find the podcasts here. The first step in making things better is talking about it.

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Adweek

JULY 12, 2023

Agency account directors may not get much press or public accolades, but a good account person can be responsible for keeping the lights on at any agency. On paper, an account manager is responsible for overseeing advertising and marketing campaigns within the agency. They work across departments, from creative to accounting and project management teams.

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AdExchanger

JULY 11, 2023

The programmatic digital out-of-home (DOOH) market has been growing at a steady clip, and ad buyers are now looking at media quality metrics beyond audience reach and impressions. But assessing The post Can Media Quality Measurement Drive Bigger Budgets To Programmatic DOOH? appeared first on AdExchanger.

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Advertising

MNTN

JULY 14, 2023

We all know that consumers have been flocking to streaming over the last few years—but how many advertisers actually have plans to follow them there? According to a new survey by Advertiser Perceptions for Premion, the answer is “most of them.” The survey found that 65% of ad executives involved in decision-making for Connected TV plan to increase their spend on the channel this year—and by an average of 23%.

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Seth Godin

JULY 9, 2023

If so, it might be worth learning. If so, it might pay to let someone who has learned it take care of it. Coding is a skill. But it’s not clear that the person who knows how to code should be doing your design. Teaching is a skill. But simply because someone is good at a craft doesn’t mean that they know how to teach it. Copywriting is a skill.

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Adweek

JULY 10, 2023

The video opens in a stark white room. A man wearing a blue blazer, black jeans and black sneakers--a variation on the modern Silicon Valley tech executive uniform--walks into frame. He is pushing a large gray industrial dolly bearing only a miniature white box. "Small," he begins. "It's a big word with a bad reputation.".

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AdExchanger

JULY 9, 2023

Bank-Erupted The private equity firm and empty LLCs schlepping MediaMath through its bankruptcy process face a new class-action suit brought by former employees over alleged labor violations. Justin Adler-Swanberg, until The post MediaMath Employees File A Class-Action Suit; Can An Indie App Pull Off Threads-Like Growth? appeared first on AdExchanger.

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Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

AdvertiseMint

JULY 14, 2023

Do you want more people to know about your business? Getting a social media marketing service is a good way to do this. It helps businesses get noticed by potential customers. Besides, it’s cost-effective, which is great for companies with smaller budgets. This blog post discusses using social media marketing services to give your business an advantage over other companies!

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Martech

JULY 14, 2023

Streaming platform Roku has partnered with Shopify, giving shoppers the ability to make purchases from Shopify merchants through their TVs. As a result of the new partnership, Roku watchers are served ads through Roku Action Ads. When they see the ad, the viewer can click OK on their Roku remote to receive more information and make the purchase from their TV screen.

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Adweek

JULY 11, 2023

Fox is ready to face reality with its fall lineup. Following a delay due to the ongoing writers strike, Fox finally gave a glimpse of its upcoming fall lineup on Monday, announcing the premiere date for the long-awaited Krapopolis on Sept. 24 as well as the return of its Animation Domination comedy block in October.

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AdExchanger

JULY 9, 2023

U.S. state privacy laws are multiplying at a dizzying rate. Here are the key points to know for the collection and processing of sensitive information for the rest of 2023. The post New US Privacy Rules For Sensitive Data: Key Items To Consider For The Rest Of 2023 appeared first on AdExchanger.

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Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

MNTN

JULY 13, 2023

What makes people stay with cable TV? At first, the answer seems obvious: older audiences who prefer to stick with what they know. Right? But the so-called “cord keepers” aren’t just Boomers. And it’s more than just demographics keeping linear TV hanging on (albeit by a thread). While the price may be right for cable and broadcast subscribers avoiding the leap to streaming subscriptions, it’s also a case of The Price Is Right (maybe you see where this is going?).

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Martech

JULY 14, 2023

Artificial intelligence continues to take the marketing world by storm. The genie is out of the bottle, and it’s not going back in. For example, Verified Market Research estimates the AI content writing market will grow eightfold over the decade and be worth nearly $6.5 billion by 2030. The use of AI is inevitable and worth investigating. However, you need to prepare to deploy it responsibly to get your desired results and avoid any backfires.

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Adweek

JULY 10, 2023

Warning: Google Chrome's latest campaign might "Break Ya Neck." That's because the search engine has partnered with the legendary purveyor of some of hip-hop's fastest flows, Busta Rhymes, alongside fellow rapper, Lil Yachty, and McLaren F1 racing driver, Lando Norris, for a high-octane music video showing how Chrome satisfies the need for speed. In the.

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AdExchanger

JULY 14, 2023

It’s called “Prime Day” because you need a Prime, but the other definition of the word “prime” is rather apt. Amazon’s real superpower is its indivisibility. The post On Prime Day, Amazon Shows What A Content Fortress Can Really Do appeared first on AdExchanger.

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Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

Exchange Wire

JULY 12, 2023

Disruptive, yet nostalgic, connected, yet increasingly isolated, Gen Z is the most digitally discerning generation yet. As they increasingly move away from the confines of doom scrolling and visual displays, the vast potential of audio platforms is now front and [.] The post Cracking the Code: Gen Z Engagement through Audio Advertising appeared first on ExchangeWire.com.

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Martech

JULY 13, 2023

There are plenty of articles about what one should do in marketing — best practices , hacks, tips, tricks and so on. However, sometimes it is helpful to think about this in another way. In other words, what one should not do. Here are a few ideas of what not to do in marketing operations. 1. Don’t forget the legal department Legal and marketing departments have a love-hate relationship.

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Adweek

JULY 10, 2023

After initial public offerings and breakneck hiring in 2021 and early 2022, job openings for ad-tech roles have dramatically slowed in the past year, according to recruiters and industry sources. New jobs are down by approximately 60% since June 2022, when hiring first began to slow, said Josh Marmer, managing director of digital recruiting at.

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AdExchanger

JULY 12, 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. GVPeeved Sometimes it feels like there’s no scandal big enough to stop advertisers from spending on Google media. The post Will Google Be Punished For GVP?; The Meta Site Pixel Is Under Fire Again appeared first on AdExchanger.

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Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

Seth Godin

JULY 11, 2023

It’s easier than ever. Solvents, power tools, market research, AI, committee meetings, online reviews and ennui are all aligned in one direction. To fit all the way in. Of course, once you sand off all the edges, it’s hard to get traction. Hard to find the texture or anything worth talking about. Smooth might not be the goal.

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Martech

JULY 13, 2023

Communicating with your customers across channels is crucial to providing positive experiences. However, often this means regularly replicating and syncing customer data across different systems in order to deliver differentiated and personalized campaigns. But with all of this data movement, you end up stuck with a version of (not so real) “real-time” marketing data.

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Adweek

JULY 14, 2023

Hannah Waddingham may be more of a rugby fan in real life, but the Emmy-winning actress has been inextricably linked to soccer since her C-suite days in the beloved comedy Ted Lasso. Taking advantage of that place in the public consciousness, Waddingham and Johnnie Walker have partnered for a campaign to rally viewers around the.

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AdExchanger

JULY 12, 2023

Clean rooms are dominating ad tech conversations, and the rise of connected TV has spurred clean room adoption to new levels because of inventory fragmentation. The post Data Clean Rooms Enter Their Next Phase appeared first on AdExchanger.

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Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.