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Reaching and engaging the right audience is essential for success in digital marketing. But with your target audience spending more time online than ever before, traditional marketing and advertising methods often struggle to keep pace with evolving consumer behaviors. Programmatic advertising offers a new solution for businesses and advertisers. Multichannel ads increase efficiency and cost-effectiveness and improve targeting and personalization to help companies to achieve better ROI.
To celebrate the 2023 Women's World Cup, which takes place July 20-Aug. 20, Snapchat has released new augmented reality lenses, Bitmoji outfits and more that will let fans share their love of women's soccer. Seven augmented reality lenses have been created for the event, including a USWNT Team Tracker Lens that allows fans to view.
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In the ever-evolving world of digital advertising, ethics play a crucial role in maintaining trust between businesses and consumers. Pay-per-click (PPC) advertising has become an essential component of online marketing strategies, allowing companies to reach their target audience effectively. However, with great power comes great responsibility. This article will explore the significance of ethics in advertising, specifically in PPC management services.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Picture this… It’s a quiet night at home. After ordering your favorite delivery, you cozy up on your couch and turn on the TV. For a few minutes (or closer to an hour, TBH) you contemplate a variety of new titles before settling on re-watching your comfort show for the hundredth time. Between traditional television and Connected TV (CTV) there is a seemingly never-ending amount of content to watch—a perk for viewers and advertisers alike.
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Meta launched its Threads app late Wednesday evening in July, a day earlier than expected. On Thursday at 8 a.m., Converse claimed its handle, marking its entry on the Twitter-clone app. The brief for appearing on Threads was a quick text exchange between the company's CMO Sejal Shah Miller and her social media team: Keep.
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