Single Grain

JANUARY 27, 2020

It is no longer news that retargeting is one of the most effective online marketing strategies. In fact, only 2% of users who visit your website for the first time are likely to convert, so businesses need a way to get the other 98% to come back and either make a purchase or complete a call to action. So far, retargeting has proven to be an efficient strategy in bringing back that other 98% that have already indicated an interest in your offer.

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Retargeting Shipping Conversion Rate Conversion 140

More About Advertising

JANUARY 29, 2020

New research by YouGov for UK-based Out of Home digital media owner Ocean Outdoor shows that 18-34 year olds trust content and ads on digital OOH screens more than other media channels. Younger consumers (18-24) say they are more likely to engage with DOOH ads when partnered with live content. Nearly half of these say.

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Media Finance Advertising 111

Gods of Advertising

JANUARY 27, 2020

The author in delicto… For the last two years I’ve been diligently writing a new book, my fourth: a deeply personal work of autobiographical fiction written in the vein of Karl Ove Knausgaard and Lesli Jamison, two writers who have inspired me to no end. Like them, I have tried to be fearless and authentic in my portrayal of true events regardless of how radioactive the circumstances (see above image).

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AdPulp

JANUARY 28, 2020

Meet Li Ziqi. The 29-year-old is one of China’s biggest social media stars. She has 22 million followers on the microblogging site Weibo, 34 million on Douyin, and another 8.3 million on YouTube (which is banned in China). Ziqi lives in the village of northwestern Pingwu, Mianyang City, Sichuan Province, China. She began posting rustic-chic […].

Media 77

Media eCommerce Marketing 77

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Single Grain

JANUARY 29, 2020

Software as a service (SaaS) is a business model in which customers pay to use software that is hosted on a remote computer. These days, the SaaS space is more crowded than ever, so finding, nurturing and converting qualified leads can be challenging – but not impossible. Implementing an SEO strategy can help you with that challenge. Should SaaS Companies Do SEO?

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SEO Conversion Pop-Up Conversion Rate 140

More About Advertising

JANUARY 29, 2020

The UK’s Advertising Association is mounting a campaign to try to restore trust in advertising – it’s fallen to 25 per cent from 48 per cent 20 years ago – with the theme ‘Responsibility, Trust and Growth.’ It’s also established a Climate Action group, with members of other trade bodies, advertising agencies, brands and media.

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Advertising Agency Media Finance 97

AdPulp

JANUARY 26, 2020

Stan Talks is a library of short videos produced by the Stan Richards School of Advertising & Public Relations in the Moody College of Communication at The University of Texas at Austin. This new talk, released last month, features Laura Desmond, founder and CEO of Eagle Vista Partners in Chicago. Desmond is intent on building […].

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Public Relations Advertising Communications 69

Single Grain

JANUARY 31, 2020

The power of paid media extends far beyond the scope of organic reach. As opposed to organic media , such as SEO, content marketing and social media posts (but not sponsored posts), or earned media , such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate that you pay for, like PPC ads, display ads and search ads.

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Media Marketing Machine Learning SEO 127

More About Advertising

JANUARY 31, 2020

Something seems to be stirring at Havas London. Here’s a new brand campaign for Coors Light, riffing on its refreshment theme but enlisting some weirdo who chooses to swimming up a Rocky Mountain. Marketing controller Sophie Jamieson says: “Coors Light is the world’s most refreshing beer, but the world doesn’t need another lager ad showing.

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Marketing Agency Advertising 84

Admixer

JANUARY 30, 2020

Admixer will bring together high-level decision-makers for its 2-day International programmatic event for ad industry professionals. Adsider Conference will be held on May 21-22 in the heart of Kyiv, Ukraine — at NSC Olimpiyskiy. What is Adsider Conference? The 2-day conference will focus on valuable adtech insights and productive networking. A well-crafted agenda of keynote […].

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Advertisement

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Advertising

AdPulp

JANUARY 30, 2020

These outdoor ads are great. For one, they’re legible from a car, train, bus or on foot. Also, the ads do not mention the product name or company name. There’s no logo to make bigger. By taking an intelligent minimalist approach, there’s room in the campaign for the customer to “do the math.” Created by […].

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Food 69

Smarty Ads

JANUARY 29, 2020

When advertisers and publishers traded directly on the market, the media buying seemed to be much simpler. The era of algorithmic buying, programmatic in particular, brought more parties to that process, sparking the wave of confusion among people that are not into ad tech much. While experts keep.

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Ad network Media Ad Tech Advertising 52

More About Advertising

JANUARY 29, 2020

The logo’s not big enough used to be the client lament (these days it’s changed to there aren’t enough products in it ‘cos we’ve only got one TV/Super Bowl ad this year.) But McDonald’s is hardly likely to be overlooked and Leo Burnett London has made its typography the hero of a new Out of.

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Media Agency Advertising 84

Admixer

JANUARY 30, 2020

Data Management Platform by Admixer Technologies helps advertisers who operate globally to improve their marketing with precise audience targeting. In one of our previous articles, we have discussed how brands and agencies can benefit from 1st and 2nd-party data capabilities. Today, we’ll explore how DMP can leverage 1st party data to improve advertisers’ targeting capabilities […].

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Data Management Platform Audience Agency Advertising 52

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

AdOpsHouse

JANUARY 27, 2020

Whether you’re setting up something new or optimizing an old legacy campaign that’s been running in the background for eons, there’s a defined set of adjustments you can make regardless of your criteria and goals. While targeting capabilities can differ from one ad network to the next, you’ll generally see several layers of decisions to make as they pertain geolocation, demographics, behavioural targeting, device type and ad creative.

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Smarty Ads

JANUARY 28, 2020

January 23-24 (last week) was a pretty overcrowded place in Amsterdam since thousands of mobile game industry enthusiasts gathered under the roof of ‘White Nights’ conference in order to discuss the hottest mobile and game trends. Once again we visited it to discover how the mobile game.

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Marketing 52

More About Advertising

JANUARY 28, 2020

While predictions abound about what’s coming our way in 2020, one thing is for certain: another year of regular pitches and account reviews. Setting aside the business uncertainty caused by clients repitching, we all know that the pitch is the lifeblood of agency existence. We’re all being pushed to be more agile, and to demonstrate.

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Agency Finance Media Advertising 82

Admixer

JANUARY 29, 2020

Taking part in White Nights Amsterdam was such a treat! Our team is back with lots of memories, insights, acquaintances, and tons of motivation. We’ve interviewed the team and prepared a recap of the event. Key Facts About White Nights Amsterdam 2020 The event covered every aspect of the gaming industry you’d need to know […]. The post White Nights Amsterdam 2020 Recap (Spoiler: It Was Awesome!

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Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

AdPulp

JANUARY 28, 2020

During the Super Bowl this Sunday, one 30-second spot costs about $5 million in media dollars. If you also load your cast with celebrities, the production costs will skyrocket as well. What do you think it cost to shoot this commercial with Jimmy Fallon and crew? I don’t know the number but when you consider […].

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Media 47

illumin

JANUARY 31, 2020

Super Bowl 54 is upon us, and even though recent events have tragically overshadowed the festivities, advertisers have still been able to capture a huge amount of digital attention with their videos. This year's Most Viewed Video Ads captured a combined total of 140M views so far. The post Most Viewed Video Ads: Super Bowl 2020 Pre-Game appeared first on AcuityAds Inc.

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Video Ads Advertising 40

More About Advertising

JANUARY 31, 2020

It’s all change at John Lewis as new chairman Sharon White begins her reign. Now customer director Craig Inglis is following MD Paula Nickolds out of the partnership’s revolving door. Inglis (below) joined JL from Virgin Trains as head of brand communications in 2008, becoming director of marketing in 2010 and customer director in 2015.

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Communications Marketing Finance Agency 82

More About Advertising

JANUARY 29, 2020

We noted the other day that Saatchi & Saatchi was keeping the Publicis Groupe flag flying in the UK and now it’s reportedly bagged Fiat Chrysler form Krow, now part of Mission Group. Which may lead to an intriguing contest ahead as Publicis’ French rival Havas handles PSA (Peugeot Citroen) via BETC and Fiat Chrysler.

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Agency Advertising 78

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

More About Advertising

JANUARY 27, 2020

UK energy company SSE is selling its consumer business to go-go Ovo Energy and concentrating on its substantial SSE Business Energy operation, a separate business within SSE which supplies electricity and gas to business and public sector customers in Britain. The company currently supplies around 500,000 electricity and gas metering points for such customers, majoring.

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More About Advertising

JANUARY 28, 2020

M&C Saatchi has appointed two old City hands to its board as it tries to recover from the accounting problems that led to a two thirds fall in its share price last year, the resignation of co-founder Maurice Saatchi and three non-executive directors. The new boys are Gareth Davis, one-time CEO of Imperial Tobacco, who.

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Finance Agency Advertising 75

More About Advertising

JANUARY 31, 2020

One of the hitherto largely unremarked aspects of Mark Read’s reign at WPP has been the change in the relationship with Johnny Hornby’s The&Partnership in which WPP owns 49 per cent. The two entities have always collaborated closely – T&P’s m/SIX Global media network avails itself of some GroupM deals – but WPP’s Wunderman Thompson.

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Media Finance Agency Advertising 69

More About Advertising

JANUARY 31, 2020

Antidote has won the £13M GVC-owned Gala Bingo and Gala Spins accounts. Antidote won both accounts following a competitive pitch and is tasked with overseeing new integrated brand campaigns for both brands. The agency is currently in production with a big new Gala Bingo scheduled for February. The campaign will include TV, digital and social.

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Agency Finance Advertising 69

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

More About Advertising

JANUARY 29, 2020

“Oh, I can’t take another heartache” singer Nick Lowe lamented in Cruel To Be Kind back in 1979. Well me neither, Nick. Enough heartache, I’ve about had it with shock tactics in advertising. So has the ASA who recently felt the need to blog a reminder that charity ads should relate to what a charity.

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Advertising Finance Agency 69

More About Advertising

JANUARY 29, 2020

Walmart is pulling out all the stops with its Super Bowl debut, a Super Heroes themed ad featuring loads of them all the way back to Flash Gordon and Buzz Lightyear – for its Pickup service. Celebs are all the rage in Super Bowl this year so it’s quite smart to abandon the human race.

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Finance Agency Advertising 64

More About Advertising

JANUARY 29, 2020

Engine was the lucky agency charged with the Government’s ‘Get Ready for Brexit’ campaign which has officially been deemed a waste of time and money – not for the agency or some media owners of course. The Government ‘only’ managed to spend £46m of its promised £100m on the hapless campaign, hapless because any campaign.

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Agency Media Finance Advertising 64

More About Advertising

JANUARY 29, 2020

Google has wheeled out what may be the big winner at the Super Bowl, the real-life story of an 85 year old man summoning up memories of departed Loretta thanks to Google Assistant. Made in-house, in part by a relative of the man in the ad. What’s all this? Google going human? Could have been.

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Finance Media Advertising 64

Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.