Adweek

AUGUST 12, 2024

Last September, in an initiative called the Helpful Content Update, Google made many changes to the algorithm that powers its search results. Despite its innocuous name, the update dramatically reshaped the search landscape, throttling traffic to smaller, independent websites while increasing the visibility of others, according to Ewen Finser, the founder of growth agency ReddVisible.

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Agency Media 363

Ad Rants

AUGUST 16, 2024

As consumers become more aware of environmental concerns like worsening climate change, sustainability has become a pivotal element in modern marketing strategies. This shift encompasses everything from green-friendly packaging to ethical advertising. Long-term business success can depend on socially and environmentally responsible practices. To help break down the topic, we'll focus on three core facets of sustainability in modern marketing below: consumer priorities, how companies can track su

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Marketing Communications Education Conversion 179

The Ad Tech Blog

AUGUST 14, 2024

In the rapidly evolving field of cybersecurity, e xplainable AI (artificial intelligence) techniques are becoming crucial for effective cyber threat detection. These techniques not only enhance detection capabilities but also provide transparency and trust in AI systems, which is essential for decision-makers in medium to large enterprises. Overview of Explainable AI in Cyber Threat Detection Key Points Explainable AI enhances transparency in cyber threat detection.

Education 130

Education 130

AdExchanger

AUGUST 11, 2024

The decision by WFA leadership to succumb to Elon Musk’s pressure and suspend the Global Alliance for Responsible Media (GARM) when advertisers needed it most is disappointing and dangerous. But it presents an opportunity to rethink our industry’s broken approach to brand safety. Musk’s decision to sue the WFA and advertisers is grounded in hypocrisy […] The post The End Of GARM Is A Reset, Not A Setback appeared first on AdExchanger.

Media 136

Media Advertising 136

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Adweek

AUGUST 14, 2024

Meta is making a change to its advertising algorithm that will make the platform temporarily look like it's performing worse for some advertisers. The change could raise ad prices but also increase advertisers' trust in the fidelity of Meta's ad systems, ADWEEK has learned. The change affects conversion campaigns, where a marketer wants someone to.

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Ad Rants

AUGUST 16, 2024

Magento is a strong online shopping platform that allows for a lot of flexibility and personalization. To make the most of it, it's very important to know and use good SEO strategies. Working with a Magento SEO Agency can greatly improve your results. This helpful guide explores many SEO techniques for Magento that can improve your marketing efforts and attract more visitors for free.

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AdExchanger

AUGUST 11, 2024

A hash is kinda trash. Or, more precisely, not only will hashing data not anonymize it, but regulators, including the Federal Trade Commission, consider hashed identifiers to be personal information. In late July, the FTC published a blog post reminding companies that hashes aren’t anonymous. They can still be used to identify users, and their […] The post Ad Tech Companies Should Heed The FTC’s Warning About Hashing appeared first on AdExchanger.

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Ad Tech Marketing 117

Adweek

AUGUST 13, 2024

AI startup Profound--whose tech helps brands monitor and influence their presence in AI search engines like SearchGPT and Perplexity--announced a $3.5 million seed funding round today. The four-person startup is backed by notable investors such as Keith Rabois, managing director at Khosla Ventures; Saga's Max Altman, Ben Braverman and Thomson Nguyen; South Park Commons; entrepreneur.

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Ad Rants

AUGUST 16, 2024

Fortnite, a popular online multiplayer video game developed by Epic Games, first released in 2017, has made waves not just for its gameplay but also for its impact on digital marketing strategies within the gaming industry. The game is widely recognized for its vibrant graphics, dynamic gameplay, and diverse modes that cater to various player interests.

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Marketing Entertainment Audience 130

Marketing Tech News

AUGUST 16, 2024

Tailoring marketing approaches to resonate with regional audiences while maintaining a cohesive global presence is a “necessity” This is according to CleverTap, the all-in-one engagement platform, which has released a market research report on ‘Unraveling the Cross-Channel Marketing Strategy‘ The study underscores the importance of understanding local and industry-specific nuances to optimise cross-channel strategies as.

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Conversion Rate Conversion Marketing Audience 116

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Advertising

AdExchanger

AUGUST 14, 2024

Every advertiser wants performance, but not every advertiser defines it the same way. “You can’t really define performance monolithically,” Fred Leach, Meta’s VP of product management, told AdExchanger. On Wednesday, Meta announced that it’s working on a series of AI-powered optimization updates to its ads system so advertisers can customize business objectives and measure incrementality. […] The post Meta Is Opening Up A Smidge More To Third-Party Attribution appeared first on AdExchanger

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Advertising Conversion 111

Adweek

AUGUST 16, 2024

Legacy media company Conde Nast--which houses iconic editorial titles including The New Yorker, Vogue, and Vanity Fair--hired veteran media executive Elizabeth Herbst-Brady as its new chief revenue officer, according to a spokesperson for the company. Herbst-Brady will assume the role recently vacated by Pamela Drucker Mann, who had served as CRO since 2019 and left.

Media 339

Media 339

Ad Rants

AUGUST 16, 2024

Since the start of human civilization, lotteries have often been associated with financial freedom and near-instant wealth, and they have hardly failed to disappoint. However, these lotteries are more than just cash cows for different lucky members of society. These special cash offers are a commonly underestimated element in advertising and can drive engagement and create exciting brand memories for several customers.

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Advertising Impressions Food Audience 130

Martech

AUGUST 15, 2024

The IAB Tech Lab has announced a change in terminology and an expansion of its U.S. privacy compliance agreement. What had previously been the U.S. National Section of its Global Privacy Platform (GPP) will now be known as the Multi-State Privacy Agreement (MSPA) U.S. National Section. In addition, the MSPA has now been expanded to include 14 additional states as more states advance legislation addressing privacy issues.

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MarTech Agency Advertising Marketing 112

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

AdExchanger

AUGUST 12, 2024

TikTok isn’t just racing YouTube and Meta to be on every smartphone or mobile device.It has a plan for practically any screen you can imagine. “There are billions of additional screens outside of mobile phones, outside of mobile phones,” Dan Page, TikTok’s global head of partnerships and new screens, told AdExchanger. “We want to be […] The post TikTok Wants To Win All The Screens, Not Just Your Smartphone appeared first on AdExchanger.

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Media 107

Adweek

AUGUST 16, 2024

Dove, continuing its quest to bust stigmas, tackles the beauty industry's youth obsession head-on with a campaign starring women of a certain age who have relied on a brand mainstay for decades. A woman named Vanessa, for instance, has been using Dove Body Bar since 1958. She appears in the commercial dressed in denim and.

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Exchange Wire

AUGUST 14, 2024

Sporting events, whether local games or global spectacles like the Olympics and World Cup, attract diverse and engaged audiences. Fans flock to stadiums, sports bars, and public viewing areas, creating a wealth of opportunities for advertisers to reach a broad [.] The post OOH and Sport: the Perfect Match? appeared first on ExchangeWire.com.

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Audience Advertising 110

Martech

AUGUST 16, 2024

Marketers’ primary job is to know what the customer wants. It’s simple, but not easy. When Jim Stengel was CMO of Procter & Gamble, he told me, “You can never know the customer too well.” Jim knew his customers well enough that he turned Swiffer (an upgraded dust rag) into a multi-billion dollar brand platform. If there is one thing the public has made clear, it’s that they are not impressed by AI in their products.

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Electronics Manufacturing Impressions Marketing 108

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

AdExchanger

AUGUST 14, 2024

Good news for the MFA averse: Buy-side platforms can block made-for-advertising sites by default … if they want to, that is. AdLib, a self-serve buying platform that connects to DSPs, announced a partnership on Wednesday with Jounce Media, which analyzes programmatic supply chains. The purpose is to ensure that supply purchased through AdLib’s platform is […] The post Jounce Partners With Self-Serve Buying Platform AdLib To Block MFA By Default appeared first on AdExchanger.

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Media Advertising 106

Adweek

AUGUST 16, 2024

To drop all at once or release weekly? That is the question that continues to plague some streaming services. However, according to a new study from Fandom, there's no simple answer or one-size-fits-all approach to figuring out which type of model works best for each streaming platform. However, several indicators may help guide the way.

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Seth Godin

AUGUST 10, 2024

In a bad 1950s science fiction movie, you might see flying jetpacks, invisibility cloaks and ray guns. What we got instead is a device that fits in our pocket. It allows us to connect to more than a billion people. It knows where we are and where we’re going. It has all of our contacts, the sum total of all published knowledge, an artificially intelligent computer that can understand and speak in our language, one of the best cameras ever developed, a video camera with editor, a universal

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Martech

AUGUST 15, 2024

Tech companies are spending a lot of money on ads about AI, despite tons of research showing consumers’ dislike for it. As observed here last week, products mentioning AI are significantly less popular with consumers than the same products when they don’t mention it. Now comes word people really don’t like it in customer service. Seven out of every 10 consumers are frustrated with current virtual agents, according to a study commissioned by AI voice solution Tenyx and conducted by Centiment.

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MarTech Conversion ROI Marketing 108

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

AdExchanger

AUGUST 15, 2024

Sensodyne wanted to do more than just get a sense of whether people were paying attention to its TV ads. The Haleon-owned toothpaste brand also wanted to optimize for attention. The post How Sensodyne Is Optimizing TV Ads Using Attention Metrics appeared first on AdExchanger.

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Adweek

AUGUST 14, 2024

There has been a surge in investments in artificial intelligence this year, leading to some venture capitalists becoming increasingly selective. In Q1 this year, the top 35 venture capital firms announced 51 AI funding rounds, up from 31 in the same period last year, according to S&P Global Market Intelligence. At the Ai4 conference in.

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Marketing 332

Exchange Wire

AUGUST 14, 2024

In light of recent revelations around the funding of digital news content, alongside yet more damaging industry stories on brand safety, ExchangeWire research lead Mat Broughton discusses what more can be done to fund impartial trusted news content in this [.] The post 1.28 Percent: How Do We Ensure Digital News Funding? appeared first on ExchangeWire.com.

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Agency Advertising 107

Martech

AUGUST 12, 2024

If only marketers could explore inside the minds of consumers, we might know what they really want. In the rapidly evolving landscape of digital commerce, understanding consumer behavior is key to staying ahead. Our upcoming webinar , based on Wunderkind’s 2024 Consumer Insights Report for Digital Commerce, is designed to give you a comprehensive understanding of the latest trends and actionable insights.

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Cookies Impressions Communications MarTech 107

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

AdExchanger

AUGUST 15, 2024

Social commerce is already huge in the Asia-Pacific market, and it’s poised to blow up worldwide in the coming years. In 2023, social commerce generated an estimated $571 billion globally. With a compound annual growth rate of 13.7%, revenues are expected to surpass one trillion dollars by 2028. In China, the social commerce market is […] The post How TikTok Shop Is Redefining Social Commerce In The US appeared first on AdExchanger.

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Marketing eCommerce Retail Media 101

Adweek

AUGUST 15, 2024

More than a mere collection of words, language provides a unique perspective of the world. Each time one disappears, so does its way of seeing things. When considering that experts fear 90% of languages around the globe could vanish over the next century, that's a lot of viewpoints to lose. In the Effie Award-winning campaign.

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illumin

AUGUST 15, 2024

Political advertising is unique. Campaigns are marathons – racing to build awareness before voting day. Political advertisers must appeal for donations, battle it out in the primaries in some cases, and educate their audiences on platforms and policies to garner as much support as possible. In addition to high stakes, political advertising brings with it additional privacy concerns, since voters have a right to a private ballot.

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Martech

AUGUST 12, 2024

Even the best CRM is nearly useless without clean data. Worse still, bad data creates huge costs for companies, like wasted labor, lost revenue, and higher customer churn. On the flip side, clean data lets you excel at tasks like prospecting, reporting, tracking capacity and ensuring your emails get delivered. Knowing where contacts are in their customer journey lets you see whether they should be handed off to sales or further nurtured by Marketing — and how to communicate with them when you do

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Communications Marketing MarTech 107

Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.